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Adrial Falahi
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Fakultas Ekonomi Program Studi Manajemen UMN Al Washliyah Jl. Garu II No 93 Medan (061) 786 7044 / (061) 786 2747
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Kota medan,
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Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK)
Published by Universitas Muslim Nusantara Al Washliyah Medan
ISSN : -     EISSN : 27744795     DOI : https://doi.org/10.32696/jimk
Core Subject : Science,
Decision Sciences, Operations Research & Management
Jurnal Ilmu Manajemen Dan Kewirausahaan (JIMK) merupakan Jurnal Program Studi Manajemen Fakultas Ekonomi Universitas Muslim Nusantara Al-Washliyah. Jurnal ini khusus memuat kajian ilmiah yang berkaitan dengan manajemen SDM, manajemen keuangan, manajemen pemasaran dan kewirausahaan.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 5 Documents
 1 
Search results for , issue "Vol 1 No 2 (2021): Jurnal Ilmu Manajemen Dan Kewirausahaan" : 5 Documents clear
STRATEGI HOME INDUSTRI KONVEKSI DALAM MENINGKATKAN PENDAPATAN RUMAH TANGGA MASYARAKAT KOTA BINJAI (STUDI KASUS ABU BAKAR KONVEKSI MENCIRIM BINJAI TIMUR) Imsar Imsar
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 1 No 2 (2021): Jurnal Ilmu Manajemen Dan Kewirausahaan
Publisher : Program Studi Manajemen Fakultas Ekonomi, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (256.051 KB) | DOI: 10.32696/jimk.v1i2.809

Abstract

This study aims to determine how the potential and empowerment role of the convection home industry in increasing community household income, and to determine the SWOT analysis of strategies used to increase household income in Binjai city. The background of this research is that in the 2020-2024 RPJMN, one of the macro targets is to improve the processing industry, one of the agendas is to strengthen quality economic defense by encouraging MSMEs. This research method is descriptive qualitative accompanied by a SWOT analysis. The analysis technique used is descriptive method and SWOT analysis, the formulation of a strategy that is processed from the weight of the identification results of the SWOT factor. The results of the calculation of the SWOT analysis of the total IFAS are higher than the total EFAS. The strategy to increase the business of the research object is in cell I Growth is namely the Backward integration or Forward integration strategy. In order to increase its business strength or competitive position, Burn Ash Convection must make efforts to minimize costs and inefficient operations to control the quality and distribution of products.
PENGARUH GAYA KEPEMIMPINAN TRANSFORMASIONAL MASA PANDEMI COVID-19 TERHADAP KEPUASAN KERJA PEGAWAI DI SAMSAT MEDAN SELATAN Nur Azizah Juliyanti; Anggia Sari Lubis
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 1 No 2 (2021): Jurnal Ilmu Manajemen Dan Kewirausahaan
Publisher : Program Studi Manajemen Fakultas Ekonomi, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (298.461 KB) | DOI: 10.32696/jimk.v1i2.976

Abstract

The purpose of the study was to determine and analyze the Effect of the Covid-19 Transformational Leadership Style on Employee Job Satisfaction at the South Medan Samsat. Data research design, descriptive and quantitative. The population in this study is the total number of employees at the South Medan Samsat in 2021, amounting to 61 people. The sources of data in this study are primary data and secondary data. Where the primary data from observations, interviews and questionnaires. The data analysis technique used is descriptive analysis and simple linear regression. The results of simple regression analysis are Y=2,062+1,188X+e which shows that transformational leadership style has a positive and significant effect on employee satisfaction. while the results of the (t) test or partial test show that transformational leadership has a positive and significant effect. Regarding employee job satisfaction, it can be seen that the value of tcount =(24,458) > ttable (0,045). Then the coefficient of determination (R2) is 0.955 (95.5%). So it can be said that the variation of the dependent variable, namely transformational leadership in the model, can explain the variable job satisfaction of employees at Samsat Medan Selatan, while the remaining 0.045% is influenced by other variables outside the model.
FAKTOR-FAKTOR YANG MEMPENGARUHI NASABAH ASURANSI DALAM MEMILIH PRODUK KESEHATAN PADA PT. ASURANSI PRUDENTIAL SYARIAH CABANG BINJAI Yudistira Yudistira
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 1 No 2 (2021): Jurnal Ilmu Manajemen Dan Kewirausahaan
Publisher : Program Studi Manajemen Fakultas Ekonomi, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (722.74 KB) | DOI: 10.32696/jimk.v1i2.977

Abstract

This study aims to determine the effect of customer’s knowledge, motivation, and promotion towards the choice of health insurance products at PT Asuransi Prudential Syariah Branch Binjai. The data in this research is used by collecting 34 quetioners of insurance customers. And then the data is processed and analysed. In this research, quantitative methode is used to know the effect, so multiple linear regression analysis, t-test, F-test, and determinant analysis are used. Based on the research, the result is customer’s knowledge has no effect towards the choice of health insurance products, motivation has a effect towards the choice of health insurance products, and promotion has a effect towards the choice of health insurance products. Based on F-test the result is the value of Fhitung is 4,959. The value of Fhitung is more than the value of Ftable 2,922, so it can be know that customer’s knowledge, motivation, and promotion simultaneously have a significant effect towards the choice of health insurance products at PT Asuransi Prudential Syariah Branch Binjai.
PENGARUH HARGA DAN SUASANA CAFE TERHADAP KEPUASAN KONSUMEN (STUDI KASUS UNCLE SAM’S CAFE AND RESTO LUBUK PAKAM DELI SERDANG) Agus Mastriani; Sari Wulandari
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 1 No 2 (2021): Jurnal Ilmu Manajemen Dan Kewirausahaan
Publisher : Program Studi Manajemen Fakultas Ekonomi, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (637.547 KB) | DOI: 10.32696/jimk.v1i2.1007

Abstract

The results of the data of this study were found to have a positive and significant effect on price and cafe atmosphere on consumer satisfaction at Uncle Sam's Cafe and Resto Lubuk Pakam Deli Serdang. The data analysis technique used in this research is descriptive quantitative. The sample in this study were consumers at Uncle Sam's Cafe and Resto Lubuk Pakam Deli Serdang, amounting to 68 people. The results of this study obtained multiple linear regression equation Y = 6.863 + 0.242 X1 + 0.346 X2 + e. The constant value of 6.863 means that without the Price and Cafe Atmosphere variable, the Customer Satisfaction is 6.863, the Price variable is 0.242 and the Cafe Atmosphere variable is 0.346 indicating that every increase in the Price and Cafe Atmosphere, the Customer Satisfaction will increase by 0.242 for the Price Variable and for the Variable Cafe atmosphere is 0.346. Partial test results Price variable has a positive and significant effect on Consumer Satisfaction at Uncle Sam's Cafe and Resto Lubuk Pakam Deli Serdang, where the value of tcount > ttable (6.668 > 1.668) for the Price variable and for Variavel Suanasa Cafe the value of tcount > ttable (8.034 > t table 1.668) with a significant level of 0.000 <0.05, this shows Ho is rejected and Ha is accepted. Then the value of R square obtained is 0.856. This figure shows that 85.6.5% of customer satisfaction (the dependent variable) can be explained by the variables of Price and Cafe Atmosphere. it means that the percentage of Price and Cafe Atmosphere on Consumer Satisfaction is 85.6%, while the remaining 14.4% is influenced by other variables not examined by this study.
ANALISIS PENENTUAN STRATEGI PEMASRAN YANG TEPAT GUNA MENINGKATKAN POSISI PERSAINGAN PASAR PRODUK PAKAN IKAN PADA PT CENTRAL PROTEINA PRIMA TBK KIM II MABAR DELI SERDANG Muhammad Dicky Arya; Lukman Nasution
JURNAL ILMU MANAJEMEN DAN KEWIRAUSAHAAN (JIMK) Vol 1 No 2 (2021): Jurnal Ilmu Manajemen Dan Kewirausahaan
Publisher : Program Studi Manajemen Fakultas Ekonomi, Universitas Muslim Nusantara Al-Washliyah

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (572.425 KB) | DOI: 10.32696/jimk.v1i2.1008

Abstract

Marketing strategy is important to measure the success of a business. This study aims to determine the marketing strategy and constraints in increasing the competitive position of the market for fish feed products at PT. Central Proteina Prima Tbk KIM II Mabar Deli Serdang. The type of research used is descriptive qualitative research.the informants in this study were marketing and consumers from PT. Central Proteina Prima Tbk KIM II Mabar Deli Serdang The results of this study indicate that PT. Central Proteina Prima Tbk KIM II Mabar Deli Serdang has implemented a marketing mix strategy that uses 4P variables, namely Product, Price, Place and Promotion which is able to increase the sales volume of PT. Central Proteina Prima Tbk KIM II Mabar Deli Serdang. In this study, there are also supporting and inhibiting factors for implementing marketing strategies on the sale of fish feed products at PT. Central Proteina Prima Tbk KIM II Mabar Deli Serdang. The supporting factors are quality products, strategic locations and technology used. While the inhibiting factors for marketing strategies for fish feed products at PT. Central Proteina Prima Tbk KIM II Mabar Deli Serdang, namely promotions that have not been maximized and illegal fees often occur by irresponsible elements to suppliers.

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