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Sari Listyorini
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Departemen Administrasi Bisnis, Fakultas Ilmu Sosial & Ilmu Politik, Universitas Diponegoro, Jl. Prof. H. Soedarto, S.H. Tembalang, Semarang, Jawa Tengah, Indonesia
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INDONESIA
Jurnal Ilmu Administrasi Bisnis
Published by Universitas Diponegoro
ISSN : -     EISSN : 27461297     DOI : 10.14710/jiab
Core Subject : Economy,
Economics, Econometrics & Finance
Jurnal Ilmu Administrasi Bisnis diterbitkan oleh Jurusan Ilmu Administrasi Bisnis Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Diponegoro.
Arjuna Subject : -
Articles 4 Documents
 1 
Search results for , issue "Volume 6, Nomor 1, Tahun 2017" : 4 Documents clear
PENGARUH STORE ATMOSPHERE DAN IN STORE PROMOTION TERHADAP PERILAKU IMPULSE BUYING Bagaskara, Ardhito Katon; Ngatno, Ngatno
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 1, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

These days, the development of retail business become very rapidly. In indonesia, Carrefour is one of large retailer on modern retail market share. Consumer behavior while shopping in modern retail can be influenced by several factors. The store atmosphere and in store promotion influence impulse buying behavior. Problems in this study there are still some several branches unable to meet predetermined sales goal. This happened in Semarang City. The result shows that the store atmosphere and in store promotion have positive impacts upon impulse buying behavior. It can be seen from the outcome of simple linier regression also t test. Store atmosphere has impact bigger towards the impulse buying behavior to consumers of Carrefour outlets in Semarang City, reaching the number 0.323, compared with in store promotion that only get 0.220. The coefficient of determination (R2) of lifestyle and price is 11.6%. This means 11.6% of impulse buying behavior can be explained by those two variables, while the other 88.4% by another variables.
FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN PADA BISNIS E-COMMERCE (STUDI KASUS KONSUMEN TRAVELOKA PADA MAHASISWA UNIVERSITAS DIPONEGORO SEMARANG) Putri, Rr.Dhatuswasti Hesti; Nugraha, Hari Susanta
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 1, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Improvement and development of business world would be always come together with development of existing technology. One of influenced business by internet technology is e-commerce. In the middle of tight competition between business for Traveloka, effort to create customer loyalty is an important thing to do to prevent customer from turning to another product or service.The results showed on analyze factor test is occured five variables which qualifies Measure of Sampling (MSA) to be above 0.5, that is Ease of Access (0,793), Range of Products (0,837), Price of Product (0,896), Payment Method (0,807), and Display of Product (0,842). Based on analyst, both in partial or simultant, those five variables influenced customer loyalty.The suggestion based on research, Traveloka should improve the user interface of both website and mobile application, improve the range of product especially the hotel product, put more attention on price rivalry between competitors, review the standard operating procedure of payment procedure, and improve the quality and accuracy of hotel product photo.
Pengaruh Kesadaran Merek Dan Kualitas Pelayanan Terhadap Keputusan Pembelian (Pada Peacock Coffee Di Jalan Gajah Mada Semarang) A, Besta Aditya; Pradhanawati, Ari
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 1, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

Purchasing decision stage decision process where the consumer actually purchases theproduct. Generated by the purchasing decisions of consumers would be more difficult, especially in acompetitive market because there are many options that make the consumer is free to make his choice.Allegations of factors that influence the purchase decision is brand awareness and quality of service.This study was conducted to determine the effect of brand awareness and quality of service onpurchasing decisions in Peacock Coffee Gajah Mada Semarang. In this study using the technique ofsampling non probability sampling with accidental sampling that can be taken 155 consumerrespondents Peacock Coffee Gajah Mada Semarang. The data analysis used is regression. The resultsshowed that the results of the t 19.591> t table 1.975 then kesdaran brand (X1) has a positive andsignificant impact on purchasing decisions (Y), the results of the t 21.302> t table 1.975, the qualityof service (X2) has a positive and significant impact on the purchasing decisions (Y). The resultsshowed that there was a positive and significant influence between brand awareness and servicequality together to purchasing decision.
PENGARUH HARGA DAN KUALITAS PELAYANAN TERHADAP KEPUTUSAN PEMBELIAN (STUDI KASUS PADA TAMAN REKREASI WONDERIA SEMARANG) Panjaitan, Virginia Meryanta; Suryoko, Sri
Jurnal Ilmu Administrasi Bisnis Volume 6, Nomor 1, Tahun 2017
Publisher : Departemen Administrasi Bisnis, FISIP Universitas Diponegoro

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Abstract

The tourism sector is one sector which has bright prospects and huge potential for development. Humans are increasingly recognizing the importance of entertainment to release saturation and refresh your mind. Wonderia recreational park is an object Travel Semarang in Semarang City, which is one means of entertainment and recreation for menyedikan modern conceptual entertainment facilities, recreational and community activities. Recreational park Wonderia Semarang included into the top five most favored tourist attraction by tourists, but in the last 5 years Wonderia Semarang recreation park has begun rarely visited.The purpose of this study was to determine the effect of price and quality of service on purchasing decisions in the recreation park Wonderia Semarang. This type of research is explanatory research, with a sample of 100 respondents who visited Wonderia and decision maker. Sampling technique used is accidental sampling and purposive sampling. Research results obtained by analyzing primary data using validity, reliability test, correlation coefficient, determination coefficient, simple linear regression analysis and tests of significance in both directions.Most respondents (43%) stated the price is quite cheap. Most respondents (55%) stated that the quality of service is good. The results of this study indicate that there is a strong relationship between the variables in the category of price and quality of service with the purchase decision where the r value of 0.733. Both independent variables proved to have a positive and significant impact on purchasing decisions. Evidenced by the results of test calculations positive regression coefficient of 0.250 to 0.208 for the price and quality of service. F-count value amounted to 56.299 larger than F-table (3.090). If partially tested, the more influence purchasing decisions is the variable quality of service. However, when tested together more influential is the price variable.Suggested recreation park owner Wonderia Semarang provide efficient package vehicle to play and improve the quality of services provided, such as understanding Wonderia SOP to employees as well as the treatment of physical conditions and locations of games in Wonderia.

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