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Eddy Setyanto
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Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
Published by Sekolah Tinggi Ilmu Ekonomi Tri Bhakti
ISSN : 28281128     EISSN : 28290070     DOI : -
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Manajemen Bisnis Tri Bhakti direncanakan terbit pertama kali pada bulan Februari 2022 dengan frekuensi terbit berkala dua kali setahun, yaitu pada bulan Februari dan Agustus. Jurnal ini merupakan media publikasi hasil penelitian yang mempublikasikan artikel-artikel ilmiah dari disiplin ilmu manajemen
Arjuna Subject : Ilmu Ekonomi, Ekonometrika dan Keuangan (semua kategori) - Ilmu Ekomomi dan Ekonometrika
Articles 23 Documents
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Loyalty Pengaruh Kepercayaan dan Kepuasan Konsumen Terhadap Loyalitas Konsumen Muhamad Ilham; Irvan F.C.Oentoeng
JURNAL MANAJEMEN BISNIS TRI BHAKTI Vol 3 No 1 (2024): Jurnal Manajemen Bisnis
Publisher : Prodi Manajemen STIE Tri Bhakti

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Abstract

The rise of e-commerce has also changed people's shopping patterns. They no longer often visit shops or shopping centers to buy necessities but are starting to rely on shopping via e-commerce. This is what causes consumer confidence to decrease and they prefer other service places compared to this service place. The research design used in this research is quantitative research. In this research, the results of the R square correlation test were 0.717, showing that consumer loyalty is influenced by consumer trust and satisfaction at the Adi Computer Store by 71% while the remaining 29% is influenced by other factors or variables. Trust (X1) has a positive effect on Consumer Loyalty (Y ). This can be proven by the regression coefficient value of 0.613 and the t_count value of 8.784 ? t_(table) 1.660 and the significance value of 0.000 ? 0.05. Satisfaction (X2) has a positive effect on Consumer Loyalty (Y). This can be proven by the regression coefficient value of 0.147 and the t_count value of 1.587 ? t_(table) 1.660 and the significance value of 0.000 ? 0.05. This shows that the lower the satisfaction given, the lower the satisfaction felt by consumers. Trust (X1) and Consumer Satisfaction (X2) have a positive effect on Consumer Loyalty (Y). This can be proven by the calculated f_value of 128.905 ? f_table 3.09 and with a significance value of 0.000 ? 0.05.
Analisis Studi Kelayakan Usaha Bakulan Ayam Di Narogong, Bekasi Quratul Aini Nabila; Irvan F.C Oentoeng
JURNAL MANAJEMEN BISNIS TRI BHAKTI Vol 3 No 1 (2024): Jurnal Manajemen Bisnis
Publisher : Prodi Manajemen STIE Tri Bhakti

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Abstract

This study aims to assess the feasibility of opening a second branch by Bakulan Ayam in Narogong, Bekasi City. In order to determine the feasibility of a business, ananalysis is carried out using 4 aspects including: Operational Aspects, Financial Aspects, Human Resources Aspects and Marketing Aspects. In the operational and human resource management aspects, Bakulan Ayam hasmet the requirements that have been set. So in the financial aspect using the method of net present value, payback period andprofitability index. In the research, the Net Present Value is 683,626.260, the Payback Periodis less than 1 year, which is 3 months and the Profitability Indexis14,528. Based on the results of the analysis of the Marketing Aspects, Human Resource Management Aspects, Operational Aspects and Financial Aspects, the opening of the 2nd branch of Bakulan Ayam in Narogong, Bekasi City was declared eligible to run.
Pengaruh Kualitas Pelayanan Publik dan Citra Kelurahan Terhadap Kepuasan Masyarakat Di Kantor Kelurahan Bantargebang Rizky Yolanda; Irvan FC.Oentoeng
JURNAL MANAJEMEN BISNIS TRI BHAKTI Vol 3 No 1 (2024): Jurnal Manajemen Bisnis
Publisher : Prodi Manajemen STIE Tri Bhakti

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Abstract

This research aims to examine the influence of the quality of public services and the image of the sub -district on community satisfaction at the Bantargebang sub-district office. The influence of the two independent variables was tested both partially and simultaneously on community satisfaction by taking the respondent's location at the Bantargebang sub-district office. This research uses quantitative research methods. The population in this study were people who visited the Bantargebang sub-district office, totaling 167 people. The sample in this research was people who were presenton 1October–31 December 2022 with asampling techniqueusing purposive sampling technique. The data collection technique used was aquestionnaire. The data analysis technique uses multiple linear regression analysis techniques. From the research results, the following conclusions were obtained: (1) service quality has no positive effect on community satisfaction as indicated by the regression coefficient (b1) of 0.30 and thet-count value of 0.376 and the significance value of 0.708>0.05. (2) the image of the sub-district has apositive effect on community satisfaction asindicated by the regression coefficient (b2)of 0.579 and thet-count value of 7.998 and the significance value of 0.000<0.05. (3) service quality and village image simultaneously have apositive effect on community satisfaction asindicated by acalculated Fvalue of 38.141,asignificance value of 0.000<0.05 and an R-Square value of 0.317 or 31.7%, meaning that community satisfaction is influenced by service quality and village image,while the remaining 68.7% is influenced by other factors outside or not included in this research, and it is hoped that this will be investigated by future researchers.

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