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Rifaatul Indana
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UIN Sunan Kalijaga Yogyakarta Jalan Laksda Adisucipto Yogyakarta
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INDONESIA
Journal of Islamic Economic Scholar
Published by Universitas Islam Negeri Sunan Kalijaga Yogyakarta
ISSN : -     EISSN : 27162044     DOI : https://doi.org/10.14421/jies
Core Subject : Economy, Social,
Economics, Econometrics & Finance Social Sciences
JIES: Journal of Islamic Economic Scholar JIES is journal of student collage scientific papers, using electronic media as a place for publication research results from students college. This journal publish twice per year (Juny and December). JIES is a scientific journal that accepts publication papers of both literary and field results, which are included in the scope of Islamic Economics studies. Focus on the study is Islamic Economics, Business, Banking and Management.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 43 Documents
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Effect of Price Discount, Instore Display, and Promotion on Impulse Buying Ferdalia Thamara; Faeza Dandi; Inayatul Maulida; Vicky F Sanjaya
Journal of Islamic Economic Scholar Vol. 1 No. 2 (2020)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2020.1.2.%p

Abstract

Competition in the business world around the world is getting higher and tighter, every company is always trying to get market share which will always grow every day. For this reason, companies must increase consumer satisfaction by further increasing consumer attractiveness through unplanned purchases or impulse buying. Impulse Buying is defined as the behavior of consumers who make purchases directly and there is no prior plan that is done quickly and does not require much evaluation. This study is entitled The Effect of Price Discount, Instore Display, and Promotion on Impulse Buying. This study aims to determine the effect of price discouns, instore displays, and promotions on impulse buying using a sample of 100 respondents. The data collection method is done by distributing questionnaires. The data were analyzed quantitatively using an SPLS-based program. The analysis method used is validity test and reliability test. And the results of this study are the effect of price discounts, instore displays, and promotions have a significant effect on impulse buying.Keywords :Price Discount, Instore Display, Promotion, Impulse Buying
Effect of Promotion Strategy on KFC Lampung Purchase Decisions with Purchase Intention as Mediating Variable Sulthon Fawwaz Zul; Richa Kusumawati; Rosma Dewi
Journal of Islamic Economic Scholar Vol. 1 No. 2 (2020)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2020.1.2.%p

Abstract

Kentucky fried chicken (KFC) is a franchise company that implements a mix of promotion strategies with components that are considered influential in influencing consumer buying interest. KFC provides a menu in the form of fast food or ready-to-eat food, including fried chicken, french fries, burgers, spaghetti and carbonated drinks and so on. There are various forms of promotion from KFC restaurants, ranging from advertising in various media, both visual, audio and even magazines, billboards and air shows.  This study aims to examine the effect of promotional strategies on consumer purchases with purchases intention as a mediating variabel. The method used in this study used 100 respondents. Statistical tests were performed using PLS-based Structural Equation Modeling. The validation test uses the loading factor value,while the reliability test uses the cronbach’s alpha value. And the result of this study are the Effect of Promotion Strategies on Consumer Purchases at KFC Kedaton Branch has a Significant Effect with Purchase Interest As a Mediation Variabe.Keywords : Promotion strategy, Buying Decisions,Purchases Interes, Buying Interest
Influence Price Discount and Shopping Lifestyle Against Impulse Buying Mifta Huljannah; Reza Atridayansyah; Sapta Eryanto
Journal of Islamic Economic Scholar Vol. 1 No. 2 (2020)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2020.1.2.%p

Abstract

Along with the development of the current era of globalization, companies and individuals have to work hard to fulfill their business continuity. Human needs that are increasing from time to time make it important to make decisions in meeting daily needs so that they are not easily tempted by new items that are not in accordance with their priorities. This study aims to determine, (1) the simultaneous influence between price discontent and shopping lifestyle on impulse buying, (2) partial effect between price discontent on impulse buying, (3) partially influence between shopping lifestyle on impulse buying. This research uses explanatory research with a quantitative approach. The sample used in this study amounted to 55 respondents who were consumers in the AII Collection in Bandung. The data collection method used in this study was a questionnaire. Data analysis using SEM-PLS with SmartPLS analysis tool is used as data processing. The results of this study indicate that (1) the price discont variable and shopping lifestyle simultaneously have a significant effect on impulse buying, (2) the price discont variable partially has a significant effect on impulse buying, (3) the shopping lifestyle variable partially has a significant effect on impulse buying.Keywords: Price discont, shopping lifestyle, impulse buying
Analysis of the Potential of Billboard Waqf Product Development in Yogyakarta City Muhammad Yusuf Ridwan; Khansa Fairuz; Fira Dwi
Journal of Islamic Economic Scholar Vol. 1 No. 2 (2020)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2020.1.2.%p

Abstract

Today, the management of waqf in Indonesia is not only concerned with the scope of consumptive waqf products. As an effort to optimize waqf assets in Indonesia, other forms of productive distribution have emerged, one of which is cash waqf. The advantage of this form of waqf is that there is flexibility in the allocation of use according to community needs. One form of the use of cash waqf is property leasing. Leasing is one of the most common economic utilization methods that have been used by waqf administrations to use the property represented (Afifi, 1991). One form of property waqf is to make a waqf wall for billboards that can be rented (Musaee, 2013). This form of leasing is in the form of multi-storey building walls, building roofs, and land adjacent to highways for advertising (Mahmoud, 2013). The selection of billboards as a form of distribution of waqf funds aims to increase the benefits of the invested waqf funds and be distributed to those in need. Researchers conducted a case study analysis in the city of Yogyakarta by considering the large number of billboards, namely 271 units (Independent Monitoring Forum, 2018). The method used in writing this paper is descriptive-explanative with a qualitative approach. The data used in this research is secondary data obtained through literature study. This study aims to determine the potential use of billboards for waqf. So, the output of this research will be an analysis of the potential development of billboard waqf products. Furthermore, this research is expected to become a reference for waqf fund channeling agencies in making innovations for the distribution of waqf funds in Indonesia. Thus, the benefits generated in society will be broader. Keywords: billboards, property, infrastructure, productive waqf
Efficiency of Zakat Fund Payment through "E-Muzakki" in Industrial Revolution 4.0 Indah Maesaroh; Anisa Nurul Fauziyah; Ishak Ishak
Journal of Islamic Economic Scholar Vol. 2 No. 1 (2021)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2021.2.1.01-09

Abstract

Indonesia is one of the countries with the most Muslim population in the world. Around 80% of the total population of Indonesia is Muslim. So it is not surprising, that Islam and various kinds of Islam exist in Indonesia. Apart from that, Islam there is known as Islam which is quite advanced and developing as well as being very tolerant of other religions whose numbers are also not small. In this case, Indonesia is indeed not an Islamic state, but it does not rule out the possibility that zakat in Indonesia can be far more developed than other countries. Zakat certainly has a very important role for the economy in Indonesia, this is certainly also supported by the majority Muslim population in Indonesia. In writing this paper, the author uses the type of library research, in which problems are described based on data contained in literature or documents. Then analyzed further to be drawn a conclusion. it can be concluded that related to this research is the concept of zakat fund payment theory can be applied as a platform to make zakat payments effectively and efficiently for millennials. E-Muzakki is a platform or application that makes it easy for muzakki who have funds to reach their nishob to pay zakat.
Trust on Sharia M-Banking: Evidance on Milenials Generations Novita Safitri; Wahyu Anggraini
Journal of Islamic Economic Scholar Vol. 2 No. 1 (2021)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2021.2.1.10-23

Abstract

This study aims to examine the trust of millennial generation in the role of sharia mobile banking in the ease of solving their financial problems. The increased use of smartphones has made the banking industry provide mobile banking services to facilitate and increase customer productivity. The level of trust in sharia mobile banking is measured using the Technology Acceptance Model (TAM). Based on TAM, trust is determined by Perceived Easy of Use (PEoU), Perceived Usefulness (PU), Attitude to Product (ATP), and Intention to Use (ITU). This study uses an independent survey, with a total sample of 330 sharia mobile banking users spread throughout Indonesia. Data analysis techniques used in this study used SB-SEM (Covariance Based-Structural Equation Modeling) with AMOS software. The results showed that PEoU had a positive effect on PU, PEoU had a positive effect on ATP, PU had a positive effect on ATP, ATP had a positive effect on ITU, and ITU had a positive effect on Trust. Overall millennial generation has a high level of trust in sharia mobile banking, because sharia mobile banking is easy to use and makes it easy to solve their financial problems.
Change Management Strategy in Islamic Organizations Dhiya Rahmi Fauza; Ahmad Arif Rahman
Journal of Islamic Economic Scholar Vol. 2 No. 1 (2021)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2021.2.1.24-33

Abstract

Change management is a process of managing change in order to make the best use of it by applying the knowledge, strategies, tools, and resources needed to achieve certain goals. Change management is aimed at providing the business solutions needed successfully in an organized manner and with methods through managing the impact of change on the people involved in it. The purpose of this study is to determine the change management strategies and the causes of making changes so that the changes can be utilized as well as possible. This study uses a positive post approach with the method of collecting literature study data (literature review) of several previous journals that contain research data on change management in English and Indonesian. In this study discusses the strategies and causes of managing change in organizations.
Relationship between Quality Control and Customer Satisfaction Shinta Wulan; Fahril Azizah
Journal of Islamic Economic Scholar Vol. 2 No. 1 (2021)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2021.2.1.34-42

Abstract

The use of Total Quality Management (TQM) in a company or organization is one of the actions taken by a company or organization to achieve customer satisfaction. This is usually done by the company by adding quality to the internal company. If the internal can be well, it is expected that the external will also be good. In its aim Total Quality Management (TQM) has a long term, Total Quality Management (TQM) focuses on quality, based on the participation of all its members. Total Quality Management (TQM) uses effective strategies, data and communication to integrate quality discipline into the culture and activities of the company. The basic philosophy of Total Quality Management (TQM) is as an effect of customer satisfaction, a company or organization can experience success. Total Quality Management (TQM) can be widely used in manufacturing, education, government and service industries. So Total Quality Management (TQM) is used by companies to improve internal company in customer satisfaction.
Factors that Influence Business Success Addinil Gunawan
Journal of Islamic Economic Scholar Vol. 2 No. 1 (2021)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2021.2.1.43-51

Abstract

Business today seems to be something that must be owned by someone. Because in business we can arrange for themselves what is in it, unlike the case with work or become employees with many attachments in it. In running a business, it is very necessary for a leader who is wise in making decisions and can arrange for his subordinates to be able to bring the company led to success. A leader must be able to solve every problem that threatens the company. Various attempts were made so that the problem can be solved appropriately without bringing negative influence. Someone who founded a business must have an initial goal to be achieved, because with the goals can increase the enthusiasm for leaders and subordinates in achieving that goal so they will always work hard to achieve that goal. This discussion is intended to broaden the reader's insight so that he can run his business, especially in dealing with various obstacles or problems that come. This study uses the literature review method which requires some literature derived from journals as a reference. This research shows that there are many success factors in doing business, not just mere activities, but there are others that are important to know.
Importance of Market Orientation and Product Innovation in Competitive Advantage for Improving Marketing Performance Afifah Fadila
Journal of Islamic Economic Scholar Vol. 2 No. 1 (2021)
Publisher : FEBI UIN Sunan Kalijaga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/jies.2021.2.1.52-61

Abstract

This study aims to see how the role of product innovation and market orientation by Apple and Samsung companies in achieving competitive advantage to improve marketing performance. The method used in this study is a qualitative method with data sources derived from the opinions of relevant experts or researchers and then reviewed by researchers with a literature review to then draw a conclusion. The results show that Samsung is superior to Apple because Apple only emphasizes iPhone products with a focus on market orientation, while Samsung always innovates and is market-oriented with a variety of products. But both still excel in the world market. So that innovation and market orientation greatly affect the success of their marketing performance.

Page 2 of 5 | Total Record : 43

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