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Jurnal bintang manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Trianandra
ISSN : 29636035     EISSN : 29634830     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 82 Documents
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Peran Organisasi Karang Taruna dalam Meningkatkan Sumber Daya Manusia Iqbal Rasyid Endrian
Jurnal Bintang Manajemen Vol 1 No 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2269

Abstract

This research was conducted because he wanted to find out more regarding "The Role of Youth Organizations in Improving Human Resources" in accordance with the main issues raised, namely the role of youth organizations in improving human resources in Kepuh Kemiri Village, Tulangan District, Sidoarjo Regency. Which aims to explain the role and efforts of Karang Taruna in increasing human resources in Kepuh Kemiri Village. The research method used is qualitative. The subjects of this study were the youth committee and local residents. By using data collection techniques, namely through interviews and observation. The results of this study indicate that there are several activities, roles and efforts of youth organizations that have not been maximized in the development of human resources. Members of youth organizations with student status also help in human resource development. The conclusion that can be drawn from this research is that the role played by youth board members with student status is to improve discipline, provide motivation for all youth youth members. Some of the supporting factors include: Adequate human resources owned by administrators with student status, Responsibility and cooperation from all parties, There is support from the community.
Segmentasi, Targeting, dan Positioning Terhadap Loyalitas Pelanggan Produk Toko Logo di Plaza Andalas Kota Padang Milastri Sapalakai; Febsri Susanti
Jurnal Bintang Manajemen Vol 1 No 4 (2023): Desember : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i4.2270

Abstract

Loyalty is the most important aspect for a company to maintain its extension in order to maintain and attract other customers. One way that can be done in building customer loyalty is to establish good relationships with customers. Having loyal customers is the main goal of every company. This study aims to examine customer loyalty, segmentation,targeting and positioning on consumer loyalty to logo shop product plaza andalas Padang products. This research is a quantitative research, the population in this study is buyers from February to June as many as 277 buyers. The sample collection technique used in this study was Accidental Sampling, which is a sampling technique based on chance, or anyone who happens to meet a researcher who can be used as a sample using the slovin formula, the number of samples in this study was 100 people. Data analysis techniques using instrument tests, classical assumption tests, multiple regression analysis, and hypothesis testing. The results of this study indicate that product quality, testimonials, and endorsements have a positive and significant effect on consumer loyalty to logo shop product plaza andalas Padang products.

Page 9 of 9 | Total Record : 82

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