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Journal of Risk and Uncertainty Issues
Published by Scientia Integritas Utama
ISSN : 2986397X     EISSN : 29864453     DOI : https://doi.org/10.56282/jrui.v1i2.296
Core Subject : Economy, Humanities, Science, Social,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
The Journal of Risk and Uncertainty Issues welcomes original manuscripts, both theoretical and empirical, dealing with the analysis of risk-bearing behavior and decision making under uncertainty. The topics covered in the journal include, but are not limited to, decision theory and the economics of uncertainty, psychological models of choice under uncertainty, risk and public policy, experimental investigations of behavior under uncertainty, and empirical studies of real world risk-taking behavior. Manuscripts generally not considered for publication in the JRU include note-length submissions, papers dealing explicitly with finance, and papers in which risk and uncertainty are secondary concerns in the paper.
Arjuna Subject : Ilmu Sosial - Ilmu Sosial (Lain-Lain)
Articles 11 Documents
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ANALYSIS OF SERVICE QUALITY IMPROVEMENT AND PRODUCT INNOVATION ON COMPETITIVE ADVANTAGE AND THEIR IMPACT ON INTEREST IN SAVING MILENIAL GENERATION IN MAKASSAR CITY Weni Suciyana; Djabir Hamzah; Maat Pono
Journal of Risk and Uncertainty Issues Vol. 2 No. 1 (2023): Journal of Risk and Uncertainty Issues
Publisher : Scientia Integritas Utama

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56282/jrui.v2i1.375

Abstract

Analyzing the effect of service quality and product innovation on competitive advantage and their impact on the millennial generation's interest in saving in Makassar City is the objective of this study. The millennial generation is an important group in the economy and has shown different tendencies in financial behavior, especially in terms of saving. For this reason, financial institutions and banking service providers need to comprehend the factors that influence their propensity to save. This research employs a quantitative methodology to examine the millennial generation in Makassar City. According to the findings of this research, service quality has a favorable and considerable impact on competitive advantage. In this context, the higher the quality of services offered by financial institutions, the greater their competitive advantage. In addition, Product innovation has a positive and substantial effect on competitive advantage as well. Product innovation that is attractive and relevant to the needs of the millennial generation can enhance financial institutions' competitive advantage. In addition, the results of this study also show that competitive advantage has a positive and significant impact on the millennial generation's interest in saving in Makassar City. This research makes an important contribution to financial institutions and banking service providers in understanding the factors that influence the millennial generation's intention to save. In facing increasingly fierce competition, financial institutions can increase their competitive advantage by improving the quality of services provided and developing product innovations that are relevant to the needs of the millennial generation. Thus, they can increase the interest of the millennial generation in saving, which in turn will provide benefits for the growth and stability of the financial sector in Makassar City.

Page 2 of 2 | Total Record : 11

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