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Ery Sulistyorini
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ery.sulistyorini@unmer.ac.id
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+6282141904400
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bismar@unmer.ac.id
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Bismar
Published by Universitas Merdeka Malang
ISSN : -     EISSN : 28278267     DOI : 10.26905/bismar.v2i2.10414
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Business Management Research (Bismar) is a periodical issue containing information and analysis related to management science and business. This journal is of a popular scientific nature that includes both theoretical and empirical research. This journal focuses on the development of management science and business including aspects : Financial Management, Marketing Management, Human Resources Management, Operational Management, Strategic Management, System Information Management and Business Applied.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 6 Documents
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Search results for , issue "Vol 2, No 1 (2023)" : 6 Documents clear
Sharia-Based Corporate Social Responsibility Disclosures for Responsible Innovation: What are the Benefits to Overcome the Grand Challenge? Ananta Wahyu Sasongko; Farhani Kautsar Nugraha
Business Management Research Vol 2, No 1 (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i1.9716

Abstract

The grand challenges of poverty, inequality, hunger, war, climate change, and deforestation impede the advancement of sustainable development. These difficulties can only be addressed by fundamental changes in behavior, production modes and processes, and business practices in general. In this paper, we will create the notion of corporate social responsibility disclosures (CSRD) based on shari’ah and analyze the potentials and limitations for the advancement of sustainable development and overcome the grand challenge. This study approach incorporates theoretical and empirical insights into the ways in which alternative forms of CSRD might assist in addressing grand challenges. Thus, the study provides examples of CSRD and corporate governance that might assist in producing ideas that do good and avoid harm in order to solve this worldwide issue. However, this study is limited by the researcher’s subjectivity, which has a significant impact on the outcome of proposing a new form of CSRD to address humanity’s grand challenges.
Pengaruh Struktur Modal, Pertumbuhan Aset dan Likuiditas terhadap Profitabilitas (Studi pada Perusahaan Pertambangan yang Terdaftar Di BEI) Nanik Sisharini; Maria Helena Roswita
Business Management Research Vol 2, No 1 (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i1.10040

Abstract

The purpose of this study was to determine the effect of capital structure, asset growth and liquidity on the profitability (ROA) of mining companies listed on the Indonesian Stock Exchange. All mining companies listed on the Indonesia Stock Exchange are the research population. Sampling used the purposive sampling technique and obtained 36 mining companies as samples. Data analysis used multiple linear regression with the help of the SPSS program. The results of the study show that sapital structure partially has a non-significant negative effect on profitability. Asset growth has a significant positive effect on profitability, and liquidity has an insignificant positive effect on profitability. Companies need to maintain liquidity and develop assets as an indication of growth to increase profits.
Mengungkap Keterkaitan Brand Image dan Cash on Delivery dengan Keputusan Pembelian dan Fungsi Pemediasi Media Sosial Pudjo Sugito; Anindia Eka Pratiwi; Sunaryati Hardiani
Business Management Research Vol 2, No 1 (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i1.8677

Abstract

This study aims to determine the function of social media on the influence of brand image and COD on purchasing decisions of skincare products. This study uses a quantitative descriptive approach. The population of this research is students in Malang City. The sample of this study uses a non-probability technique, namely incidental sampling technique or sampling technique based on chance to interact with researchers and is suitable as a data source. Data collection techniques through questtionnaires that have been tested for validity and reliability. The data analysis used in this research is the Structural Equation Model (SEM) method with the Partial Least Square (PLS) alternative method. The results of this study are that there is a positive and significant effect of brand image on purchasing decisions of skincare products. There is a positive and significant influence of brand image on social media, there is a positive and significant effect of COD on purchasing decisions of skincare products, there is no positive and insignificant effect of COD on the media. Social media, there is a positive and significant influence of social media on purchasing decisions od skincare products, social media is able to mediate brand image on purchasing decisions of skincare products, social media is not able to mediate COD on purchasing decisions of skincare products.
Sikap Kerja Sebagai Antaseden Loyalitas Kerja Barista (Studi Kasus Pada Barista Maxx Coffee Buahbatu Bandung) Sheyla Fortemarchia Br Tobing; Rusli Ginting Munthe
Business Management Research Vol 2, No 1 (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i1.9279

Abstract

Penelitian ini bertujuan untuk mengetahui faktor yang menentukan loyalitas kerja Barista di Maxx Coffee Buahbatu Bandung. Menurut Teori faktor-faktor yang menentukan loyalitas sebagai perilaku kerja adalah sikap kerja, dalam penelitian ini peneliti menggunakan konsep kepuasan kerja dan komitmen organisasi sebagai sikap kerja.  Teori 2 faktor Herzberg menjelaskan 2 faktor yang dapat menilai kepuasan seseorang dalam menjalankan pekerjaanya. Jenis penelitian ini merupakan penelitian kualitatif. Pengumpulan data dilakukan melalui wawancara mendalam observasi. Hasil penelitian ini dilihat berdasarkan dari 4 subyek, setiap subyek memiliki sikap kerja yang menentukan loyalitas kerja yang berbeda-beda. Dapat disimpulkan bahwa Barista memilih tetap bekerja karena faktor pemelihara seperti rekan kerja yang baik dan peraturan perusahaan yang sesuai, faktor motivator seperti tantangan dalam pekerjaannya dan tanggung jawab saat melakukan pekerjaanya, faktor lainnya adalah munculnya komitmen organisasi Afektif dan Normatif.
Pengaruh Budaya Kerja, Komitmen dan Komunikasi terhadap Kinerja Pegawai Priyo Sudibyo; Katharina Benedikta Sinta Dasilva
Business Management Research Vol 2, No 1 (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i1.9535

Abstract

This research was conducted to analyze the influence of work culture, commitment, and communication on employee performance at the Malang City Government Environmental Service. The researcher used a questionnaire with a total of 30 respondents who worked in the Malang City Government's Environmental Service. The analysis tool uses multiple regression analysis. Based on the results of the analysis, the performance of employees of the Malang City Government Environment Service is influenced by work culture, commitment, and communication. Aspects of work culture have the greatest influence on employee performance in the area of the Malang City Government Living Area Service.Keywords: Commitment, Communication, Employee Performance, Work Culture
Peran Promosi Penjualan “Korean Wave” sebagai Mediator Brand Ambassador dengan Minat Beli Konsumen Produk “Somethinc” Monica Angelia; Umu Khouroh
Business Management Research Vol 2, No 1 (2023)
Publisher : University of Merdeka Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26905/bismar.v2i1.9529

Abstract

This study investigates the effect of brand ambassadors and sales promotion on purchase intention and the mediating role of sales promotion in the relationship between brand ambassadors and purchase intention. The research was conducted through a closed survey and Partial Least Square modeling on a sample of consumers who had used cosmetic “somethinc”. The results of the study show that brand ambassadors do not influence consumers’ purchase intention, on the contrary, sales promotion influences purchase intention positively. Another finding is that sales promotion mediates the relationship between brand ambassadors and purchase intention. Therefore, this paper highlights the importance of paying attention to sales promotions that are used to increase purchasing intention which ends in purchasing decisions. Although the findings of this study are limited to brand ambassadors and sales promotion, this opens the way for further research on this topic, especially regarding the various perceptions of sales promotion carried out and appropriate sales promotion techniques, both among academics and marketing practitioners.

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