Jurnal Ilmu Komunikasi Pattimura
Jurnal Ilmu Komunikasi Pattimura merupakan situs akademis yang berisi kumpulan artikel ilmiah, dengan fokus aspek keilmuan ilmu komunikasi. Ilmu Komunikasi menjadi salah satu cabang keilmuan yang sangat penting, mengingat tanpa komunikasi manusia tidak dapat berinteraksi satu sama lain. Jurnal Ilmu Komunikasi Pattimura secara spesifik bertujuan untuk menjawab tantangan manusia di era modernisasi, dengan berkembangnya teknologi, maka literasi digitalisasi begitu bermanfaat demi mewujudkan individu atau kelompok yang cerdas, dan kreatif dalam menggunakan platform media massa dan new media. Berikut dibawah ini mekanisme proses editorial and publishing. Jurnal Ilmu Komunikasi Pattimura merupakan jurnal akademik yang berkaitan dengan kajian teori dan praktik komunikasi. Jurnal Ilmu Komunikasi Pattimura didedikasikan untuk menerbitkan karya asli dalam konteks umum Media Baru dan Teknologi Komunikasi, Komunikasi Budaya, Hubungan Masyarakat, Komunikasi Konflik, Media, dan Jurnalisme.
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<![CDATA[Promosi Kartu Perdana By.U Oleh Perusahaan Telkomsel Dalam Menjangkau Pasar Anak Muda ]]>
<![CDATA[Muhammad hasan]]>;
<![CDATA[Yustina Sopacua S.Sos]]>
<![CDATA[ Jurnal Ilmu Komunikasi Pattimura Vol 2 No 1 (2023): Jurnal Ilmu Komunikasi Pattimura ]]>
Publisher : <![CDATA[Department of Communication Science, University of Pattimura ]]>
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DOI: 10.30598/JIKPvol2iss1pp320-341
<![CDATA[Abstrak : Penelitian ini merupakan penelitian mix metode deskripsi kualitatif dan kuantitatif yang bertujuan untuk mengetahui strategi komunikasi pemasaran dan bauran promosi yang dilakukan oleh perusahaan Telkomsel dalam mempromosikan kartu By.U dalam menjangkau pasar anak muda. Penelitian ini dilaksanakan di kantor Telkomsel Jakarta Pusat, namun dikarenakan pandemic Covid 19 menjadi melalui virtual menggunakan zoom. Pengambilan data primer dilakukan melalui dua cara yaitu wawancara dan kuesioner. Wawancara terhadap informan yang terlibat dalam mempromosikan kartu By.U dalam menjangkau pasar anak muda, Adapun informan adalah Ibu Evita Purnamasari selaku By.U creative branding evangelist. Dan kuesioner terhadap respon khalayak yang melihat dan kepuasan terhadap promosi yang dilakukan oleh perusahaan Telkomsel dalam memperkenalkan Kartu By.U, Ada 110 respondent dari berbagai daerah di Indonesia. Hasil penelitian ini menunjukan bahwa Perusahaan Telkomsel dalam mempromosikan kartu By.U menggunakan strategi komunikasi dengan metode Agile yang dimana perusahaan telkomsel selalu literasi Bersama penggunanya yang notabenenya anak muda dalam mengembangkan produk yang dikembangkan sekarang, dan juga perusahaan Telkomsel menggunakan bauran promosi untuk menggaet para konsumennya dengan 4 bauran promosi yang telah dilakukan oleh perusahaan Telkomsel yaitu; periklanan (advertising), personal Selling, Publikasi, dan Pameran, penggunaan strategi promosi yang menarik dapat menarik perhatian para khalayak terkhususnya anak muda. Media yang digunakan oleh perusahaan Telkomsel dalam mempromosikan produknya terkhusus kartu perdana By.U adalah media sosial yang dimana penggunanya anak muda. Kata kunci: Strategi Komunikasi, Bauran Promosi, Branding]]>
<![CDATA[Model Manajemen Komunikasi Sosial Kodam XVI Pattimura ]]>
<![CDATA[Nisa Atin Nur]]>;
<![CDATA[Pahrul Idham Kaliky]]>
<![CDATA[ Jurnal Ilmu Komunikasi Pattimura Vol 2 No 1 (2023): Jurnal Ilmu Komunikasi Pattimura ]]>
Publisher : <![CDATA[Department of Communication Science, University of Pattimura ]]>
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DOI: 10.30598/JIKPvol2iss1pp342-351
<![CDATA[ABSTRACT : The Indonesian National Army (TNI) is an instrument of the state in charge of maintaining and protecting state security. Currently the threat of division through negative issues is spreading on social media so it needs to be addressed. TNI also has a dark history in the New Order era, so that reforms continue to be carried out to win the hearts and minds of the people. The number of cases involving elements of the TNI has made the community re-equalize the TNI as before. Social communication is an important element that must be done in overcoming these problems. The purpose of this study was to determine the social communication management of KODAM XVI Pattimura. The theory used is communication management and S-O-R by using qualitative research methods. Data collection techniques used are in-depth interviews and direct observation. The results obtained are: social communication management KODAM XVI Pattimura using the POAC management function and the Matouscha doll management model consisting of self, interpersonal, system and competence. It can be concluded that the management of social communication has an effect on changes in people's attitudes and perceptions. So that it can be said effective even though it still has drawbacks. Keywords: Social Communication Management, Matouscha Doll, POAC Management Function]]>
<![CDATA[Aksesibilitas Komunikasi Antar Pulau Di Desa Ameth Kecamatan Teon Nila Serua Kabupaten Maluku Tengah ]]>
<![CDATA[Philips Aulele]]>;
<![CDATA[Fatmawati Rumra]]>
<![CDATA[ Jurnal Ilmu Komunikasi Pattimura Vol 2 No 1 (2023): Jurnal Ilmu Komunikasi Pattimura ]]>
Publisher : <![CDATA[Department of Communication Science, University of Pattimura ]]>
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DOI: 10.30598/JIKPvol2iss1pp352-363
<![CDATA[Communication is very important for humans, especially the people of Ameth Viliage. Therefore, this study aims to analyze the inter-island communication process in Ameth Village ang analyze alternative government solutions to realize inter-island communication accessibillity services for the just people of Ameth Village. The formulation of the problem in this study includes how the accessibility of communication on Nila Island, Ameth Village can be used to meet information needs in people`s lives. This type of research is qualitative. Informants of this research amounted to 6 people. The determination of the informants was taken by purposive sampling, which is based on certain criteria as follows: the people of Ameth Village who are involved in the inter-island communication process, are male and female and aged 20-65 years. Data collection techniques used in this study were interviews, observation, and documentation. The results of this study indicate that inter-island communication carried out by the Ameth Village community is very important so that the community really needs the role of the government in helping to meethe information needs of the community in the inter-island communication process. It can be concluded that the communication carried out by the community has been very helpful, but there are several obstacles in the form of the use of communication media and the role of the government so that the government's role is needed in overcoming these obstacles.]]>
<![CDATA[Analisis Perilaku Komunikasi Gamer Dengan Lingkungan Sekitar (Studi Kasus Pada Mahasiswa FISIP Gamer PUBG Mobile) ]]>
<![CDATA[Rizky Djunaidi Halid]]>;
<![CDATA[Selvianus Salakay]]>
<![CDATA[ Jurnal Ilmu Komunikasi Pattimura Vol 2 No 1 (2023): Jurnal Ilmu Komunikasi Pattimura ]]>
Publisher : <![CDATA[Department of Communication Science, University of Pattimura ]]>
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DOI: 10.30598/JIKPvol2iss1pp364-373
<![CDATA[This is a ‘Mix Method’ research that aims to determine the effect of the online game, PUBG Mobile, on the communicative behaviour of students at the Faculty of Social and Political Sciences, Pattimura University. This research was conducted at the Faculty of Social and Political Sciences, Pattimura University, Ambon. The data collection of the mixing method was performed guantitatively and qualitatively. Quantitative data were collected through questionnaires and qualitative data was collected through interviews. The theories used for this research are Symbolic Interaction Theory, Computer-Mediated Communication Theory and McClellan’s Theory of Motivational Needs. The results showed that there was no effect of the X variable (PUBG Mobile Online Game) on the Y variable (Behaviour of communication), this can be seen in the results of quantitative data, namely the value of Sig.= 0,075 > 0,05 and count 1,810 < table 2,001 so that HO rejected Dan Ha accepted. The percentage of the R square value is only 5.3%. Quantitative data is also supported by qualitative data which confirms that there is no influence of online games on behaviour of communication.]]>
<![CDATA[Pemanfaatan Aplikasi Zoom Sebagai Media Komunikasi Dalam Pembelajaran Daring ]]>
<![CDATA[Gabriella Vierena Wattimena]]>;
<![CDATA[Johana Nahuway]]>
<![CDATA[ Jurnal Ilmu Komunikasi Pattimura Vol 2 No 1 (2023): Jurnal Ilmu Komunikasi Pattimura ]]>
Publisher : <![CDATA[Department of Communication Science, University of Pattimura ]]>
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DOI: 10.30598/JIKPvol2iss1pp297-305
<![CDATA[Pemanfaatan Aplikasi Zoom sebagai Media Komunikasi dalam Pembelajaran Daring (Studi pada SMP Negeri 10 Ambon). Pembimbing I: Selvianus Salakay, dan Pembimbing II: Yohana Nahuway. Penelitian ini merupakan penelitian kualitatif yang bertujuan untuk mengetahui bagaimana pemanfaatan aplikasi zoom sebagai media komunikasi dalam pembelajaran daring di SMP Negeri 10 Ambon, serta mengetahui apa saja yang menjadi kendala dalam proses pemanfaatan aplikasi tersebut. Penelitian ini dilaksanakan di SMP Negeri 10 Ambon, Maluku. Pengumpulan data primer dilakukan dengan teknik wawancara mendalam terhadap guru dan siswa. Sedangkan pengumpulan data sekunder diperoleh dari dokumen, artikel, dan buku yang mendukung. Hasil penelitian menunjukkan bahwa SMP Negeri 10 Ambon berhasil menerapkan dan memanfaatkan aplikasi zoom sebagai media komunikasi dalam pembelajaran daring dengan baik. Dalam proses pemanfaatannya, terdapat beberapa kendala seperti lambatnya koneksi internet, error pada aplikasi, boros kuota, dan juga mati lampu yang menyebabkan hilangnya koneksi jaringan WIFI siswa. Para guru dan siswa berharap agar pandemi ini cepat berlalu sehingga mereka dapat kembali melakukan proses pembelajaran tatap muka di Sekolah.]]>
<![CDATA[Pemanfaatan Youtube Sebagai Penunjang Pembelajaran Daring Oleh Guru SMA Negeri 9 Ambon ]]>
<![CDATA[Irgi Ode]]>;
<![CDATA[Ronald Alfredo]]>
<![CDATA[ Jurnal Ilmu Komunikasi Pattimura Vol 2 No 1 (2023): Jurnal Ilmu Komunikasi Pattimura ]]>
Publisher : <![CDATA[Department of Communication Science, University of Pattimura ]]>
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DOI: 10.30598/JIKPvol2iss1pp297-305
<![CDATA[This research is a qualitative descriptive research that aims to know the benefits of YouTube as online learning support for the teachers at State High School 9 Ambon. This research took place at State High School 9 Ambon. Napu road, Waiheru, Ambon City, Maluku. Primary data collection was carried out through interviews with various informants we involved in the use of YouTube to support online learning for teachers. The informants were State High School 9 Ambon students and teachers. The result of this research shows that State High School 9 Ambon utilizes YouTube media to achieve effective online learning, where for media presentation or explanation of material in the form of a video that is uploaded to YouTube so that the video will be distributed to students. Besides YouTube, there are several media that assist Ambon 9 State High School Teachers perform the online learning process, namely WhatsApp, Zoom, Google Meet, Classroom, and other media. It can be concluded that the use of YouTube has positive value in providing educational information that can be presented in audiovisual for so that students can observe subjects that are technical. This form of information that is presented in audiovisual form means that students can see the accuracy of the information and are not limited by space and time to access such information for free.]]>
<![CDATA[Strategi Harian Ambon Ekspres Dalam Memasarkan Ruang Iklan (Analisis Komunikasi Pemasaran) ]]>
<![CDATA[Aditha Wahyuni La Hope]]>;
<![CDATA[Antasari Bandjar]]>
<![CDATA[ Jurnal Ilmu Komunikasi Pattimura Vol 2 No 1 (2023): Jurnal Ilmu Komunikasi Pattimura ]]>
Publisher : <![CDATA[Department of Communication Science, University of Pattimura ]]>
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DOI: 10.30598/JIKPvol2iss1pp384-390
<![CDATA[This research is a qualitative descriptive study that aims to determine the marketing communication strategy applied by the Daily Ambon Ekspres in marketing its advertising space, including strategy analysis, marketing mix, and advertising space. The research was conducted at the Ambon Ekspres Daily Office in Ambon, Maluku. Primary data was collected through interviews with some informants involved in the advertising space marketing process. The informants are the Head of General Affairs and HR and the Head of Advertising and Promotion. The study result showed that the marketing communication strategy done by the Ambon Ekspres Daily in marketing its advertising space was by conducting collaborative activities with various stakeholders and also carrying out various forms of marketing mix such as through the marketing mix (4P) by Jarome McCarthy, which included product, price, place and distribution, and promotion. The promotion section consists of advertising, personal selling, public relations, sales promotion and direct marketing. Ameks also offers ads space containing display ads, classified ads, costum ads, and inserts. Ameks Daily’s strategy in the marketing advertising space is very good and in accordance with marketing communication theory.]]>
<![CDATA[Strategi Pemerintah Kota Tual Dalam Pelestarian Bahasa Daerah Sebagai Alat Komunikasi Publik ]]>
<![CDATA[Naharia Rabrusun]]>;
<![CDATA[D. L.Y. Lopulalan]]>
<![CDATA[ Jurnal Ilmu Komunikasi Pattimura Vol 2 No 1 (2023): Jurnal Ilmu Komunikasi Pattimura ]]>
Publisher : <![CDATA[Department of Communication Science, University of Pattimura ]]>
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DOI: 10.30598/JIKPvol2iss1pp284-296
<![CDATA[Warisan budaya bahasa kei saat ini terjadi pergeseran disebabkan karena perkembangan global sehingga patut untuk dikembangkan kembali budaya tersebut. Dalam perkembangan ilmu pengetahuan dan teknologi saat ini, kita dituntut untuk mengetahui tentang bahasa lain, bukan berarti sebagai alasan untuk kita melupakan bahasa daerah kita sendiri. Penelitian ini berjenis penelitian kualitatif yang bertujuan untuk mendeskripsikan strategi pemerintah kota tual dalam pelestarian bahasa daerah sebagai alat komunikasi publik. Informan dalam penelitian ini berjumlah 10 orang. Teknik pengumpulan data yang digunakan berupa observasi, wawancara dan dokumentasi serta teknik analisis menggunakan model analisis interaktif dari Miles dan Huberman yaitu mengadakan reduksi data, penyajian data dan penarikan kesimpulan. Hasil penelitian menunjukan bahwa strategi pelestarian bahasa daerah pada pemerintah kota tual dinas pendidikan dan kebudayaan serta dinas komunikasi dan informatika dalam pelaksanaannya sementara masih pada proses pengumpulan dan penyusunan data-data yang dilakukan hal ini dapat dilihat: a) Perencanaan secara kolektif, b) perumusan dan pelaksanaan strategi, c) pemahaman menimbulkan kesadaran. Dari hal tersebut perencaan kolektif yang dilakukan masih pada tahap pengumpulan dan penyusunan data-data, sedangkan dalam tahap perumusan dan pelaksanaan strategi pelestarian pemerintah akan memberikan seluruh data konkrit yang telah didapatkan untuk dibahas dan dibuatkan suatu peraturan kepada DPRD tingkat II dalam hal ini bidang eksekutif dan yudikatif. Serta dalam pemahaman untuk menimbulkan kesadaran adalah sikap seseorang menimbulkan rasa saling memiliki bahasa daerah tersebut dengan demikian pemerintah berkemauan untuk ikut membina dan mengembangkan bahasa Daerah Kei melalui peraturan yang dibuat. Berdasarkan hasil penelitian tersebut dapat disimpulkan bahwa strategi pemerintah kota tual dalam pelestarian bahasa daerah sebagai alat komunikasi publik masih pada tahap proses pengumpulan dan penyusanan data-data yang akan dibuat dalam suatu peraturan. Kata Kunci : Strategi Pelestarian Bahasa Daerah.]]>
<![CDATA[Cyberspace Sebagai Ruang Publik Baru: Analisis Naratif Opini Publik Pada Isu Larangan ThrifTing Di Media Sosial Twitter ]]>
<![CDATA[Nurul Fadhillah S]]>
<![CDATA[ Jurnal Ilmu Komunikasi Pattimura Vol 2 No 1 (2023): Jurnal Ilmu Komunikasi Pattimura ]]>
Publisher : <![CDATA[Department of Communication Science, University of Pattimura ]]>
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DOI: 10.30598/JIKPvol2iss1pp246-270
<![CDATA[Cyberspace as the new public spheres, create people who are put into a situation where they can have an opinion, something that is difficult to realize if reform does not occur. One example of cyberspace is the emergence of social media which not only influences people's lives, but is also able to provide new ways of channeling aspirations.. There is the issue of prohibition of thrifting which is discussed by the public on social media and generates quite high attention from the community as actors and thrift users. This study analyzes narratively 10 screenshots of public opinion popping up on Twitter when searches are directed at two hashtags, #thrifting and #thriftingdilarang. As a result, public opinion circulating on Twitter is dominated by disappointment with this new rule. Comparisons were made publicly on flexing family officials, at the same time questioning the work of several parties and the fate of the people who work in the world of thrift shops like this. Keywords: cyberspace, public sphere, public opinion, thrifting, Twitter.]]>
<![CDATA[Analisis Brand Awareness Produk Ms Glow Di Desa Poka (Studi Pada Masyarakat Desa Poka) ]]>
<![CDATA[Marisa Evi Sitorus]]>;
<![CDATA[Sandra Telussa]]>
<![CDATA[ Jurnal Ilmu Komunikasi Pattimura Vol 2 No 1 (2023): Jurnal Ilmu Komunikasi Pattimura ]]>
Publisher : <![CDATA[Department of Communication Science, University of Pattimura ]]>
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DOI: 10.30598/JIKPvol2iss1pp232-245
<![CDATA[Abstract: The importance of Brand Awareness for a skincare Product is currently a special concern for every user. One of the most popular Skincare products among the public is Skincare MS Glow. From the explanation above. This Study aims to determine the ectent of Brand Awareness of MS Glow products in Poka Village Communities. This Study aims to find out which half of the Brand awareness of MS Glow Products in the people of Poka Village, Ambon City. This Research is a qualitative descriptive study with an individual unit of analysis, namely people who have used MS Glow products. This study uses data collection techniques in the form of interviews, to 10 sources of participatory observation, and documentation. The data analysis technique used in this study is data reduction, displaying data, drawing conclusions. The result showed that the people of poka village were well acquainted with MS Glow skincare products. Brand awareness analysis of the MS Glow brand meets the criteria desired by the poka village community, namely MS Glow is a type of skincare product that has the function of overcoming and treating facial skin. And already has a BPOM certification, the poka village community gets a reminder (Brand Recall) MS Glow skincare products just by looking at the logo slogan and symbol of the product. The goal is to position the brand to the top of the mind in the minds of users. Based on the results of research on the audience process to realize top of mind which cand be seen from the many well-known brands of skincare products at this time, the people of poka village tend to continue to use MS Glow products.]]>
