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Andreas Rengga
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garuda@apji.org
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febri@apji.org
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Jl. Kesehatan No. 3, Maumere 86111 - Nusa Tenggara Timur, Kab. Sikka, Provinsi Nusa Tenggara Timur, 86111
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Kab. sikka,
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INDONESIA
Master Manajemen
Published by Universitas Nusa Nipa
ISSN : 30257441     EISSN : 30257433     DOI : 10.59603
Core Subject : Science,
Decision Sciences, Operations Research & Management
Topik dalam Jurnal ini berkaitan dengan aspek apapun dari manajemen, namun tidak terbatas pada topik berikut : Manajemen Sumberdaya Manusia , Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasional, Manajemen Rantai Pasokan, Corporate Governance, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 4 Documents
 1 
Search results for , issue "Vol. 2 No. 1 (2024): Februari : MASMAN : Master Manajemen" : 4 Documents clear
Implementasi Pembelajaran Kewirausahaan Dalam Menumbuhkan Minat Berwirausaha Mahasiswa Martini Martini; Azizah Zein; Nurul Azmi Pasaribu; Mansur Keling
MASMAN : Master Manajemen Vol. 2 No. 1 (2024): Februari : MASMAN : Master Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.247

Abstract

Entrepreneurship education not only provides a theoretical basis for the concept of entrepreneurship, but can also shape students’ thought patterns, behavior and views about entrepreneurship. .This research aims to determine the concept of entrepreneurship education, the implementation of entrepreneurship education in lectures to foster interest in entrepreneurship in students, the benefits of entrepreneurship lectures for students. .This research is a type of qualitative research, a research process that produces descriptive data about the behavior of people being observed in the form of written words. Expanded inductive analysis to discover the true meaning of the phenomenon under study. .The results of this research have a positive impact on students by providing entrepreneurial skills, increasing entrepreneurial insight, forming motivation, and training mentally when doing business.
Pengaruh Pemasaran Media Sosial Instagram Dan Electronic Word Of Mouth Terhadap Minat Beli: Studi Pada Teh Pucuk Harum Di Indonesia Dimas Bayu Anggoro; Murwanto Sigit
MASMAN : Master Manajemen Vol. 2 No. 1 (2024): Februari : MASMAN : Master Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.249

Abstract

This Research deals with the effect of exposure to Instagram social media advertising, Electronic world of Mouth on buying interest in TehPucuk Harum products. The purpose of this study is to determine the influence between the variables studied such as social media instagram, Electronic world of Mouth, and purchase intention. This research was conducted quantitatively and used a questionnaire as a data collection method. The population was 125 respondents and the research sample used was 125 respondents. The selected population is an Instagram social media user who is a follower of @pucukharumid, as well as a minimum age of 18 years which by law has been declared as the age of legal capacity, and respondents must have seen advertising content for the Teh Pucuk Harum product on Instagram social media. Then sampling using convenience sampling. The techniques in quantitative analysis used in this study are t test, F test, and multiple regression analysis. The results of this study indicate that there is a positive influence between Instagram social media on buying interest, Electronic World of Mouth, has a positive influence with buying interest. The results of this study are expected to help advertisers to find out some of the factors that influence buying interest in Teh Pucuk Harum products on Instagram social media, so that Instagram social media users can have buying interest in Teh Pucuk Harum products.
Peran Public Relations dalam Mengatasi Manajemen Krisis: Studi Kasus Public Relations Officer Lion Air Group Ignes Ambarwati; Mochammad Mirza; Ari Suseno; Alamsyah Alamsyah
MASMAN : Master Manajemen Vol. 2 No. 1 (2024): Februari : MASMAN : Master Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.256

Abstract

PT. Lion Mentari Airlines (Lion Air) was founded on November 15 1999 and began operations on June 30 2000. By serving flight routes from Jakarta to Pontianak using Boeing 737-200 type aircraft. Lion Air has a philosophy that consumers are truly sovereign (consumer sovereignty) with the slogan "We make people fly". On one of the social media platforms which is currently in the spotlight for the wider community, namely Tiktok, there is a report that has attracted the attention of netizens about the derailment of one of the planes from the Batik Air airline, which is a subsidiary of the Lion Group, the Jakarta - Yogyakarta flight, which occurred at the airport. Adisujipto Yogyakarta. The method used in this research is the qualitative case studies research method. This research was carried out using 2 techniques, the first was collecting data by observing the phenomenon of events that occurred on social media, and the second was by conducting direct interview techniques with related sources. You can find out how alert the Lion Air Group public relations officer is in dealing with issues and problems developing in society to anticipate crises that occur in the company or airline. Writing the conclusion is the final part of the research paper which contains a common picture and ties it into the initial research. Writing a conclusion involves having to give a very brief description of the results, although you don't need to go into too much detail in the presentation.
Implementasi Teknologi Informasi Pada Komunikasi Organisasi Kepengurusan Pondok Pesantren Al-Hidayah Ketegan Tanggulangin Achmad Ali Yuddin Hakim; Wahyu Eko Pujianto
MASMAN : Master Manajemen Vol. 2 No. 1 (2024): Februari : MASMAN : Master Manajemen
Publisher : Universitas Nusa Nipa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59603/masman.v2i1.263

Abstract

Information technology plays an important role in everyday life, including in communicating and facilitating work or daily activities, but the management organization of the al- hidayah boarding school has a slight difference in the implementation of the running of the organization, namely by not using a hand phone (hp) due to the permanent regulation of the al-hidayah Ketegan Tanggulagin boarding school that prohibits all students in the al hidayah Ketegan Tanggulangin boarding school from carrying hand phones (hp) and other electronic devices. The purpose of this research is to utilize information technology in terms of increasing communication effectiveness and overcoming the problem of communication failure in organizing and coordinating in each division. This research was conducted qualitatively and this research is descriptive, and is intended to explain organizational social events in detail. Information technology is a system or tool consisting of hardware and software that processes data systems quickly which aims to facilitate daily work or communication. communication is a reciprocal process of mutual understanding and understanding between individuals or both parties or more. As a result, communication in the boarding school management organization is more effective and failures in communication have been minimized both within the scope of all members or each division, by creating WhatsApp groups, using Hand talkies, making Youtube Chanels, payment applications and others.  

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