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Jukerdi: Jurnal Kewirausahaan Cerdas Dan Digital
Published by Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia
ISSN : 30468787     EISSN : 30469732     DOI : 10.61132
Core Subject : Economy, Science,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance
Manajemen Sumber Daya Manusia, Manajemen Keuangan, Manajemen Pemasaran, Manajemen Sektor Publik, Manajemen Operasi, Manajemen Rantai Pasokan, Tata Kelola Perusahaan, Etika Bisnis, Akuntansi Manajemen dan Pasar Modal dan Investasi
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 24 Documents
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Analisis Studi Kelayakan UMKM Mie Ujang Ditinjau Dari Aspek Pemasaran dan Profit Margin Andini Aulia Destari; Aprilia Lulu’ul Ma’nunah; Bekti Govinda; Indri Kusuma Dewi; Karunia Novita Febryana; Sintia Rhamadaniah
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 3 (2024): Juni : Jurnal Kewirausahaan Cerdas dan Digital (JUKERDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i3.123

Abstract

Food production must meet needs that continue to increase along with population growth. One of the noodle processing food production places in Jember Regency is Mie Ujang. This industrial product was successfully marketed as many as 524 bags (13,350 kilograms) in 2018. This research aims to determine effective plans and implementation to increase creativity and innovation in business feasibility to compete with competitors. This research uses qualitative methods with data collection techniques, namely interviews and documentation. Data sources include primary data and secondary data. This research shows that Mie Ujang is very suitable for continuing to carry out its business processes because it has an average production volume of 24 bags or around 600 kg per day. Mie Ujang should improve its marketing so that its market reach is wider.
Pengaruh Kualitas Pelayanan dan Citra Toko Terhadap Loyalitas Pelanggan Di Toko Bona Petshop Novi Indah Amelia
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 3 (2024): Juni : Jurnal Kewirausahaan Cerdas dan Digital (JUKERDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i3.124

Abstract

This research aims to obtain empirical evidence regarding the influence of service quality and store image on customer loyalty at Bona Petshop. It is hoped that this research can contribute to the development of management science, especially marketing management which includes service quality, store image and customer loyalty. The data collection used was the Accidental Sampling technique, namely a random or sudden sampling technique by distributing questionnaires to 66 people who were used as research samples conducted in 2022. Data analysis used multiple linear regression and obtained the equation value Y = 1.488 + 0.434 (X1) + 0.391 (X2) and the coefficient of determination of service quality and store image on customer loyalty is 36.6%.
Pemberdayaan Perekonomian Masyarakat Desa Jubung Melalui Pemberdayaan Usaha Mikro Kecil dan Menengah (UMKM) Kartika Putri, Della Aprilia Kartika Putri; Fatiya Diana Wulandari Putri; Rahayu Rahmawati
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 3 (2024): Juni : Jurnal Kewirausahaan Cerdas dan Digital (JUKERDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i3.158

Abstract

This research aims to analyze efforts to empower the economy of village communities through improving and developing Micro, Small and Medium Enterprises (MSMEs) using Anthony Giddens' Structuration theory. The research method used is a qualitative approach. The method for determining the research location uses the purposive area method, namely in Jubung Village, Sukorambi District, Jember Regency. Determining research informants used the purposive sampling method. The informants in this research were MSME actors and the village government in Jubung Village. Data collection includes observation, interviews, and documentation, then the data analysis process includes data collection, data reduction, data display, and conclusion drawing. The research results show that the village government in empowering MSMEs in Jubung Village has carried out its role well by providing a special platform or place for MSME actors to enable them to produce and market their goods. Apart from that, the Jubung Village government is trying to propose and seek budget support and technical assistance from related agencies, such as the Cooperatives Service.
Analisis Rantai Pasok Budidaya Ikan Lele Pada UMKM Easy Farm Indonesia Doni Sahat Tuan Manalu; Inayatul Maula; Nisrina Ayushafa Deanova; Putri Luciyani Gunawan; Tifany Claudia Siallagan; Adam De Al Varoziq; Nur Faizatul Lutfiah
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 3 (2024): Juni : Jurnal Kewirausahaan Cerdas dan Digital (JUKERDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i3.160

Abstract

Indonesia's significant potential in the fisheries sector, particularly in catfish aquaculture, offers substantial opportunities for economic development and business growth. This study analyzes the catfish supply chain from Easy Farm in Bekasi, West Java, to end consumers through middlemen and restaurants. Two supply streams are examined to evaluate efficiency, identify potential improvements, and provide strategic recommendations for supply chain management. Analytical methods include performance measurement, barrier identification, and evaluation of potential efficiency enhancements. Findings indicate that collaboration with middlemen and restaurants can expand market reach but also pose challenges related to supply quality and sustainability. Recommendations include investment in infrastructure and technology, increased collaboration with supply chain partners, and the development of sustainable marketing strategies.
Analisis Sistem Kompensasi pada UKM XYZ Menggunakan Metode Tumpang Tindih (Overlapping) Dila Rosalia Amanda; Hafiz Syaikhul Musthafa; Naila Shofia Khansa; Rizka Maulidia Husna; Salsabila Hana Afridhayanti
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 3 (2024): Juni : Jurnal Kewirausahaan Cerdas dan Digital (JUKERDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i3.161

Abstract

One of the crucial components in human resource management is a fair and appropriate compensation system. This research analyzes the compensation system at UKM XYZ in Bogor Regency using the Overlapping method. Analysis methods include descriptive analysis, job analysis, given system method analysis, and salary mapping analysis with the Overlapping method. The results showed that the initial salary of UKM XYZ was not ideal because the mid-to-mid value comparison was still greater than the spread value. After revamping with the Overlapping method, a new compensation structure was obtained with an increase in operating costs of 6.75%. A competitive and fair compensation system is expected to improve employee motivation, productivity, and performance as well as the competitiveness of UKM XYZ in the industry. This research provides recommendations for UKM XYZ to implement a new compensation system based on the Overlapping method to meet the needs of the company and employees.
Pembuatan Konten Digital melalui Aplikasi Canva dan Capcut sebagai Penunjang Kegiatan Promosi Toko Kelontong di Kecamatan Kenjeran, Kota Surabaya Aisyah Desravi Putri; Bowo Santoso
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 3 (2024): Juni : Jurnal Kewirausahaan Cerdas dan Digital (JUKERDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i3.162

Abstract

Efforts to increase competitiveness and utilize resources for promotions in grocery stores effectively have found obstacles in their implementation, one of which is that the average business actor is old, which makes it difficult for the use of technology to become a more optimal marketing effort so that templates can be used as one. one solution to make it easier for business actors to create marketing supporting content. The partner for this mentoring activity is Mrs. Listiyaningsih, owner of the Liszsa2 grocery store in Bulak Banteng Village, Kenjeran District, Surabaya City. The mentoring method is carried out through 3 stages, namely problem identification, implementation and evaluation and maintenance. As a result, business actors can confidently market their goods and expand their consumer reach.
Kewirausahaan: Membangun Ekonomi Lokal Dan Mengarahkan Masa Depan Berdaya Saing Ditengah Kasus Korupsi Timah 271T Bangka Belitung Suci Wulandari; Tiara Augus Fitriani; Indah Noviyanti
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 3 (2024): Juni : Jurnal Kewirausahaan Cerdas dan Digital (JUKERDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i3.170

Abstract

The Bangka Belitung Islands are known to be rich in tin resources so it cannot be denied that most of the people make their living from tin but are now shackled by the 271T corruption case. This study aims to evaluate how big the impact of entrepreneurship is on Bangka Island, especially Central Bangka Regency, after the rise in tin corruption cases which disrupted people's work, apart from that local fishermen were also affected by the existence of sea mines. Entrepreneurship plays an important role in building local economies and guiding a competitive future. This research aims to analyze how the Timah 271T Bangka Belitung corporation can increase its competitive capabilities through entrepreneurship that is oriented towards developing local resources and increasing community participation in the economic development process. This research applies a quantitative approach in its methodology and utilizes a questionnaire as a data collection tool. The population studied was MSME entrepreneurs in Central Bangka Regency, with a total of 39 respondents. The multiple regression analysis used, namely SPSS version 27 software, was used as a data analysis method. The test results show that the coefficient of determination is 0.288, which means that around 28.8% of the variation in the dependent variable can be seen in the independent variables studied. This value shows that the Local Economy and Competitiveness variables influence Entrepreneurship in MSMEs in Central Bangka by 28.8%. The t test results show that Local Economy (X1) has no influence on Entrepreneurship, while Competitiveness (X2) has a significant influence on MSME entrepreneurship in Central Bangka. The results of this research will contribute to the development of effective entrepreneurial strategies to increase the competitiveness of MSME entrepreneurs in Central Bangka and encourage local economic growth.
Pengaruh Lingkungan Bisnis dan Karakteristik Kewirausahaan Terhadap Kinerja Usaha Mikro Kecil di Pasar Kodam Brawijaya Surabaya Anastasya Pramono; Diana Juni Mulyati; Ute Chairuz M. Nasution
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 3 (2024): Juni : Jurnal Kewirausahaan Cerdas dan Digital (JUKERDI)
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i3.210

Abstract

This study aims to investigate whether business environment (X1) and entrepreneurial characteristics (X2) influence the performance (Y) of micro-small enterprises (MSEs) in Pasar Kodam Brawijaya Surabaya. A newly established MSE may find it challenging to navigate in a competitive environment, necessitating anticipation of various possibilities to maintain business performance. The research adopts a quantitative approach with a sample of 287 respondents among business operators in Pasar Kodam Brawijaya Surabaya, selected through simple random sampling. Data analysis employs Multiple Linear Regression, t-test, F-test, and Coefficient of Determination. The findings indicate that both Business Environment and Entrepreneurial Characteristics have a significant simultaneous influence on Business Performance. Specifically, Entrepreneurial Characteristics exert a greater influence on business performance compared to the Business Environment. Therefore, entrepreneurs should focus on aspects such as customer growth, diversifying product offerings, and motivating employees to achieve business goals collaboratively. This approach enables businesses to navigate competitive challenges and sustain themselves under any conditions.
Membangun Jiwa Pebisnis Melalui Kreasi Rumah Honai Di Kalangan Remaja HBM Cellindion.F.S.Asmuruf; Andini Permatasari; Saoloan Siahaan; Firdosius Nickolaus Malagam; Susana Magdalena Welly Muskita
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 4 (2024): Agustus : Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i4.261

Abstract

This research discusses the importance of building an entrepreneurial spirit among teenagers, especially by utilizing Rumah Honai creations as an innovative means. Entrepreneurship is seen as a key skill for the younger generation in facing future challenges and contributing to economic growth. Asset-Based Community Development Method (ABCD) is used to identify and utilize community potential and assets in developing empowerment programs. The discussion focuses on two main aspects: building an entrepreneurial spirit and combining innovation, culture and entrepreneurship through Rumah Honai. The development of an entrepreneurial spirit is emphasized as a continuous process that requires commitment, continuous learning and the ability to adapt. The Honai House, as a symbol of Papuan cultural heritage, was introduced as a creative tool to instill entrepreneurial values ​​such as creativity, risk taking and problem solving. This research shows that involving teenagers in the creation of Honai Houses can develop practical business skills, increase cultural awareness, and promote social responsibility. This approach not only builds a strong entrepreneurial foundation but also promotes cultural heritage preservation and sustainable social development. In conclusion, the integration of entrepreneurship with cultural elements such as Rumah Honai offers a holistic approach in preparing the younger generation to face future challenges, while maintaining their cultural identity.
Mengembangkan Kreativitas Pembuatan Buket Bunga Di Kalangan Jiwa Muda Berwirausaha Firda Septiana Sanar; Rais Rais; Hemenius R Solossa; Ria Angela; Susana Magdalena Welly Muskita
Jurnal Kewirausahaan Cerdas dan Digital Vol. 1 No. 4 (2024): Agustus : Jurnal Kewirausahaan Cerdas dan Digital
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jukerdi.v1i4.263

Abstract

This research examines the importance of cultivating an entrepreneurial spirit and character in the younger generation, as well as the potential and opportunities for the flower bouquet business as an example of young people's creativity in facing the modern era. Through literature reviews and practical observations, this research explores the vital role of entrepreneurship in economic and social development, as well as its benefits for individuals and society. The main focus is given to the flower bouquet business as a case study, explaining the manufacturing process, tools and materials used, and the market potential it has. The research results show that the development of an entrepreneurial spirit in the younger generation not only contributes to economic growth, but also facilitates self-actualization and social innovation. The flower bouquet business was identified as a promising opportunity with affordable initial capital and significant profit potential. This research concludes that encouraging entrepreneurship among the younger generation, such as through the flower bouquet business, can be an effective strategy for increasing creativity, financial independence and positive contributions to society.

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