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Published by Universitas Nusantara PGRI Kediri
ISSN : -     EISSN : 29875838     DOI : -
Core Subject : Economy, Science, Education, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences
Kilisuci International Conference on Economic & Business is a international scientific proceeding are open to seeking innovation, creativity and novelty. Either letters, research notes, articles, supplemental articles, or review articles. Kilisuci International Conference on Economic & Business aims to achieve state-of-the-art in theory and application of this field.
Arjuna Subject : Bisnis, Menejemen, dan Akutansi (semua kategori) - Bisnis, Menejemen, dan Akutansi (Lain-Lain)
Articles 113 Documents
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Analysis of Marketing Mix Strategies to Increase Export Sales Volume in The Kawoel’s Coir Pot Industry Dicky Permadi Saputra; Rino Sardanto
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The aim of this research is to determine the application of the 7P marketing mix used by the Kawoel's industry to increase the export sales volume of coir pot products. Design/Method/Approach: The type of research used is descriptive research using a qualitative approach. The method used in collecting data is observation, interviews and documentation to describe the industrial situation in its operations. The sources in this research are owners, employees and customers. Research Finding: The research results show that the 7P strategy (product, price, place, promotion, people, Physical Evidence, Process) has been successfully implemented in Kawoel's industry. These products are sold with good quality and contemporary designs. The prices applied are in accordance with the quality provided. The location used is to analyze the market potential of the export destination country. Promotion utilizes social media WhatsApp and Instagram as a tool to market products. This industry has employees who are friendly to consumers so they can serve customers well. Kawoel's industry has raw material suppliers so that making its products does not require a long time and already has adequate tools and facilities so that it can help to increase export sales of coir pots. Kawoel's industry should prioritize which countries have great opportunities and leverage e-commerce platforms and social media applications to increase sales. Theoretical Contribution/Originality: The 7P marketing mix helps the industry more comprehensively design marketing strategies to create a better customer experience. Practitioner/Policy Implications: The 7P marketing mix involves product, price, place, promotion, people, processes and physical evidence so it is necessary to understand how each element can influence business performance and meet customer needs. Research Limitations:This research only focuses on marketing which is used to increase export sales.
Analysis of Marketing Strategies in Segmentation, Targeting, and Positioning (STP) in The Sales of Twelve SMPN 1 Pace Canteens Andi Ihza Darmawan
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: This study aims to analyze the process of segmentation, targeting, and positioning (STP) as a marketing strategy in the twelve canteen business. Design/Method/Approach: This research is a descriptive qualitative research, with a case study approach. This method is used to understand in depth about the opinions of each informant, so that the object of research can develop a more appropriate and effective strategy. Research Finding: This research is expected to provide strategic guidance to the twelve canteen businesses in developing more effective and targeted marketing strategies. By understanding market segments deeply, targeting effectively, and positioning products appropriately. Theoretical contribution/Originality:  Segmentation, Targeting, and Positioning (STP) is one of the marketing strategies that greatly affects business. Segmentation involves breaking the market into homogeneous groups, while targeting helps select potential market segments and, positioning creates a unique image for the product or brand in the minds of consumers. Practitionel/Policy implication: Segmentation, Targeting, and Positioning (STP) shows a company or business can target individual consumers more effectively, Implications can see market segmentation that has been targeted. Research limitation: limited informants as interviews for this research, so that misih is weak in the process of Segmentation, Targeting, and Positioning (STP). This research is applied to get input from other business people and the cutomers involved.
Analysis of Sales and Cash Receipt Accounting Information Systems to Improve Internal Control at Foto Prima Kediri in 2023 Ahmad Ma'ruf Marzuki; Badrus Zaman; Hestin Sri Widiawati
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The purpose of this study was to determine the implementation of the sales and cash receipts accounting information system on the internal control system at Foto Prima in 2023. Design/Method/Approach: This research uses descriptive qualitative methods. Research Finding: The results of this study are the implementation of the sales and cash receipts accounting information system at Foto Prima is still not good, it can be seen from the existence of concurrent functions, namely the cash function concurrently with the accounting function, and incomplete accounting documents and records. However, the implementation of the sales and cash receipts accounting information system in internal control at Foto Prima is good as seen from the sequentially numbered printed cash sales invoices, the cash balance from sales is deposited on the same day as the sales transaction and there is a surprise inspection from the business owner of the cash balance. Based on the results of the study, researchers recommend separating the cash function and accounting function to avoid duplication of functions and complete accounting documents or records in order to reduce and prevent manipulation of company data.
The Influence of Effectiveness and Efficiency of Use of Accounting Information Systems on Company Performance at CV. Prima Independent Mella Wijayanti; Hestin Sri Widiawati; Erna Puspita
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: This research was conducted with the aim of determining the effect of the effectiveness and efficiency of using an accounting information system on company performance at CV Prima Mandiri as one of the companies that uses an accounting information system. Design/Method/Approach: The subjects in this research were CV Prima Mandiri employees as users of the accounting information system implemented in the company. This research uses a causal quantitative approach with analytical instruments in the form of multiple linear regression analysis and hypothesis testing using the t test, F test and determination test. Research Finding: The results of the research show that the effectiveness and efficiency variables in the use of accounting information systems have a significant effect, both partially and simultaneously, on company performance at CV Prima Mandiri.
Analysis of Recruitment and Empowerment and Their Influence on the Human Resources Performance of the Nganjuk Environmental Service Roynaldi Wahyu Irawan; Sugiono Sugiono
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The aim of the research is understand the recruitment process to distribute employees evenly so that the strength of human resources becomes more balanced. Design/Method/Approach: This method uses a quantitative approach with associative causality research techniques. In this research, the questionnaire uses the SPSS application in the calculation process. Research Findings Research Finding: The results of multiple regression analysis show that Recruitment (X1) and Human Resource Empowerment (X2) partially influence the dependent variable (Y), namely Employee Performance. Meanwhile, the Ha test simultaneously means that Recruitment (X1) and Human Resource Empowerment (X2) as a whole (simultaneous) have an effect on the dependent variable (Y) on Human Resource Performance. Theoretical contribution/originality: Human resource planning has a significant and positive effect on HR performance, according to HR planning it turns out to have an effect on employee performance, although not significant. Research Limitations: In this research, by limiting the problem to variables, this research only focuses on discussing recruitment and empowerment of human resources for managing employee performance at the Environmental Service.
Analysis of Motivation, Work Discipline and Work Environment on the Performance of Nganjuk Regency Environmental Service Employees Dita Damayanti Aprillia; Poniran Yudho Leksono
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: The aim of this research is to deepen the understanding of the influence of motivation, discipline and work environment on employee performance. Design/Method/Approach: The approach used in this research is a quantitative approach with a positivist design. Data for the process of filling out questionnaires from respondents and using the SPSS application for calculations as a method. The population used was all employees and the samples obtained were 127 samples. Research Finding: Research findings in multiple regression analysis show that Motivation (X1), Work Discipline (X2), and Work Environment (X3) partially influence the dependent variable (Y), namely Employee Performance. Meanwhile, the Ha test simultaneously means that Work Discipline (X2), Work Environment (X3), and Motivation (X1), have an effect on Y on Employee Performance. Motivation has a good and big influence on performance, research shows that work discipline has a real and significant influence. Work discipline has a significant effect on good employee performance. Theoretical contribution/originality: This research will be useful to help agencies and can increase the reader's insight and knowledge in making decisions. Research Limitations: The research is limited to predetermined variables which only discuss work discipline, motivation and the work environment of performance managers at the Environmental Service.
The Differentiation Of Marketing Strategies To Increase Sales Volume CGV Kediri Mall Bimantara Diaz Pamungkas; Subagyo Subagyo
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim: This research aims to identify and analyze differentiation in marketing strategies at CGV Kediri Mall. Design/Method/Approach: Using qualitative descriptive research methods, data was collected through interviews, observation, and analysis of research-related documents. In this research, the data source comes from the marketing strategy differentiation process while the research object is CGV Kediri Mall. Research Findings: The findings in this research reveal how differentiation elements, especially product and customer service, in marketing strategies can increase sales of CGV Kediri Mall. Theoretical contribution/Originality: This research contributes theoretically by aligning the findings with relevant marketing theories and models, providing insight into the effectiveness of differentiation strategies. Practitionel/Policy implications :Practical implications include recommendations for optimizing differentiation strategies, enhancing brand image, and gaining competitive advantage. Research limitations:The main focus of research is product and service differentiation in increasing sales.
Analysis The Implementation Of Economic Order Quantity Method In Controlling The Inventory Of Raw Materials For Screen Printing T-Shirts At Raxgacloth Printing Mohammad Irvan; Diah Ayu Septi Fauji
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim : This research aims to determine the optimal amount of raw materials for screen printed t-shirts at Raxgacloth Printing using the Economic Order Quantity (EOQ) method so as to minimize inventory costs such as ordering costs and storage costs. Design/Methode/Approach : This research uses a quantitative descriptive approach with data processing assisted by the POM QM application. The data used in this research is from December 2022 to November 2023. Research Finding : The research results show that controlling the inventory of t-shirt raw materials based on Raxgacloth Printing's policy resulted in 6,423 t-shirt units at a cost of Rp. 6,427,847 with an order frequency of 180 times a year. Meanwhile, by calculating raw material inventory using the Economic Order Quantity method, more optimal results were obtained, including purchasing raw materials for only 1,542 units of t-shirts at a cost of Rp. 380,425 and order frequency 4 times a year. For Safety Stock 36 units were obtained and Reorder Point was 74 units.
Service Quality, Price Perception and Promotion Influence on Purchasing Decisions at Raxgacloth Screen Printed T-Shirt Convection Muhammad Fitroh Afrizal Priadi; Bambang Agus Sumantri
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim : The aim of this research is to identify the influence of service quality, price perception and promotion on purchasing decisions at the Raxgacloth screen-printed t-shirt convection, either partially or simultaneously. Design/Methode/Approach : The approach used in this research is a quantitative approach, causal research type, the sampling technique used was 40 respondents, and the data analysis technique used descriptive statistics, classical assumption tests, multiple linear. Regression, coefficient of determination, and hypothesis testing with SPSSv25 tools. Research Finding : The research results show that there is a significant influence between service quality, price perception and promotion simultaneously on purchasing decisions
Marketing Strategy for Semar Rice in Increasing Sales Santo Febri Prasetyo; Dodi Kusuma Hadi Soedjoko
Proceeding Kilisuci International Conference on Economic & Business Vol. 2 (2024): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Fakultas Ekonomi & Bisnis Universitas Nusantara PGRI Kediri

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Abstract

Research aim : The aim of this research is to identify marketing strategies, internal and external environmental conditions and analyze the most effective strategies in increasing sales. This research uses qualitative research using researchers as an important tool for collecting and interpreting data. This data collection method includes documentation studies, interviews and direct observation. Design/Methode/Approach : The brand image of UD Sholeh Jaya Semar rice is well known and familiar to the public so that it does not raise public doubts about the quality of UD Sholeh Jaya's rice production to meet consumption needs. The marketing strategy for Semar UD Sholeh Jaya rice products is through direct distribution and indirect distribution. Where direct distribution is carried out with the marketed product being delivered directly to regular consumers or consumers (the general public) who immediately come to make purchases on the spot

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