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Contact Name
Basthoumi Muslih
Contact Email
kic@unpkdr.ac.id
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+6285648737266
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kic@unpkdr.ac.id
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JL.KH AHMAD DAHLAN NO.76 KEDIRI
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Kota kediri,
Jawa timur
INDONESIA
KIC
Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 78 Documents
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Search results for , issue "Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business" : 78 Documents clear
Investment Opportunities Through BSI Cicil Emas Financing Product Esy Nur Aisyah; Bagus Hermawan
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim : This research aims to determine what creates opportunities for long-term investment through the BSI Cicil Emas Financing product at Bank Syariah Indonesia, Turen Malang Sub-Branch Office. Design/Methode/Approach : This qualitative research method uses a descriptive approach with data collection techniques using interviews, documentation and observation. Research Finding : The research results show that the BSI Cicil Emas financing product has the opportunity to become a long-term investment instrument because of the ease of applying for financing, the benefits of investing in gold, and the ease of buying and selling gold, precious metals, the continued increase in gold prices and low competition.
Green Marketing Influence: Examining Its Impact On Purchase Decision In Sustainable Halal Cosmetics Inayatur Rosidah; Ratih Hesty Utami Puspitasari; Muhammad Sani Arsyadi; Adinda Meilanny Putri
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Research aim: This study aims to determine the influence of Green Marketing on purchasing literature through brand awareness as a mediator. Design/Methode/Approach: This research used quantitative methods and took a sample of 121 respondents in Semarang who used Wardah halal cosmetics. Data management using SEM. Help. 4.0. The data obtained comes from primary data. The data collection technique using questionnaire distribution is a data collection method that is carried out by giving a collection of questions or written statements to respondents. Research Finding: The result of this study is that based on the composite reliability value of each variable, it is proven that all research variable indicators have a composite reliability value greater than (0.7). And this research that the hypothesis can be accepted and there is a relationship between variables, especially in (Product Green Marketing → Brand Awareness), (Product Green Marketing → Purchase Decision), (Price Green Marketing → Purchase Decision) and (Brand Awareness → Purchase Decision). So, halal cosmetics have a significant effect on the product, price and purchasing decision
The Impact of Overtime, Career Development, and Workplace Friendly towards Turnover Intention and Emotional Exhaustion as the Mediation of Variable Istiqomah Tri Wijayanti; Hawik Ervina Indiworo; Noni Setyorini
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim : This study aims to examine the impact of overtime, career development, and workplace friendliness on employee turnover intention, with emotional exhaustion serving as a mediating variable. Design/Methode/Approach : Quantitative research methodology was employed, utilizing statistical analysis techniques. The population comprised all employees of Matahari Department Semarang exhibiting an intention to resign. A sample of 387 employees was selected using the Slovin formula (5% margin of error). Data collection was facilitated through a questionnaire survey administered to the respondents. Partial Least Squares Structural Equation Modeling (PLS-SEM) software was employed for data analysis. Research Finding : The findings indicate that overtime significantly influences emotional exhaustion, while career development does not exhibit a significant impact on emotional exhaustion. Workplace friendliness was found to have a significant effect on emotional exhaustion. Moreover, overtime, career development, and workplace friendliness were identified as influencing factors on turnover intention. Emotional exhaustion was not directly associated with turnover intention but served as a mediator in the relationship between overtime, career development, workplace friendliness, and turnover intention. Specifically, overtime, career development, and workplace friendliness were found to influence turnover intention through their effects on emotional exhaustion.  
The Influence of Price, Service Quality and Promotion on Customer Satisfaction of Make Up Services at Elma Wedding Nganjuk Dyah Siti Ayu Larasati; Restin Meilina
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The aim of this research is to analyze the influence of price, service quality and promotion partially and simultaneously on user satisfaction of make-up services at Elma Wedding Nganjuk. Design/Method/Approach: This research uses a quantitative approach and the technique used is causality. The population of this research is all Elma Wedding consumers in 2023 and the sample used in the research was 50 respondents and analyzed using the multiple linear regression method. Research Findings: The results of this research are that the price variable does not have a partially significant effect, but the service quality and promotion variables have a partially significant effect. Price, service quality and promotion simultaneously have a significant influence on customer satisfaction. Theoretical Contribution/Originality: Not much research has discussed the marketing of MUA services. Practical/Policy Implications: Can be useful for marketing make up services. Research Limitations: The limitation of this research is the lack of sampling time because it has entered the rainy season.
Analysis Examination of the Execution of Bookkeeping Records as per SAK-EMKM in MSMEs (Contextual analysis of Isha Cake, Banjaran Town, Kediri City) Delfira Rimbi Pertiwi; Sigit Puji Winarko; Andi Kurniawan
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: To find out and examine the use of SAK EMKM to MSMEs, to see if the SAK EMKM bookkeeping recording framework has been carried out in MSMEs, to figure out the impediments looked in carrying out SAK EMKM to MSMEs. Design/Method/Approach: Research utilizes expressive subjective strategies, information gathered through interviews and monetary report documentation. Research Finding: The consequences of the exploration show that PT Inside factors incorporate an absence of comprehension of SAK and HR (HR). The outer component is the absence of management from partners who have an interest in monetary reports for MSMEs. Theoretical contribution/Originality: The quick development of MSMEs is affected by the strength of the capital they have. MSMEs whose organizations are developing quickly require capital credits from banks or capital help from financial backers. In the mean time, all MSMEs can't get credits effectively, in light of the fact that there are necessities that are not met, to be specific monetary reports that don't conform to principles. At Isha Cake has barely any familiarity with the SAK-EMKM based monetary reports which became effective on January 1 2018. Practitionel/Policy implication: The hindrances by and by to executing SAK-EMKM are, absence of comprehension of SAK, and HR doesn't figure out Bookkeeping. To beat this, Isha Cake ought to go to a course on monetary recording/fundamental bookkeeping information. Research limitation: Limits in this examination, Shortcomings incorporate, Promoting Troubles, Monetary Constraints, Restricted HR (HR). In this examination, the impediments in leading exploration are, Isha Cake doesn't maintain that the proprietor should give his yearly monetary records to plan proper monetary reports. correlations can't be made.
The Impact of Training and Mentoring on Empowering MSMEs through the Bestee Program at Bank BTPN Syariah MMS Bandar Kedungmulyo Jombang Antik Wahyu Sri Murningsih
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: To analyze the impact of training and mentoring on empowering MSMEs through the bestee program at the BTPN Syariah bank. Design/Methode/Approach: this research uses qualitative methods that focus on in-depth observation. Research Findings: The results of the research show that the impact of training and mentoring on empowering MSMEs is very influential on business development, thereby creating a stronger business environment and advancing local economic growth. Theoretical contribution/Originality: The impact of training and mentoring on empowering MSMEs through the Bestee program. Practitionel/Policy implications: Training and mentoring for MSMEs has a big influence on business development. Research limitation: The distance to the research location is quite far and sometimes customers are difficult to contact.
Loan Interest of KUR at PT Pegadaian UPC Trenggalek: The Role of Cross Selling, Word of Mouth, and Social Media Putri Dwi Agnes Kartika; Basthoumi Muslih
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The purpose of this study was to test and analyze the effect of cross selling, word of mouth, and social media partially and simultaneously on the interest in loan people's business credit (KUR) at PT Pegadaian UPC Trenggalek. Design/Method/Approach: This research is a type of quantitative research with a causality approach. The population of this study were all customers at Pegadaian UPC Trenggalek, this research instrument used a questionnaire involving 140 KUR customer respondents at Pegadaian UPC Ttrenggalek. The sampling technique uses simple random sampling, and the data analysis technique uses multiple linear regression tests. Data processing was carried out using SPSS 23. Research Finding: The results of this study prove that cross selling, word of mout, and social media partially and simultaneously affect KUR interest at Pegadaian UPC Trenggalek. Theoretical contribution/Originality: This research contributes to understanding and provides insight related to cross selling, word of mouth, social media and interest in KUR loans at Pegadaian. Practitionel/Policy implication: For companies, this research can be an illustration in the strategy of increasing interest in KUR loans at Pegadaian. Research limitation: This research only discusses cross selling, word of mouth, social media. Time constraints for distributing questionnaires which must involve 140 respondents but only 100 respondents were collected. Keywords: Cross Selling, Word of Mouth, Social Media
The Role of Webqual 4.0: Shopee User Satisfaction in Munjungan District Muhammad Riyan Prasetyo; Basthoumi Muslih
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The purpose of this study is t evaluate Shopee web users satisfaction in Munjungan  District, Trenggalek Regency, East Java, using WebQual 4.0. Design/Method/Approach: The approach in this study uses a causal quantitative approach with the population, namely Shopee application users in Munjungan District who have made purchases. This study, which uses simple random sampling as a sampling technique, has 160 respondents based on the theory of Hair et al. Data collection used in the form of instruments through distributing questionnaires. In this research data analysis using instrument test technique, classical assumption tests, and multiple linear regression tests through the SPSS application. Research Finding: The findings in the study indicate that WebQual 4.0 has a significant influence on Shopee web user satisfaction in Munjungan District, Trenggalek Regency, East Java. Theoritical contribution/Originality: This research has contributed to the understanding and insight into usability, information quality, service interaction, and user satisfaction during purchases. Practical/Policy Implication: The implications obtained from this research are for companies to gain an improved user experience, increase customer retention, and strengthen brand image. Meanwhile,consumers get benefits such a easier navigation, a more responsive interface, better product filtering, and a pleasant experience during online shopping. Research limitation: This study has limitations such as the insufficient of respondents, which targets 160 respondents but gets 102 people. This happened because some respondent were reluctant to complete the online form and there was a limit for filling it out.
Implementation Cashless Policy To Minimize Fraud in The Installment Payment Choirul Hana; Yessy Kusumawati; Ita Yoeli Astari
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: This study aims to identify fraud prevention strategies by implementing a cashless policy in the installment payment. Design/Method/Approach: To analyze the data and determine the relationship between the variables, OLS regression was used. Descriptive and inferential statistical information in the form of mean, standard deviation, Bi-variant correlation were the key guide in determining the relationship between the variables. The result of the ANOVA on the level of significance was used to decide on whether or not to accept the hypothesis formulated for this study. Research Finding: The result of this study is that installment payment system innovations have led to changes in payment options by switching to non-cash transactions that are safer, more effective, and efficient. Cashless payments can prevent corruption, such as money laundering, bribery, and commissions for services or procurement. Theoretical contribution/Originality: As a reference for further research. Practitionel/Policy implication: cashless transactionthat are safer, more effective and efficient, prevent corruption. Research limitation: Cashless Policy in the instalment payment.
The Effect of Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness on Consumer Purchasing Decisions Through The Shopee Marketplace Tasya Nurisma Alviana; Poniran Yudho Leksono
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim : This study aims to test and analyze the effects  of Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness on Consumer Purchasing Decisions through  the Shopee Marketplace. Design/Method/Approach : This research is a type of quantitative descriptive research. The population of this study is students of the Management Study Program of Universitas Nusantara PGRI Kediri, with a sample of 40 respondents. This research was conducted by survey method  on Management Study Program Students of Universtas Nusantara PGRI Kediri who had made transactions through  the  shopee marketplace. The sampling technique uses data analysis techniques using multiple linear regression tests. Data processing is carried out using SPSS 23. Research Finding : The results of this study prove that Electronic Word of Mouth (E-WOM), Online Consumer Review (OCR), and Trustworthiness simultaneously have a significant effect on Consumer Purchasing Decisions through  the Shopee Marketplace for Management Study Program Students of Universitas Nusantara PGRI Kediri.

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