cover
Article Per Year (5 Year)
All
Home Page
OAI Link
Editorial Team
Contact
Reviewer
Google Scholar
Contact Name
Eric Harianto
Contact Email
eric.harianto@ciputra.ac.id
Phone
+6231-7451699
Journal Mail Official
rmbe@ciputra.ac.id
Editorial Address
Magister Management Universitas Ciputra Surabaya UC Tower Lt. 20, Universitas Ciputra Surabaya CitraLand CBD Boulevard, Made, Sambikerep, Surabaya City, East Java 67219
Location
Kota surabaya,
Jawa timur
INDONESIA
International Journal of Review Management Business and Entrepreneurship (RMBE)
Published by Universitas Ciputra Surabaya
ISSN : -     EISSN : 27979237     DOI : https://doi.org/10.37715/rmbe
Core Subject : Economy,
Economics, Econometrics & Finance
International Journal of Review Management Business and Entrepreneurship (RMBE) aims as a forum for academics, educators, and practitioners from around the world to communicate research papers, conceptual papers, and best practices about the dynamics of entrepreneurship, entrepreneur, and entrepreneurial person. Coverage of RMBE includes, but is not limited to issues surrounding: Entrepreneurship Business Management Social Science Humanities
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 16 Documents
 1   2 
Search results for , issue "Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)" : 16 Documents clear
The Influence of Service Quality on Purchase Decision with Brand Image as an Intervening Variable at Pop Hotel Diponegoro Surabaya Maya Paramitha Dewanty Sudirman; Christian Herdinata
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4456

Abstract

This study aims to determine the effect of service quality on consumer purchase decisions through brand image as an intervening variable at POP Hotel Diponegoro Surabaya. The variables studied were service quality (X), brand image (M), and purchase decision (Y). Service quality has five indicators, namely reliability, responsiveness, assurance, empathy, and tangibles. Brand image has three indicators, namely the superiority of brand associations, the uniqueness of brand associations, and the strength of brand associations. Purchase decisions have four indicators, namely the stability of buying after nowing product information, deciding to buy because the brand is the most preferred, buying because it suits their wants and needs, and buying because they get recommendations from others. The population in this study were all consumers at POP Hotel Diponegoro Surabaya. The number of respondents in this study was 120 people with the criteria of respondents who decided to stay at POP Hotel Diponegoro Surabaya at least once and aged 17-65 years. This study uses a quantitative approach with data processing techniques using SEM-PLS. The results of the study show that service quality has a significant effecton purchase decision; brand image has a significant effect on purchase decision; service quality has a significant effect on brand image; and service quality has a significant effect on purchase decision through brand image as an intervening variable.
The Role of Customer Satisfaction as a Mediator for Service Quality and Perceived Value in Influencing Brand Loyalty Event Organizer Heaven Flow Made Hadi Nugraha; Hermeindito
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4472

Abstract

The purpose of writing this thesis is to obtain empirical evidence and to analyze and explain how customer satisfaction mediates service quality and perceived value in influencing brand loyalty at event organizer service company Heaven Flow. The variables of this study consist of the dependent variable, namely service quality and perceived value, the mediating variable, namely customer satisfaction, and the dependent variable, namely brand loyalty. The sampling method used in this study is a saturated sample with 114 Heaven Flow customers as respondents. All hypotheses of this study were tested using SEM-PLS analysis using Warp-PLS version 3.0. The results of this study indicate that service quality has a positive and significant relationship to brand loyalty and customer satisfaction, perceived value has a positive and significant relationship to brand loyalty and customer satisfaction, customer satisfaction has a positive and significant relationship to brand loyalty, and customer satisfaction is able to mediate the effect of service quality and perceived value on Heaven Flow brand loyalty as an event organizer service company.
Factors Affecting Product Purchase Decisions at Griya Dien Qahira Nazila; Hermeindito
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4473

Abstract

This research examines and analyzes the factors affecting product purchase decisions at Griya Dien. The variables of this study consist of the dependent variable, namely purchasing decisions, and the independent variables, namely personal factors, psychological factors, cultural factors, and social factors. The sampling method used in this study is non-probability sampling with a total of 70 consumers of Griya Dien respondents. All hypotheses of this study were tested using multiple linear regression using SPSS 27. The results of this study indicate that personal factors have a positive and significant influence on purchasing decisions, psychological factors do not have a significant influence on purchasing decisions, cultural factors have a positive and significant influence on purchasing decisions, and social factors have a positive and significant influence on purchasing decisions
The Effect of Product, Price, Distribution, and Promotion on The Purchase Decision of Rice Seed Product in Jember Nurul Hikmah; Liliana Dewi
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4474

Abstract

The background of this research is the increase of return on sales of rice seeds product and the failure to achieve the sales target in 2021 which occurred at CV Bunga Tani Sejahtera, a producer of rice and corn seeds. Based on complaint data throughout 2021 indicate that there are problems with product, price, distribution and promotions, so evaluation and improvement are necessary. The purpose of this study was to determine the effect of product, price, distribution, and promotion on purchase decision of rice seed product in Jember. This study used 210 respondents that collected from four sub-districts in Jember, namely Balung, Gumukmas, Tanggul and Mayang. This research is quantitative research with multiple linear regression analysis method. The result showed that there is effect of product, price, and promotion on purchase decision of rice seed products in Jember. Meanwhile, distribution has no influence on purchase decision. Simultaneously, product, price, distribution, and promotion have an influence on the purchase decision of rice seed products in Jembe. The dominant influence on the purchase decision is product. The company is expected to improve product, evaluate price, and expand the promotion of rice seed products so the sales return can be reduced in the following years and market can develop.
The Influence of Health Consciousness and E-Service Quality on Traditional Medicine Purchasing Decisions (Case Study of CV Dari Teman Sejati) Yosiah Tutus Angriawan Jaya Diningrat; Denpharanto Agung Krispimandoyo
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4475

Abstract

The purpose of this research is to examine and analyze the influence of health consciousness and e-service quality on the purchasing decisions of traditional medicines. The background to this research stems from the discovery of the phenomenon of increasing health awareness in the community but sales to companies are experiencing a downward trend. In addition, in the digital era where people are active in transacting online to meet their needs, companies are interested in developing distribution through e-commerce. The company also wants to develop a new market through a new product, Teki Tea for menstrual pain. Therefore, in this study the respondents who were focused were women aged 15-29 years, with the criteria of having bought traditional medicine online. Total respondents were 154 with data collection through questionnaires and processed using SPSS software. The results of this study indicate that health consciousness and e-service quality have a positive and significant effect on the decision to purchase traditional medicines.
The Effect of Word of Mouth in Integrated Marketing Communication (IMC) on Decision to Buy through Intention to Buy in Citraland City Losari Anastasia Amelia Winardi
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4478

Abstract

This study aims to determine the effect of personal selling, sales promotion, events and word of mouth on decision to buy through intention to buy with a case study at CitraLand City Losari. This research was conducted using quantitative methods with PLS (Partial Least Square) analysis. Data collection was carried out by means of a questionnaire to 85 buyer respondents at CitraLand City Losari in 2022 with repeated purchases excluded. From the results of this study, it was found that personal selling and sales promotion had no effect on intention to buy. Events and word of mouth have an effect on intention to buy, word of mouth has a positive and significant effect on decisions to buy. Then intention to buy has a significant effect on decisions to buy. These findings provide insights regarding marketing communication strategies and improvements to these strategies to improve purchasing decisions on products at CitraLand City Losari.
The Influence of Leadership Style, Work Environment, and Employee Satisfaction as Intervening Variable towards Employee Performance in PT X Erica Christy; Liliana Dewi
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4479

Abstract

This study aims to examine and analyze the variables that influence employee performance. The variables studied include leadership style, work environment, and job satisfaction. The approach to this research is quantitative method, and focuses on the analysis of variables that affect employee performance with a survey method approach using a questionnaire. The data collected from the questionnaire will be analyzed statistically using Partial Least Square-Structural Equation Modeling (PLS-SEM). The population in this study are all employees in the Operations Finance division at PT X under the leadership of the Director of Operations Finance. This research was conducted on 112 respondents with a purposive sampling method. The results of the study state that the variables of leadership style and work environment have a significant effect on the variable of job satisfaction, the variable of leadership style and work environment has a significant effect on the variable of employee performance, and the variable of job satisfaction has a significant effect on the variable of employee performance. This shows that leadership style and work environment have an impact on job satisfaction which in the end the expected employee performance is achieved.
Analysis of Factors Influencing Repurchase Decision at Rulyprint Printing Services Jennifer Natalia; Thomas Stefanus Kaihatu
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4524

Abstract

The purpose of this thesis research is to find out what factors influence consumer repurchase decisions at Rulyprint printing. The research method used is confirmatory factor analysis to test and confirm a group of latent variables assumed at the beginning of the study. The sampling technique used non-probability sampling with a saturated sample of 53 respondents where the entire population was used as a sample in this study. From the results of the study, it was confirmed that five factors were formed that influenced consumer repurchase decisions at Rulyprint printing. The first factor is consumer perception with five indicators in it, namely attitudes, motives, interests, experiences, and expectations. The second factor is service quality with five indicators that influence tangibility, reliability, responsiveness, assurance, and empathy. The third factor is perceived value with four indicators, namely performance, value for money, emotional value, and social value. The fourth factor is trust with three influencing indicators, namely ability, benevolence, and integrity. Finally, the fifth factor is switching cost with three indicators, namely procedural switching cost, financial switching cost, and relational switching cost. The first factor has the highest influence with a percentage of 36.136%, the second factor is 13.638%, the third factor is 10.100%, the fourth factor is 6.062%, and the fifth factor is 5.161%. These factors have a total variance of 71.097%.
The Influence of Corporate Entrepreneurship on Innovation Performance through Employee Engagement at Latimo Gelato Astarina Yulinda Wydiani
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4528

Abstract

This study aims to examine the effect of corporate entrepreneurship on innovation performance with employee engagement as a mediating variable. This study uses a quantitative method using SmartPLS to process data. The number of respondents in this study was 35 Latimo Gelato employees who were determined using the non-probability sampling method, namely saturated sampling. The data in this study were collected using a questionnaire which was distributed directly to each respondent. The results showed that corporate entrepreneurship had a significant positive effect on innovation performance, corporate entrepreneurship had a significant positive effect on employee engagement, and employee engagement had a significant positive effect on innovation performance.
The Influence of Environment and Job Satisfaction on Employee Performance is Mediated by Employee Commitment at PT X Joshua Christian Wongpy; Liliana Dewi
International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE)
Publisher : Universitas Ciputra Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37715/rmbe.v3i2.4529

Abstract

This study aims to analyze the influence of the work environment and job satisfaction on employee performance which is mediated by employee commitment at PT X. The independent variables of this study are work environment (X1) and job satisfaction (X2), the dependent variable of this study is employee performance (Y2), and the mediating variable of this study is employee commitment (Y1). This research is included in quantitative research because the approach used for research proposals, hypothesis determination, and data analysis until writing uses aspects that involve measurement, calculation formulas, and data in numerical form. The sample of this study were employees of PT X who served as middle staff and had worked for more than 6 months. Using the Slovin formula, the required number of samples was determined to be 150 respondents. The data collection method used was distributing questionnaires to respondents via the Google Form. The collected data were analyzed using Smart-PLS version 3 by testing data validity, data reliability, path coefficients, F-Square, R-Square, predictive relevance, and hypothesis testing from this study. The results of this study indicate that the work environment has a significant effect on employee commitment and employee performance, job satisfaction has a significant effect on employee commitment, but has no significant effect on employee performance, and employee commitment has no significant effect on employee performance.

Page 1 of 2 | Total Record : 16

 1   2 

Filter by Year

2023 2023


Reset
Filter By Issues
All Issue Vol. 4 No. 1 (2024): International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 2 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 3 No. 1 (2023): International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 2 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 2 No. 1 (2022): International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 2 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE) Vol. 1 No. 1 (2021): International Journal of Review Management Business and Entrepreneurship (RMBE)