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Sari Listyorini

Jurusan Ilmu Administrasi Bisnis

Author-ID : 4415046

Economics, Econometrics & Finance

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PENGARUH KUALITAS PRODUK, PROMOSI DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN ROKOK MARLBORO (Studi Kasus Pada Perempuan Perokok di Kecamatan Tembalang Semarang) Apriliandini Fitriana Dewi; Wahyu Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 2 (2015)
Publisher : Universitas Diponegoro

This research is conducted to discover the influence of product quality, Promotion, and Brand Image on Purchase decision to Women Smoker in Tembalang District. Type of this research is Explanatory Resesarch. Population used for this research is consumer that bought Marlboro. Samples used for this research are 100 respondents whom counted with Slovin formula. Sample collection sample is Non Probability Sampling. Questioner and Interview used to collecting data for this research. To analyze the data method used is linear regression analysis.Result of this research show that product quality, promotion, and brand image has impact on purchase decision. Product quality, promotion, and brand image are able to explain (punctuate) purchase decision variable in amount of 87.8% which influenced by product quality (32.7%), Promotion (15.6%), Brand Image (87.7%). These variables have significant impact on purchase decision of Marlboro in Tembalang District with the most influential variable is Brand Image.Author suggests that the producer give more education to its salesperson regarding the product, make some innovation in the design of the packaging and the cigarette filter in order to attract the consumer, especially women smoker.

PENGARUH KESADARAN MEREK, PERSEPSI KUALITAS, DAN ASOSIASI MEREK TERHADAP KEPUTUSAN PEMBELIAN MELALUI EKUITAS MEREK (STUDI PADA MAHASISWA PENGGUNA SMARTPHONE BLACKBERRY DI UNIVERSITAS DIPONEGORO SEMARANG) Sofa Marwati; Wahyu Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Volume 3, Nomor 3, Tahun 2014
Publisher : Universitas Diponegoro

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This research motivated by communication technology growth that supplier make as a business chance. One of products that competed by supplier now is smartphone. Smartphone be a communication technology that considered can make the user be easier. Specially, this research tell about Blackberry smartphone which is already be a leader smartphone on Top Brand Index (TBI) in Indonesia since 2011 until 2013.. Goal of this research is to know what influence of brand awareness, perceived quality, brand association to purchase decision through brand equity of Blackberry. The type of this research is explanatory, with data collecting technique by questionnaire and interview. The sampling technique of this research use multi stage sampling and purposive sampling. The amount of sample is 96 people. This research is use qualitative and quantitative analysis technique (validity test, reliability test, correlation coefficient, simple and multiple regeression analysis, the coefficient of determination, a significant test (t and F) and path analysis). The result of this research is all of independent variable which is brand awareness (X1) perceived quality (X2), brand association (X3) simultaneously or partially can influence dependent variable which is brand eqiuty (Y1) and purchase decision variable (Y2). According the result of path analysis, direct influence on brand awareness variable to purchase decision is more than indirect influence, and perceived quality variable and brand association to purchase decision direct influence less than indirect influence.

Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian Bobby Setyawan; Wahyu Hidayat; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 1, No 1 (2013)
Publisher : Universitas Diponegoro

Pengaruh Harga, Promosi, dan Kualitas Produk terhadap Keputusan Pembelian

EFFECT OF MOTIVATION AND TRAINING TO EMPLOYEES PERFORMANCE Aris Setiawan Djody; Hari Susanta Nugraha; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 4 (2014)
Publisher : Universitas Diponegoro

Commonly, every company in running its operational activity requires supported factor that to achieve good performance and high productivity. Human resources is one of the most important factors, because in the absence of good quality of the role of quality human resources, company activities will not be implemented optimally. To achieve a company goals, employees need motivation to improve performance. In addition motivation factor of work, the need for training as a process that complement of workers to get knowledge with specialized skills. This study was conducted to determine the effect of training on motivation to performance of the production employees case studies on women workers in PT. Ungaran Sari Garment Unit Pringapus. In this study the data obtained using the technique of random sampling with sample determination that is done with the formula in the opinion of Slovin as many as 98 respondents. Analysis that conducted is multiple regression analysis, hypothesis testing via t-test and F-test, the coefficient of determination and cross-tabulations. From the analysis of regression the equation result is Y = 6.040 + 0,097X1+ 0,275X2. Where the performance variable (Y), motivation (X1), and training (X2). Hypothesis testing using t test and F test showed that the two independent veriabel studied was shown to significantly affect the performance dependent variable. Suggestion that proposed by author, among others, should emphasize the importance of regulating others, reach a future in the company, seeking feedback in the work and the opportunity to achieve the goals (ideals) life / work. Moreover, the authors also suggested to maintain the achievements of training that already good and reduce the error rate in the work by analyzing mistakes that often in job then provide specific training to employees about the mistakes often made when the employee works.

PENGARUH KUALITAS PELAYANAN, WORD OF MOUTH, DAN BRAND IMAGE TERHADAP KEPUTUSAN PENGGUNAAN JNE CABANG SEMARANG Rika Estika Putri; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

High levels of population mobility caused the need for courier services is important in supporting the mobility of global society , either for personal or business interests. JNE is one of the biggest courier company in Indonesia which has a mission to give the best experience for customer consistently. The achievement total of JNE branch Semarang has fluctuating not only from the target but also from the delivery total income since 2012 through 2014. This type of research is using explanatory research. The sample of this research are 100 respondents, and data collection techniques through questionnaires and interview using accidental sampling. Quantitative data were analyzed through the validity, reliability, crosstab, correlation, coefficient of determination, simple linear regression, multiple linear regression, t test and F test using SPSS for Windows version 15. The results show that service quality, word of mouth and brand image have partial and simultaneous effect to using decision. Brand image provides the most effect on using decision of JNE Branch Semarang. The suggestions that can be given in this research are the company expected to increase the service quality especially for the JNE’s employee, and also can re-arrange the capacity of service providers facility, and increase the quality of delivery so there’s no delay anymore.

Pengaruh Harga, Produk dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Toko Buku Gramedia Pandanaran Semarang Deddy Setiawan; Sri Suryoko; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

The purpose of this study was to determine the effect of price , product and service quality to customer satisfaction Gramedia bookstore Pandanaran Semarang . The sample in this study amounted to 100 respondents using purposive sampling method. Linear regression analysis and significance test is used to prove the hypothesis using SPSS 16. Results of this study concluded that the positive effect on the price to customer satisfaction ( 27.1 percent ) . Product positive effect on customer satisfaction (30,1 percent ). Service quality has positive influence on customer satisfaction ( 18 percent ) . Price , Product and Service Quality influence on customer satisfaction ( t > t table ) . Suggestions for implementing pricing strategies through discount or exhibition event , adding the characteristics and diversity of products and improve service to customers .

PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN BLACKBERRY (Studi Kasus pada Mahasiswa S1 FISIP Universitas Diponegoro Semarang) Maria Dewi Ratnasari; Agus Hermani Seno; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 2 (2014)
Publisher : Universitas Diponegoro

This research aims to know the influence of the brand image and product quality of the purchasing decisions and POLITICAL SCIENCE undergraduates Blackberry UNDIP Semarang. This research type is explanatory research. The population in this research is the undergraduate student and POLITICAL SCIENCE UNDIP Semarang. The number of samples in the study amounted to 100 students. Sampling techniques in the study using a purposive sampling. Engineering data collection using the questionnaire and the study of the literature. The scale of measurement using Likert scale. On data analysis using simple linear regression test and test multiple regression with application programs SPSS 16.0. Results of the study suggested that there is a positive influence and strong brand image among variables of a purchase Blackberry, indicated by the coefficient of the correlation coefficients and regression 1,246 0,718 and contributing $ 51,67%.In addition there is a very strong and positive influence of the variable quality of products towards purchasing decision Blackberry, indicated by the coefficient of the correlation coefficients and regression 0,302 0,943 and contributes $ 89,0. While together the brand image and product quality has a positive influence on the buying decision of linear regression coefficients shown duality of the brand image and product quality 0,292 0,072, besides its influence is very strong, brand image and product quality together affects the purchasing decisions of the correlation coefficient is shown by the 0,944 and contributing 89.1.

PENGARUH EKUITAS MEREK ( BRAND EQUITY ) TERHADAP KEPUTUSAN PEMBELIAN SMARTPHONE BLACKBERRY (Studi pada Mahasiswa Program S1 Jurusan Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik) Harry Christian Barus; Nawazirul Lubis; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 1 (2015)
Publisher : Universitas Diponegoro

This research aim is to know the influence of the brand awareness, perceived quality , brand associations , brand loyalty to the Purchasing Decision of Blackberry Smartphone. The type of research that used is explanatory research which is using population of a number of active student from Undergraduate Program of Bussiness Administration .Population that is used is about 88 respondents with sample taken method using purposive sampling ( sample taken method using some considerations). The technique to get data in this research is interview and questioner as the collecting data instrument.The result of the statistic test and F test known that the brand awareness , perceived quality , brand association , and brand loyalty simultaneously have positive influence and significant to the purchasing decision. This can be seen from the result test of determination coefficient influence of brand awareness , perceived quality , brand association , and brand loyalty simultaneously have positive influence and significant to the purchasing decision as big as 0,604 or 60,4 %.

PENGARUH PROMOSI, DESAIN PRODUK DAN KESADARAN MEREK TERHADAP KEPUTUSAN KONSUMEN UNTUK MEMBELI MOBIL TOYOTA YARIS Raden Ayu Widaningsih; Handoyo Djoko Waluyo; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 3, No 3 (2014)
Publisher : Universitas Diponegoro

The purpose of this study is to determine how much influence promotion, product design and brand awareness to the consumer's decision to buy a Toyota Yaris in Nasmoco Pemuda Semarang. The sample is the consumer brand of car owners and users who purchased the Toyota Yaris in PT. Nasmoco Pemuda Semarang. A total of 85 respondents using purposive sampling technique. From the results of the study partially through t-test showed that there is a positive and significant effect between the variables promotion, product design and brand awareness of the Toyota Yaris car purchasing decisions in Nasmoco Pemuda Semarang. Then based on the research results simultaneously through f test that there is a positive and significant effect of the variable promotion, product design and brand awareness of the Toyota Yaris car purchasing decisions in Nasmoco Pemuda Semarang. Variable promotion, product design and brand awareness to the purchasing decision a Toyota Yaris in Nasmoco Youth of 35.6 percent.

ANALISIS PEMILIHAN LOKASI PEMASANGAN REKLAME DI WILAYAH DKI JAKARTA. (Studi Kasus pada PT Prisma Harapan) Pritta Aprilia Hapsari; Bulan Prabawani; Sari Listyorini
Jurnal Ilmu Administrasi Bisnis Vol 4, No 4 (2015)
Publisher : Universitas Diponegoro

Outdoor advertising media or commonly called billboards is one that widely used in the media to promote a product or service updates. In the process of selecting the location of the billboard there are several factors that affect, the internal factors relating to advertising agencies and external factors that have a connection with consumers and the local government. Based on the existing problems are suspected factors influence internal and external factors on site selection and installation of billboards in Jakarta.Type of this research is exploratory, the data collection method is study of literature, observation, and in-depth interviews with qualitative data analysis techniques. The results showed that internal factors are derived from advertising agencies do not have a significant influence on the selection of the location of the installation of billboards. However, external factors relating to consumers and the local government have a significant influence on the process of selecting the location of installation of billboards in Jakarta. Recommended for advertising agencies as the organizers of advertisement should be more sensitive to the changes that occur, because advertising activities fluctuated, advertising agencies should also increase the professionalism of the performance so that advertising agencies do not apply be stakeholders, but also a partner for the local government and the public, advertising agencies are should not only thought of profitable by always displaying commercial advertisements. However, it should undertake the installation of non-commercial billboard advertising as a form of social responsibility provided by advertising agencies to the people of Jakarta.

Co-Authors Adi Prakosa Agus Hermani Agus Hermani Seno Agus Hidayat Apriatni Endang Prihartini Apriatni Endang Prihatini Apriliandini Fitriana Dewi Aris Setiawan Djody Bobby Setyawan Bulan Prabawani Bunga Maharani Deddy Setiawan Denny Saputra Dessy Amelia Fristiana Eka Safitri Fajria Eka Trinia Widiyanti Eustolia Ratih Novriana Fevri Setya Nugroho Firman Aji Sasongko Handoyo Djoko Waloejo Handoyo Djoko Waluyo Hari Susanta Nugraha Harry Christian Barus Krestiawan Wibowo Santoso Maria Dewi Ratnasari Maya Anggaeni Muhammad Fadhli Dzil Akbar Muhammad Wahyu Ali Naili Farida Nawazirul Lubis Nela Evelina Noor Fajar Rizky Nugrahanto Nurlan Oktafiani Siregar Nurul Ayuningtyas Padma Triscahyaning Wibawa Pritta Aprilia Hapsari Raden Ayu Widaningsih Rendha Novenda Rika Estika Putri Rizky Priyanto Sandy Salsabila Khaerunissa Sarah Basbeth Setyaji Herlambang Shandra Kusuma Dewi Sofa Marwati Sri Suryoko Wahyu Hidayat Widiartanto Widiartanto Yuniar Silvia Silaen Yusuf Atstsaqifi

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