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INDONESIA
Jurnal bintang manajemen
Published by Sekolah Tinggi Ilmu Ekonomi Trianandra
ISSN : 29636035     EISSN : 29634830     DOI : 10.55606
Core Subject : Science,
Decision Sciences, Operations Research & Management
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Strategi dan Menejemen
Articles 82 Documents
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Analisis Promosi Penjualan Terhadap Keputusan Pembelian Di Transmart Tuparev Karawang Winda Apriani; Syifa Pramudita Fadilla
Jurnal Bintang Manajemen Vol 1 No 2 (2023): Juni : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i2.1591

Abstract

Sales promotion is one element of marketing communication that influences consumer purchasing decisions. The purpose of the research conducted was to find out whether sales promotions carried out by Transmart Tuparev Karawang affect purchasing decisions at Transmart Tuparev Karawang. The independent variable used in this study is Sales Promotion (x) while the dependent variable is Purchase Decision (y). The research method used in this research is quantitative research using a simple linear regression method. The population studied was Transmaart Tuparev Karawang visitors in April 2023 with a total of 8648 visitors. Samples were taken as many as 99 respondents with a sampling technique using the Slovin formula and data collection using questionnaires, observation, interviews, and literature study. The results of this study are that there is an effect of sales promotion on purchasing decisions at Transmart Tuparev Karawang of 46.50%, namely the effect of sales promotion on purchasing decisions is included in the medium category and the remaining 53.50% is influenced by other variables not examined by the author.
Sosialisasi Dan Pendampingan UMKM Desa Bareng Kecamatan Bareng Kabupaten Jombang Dalam Pembuatan NIB Dengan Brand Equity Melalui Logo Dan Arah Panah Ellisa Adelia; Rizky Dermawan
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1817

Abstract

Socialization is a very useful thing in raising and conveying positive values to individuals, the socialization process is education through individual understanding and acceptance of the connections that occur in an activity that can provide input and output feedback. Learning from the monetary crisis that occurred in Indonesia in 1997-1998 which was marked by the decline in the joints of the economy caused by the rupiah exchange rate falling or dropping drastically against the dollar exchange rate. In 1998 many big entrepreneurs fell in Indonesia, but MSMEs were still able to survive and even increased in number. In this way, UMKM contribute to supporting the economy of a country so that the existence of UMKM is highly expected in the development and progress of the country's economy and is able to absorb the number of unemployed. In this background, MSMEs can be used as a part in expanding employment opportunities, play a role in the formation of the Gross Domestic Product (GDP) and increase foreign exchange earnings for the country of Indonesia because its market can reach national to international. Bareng Village, Bareng District, Jombang Regency is an agricultural producing village in the form of rice, corn, sugar cane, soybeans, vegetables, chilies and others. The livelihoods of the majority of the population are farmers, self-employed, and partly in the government. UMKM problems often occur due to capital problems and licensing matters, the Business Identification Number (NIB) is the identity of a business license issued by the "Online Single Submission (OSS)" agency, helping to fulfill the legal and administrative aspects of UMKM and providing advantages in funding. Then the socialization and technical guidance was carried out by Group 1, then the output of the socialization was to help UMKM actors in the Village with the method of opening a post at the Village Hall/Village Office and the door to door method or direct permits to the homes of UMKM actors. At the same time creating a logo that is useful in brand equity as trustworthiness with the product name and symbol, providing additional value to a product. The direction of the arrow as a direction for the location has the aim of providing instructions for potential consumers and customers to find homes for UMKM actors to get products or order products.
Pengaruh Kesehatan, Kecelakaan Dan Keselamatan Kerja Terhadap Motivasi Kerja Di PT Alis Jaya Ciptatama Klaten Latifah Nur Azizah; Ida Ayu Kade Rachmawati Kusasih
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1828

Abstract

The purpose of this study was to determine the effect of Health, Accident and Work Safety on Work Motivation at PT Alis Jaya Ciptatama Klaten. The population in this study were all permanent employees of PT Alis Jaya Ciptatama Klaten. The sample in this study amounted to 75 respondents, the sampling technique used in this study was simple random sampling. The data analysis method used is the Multiple Regression Test which consists of the F test, t test and the coefficient of determination. The results of the simultaneous study (Test F) show that there is a significant influence between Health, Accidents and Work Safety on Work Motivation. Partially (t test) Health and work accidents have no significant effect on work motivation, while work safety has a significant effect on work motivation.
Pemberdayaan Masyarakat Terhadap Peningkatan UMKM Waroeng Aidina Di Sektor Ekonomi Thoriq Firmansyah Rachman; Daisy Marthina Rosyanti
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1829

Abstract

In terms of location, Rungkut Kidul District has high potential where there are many MSMEs who live and sell there. Through community empowerment towards increasing MSMEs, it seeks to create improvements in the economic sector. However, local people lack the necessary knowledge to expand consumer reach, attract consumers to choose their products and increase sales figures. And for the time being they only sell from neighbor to neighbor. Therefore the answer to this problem is to equip MSMEs on how to expand sales and get consumers to choose their products. With the aim of empowering the community to master technology, marketing management and attracting the attention of consumers, this has been achieved through community service activities. Several approaches have been taken to increase MSMEs in the economic sector as follows: 1) outreach and FGD (Forum Group Discussion); 2) trainingDigital Marketing, 3) mentoring, this aims so that after the community empowerment program is completed, this increase in the economic sector is maintained in the future. The solution can be done through socialization programs and FGD (Forum Group Discussion) to find out what problems are experienced by these MSMEs, especially Waroeng Aidina. Conducting Digital Marketing training is the next step where to expand enthusiasts or consumers. These final results can include various improvements in the economic sector as well as an increase in MSMEs in the Rungkut Kidul sub-district area.
Analisis Swot Dalam Penentuan Strategi Bisnis Kalisani Coffee Shop Fakhri Fakhri; Deni Kusuma; Juliana Angelica De sena; Leonardo Maulana
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1832

Abstract

Kalisani Coffee Shop is a cafe business located on the Andalas University (UNAND) campus. In this context, this study aims to conduct a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) of the Kalisani Coffee Shop UNAND and formulate a business strategy in accordance with the SWOT findings. The method used in this research is a case study by collecting data through observation, interviews, and document analysis. SWOT analysis was conducted to identify internal and external factors that affect the business performance of Kalisani Coffee Shop UNAND. The results of the SWOT analysis show that some of the strengths of the Kalisani Coffee Shop UNAND are a strategic location on campus, good quality coffee products, and support from the student community. However, there are some promotional weaknesses (weaknesses) such as lack of menu variety and lack of effectiveness. In terms of opportunities (opportunities), Kalisani Coffee Shop UNAND can take advantage of the increasing public interest in coffee and the increasing number of students at UNAND. Meanwhile, some of the threats faced by Kalisani Coffee Shop UNAND are tough competition from similar cafes and a decrease in raw material prices. Based on the findings of the SWOT analysis, several business strategies are recommended for Kalisani Coffee Shop UNAND. These strategies include increasing menu variety by adding snacks and non-coffee drinks, increasing promotion through social media and collaboration with the student community, as well as improving the quality of customer service. In addition, Kalisani Coffee Shop UNAND can also establish partnerships with local suppliers to obtain quality raw materials at more stable prices. The methods that can be used to implement this business strategy are the stakeholder disaster method (stakeholder mapping) to identify groups interested in the Kalisani Coffee Shop UNAND, and the cost-benefit analysis method to evaluate the potential benefits and costs associated with implementing these strategies. the business strategy.
Analisis Swot Dalam Penentuan Strategi Implementasi Pedagang Bozz Juice Ice Cream Dalam Menghadapi Persaingan Utari Amalia Putri; Viona Ramifa Reja; Rani Pertama Sari; Ramdani Bayu Putra
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1833

Abstract

Business strategy is an important part that must be owned by every business actor. This study tries to determine the ideal strategy through SWOT analysis. The object of this research is Cafe 165 which is a business unit of Putra Indonesia University YPTK Padang. The research method used is descriptive method with data collection techniques through interviews and questionnaires to the parties or stakeholders. SWOT Analysis techniques include IFE, EFE, CPM, TOWS, IE, SPACE, Grand Strategy and QSPM. The findings of the IFE Matrix and the matrix show that Bozz Juice Ice Cream has strong organizational characteristics internally with strategies that can take advantage of strengths that minimize weaknesses and are able to take advantage of opportunities from threats encountered. The results of the analysis of the TOWS Matrix, SPACE, IE, Grand Strategy as the final result of this study recommend that the right business strategy for Bozz Juice Ice Cream is implementing a market development strategy followed by product development through continuous innovation.
Pengaruh Kompetensi Dan Knowledge Management Terhadap Kinerja Pegawai (Studi Kasus di Universitas Pendidikan Indonesia Kampus Tasikmalaya) Peri Herdiyana; Apri Budianto; Ferey Herman; S. Nailul Muna Aljamaliah
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1846

Abstract

The research was conducted with the aim of knowing the effect of Competence and Knowledge Management on Employee Performance at the Indonesian University of Education, Tasikmalaya Campus. The method used is a quantitative descriptive method. The results of the study show that competence has a positive and significant effect on the performance of Administrative Section Employees of the UPI Tasikmalaya Campus. This means that if the competence of employees increases, the performance of the Administrative Section Employees will also increase. Knowledge management has a positive and significant effect on the performance of Administrative Section Employees of the UPI Tasikmalaya Campus. This means that if knowledge management increases, the performance of Administrative Officers will also increase. Competence and knowledge management have a positive and significant effect on the performance of Administrative Section Employees of the UPI Tasikmalaya Campus. This means that if competence and knowledge management increases, the performance of the Administrative Section Employees also increases.
Pengaruh Good Governance Dan Kompetensi Sumber Daya Manusia Terhadap Kinerja Pegawai (Studi pada Dinas Pariwisata Kabupaten Ciamis) Dian Sundari; Enas Enas; Aan Anwar Sihabudin
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1847

Abstract

Information technology is not followed by an increase in knowledge, skills and work attitudes of employees in carrying out their duties and responsibilities. In addition, employee performance is affected by good governance which is not optimal due to the absence of transparent data in improving staff quality and lack of employee involvement in the decision-making process and the competence of human resources is not optimal because there are still many employees who do not have a high level of education and the rapid development of information technology is not followed by an increase in knowledge, skills and work attitudes of employees in carrying out their duties and responsibilities. The research was conducted using a quantitative explanatory survey method. The data analysis technique used is descriptive statistics, inferential statistical analysis with multiple regression models. The results of the study inform (1) Good governance has a positive and significant effect on employee performance at the Ciamis District Tourism Office. This means that the better the good governance, the higher the performance of employees at the Ciamis Regency Tourism Office. (2) Competence has a positive and significant effect on employee performance at the Ciamis Regency Tourism Office. This means that the higher the competency, the higher the employee performance at the Ciamis Regency Tourism Office. (3) Good governance and competence have a positive and significant effect on employee performance at the Ciamis District Tourism Office. This means that the better the good governance and competence, the higher the employee performance at the Ciamis Regency Tourism Office.
The Influence of Hospital Facilities and Services on Patient Satisfaction with Hospital Image as an Intervening Variable at Haji Abdul Manan Simatupang General Hospital Hamidah Sari Siregar; Yusniar Lubis; Sofiyan Sofiyan
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1848

Abstract

The number of complaints from patients who are being treated at the hospital has become evidence that the management of the service system has not paid enough attention to it. So it is necessary to examine in depth the causes of these problems. That is what underlies the researcher wants to find out whether hospital facilities and services have an effect on patient satisfaction with hospital image as an intervening variable at the Haji Abdul Manan Regional General Hospital. This type of research uses causal research which aims to test hypotheses on a causal relationship between one variable and another. The study sample consisted of 315 patients. The results of the study show that hospital facilities have a significant influence on patient satisfaction. Because with the appropriate facilities, patients will feel comfortable visiting the hospital. Likewise, hospital services also have a very large influence on the level of patient satisfaction. With good and comfortable service. Then the patient will get calm and will speed up the healing process for the patient. So it was concluded that quality and service greatly influence patient satisfaction at Umun Regional Haji Abdul Manan Simatupang Hospital.
Pengaruh Retailing Mix Dan Service Quality Terhadap Kepuasan Konsumen Pada Bolly Sila Kabupaten Bima Reni Reni; Ismunandar Ismunandar
Jurnal Bintang Manajemen Vol 1 No 3 (2023): September : Jurnal Bintang Manajemen
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/jubima.v1i3.1851

Abstract

Consumer satisfaction will be formed if it can meet the basic expectations of consumers. Many factors influence consumer satisfaction, including Retailing Mix and Service Quality. The purpose of this research is to determine whether there is an influence of Retailing Mix on customer satisfaction at Bolly Sila Bima Regency, to determine whether there is an effect of Service Quality on customer satisfaction at Bolly Sila Bima Regency and to determine whether there is an effect of Retailing Mix and Service Quality on customer satisfaction at Bolly Sila Bima Regency. The population in this study were consumers of Bolly Sila, Bima Regency, who had shopped at Bolly Sila, Bima Regency. The sample was determined by accidental sampling technique with 60 respondents. The data collection method used was a questionnaire (questionnaire), observation and literature study. Data analysis techniques used in this study were instrument tests (validity test and reliability test), multiple linear regression analysis, T test, f test, correlation coefficient and determination coefficient using the SPSS 20 program. Based on the results of data processing with the T test method, and F test, it is known that the Retailing Mix and Service Quality variables simultaneously have a significant effect on Consumerr Satisfaction at Bolly Sila, Bima Regency. Partially, the results of this study indicate that the Retailing Mix variable has a significant effect on consumer satisfaction at Bolly Sila, Bima Regency. Meanwhile, Service Quality has no significant effect on Consumer Satisfaction at Bolly Sila, Bima Regency.

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