cover
Contact Name
Ahmad Ashifuddin Aqham
Contact Email
ahmad.ashifuddin@gmail.com
Phone
+6285726173515
Journal Mail Official
Dimas@stie-trianandra.ac.id
Editorial Address
Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) Sekolah Tinggi Ilmu Ekonomi Trianandra Jl. Diponegoro No.69, Dusun I, Wirogunan, Kec. Kartasura, Kabupaten Sukoharjo, Jawa Tengah 57166 ; Email : lppm@stie-trianandra.ac.id
Location
Kota adm. jakarta timur,
Dki jakarta
INDONESIA
Manajemen Kreatif Jurnal
ISSN : 29639638     EISSN : 29639654     DOI : 10.55606
Core Subject : Science,
Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Articles 19 Documents
Search results for , issue "Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal" : 19 Documents clear
Ekosistem Digital Sebagai Wadah Peningkatan Kapasitas Mitra PT Hanjaya Mandala Sampoerna Di Kota Palu Dimas Dimas; Niluh Putu Evvy Rossanty; Harnida Wahyuni Adda
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1140.495 KB) | DOI: 10.55606/makreju.v1i2.1285

Abstract

The digital ecosystem is a source of information technology that is interrelated and can be used as a unified whole. So, this system is likely to be used by various parties such as consumers, suppliers, data providers. Trading partners, and many more. This digital ecosystem formed by PT Hanjaya Mandala Sampoerna connects distributors, retail aggregators and companies as facilitators. The application used to run this digital ecosystem is named AYO MITRA SRC, then with this application, distributors or so-called Partners will provide ordering services through the Ayo SRC application, this provides convenience and increases effectiveness in transactions, which does not need to exist queuing to select and count goods resulting in an increase in service quality and partner capacity, one of which is in terms of neater and more structured sales records.
Strategi Pengembangan SDM (Studi Pada Karyawan CV. Kuda Mas Malang) Berbasis SWOT Muhammad Saifur Rijal; Madziatul Churiyah
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (767.042 KB) | DOI: 10.55606/makreju.v1i2.1294

Abstract

Pengembangan sumber daya manusia (SDM) di sektor Usaha Mikro, Kecil, dan Menengah (UMKM) snack dan cemilan merupakan tantangan yang dihadapi oleh para pelaku usaha dalam menghadapi persaingan yang semakin ketat. Dalam artikel ini, dilakukan analisis SWOT terhadap pengembangan SDM di UMKM snack dan cemilan. Berdasarkan analisis tersebut, ditemukan beberapa aspek kekuatan dan peluang yang dapat dimanfaatkan, serta kelemahan dan ancaman yang harus dihadapi. Dari hasil analisis SWOT tersebut, beberapa strategi berbasis SWOT yang dapat diterapkan, antara lain mengoptimalkan keterampilan khusus dalam produksi snack dan cemilan, meningkatkan kapasitas produksi, dan memanfaatkan koneksi lokal dengan pemasok bahan baku. Strategi ini diharapkan dapat meningkatkan daya saing UMKM snack dan cemilan, memperluas pangsa pasar, dan menghadapi tantangan yang ada.
Perumusan Strategi Pelatihan “SMA Double Track” Untuk Menumbuhkan Jiwa Kewirausahaan Siswa SMA Yang Berbasis SWOT Lutfi Lutfi; Madziatul Churiyah
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1400.248 KB) | DOI: 10.55606/makreju.v1i2.1295

Abstract

Penelitian ini bertujuan untuk menetahui lebih mendalam tentang strategi pelatihan “SMA Double Track” untuk menumbuhkan jiwa kewirausahaan pada siswa yang berbasis SWOT. Metode yang digunakan dalam penelitian ini adalah penelitian kualitatif dan pengumpulan data dilakukan secara triangulasi (gabungan) yaitu observasi, interview dan penyebaran questioner dengan menggunakan analisis SWOT IFAS dan EFAS. Berdasarkan hasil analisis perhitungan bobot dan rating setiap unsur matrik SWOT dapat diketahui bahwa posisi program pelatihan “SMA Double Track” berada pada kuadran I hal ini merupakan situasi yang sangat menguntungkan. Program “SMA Double Track” memiliki Koordinat Internal: Sumbu X = (skor kekuatan-skor kelemahan)/2 = (3.28 – 1.8) :2 = 0.74. Koordinat Eksternal Sumbu Y = (skor peluang – skor ancamam)/2 = (3.66 – 2.27):2 = 0.70. Jadi titik koordinatnya terletak pada (0,74:0,70) sehingga dengan kekuatan yang dimiliki dan dapat memanfaatkan peluang yang ada. Strategi yang harus diterapkan dalam kondisi ini adalah mendukung kebijakan pertumbuhan yang agresif dimana strategi umum yang dapat dilakukan oleh sekolah SMA adalah menggunakan kekuatan dan peluang sekolah SMA untuk mengambil setiap keunggulan pada kesempatan yang ada.
Sekuritisasi Aset Bank Sebagai Sumber Pembiayaan Kegiatan Inovasi Lisda Ermayani Br Sitepu; Dicky Perwira Ompusunggu
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (805.921 KB) | DOI: 10.55606/makreju.v1i2.1298

Abstract

Membahas tentang justifikasi fitur-fitur securitization of bank assets (SBA) sebagai proses dan sebagai sumber pembiayaan aktivitas inovasi. Untuk tujuan ini, posisi securitization di antara instrumen-instrumen inovasi keuangan didefinisikan, fitur-fitur dasar model securitization dibandingkan dengan model pembiayaan lainnya dijelaskan, dan kekhasan penerapan tiga model securitization (klasik, sintetik, korporat) dalam menyelesaikan masalah optimasi aset bank dan pengurangan risiko bank serta dalam pembiayaan inovasi ditetapkan. Efisiensi penggunaan model SBA dijelaskan. Teks tersebut juga membenarkan bahwa bukan hanya bank yang mengelola risiko kredit yang menerima kemungkinan baru dalam operasi securitization, tetapi juga klien yang tertarik untuk mengurangi biaya dana pinjaman yang digunakan, serta investor yang menerima instrumen keuangan yang sangat menguntungkan dan pada saat yang sama berisiko rendah dalam pelaksanaan proyek inovatif yang mereka miliki.
Pengaruh ROA dan ROE terhadap Kinerja Keuangan Perusahaan Sektor Hotel, Rekreasi dan Pariwisata Hana’a Afifah; Deni Ramdani
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1354.973 KB) | DOI: 10.55606/makreju.v1i2.1313

Abstract

In business, companies compete with each other in their own way to get big profits. Companies in the tourism, restaurant and recreation sector are companies that have an impact on the company's financial performance and profitability. The variables used in this study are profitability ratios in the form of Return on Assets (ROA) and Return on Equity (ROE) as well as financial performance. This research uses quantitative methods. The sample used is 10 tourism, hotel and restaurant sector companies. The results of this study show that the ROA and ROE variables have a partial and significant effect on financial performance variables. The R-Square result is 0.3048 so that it can be interpreted that 30.48% of the ROA and ROE variables can explain the Financial Performance variable and the remaining 69.52% can be explained by other variables outside the research.
Sistem Informasi Pelayanan Surat Keterangan Desa Jalatrang Berbasis Web Fianita Rusadi; Yudhistira Arie Wijaya
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1948.149 KB) | DOI: 10.55606/makreju.v1i2.1315

Abstract

This study aims to determine the information system service certificate for Jalatrang Village, Ciamis Regency using data collection techniques through field research, namely observation and in-depth interviews with 8 informants who were selectedqualitatively descriptively. The results show that the service information system for village certificates in ciamis district provides positive things to the village. This research was contuted by a library study, namely the collection of data and information through books and other reading sources that are relevant to the problem to be studied. Field research is data obtained by observation. The purpose of this final project is a web-Based Village Certificate Service Information System in Jalatrang Village” aims to design a database that accommodates all information about Jalatrang Village so that this information can be provided and presented more effective in terms of time and energy utilization.
Pengaruh Tingkat Pengangguran Terbuka Terhadap Tingkat Kemiskinan Di Kabupaten/Kota Kalimantan Tengah Tarsis Ronald Parulian; Alexandra Hukom
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1129.341 KB) | DOI: 10.55606/makreju.v1i2.1325

Abstract

The purpose of the specific analysis is expected to be able to convey comprehensive knowledge of the condition of the TPT alliance and poverty in Central Kalimantan, to provide support towards expanding the benefits that contribute to reducing TPT and poverty in this region. Comprehensive quantitative methods to investigate the Central Kalimantan Open Unemployment Rate (TPT) against squalor creates a very precise and constructive approach towards gathering and reviewing instructions in an objective and measurable manner. The low educational level and restrained skills make it difficult to find a decent pulse, forcing the people of Central Kalimantan to fall into poverty. Women are more discreetly concerned with matching decent pulses and retain restricted access to the core economic power as world and capital, which can allow the more prone to slump to the depths of squalor in this region. Other social impacts of algae are reduced social capital, increased crime rates, and reduced quality of life. The economic impact can arise in part in the form of loss of economic reliability, low rewards of legion of duty participation and low economic motivation. The high number of published unemployment (TPT) in Central Kalimantan contributes to increasing poverty and the components of tutorials, skills, sexual lameness, social and economic effects are flowering. TPT embodies important components that must serve as components
Mengeksplorasi Faktor Penentu Belanja Modal: Studi Kasus Pada Kabupaten/Kota Di Kalimantan Tengah Tahun 2017-2020 Cristian Zendrato; Puput Iswandyah Raysharie; Alexandra Hukom; Dedi Takari
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (770.455 KB) | DOI: 10.55606/makreju.v1i2.1328

Abstract

This study provides an overview of the influence of PAD, DAU, and DAK on Capital Expenditure in districts / cities in Central Kalimantan Province. This research uses the OLS method and in analyzing it uses Multiple Regression Analysis, Eviews 12. The research method used is associative with a quantitative approach. The population in this study were all districts / cities in Central Kalimantan Province. The sample of this study was 56 samples. The data for this study were obtained from the Directorate General of Fiscal Balance (DJPK) APBD realization report 2017-2020. The results of this study are that local revenue has a negative and insignificant effect on capital expenditure and general allocation funds have a positive and significant effect on capital expenditure and special allocation funds have a positive and significant effect on capital expenditure. Meanwhile, simultaneously local revenue, general allocation funds and special allocation funds have a significant effect on capital expenditure. And in this study the more dominant coefficient is the general allocation fund in influencing capital expenditure.
Literatur Review: Analisis Usaha Undangan Digital Serta Penggunaan Media Sosial Sebagai Media Promosi Shelly Ayu Andesty; Dety Mulyanti
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.542 KB) | DOI: 10.55606/makreju.v1i2.1332

Abstract

In the current era of modernization, many things have begun to use technological developments, including the delivery and dissemination of information. This development is marked by changes in methods in various fields, leaving manual methods and replacing them with the use of modern technology. With the rapid advancement of information technology, it makes it easier for business people to develop creativity and market a product, including the digital invitation business. This type of digital invitation is gaining popularity not only because it is considered easier to distribute, low production costs, and a variety of designs. Digital invitations are visually more attractive because media such as photos, text, animation and audio can be added. This study aims to analyze several articles related to public interest in digital invitation business opportunities. The design used is literature review, articles are collected using search engines such as neti.com, google scholar, and Sciencedirect. With the criteria for articles published in 2019-2021. Based on the articles collected, the results of the analysis show that digital invitations have considerable business potential for business people and make it easier for users to convey information.
Dampak Globalisasi Terhadap Pasar Tradisonal Di Indonesia Cicik Khildar Rizqi; Dety Mulyanti
Manajemen Kreatif Jurnal Vol 1 No 2 (2023): Mei : Manajemen Kreatif Jurnal
Publisher : Sekolah Tinggi Ilmu Ekonomi Trianandra

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (668.806 KB) | DOI: 10.55606/makreju.v1i2.1333

Abstract

Globalization is an unavoidable phenomenon involving various sectors, when all of countries in the world has been integrated become one market that is that is no limited by territorial area. In the economy and trade, Globalization has affected various social structures. The large number of foreign investor has entered to Indonesia is one of the effects of globalization in the world of economy and trade. Investation is one of the key for strengthening process in economic development. The business sectors has become a destination for investation is a modern retail industry. There is investation with capital strength in the modern retail industry sector make modern markets has begin, such as Supermarkets and Hypermarkets, Mini Markets and Mall. The investation in the modern market are mushrooming and uncontrollable, it makes competition between modern markets, especially supermarket in Indonesia. Foreign investor has big capital also take part for this investation. Ease come an investor as a result of the globalization era is a challenge for the economic development of the common people, in this case micro, small and medium enterprises in traditional markets. The progress of modern market are rapidly and unstoppable, if it is allowed to continue, traditional markets which are forum for middle and lower economic actors, one of which is small traders, street vendors, etc. will be sidelined and displaced.

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