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Eric Harianto
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eric.harianto@ciputra.ac.id
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rmbe@ciputra.ac.id
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Magister Management Universitas Ciputra Surabaya UC Tower Lt. 20, Universitas Ciputra Surabaya CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
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International Journal of Review Management Business and Entrepreneurship (RMBE)
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 25 Documents
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Search results for , issue "Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)" : 25 Documents clear
Internal Factors Affecting Entrepreneurial Interest of IBM-RC Students Universitas Ciputra Surabaya Anastasia Natali Abdi
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4353

Abstract

The number of people who do not have jobs is a in Indonesia, with the continued increase in the number of unemployed, it will weaken the country's economy because more and more people are without work and are unable to meet their daily needs therefore entrepreneurs are needed to create jobs to reduce unemployment. To become an entrepreneur, several factors are needed to foster interest in entrepreneurship, both internal and external factors. The purpose of this study was to determine and analyze the internal factors that influence the entrepreneurial intention of International Business Management-Regular Class students at Ciputra University Surabaya. The method used in this study is a quantitative method by distributing online questionnaires. The sample in this study were 97 IBM-RC students Ciputra University Surabaya. The results of this study indicate that personality, self-efficacy, entrepreneurial motivation and entrepreneurship attitude are internal factors that influence the entrepreneurial intention of IBM-RC students Ciputra University Surabaya, while risk taking is not a factor that affects the entrepreneurial intention of IBM-RC students Ciputra University Surabaya.
The Role of Bandwagon Effect as an Intervening Variable in The Relationship Between Social Media Marketing and e-Wom on The Buying Interest of Potential Buyers Byfe Art Studio Yolanda Febrina
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4360

Abstract

This study aims to determine the role of bandwagon effect as an intervening variable in the relationship between social media marketing and eWOM on the buying interest of potential buyers of Byfe Art Studio. In this study there were 4 variables used and analyzed the relationship between variables including the mediation relationship. The variables in question are social media marketing, eWOM, bandwagon effect, and buying interest. The results of the analysis can later be used by Byfe Art Studio to improve social media marketing performance and increase potential buyers' buying interest. Researchers use quantitative types of research. In this study, there were as many as 179 people used as samples. The data analysis technique used is the structural model equation with the partial least square (PLS-SEM) method. The tool used as a data analysis instrument is the SMARTPLS program. The results of this study are that ocialmedia marketing affects eWOM, the formation of bandwagon effect, and potential buyer buying interest, eWOM affects the formation of bandwagon effect but does not affect potential buyer buying interest , bandwagon effect influence on buying interest and be able to mediate the relationship between eWOM and buying interest , but unable to mediate the relationship between social media marketing and potential buyer buying interest
The Influence of Socioemotional Wealth on Entrepreneurial Orientation and Business Performance in Family Business Ni Made Erina Arya Puspita
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4364

Abstract

This research aims to analyze the influence of Socioemotional Wealth and Entrepreneurial Orientation towards Business Performance of Family Business. The background of this research is the decline of family businesses, especially when passing over to the second generation, due to the lack of attention of succession in the family businesses' long-term orientation. Thus, Socioemotional Wealth and Entrepreneurial Orientation are suggested to provide significant influence on the family businesses' Business Performance, especially in helping to maintain and passing the succession to the next generation. This research is a quantitative research analyzed using SEM-PLS. questionnaire The data is gathered from 60 respondents, who are members of UC Family Business Community, using online questionnaire with likert scale, and is calcultated using sampling method called "Rule of Thumb". The independent variables of this research are Socioemotional Wealth and Entrepreneurial Orientation, and the dependent variables of this research are Entrepreneurial Orientation and Business Performance. The result indicates Socioemotional Wealth has positive and significant influence towards Entrepreneurial Orientation and Business Performance, and Entrepreneurial Orientation has positive and significant influence towards Business Performance.
Analysis of The Effect of Service Quality and Company Image on Customer Loyalty at Graha Elektronik Store in Palembang City Mediated by Customer Satisfaction Michel Vincencia; Elia Ardyan
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4366

Abstract

This study aims to examine the influence of service quality and corporate image on customer loyalty through customer satisfaction as a mediating variable at Toko Graha Elektronik in Palembang City. The variables studied were service quality (X1), corporate image (X2), customer satisfaction (M) and customer loyalty (Y). The analysis tool used is SEM-PLS. The population in this study are customers of Toko Graha Elektronik who have made purchases at least twice with a sample of 180 respondents. The results showed that service quality has an effect on customer satisfaction, company image has an effect on customer satisfaction, service quality has no effect on customer loyalty, company image has no effect on customer loyalty, customer satisfaction has an effect on customer loyalty, service quality has an effect on customer loyalty through customer satisfaction as a mediating variable, and corporate image has no effect on customer loyalty through customer satisfaction as a mediating variable at Toko Graha Elektronik in Palembang City.
The Influence of Promotions and Prices on The Purchase Decision of Mie Setan Noodle and Dimsum Gresik Products In The Future Covid-19 Pandemic Arka Atyanto
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i1.4439

Abstract

Mie Setan Gresik is one of the businesses affected by the COVID-19 pandemic. Mie Setan Gresik is engaged in food and baverage which sells various food and drinks, especially noodle dishes. The purpose of this study is to determine whether promotion and prices can influence consumer purchasing decisions during the Covid-19 pandemic. This study used quantitative with a sampling formula using purposive sampling. The results of this study are that prices and promotions can influence consumer purchasing decisions during the Covid-19 pandemic. This is indicated by the T-Test on the prices and promotions variables with values of 0.00 < 0.05.

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