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Ari Septianingtyas P
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jurnalkubis2021@gmail.com
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arisepti2987@gmail.com
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Kampus 1 Universitas Islam Jember Jl. Kyai Mojo No. 101 Kab. Jember, Provinsi Jawa Timur
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Kubis
Published by Universitas Islam Jember
ISSN : 28085434     EISSN : 28084799     DOI : https://doi.org/10.56013/kub.v2i02.
Core Subject : Economy, Humanities, Science,
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Kubis is a journal published regularly by the Agribusiness Study Program, Faculty of Agriculture, Islamic University of Jember. Kubis is published twice a year, namely in May and November. Kubis is a journal that contains the results of thoughts or ideas, models, and research in social, economic, sharia, and agricultural policies. This journal includes original research articles, review articles, and brief communications about studies such as: Sharia Agribusiness; Agricultural economy; Agribusiness Management; Marketing of Agricultural Products; Rural Development; Agribusiness Planning; Agricultural/Agribusiness Feasibility; Rural Sociology; Agricultural Development; Marketing Management; Agribusiness Development Strategy; Agribusiness Entrepreneurship.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 22 Documents
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Kajian Potensi dan Strategi Pengembangan Agrowisata Taman Gading Asri Jember Rachmat Udhi Prabowo; Aditya Yoga Ardhana; Annisa Yulianti; Tsaniya Nibraas Alizza; Vika Anjana Alfaroh
KUBIS Vol 3 No 2 (2023): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v3i2.2475

Abstract

Taman Gading Asri Agrotourism is a horticultural agricultural object packaged with a tourism concept located in Jember Regency, but currently it has not been developed optimally. Study carried out aimed at managers of horticultural plant cultivation at Taman Gading Asri Agrotourism. Research design used is qualitative with case study research techniques. Analysis plan The data used is qualitative descriptive analysis and SWOT analysis. From the results of the research that has been carried out it is known that Taman Gading Asri agrotourism activities start from education regarding the production process of horticultural crops by applying welfare rules for tourist attractions to culinary tourism. The strategy that has been implemented by Taman Gading Asri Agrotourism in Agrotourism development is making plans to improve facilities on location, improving customer service, and carrying out promotion of agrotourism through social media. The most appropriate strategy and The priority in developing Taman Gading Asri agrotourism is an aggressive strategy with increasing the various agrotourism attractions of Taman Gading Asri and expanding marketing.
Kelembagaan Dan Bauran Pemasaran Hasil Tangkapan Nelayan di Tempat Pelelangan Ikan (TPI) Desa Sumberanyar Kecamatan Paiton Kabupaten Probolinggo Ari Septianingtyas Purwandhini; Susilowati Susilowati
KUBIS Vol 2 No 02 (2022): November
Publisher : Program Studi Agribisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56013/kub.v2i02.2696

Abstract

Research on institutions and marketing of fishermen's catches at fish auctions. The background of this research is to introduce TPI Paiton to the community, to increase fishermen's income and fishermen's welfare in Sumberanyar Village, Paiton District, Probolinggo Regency. The purpose of this research is to determine the level of utilization and the need for basic facilities, functional facilities, and supporting facilities. To find out the application of 4P in the process of selling fish at TPI Paiton, Sumberanyar Village, Paiton District. The research was conducted in Paiton District using the Slovin method. The analytical method used is a qualitative approach. The results of the discussion showed that the condition of the facilities at TPI Paiton, both basic facilities, functional facilities, and supporting facilities were still all functioning and used by fishermen. The application of 4P at TPI Paiton is product, where the products at TPI Paiton are salted fish and fresh fish, then the price or price where the price set by traders at TPI Paiton is based on the purchase price of fish per kilo and customer prices. Place or a place where the place offered by the producer is still only a few places such as traditional markets, out of town, factories, and in their own homes. Promotions or promotions carried out at TPI Paiton have been effective by selling fish in traditional markets, outside the city, factories and in their own homes.

Page 3 of 3 | Total Record : 22

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