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Basthoumi Muslih
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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 113 Documents
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The Influence of Service Quality, Price, and Location on Purchasing Decisions at Cafe Fameliza Baron Nganjuk Bima Aditya; Bambang Agus Sumantri
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim : The purpose of this study is to determine and analyze the effect of service quality, price, and location on purchasing decisions at café fameliza Baron Nganjuk. Design / Method / Approach : This study uses a quantitative approach method with a type of causality. The population in this study is all consumers of café fameliza Baron Nganjuk whose number is infinite or uncounted. The sample used in the study was 40 respondents taken using accidental sampling technique . Data collection techniques using questionnaires. Data analysis of this study used multiple linear regression method. Research Finding: The results showed that the quality of service, price and location had a significant effect on purchasing decisions at café fameliza Baron Nganjuk. Theoretical contribution/originality: lies in a deep understanding of how service quality, price, and location together influence a consumer's purchasing decision-making process. This research explores the complex dynamics between these three factors and how the interactions between them can shape consumer preferences as well as influence purchasing behavior Practitionel/Policy implication: This study provides practical implications for Café Fameliza Baron Nganjuk in improving purchasing decisions Research limitation: The limitation of this study is that it spends too much time in sampling because it has entered the rainy season.
The Influence Of Sales Promotion, Hedonic Shopping Motivation, And Shopping Lifestyle On Impulse Buying In E-Commerce Shopee Aviathun Nisak; Dian Kusumaningtyas
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim : The aim of this research is to analyze whether there is a significant influence between sales promotion variables, hedonic shopping motivation, and shopping lifestyle both partially and simultaneously on impulsive purchases on Shopee e-commerce at University of Nusantara PGRI Kediri. Design/Methode/Approach : This research uses a quantitative approach with a type of causal research. The population of this research is all University of Nusantara PGRI Kediri students who have made online purchases via the Shopee application. The sampling technique uses incidental sampling with the Lemeshow formula which is known to be 100 respondents. This research uses descriptive statistical data analysis techniques, classical assumption tests, multiple linear regression, coefficient of determination, and hypothesis testing with SPSSv23. Research Finding : The results of the research show that the variables (1) sales promotion, hedonic shopping motivation, and shopping lifestyle have an effect both partially and simultaneously on impulse buying, (2) the sales promotion variable has a non-positive effect on impulse buying, and (3) hedonic shopping motivation and Shopping lifestyle has a positive effect on impulse buying on Shopee e-commerce at University of Nusantara PGRI Kediri
The Effect of Lifestyle, FoMO, and Self Control On Personal Financial Planning Dinar Rika Septyaningtyas; Djunaedi; Nur Laely
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The purpose of the study was to examine the effect of lifestyle, FoMO, and Self-Control on Personal Financial Planning. Design/Methode/Approach: This research is a type of explanatory research using a quantitative approach. The study population is Kediri City Residents. Purposive sampling techniques were used in this study so 96 respondents were used as research samples. The data analysis method used the multiple linear regression test using SPSS Research Finding: The results showed that lifestyle and Self-control partially had a significant positive effect on Personal Financial Planning, while FoMO had an effect but not significant on Personal Financial Planning in Kediri City Residents. Research limitation: The variables of this study are only limited to lifestyle, FoMO, and Self-Control.

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