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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Vol 4, No 3 (2015)" : 22 Documents clear
Pengaruh Kualitas Produk Dan Harga Terhadap Keputusan Pembelian Surat Kabar Suara Merdeka Di Kota Semarang Fauzia Elva Putri; Sri Suryoko; Sendhang Nurseto
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (106.113 KB) | DOI: 10.14710/jiab.2015.8813

Abstract

Newspaper is one of the frequently used means of information society. One of the newspapers of interest by people in Semarang with prices that are not too expensive and with a good quality of product is the newspaper Suara Merdeka. But with the advent of many competitors, the Suara Merdeka newspaper sales decline. Becouse of that, this research aim to determine the influence of quality product to purchasing decisions and the influence of  price to purchasing decisions.The sampling technique used is Non-Probability Sampling and the sampling type used is Accidental Sampling. Sample in this research is 100 respondents consisting of Suara Merdeka consumers. Data analysis using analysis qualitative and quantitative with validity and reliability , simple regression analysis, double regression analysis, t test and f test with program spss 16.0 for windows.The results of research shows that there is a positive effect and significant between the product quality to purchasing decision amount 22,9 % and the price have positive effect and significant to purchasing decision amount 5.6 %.The price of Suara Merdeka worthy maintained becouse it is already adequate and not into consideration important for cunsumers to made the purchase.  The quality of product needs to be considered balance is the aspect of the news, neatness as well as clarity mold.
PENGARUH BRAND AWARENESS, BRAND ASSOCIATION DAN FAKTOR PSIKOGRAFIS TERHADAP KEPUTUSAN PEMBELIAN ETUDE HOUSE DI SEMARANG Sandy Salsabila Khaerunissa; Bulan Prabawani; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 3 (2015)
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (139.447 KB) | DOI: 10.14710/jiab.2015.8935

Abstract

Along with the development of science and technology, human needs are becoming increasingly complex. Not just a case of trying to meet the basic needs of food, clothing, home and education, but also the physical appearance and beauty treatments (both face and body) has become a top priority and regarded as a necessity that must also be met, especially women. This is why cosmetics and skin care products are sought after by women to beautify the appearance.Value turnover cosmetic industry in Indonesia has increased. One of the countries that are aggressively marketing in cosmetics is South Korea, which launched the brand named Etude House. Etude House increase Brand Awareness by expanding the store and entered into malls in major cities, therefore it can arised Brand Associations that can create an impression of the product. Besides Brand Awareness and Brand Association, Psychographic Factors also include in process of purchasing products Etude House. Psychographic Factors refers to the lifestyle of make up that was transmitted through the Korea through Etude House                 In this final assignment, the effect of Brand Awareness, Brand Association and Psychographic Factors in decision to buy Etude House is determined. Data collection technique used is purposive sampling with 100 sample. The data is analyzed through validity test, reliability test, crosstab, product moment correlation, coefficient of determination, simple linear regression, multiple linear regression, t-test and F-test. The data is analyzed quantitatively using the SPSS program version 15.The results showed that Brand Awareness have not a significant influence in decision to buy Etude House in Semarang partially. However, Brand Association and Psychographic Factors have a significant influence in desicion to buy Etude House in Semarang partially. Brand Awareness, Brand Association and Psychographic Factorsalso have a significant influence in decision to buy Etude House in Semarang simultaneously.Etude House Brand Awareness should be increased through the identical color, logo, brand ambassador and the packaging, so consumers can be aware of the existence of Etude House. Improvement can be done with the addition of the logo on any product, promotion through print or electronic media with brand ambassador of the famous Korean artists. Moreover, imrpoved a good quality, although the price is quite expensive, if the brand gave a good quality will encourage consumers to buy products Etude House . 

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