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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 9 Documents
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Search results for , issue "Volume 2, Nomor 3, Tahun 2013" : 9 Documents clear
PENGARUH FITUR (FEATURES) DAN TARIF (FARE) TERHADAP LOYALITAS PELANGGAN KARTU INDOSAT PADA MAHASISWA ADMINISTRASI BISNIS ANGKATAN 2009 REGULER 1 DAN REGULER 2 FAKULTAS ILMU SOSIAL DAN ILMU POLITIK UNIVERSITAS DIPONEGORO Jatmiko, Ibnu; Lubis, Nawazirul; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Consumers loyalty affected by many factors, between features and fare. Based on problem in this research is decline of Indosat costumers amount at 2009 as much as 3,4 million costumers and Indosat’s strongest competiters not experiencing this. This research purpose to find out whether have influences between features and fare on consumers loyalty.This research used explanatory research type. Take 77 respondents as sample by saturated sample. Collecting data used questionnaire. Hypotheses tested by correlation coefficient, determination coefficient, t test, and F test.Result this research show that features have positive influence and significant on consumers loyalty. Fare have positive influence and significant on consumers loyalty. Features and fare simultaneous have positive influences and significant on consumers loyalty.For headmaster of Indosat proposed to develop features on Indosat’s provider and establish affordable fare to keep consumers loyalty. Developing of features and establishing affordable fare be able to compete with the other provider. For next research need to research about factors be sides features and fare influences on consumers loyalty.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY, PERCEIVED QUALITY DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN ULANG DENGAN CORPORATE IMAGE SEBAGAI VARIABEL INTERVENING STUDI PADA PENGGUNA PRODUK TOLAK ANGIN PT SIDOMUNCUL DI KELURAHAN TEMBALANG SEMARANG Eka, Noviasari Dewi; Farida, Naili; Listyorini, Sari
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study aimed to determine the effect of corporate social responsibility, perceived quality and brand image to purchase decisions with the corporate image as an intervening variable. Type of research used in this research is explanatory research with 100 respondents taken using accidental sampling technique. The method of analysis used in this study is using a simple linear regression two – stage with SPSS for windows. The results shows that corporate social responsibility variables, perceived quality and brand image has a positive and significant effect (partial) to the corporate image of each 19,4%, 30.4% and 34,6%. Corporate image variable also has a positive and significant effect (partial) to the purchase decisions of 16, 9%.
PENGARUH KUALITAS PELAYANAN TERHADAP KEPUASAN PASIEN DI RUMAH SAKIT ISLAM KOTA MAGELANG Putri, Happy Ayuningrum; Saryadi, Saryadi; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This research purpose to find out influence of service quality on hospitalized patient satisfaction at Islamic Hospital Magelang City. This research included in explanatory. Taked 100 respondents as sample with stratified proportionate random sampling method. Collecting data used questionnaire. Hypotheses tested by correlation coefficient, simple linear regression, multiple linear regression, t test, F test, and determination coefficient. The result of this research show that realibility dimension have significant influence to patient satisfaction, responsiveness dimension have significant influence to patient satisfaction, assurance dimension have significant influence to patient satisfaction, empathy dimension have significant influence to patient satisfaction, tangibles dimension have significant influence to patient satisfaction. Realibility, responsiveness, assurance, empathy, and tangibles dimension in partial and simultaneous have significant influence to patient satisfaction.
ANALISIS PENGARUH RETURN ON ASSET (ROA), RETURN ON EQUITY (ROE) DAN TINGKAT INFLASI TERHADAP PER (PRICE EARNINGS RATIO) PADA PERUSAHAAN MANUFAKTUR BIDANG FOOD AND BEVERAGE YANG TERDAFTAR DI BURSA EFEK INDONESIA Rizki Aditya Septadi; Rodhiyah Rodhiyah; Wahyu Hidayat
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Universitas Diponegoro

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Abstract

Indonesian capital market development is rapidly since the 1990s, making the need for increased securities trading analysis. PER a favorite because it is quite easy to understand for investors and prospective investors. PER is part of the ratio of the market determines how the market gives the value or price of a company. Ability profitable a company as one of the main consideration sources of most investors to invest. Ability of high profits can be demonstrated with profitability ratios such as Return on assets (ROA) and Return on Equity (ROE). The rate of inflation causes economic conditions of a country shaking.This study aimed to determine the effect of ROA, ROE and Inflation to PER. This type of research is explanatory research or explanation. The population in this study is the financial statement data manufacturing company engaged in the field of Food and Beverage is listed in the Indonesia Stock Exchange in 2010 and 2011 and a sample of  the study was 15, a manufacturing company engaged in the field of Food and Beverage listed on the stock exchange Indonesia. Data collection in this study was done by non participant observation. In the data analysis using the classical assumption test, simple linear regression and multiple regression test with SPSS program.Based on the survey results revealed that the ROA, ROE and Inflation positive and significant effect on PER, either partially or simultaneously. Simultaneously, the variable ROA, ROE and inflation effect on PER of 39.3 percent. This suggests that the overall return on assets (ROA), Return on Equity (ROE) and the Food and Beverage company Inflation 2010-2011 period can be a calculation in the determining  PER.
Analisis Tingkat Kepuasan Pelanggan Atas Kualitas Produk dan Pelayanan CV. Roda Mas Jaya Semarang (Studi Kasus Pada Konsumen CV. Roda Mas Jaya Semarang) Prayudanto, Aditya Tjahya; Nugraha, Hari Susanta; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The successful key of CV. Roda Mas Jaya Semarang in the field of tire retreading is focus on customer satisfaction in order to survive and dominate the market. In order to improve customer  satisfaction, CV. Roda Mas Jaya Semarang trying to provide the kind of products and services superior facilities that aims to satisfy customers. This research is a descriptive survey approach. Sample was 15 companies were taken using census techniques. Measurement scale with a Likert scale. Data collection by interview using a questionnaire. Data analysis using Cartesian diagram.The results showed that the level of product conformance to customer expectations by 79.31% in the category are satisfied. This means that the performance of the product CV Roda Mas Jaya Semarang meet customers' expectations by 79.31%. Service quality level according to customer expectations by 89.44% in the category are satisfied. This means that the performance of services CV. Roda Mas Jaya  Semarang meet customer expectations by 89.44%.Advice can be given for the company is to improve the performance and speed of the product with specifications in the manufacture of products, as well as timeliness in providing services to customers and compliance with the promised service process.
ANALISIS STRATEGI PRODUK SMART PANIN PADA PT. PANIN BANK, TBK Yudhanto, Arief; Nugraha, Hari Susanta; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Companies have a tendency to compete with other companies engaged in similar business. Company in order to maintain its viability in order to survive in the competitive climate should have a strategy in creating products of excellence to attract consumers to switch to its products. In conducting its business, the Panin Bank’s product namely SMART Integration compete with others who have similar products. To face the competition so that product development strategy is needed to achieve corporate goals. The purpose of this study was to determine the company's strategic alternatives in developing SMART products Panin using SWOT analysis. This research is a descriptive study with qualitative data support. Data collection techniques gained through in-depth interviews as well as real data in the field of internal and external. Based on the results of the SWOT analysis, the resulting nine alternative strategy, namely (1) Carry out a good promotional activities so that potential customers know SMART Panin; (2) Maintain and improve the position of the national rankings in order to improve the bank's reputation in the eyes of the public; (3) Making changes more flexible system in particular in the field of revenue assurance; (4) Increase the number of KCU order to facilitate prospective customers when credit agreement; (5) Conduct an attractive promotions that keep customers willing to put their money in the bank; (6) provide an interesting variety of products as well as competitive rates; (7) Taking more policy refers to the ease of customers; (8) Improving and promoting attractive; (9) Continuously innovate as a form of readiness to compete with other banks.
Pengaruh Premi Asuransi dan Kualitas Pelayanan Terhadap Kepuasan Nasabah Asuransi Pendidikan (Studi Kasus pada Asuransi Jiwa Bersama Bumiputera 1912 Kantor Cabang Eksekutif Semarang ) Adisaputro, Aristyo; Suryoko, Sri; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Companies which engaged in trade and services, customer  plays a very important role. As companies which strive to meet the needs and desires of its customers, the company's survival depends on the behavior of the consumers. Several factors will determine the insurance customer satisfaction including the appropriate price and the quality of service. Along with the increasing of public welfare so the consumption on other basic needs such as foods, clothes and houses have also increased. A need on insurance services increasingly perceived, not only for individuals but also for business in Indonesia. It is called as the tremendous progress in the services sector of the indonesia insurance industry  which has  very tight competition. The number of competitors in this business , makes insurance companies should be able to provide a particular advantage.the advantage can be accomplished if there are available informations of the consumer market. To face the competition, AJB Bumiputera 1912 KCE Semarang needs an innovation and improvement in terms of insurance premiums and service qualities. The problem of this study is the reduction in the amount of customers. The type of the research is explanatory research, with the samples are 90 respondents through purposive sampling technique. Analysis techniques used validity, reliability testing, simple linear regression, multiple linear regression, t test and F test with SPSS tools 16. The result of this study showed insurance premiums and quality services of AJB Bumiputera 1912 KCE Semarang can be quite good. Customer satisfaction was also increased. The amount of insurance premiums’ influence on customer satisfaction was 68.1%. The magnitude of the effect of service quality on customer satisfaction was 79.3%. Simultaneously, the influence of insurance premiums and service quality was 80.9%. it means, if the insurance premiums and quality service are better, it will make a result on the significant increase of the consumer  satisfaction.According to the data analysis it can be concluded that partially or simultaneously insurance premiums and service quality significantly make an effect on customer satisfaction and they have a tight and strong level of the relationship. For your suggestion,  Company needs to add the long term contracts as well as reduce the risk of benefits. if the risk of benefits are so much, the premium will be more expensive, but if it is less, the cost of insurance premiums can be lower and make the claims complaint handling standard system which to be a referral for the  agents when they get a claims complaint, in addition, company needs to conduct trainings for employees to enhance their skills, especially,  techniques in how to convey information well and hone verbal skills in conveying information.
Pengaruh Pelatihan Kerja Dan Motivasi Terhadap Kinerja Karyawan (Studi Kasus pada Karyawan Hotel Grasia Semarang) Rispati, Firsa` Hadi; Rodhiyah, Rodhiyah; Dewi, Reni Shinta
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

This study aimed to determine the effect of job training and motivation on employee performance Grasia Hotel Semarang. Population of this study is Grasia Semarang Hotel employees totaling 80 people, with the saturated sample or census of all employees are using the hotel as a respondent. Measurement scale using a Likert scale. In the analysis of the data using simple linear regression and multiple regression test with SPSS 16.0. From the analysis of the data found that the categories of job training that is equal to 51.2 percent declared fit. categories of motivation that is equal to 67.5 per cent said either. Employee Performance category that is equal to 67.5 per cent said either. Effect of job training on the performance of 10.1 percent and motivation affect the performance by 5.0 percent. These results are caused by several factors, including the suitability of this type of training, the salary given by the company, employee absenteeism, as well as the timing of the work. The conclusion that job training has the most effect on the performance of employees is 10.1 percent compared to the motivation that only 5 percent. Taken together job training and motivation has an influence on the performance of employees by 13.3 percent. Advice that can be given, HR management Grasia Hotel Semarang need to pay attention to all matters relating to vocational training, either instructor, materials and schedules, in order to apply the training to be better targeted and become more leverage. Companies need to improve employee motivation it can be done with greater incentives and increased comfort facilities such as toilets and canteen are intended for employees.
PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TOYOTA YARIS PADA PT. NASMOCO GOMBEL SEMARANG Perwira, Faber Tri; Prihartini, Apriatni Endang; Wijayanto, Andi
Jurnal Ilmu Administrasi Bisnis Volume 2, Nomor 3, Tahun 2013
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The purpose of this study is to investigate and examine the effect of product, price, and promotion to the Toyota Yaris purchasing decisions on PT. Nasmoco Gombel Semarang. This study uses explanatory research approach to the 94 respondents who were taken by purposive sampling method.Techniques of data collection using questionnaires, interviews, and documentation. The data obtained were analyzed using linear regression analysis. Based on the results of analysis variables influence product purchasing decision variable at 64.9%. Variables affect the price of the purchase decision variable of 93.3%. Promotion variable influence on purchase decisions 74.8%. Taken together the variables of product, price and promotion influence on purchase decisions of 94.9%. The better the product, the price is cheap, and attractive promotions then the higher the purchasing decision. Suggestion for the company, the company should keep perform periodic evaluation and improvement so that the product in the eyes of consumers better than other similar products. Companies must keep a decent price for the consumer that is based on income levels and competition, keep frequent and interesting promotion

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