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Diponegoro Journal of Management
Published by Universitas Diponegoro
ISSN : -     EISSN : -     DOI : -
Core Subject : Science,
Decision Sciences, Operations Research & Management
Media publikasi karya ilmiah lulusan S1 Prodi Manajemen Fakultas Ekonomika dan Bisnis Universitas Diponegoro yang memuat berbagai hasil penelitian maupun kajian mengenai manajemen keuangan, manajemen sumber daya manusia, manajemen pemasaran, manajemen strategik dan manajemen operasional.
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Articles 48 Documents
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Search results for , issue "Volume 3, Nomor 4, Tahun 2014" : 48 Documents clear
ANALISIS PENGARUH BRAND IMAGE, SERVICE QUALITY, DAN PERCEIVED VALUE TERHADAP KEPUASAN PELANGGAN YANG BERDAMPAK PADA BRAND LOYALTY (Studi pada Pengguna Kartu Prabayar Indosat di Kota Semarang) Aji, Galih Putro; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine whether Brand Image, Service Quality, PerceivedValue, Customer Satisfaction which affect the impact on Brand Loyalty Prepaid Card Users Indosat Semarang. This study was conducted by questionnaire to 100 respondents were users of Indosat products obtained using non-probability sampling techniques. This type of sampling is purposive sampling. The population in this study is the consumer who uses the product of PT. Indosat more than 2 years and living in the city of Semarang at least 17 years old. Methods of data analysis in this study are: validity and reliability, the classic assumption test, multiple regression analysis, hypothesis testing with the t test and F test, and test analysis of the coefficient of determination (R2). Based on the analysis of test results, obtained by the regression equation as follows: Y1 = 0,228X1 + 0,614X2 + 0,154X3  and Y2 =   0,953Y1 Brand  Image  Variable  has  the  effect  of  customer  satisfaction  0.228,  then  the variable service quality has the effect of 0.614 to customer satisfaction, and perceived value of 0.154 to influence customer satisfaction. As for the effect of customer satisfaction on brand loyalty 0.953. Testing hypotheses were performed using the t test showed that these variables at the top of the Brand Image (x1), Service Quality (x2), Perceived Value (x3), positive and significant effect on customer satisfaction (y1). Then the Customer Satisfaction (y1) and a significant positive impact on Brand Loyalty (y2). The next test f test conducted showed that the variable Brand Image, Service Quality, Perceived Value feasible to test customer satisfaction variable as the dependent variable, and the variable customer satisfaction as a moderating variable declared eligible for the test variables of brand loyalty. Adjusted R Square indicates that the brand image, service quality and value perseived in explaining variation in the dependent variable of customer satisfaction is96.5% and the remaining 3.5% is influenced by other variables. As for the ability of customer satisfaction in a position as a moderating variable in explaining variation in the dependent variable is the Brand Loyalty is 90.8% and the remaining 9.2% is influenced by other variables.
ANALISIS PENGARUH PROMOSI, EMOSI POSITIF DAN STORE ENVIRONMENT TERHADAP PERILAKU IMPULSE BUYING (Studi Kasus Pada Pelanggan Swalayan Tong Hien di Kota Semarang) Putra, Brian Permana; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

Research drop was triggered by buying kind of unplanned 2006-2011 always year increased every year.The planned purchase always is decreasing every year.Indonesian consumers buy more interested in the kind of unplanned than planned, by purchase so marketers need appropriate strategy to consumers are interested in purchasing kind of unplanned.The purpose of this research is to find out the influence of a promotion positive emotion and store environment against impulse buying on supermarkets tong hien.Population in this research is a self-service tong hien costumer. Respondents engaged in this study about 100 samples.Linear regression analysis used is doubleThe result of multiple regression analysis already done obtained the result that is, y = 0,490 (x1) + 0,239 (x2) + 0,207 (x3).Independent variable most influential against the dependent variable is variable promotion ( 0,490 ) followed by variable positive emotion ( 0,239 ) and last is variable store environment ( 0,207 ).Results test t prove that all variables indenpenden ( promotion, positive emotion, and store environment ) has a positive influence against the dependent variable namely impulse buying.And coefficients of determination ( adjusted r² ) is result of 0,730.It means that 73 % decision purchase affected by variable promotion positive emotion, and store environment.And the rest is 27 % affected by another variable.
ANALISIS PENGARUH CITRA MEREK DAN KESADARAN MEREK TERHADAP EKUITAS MEREK MELALUI LOYALITAS MEREK SEBAGAI VARIABEL INTERVENING Kusuma, Ryan Anggra; Sugiarto Ph, Yohanes
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the extent of Djarum brand can build consumer confidence in the brand Djarum itself until today. For that brand equity should be achieved by a company to win a competition, especially in the cigarette industry. As we all know smoking becomes secondary needs among young people, but many young people there are who think smoking is their primary needs. This study uses quantitative methods. Data were collected by questionnaire technique. Respondents for this study is the population in the study were Djarum Super smokers with the number of respondents 100 people. Quantitative methods include the validity  and reliability, the classic assumption test, testing hypotheses through F test, t test and the coefficient of determination (R2). The data analysis technique used is the linear regression analysis. And in this study using Sobel test to detect brand loyalty as intervening variable.The results of this study indicate that the brand image and brand awareness and a significant positive effect on brand loyalty, brand loyalty subsequently accepted as an intervening variable in mediating the brand image and brand awareness to brand equity.
ANALISIS KINERJA MENGGUNAKAN BALANCED SCORECARD PADA PERUSAHAAN DAERAH AIR MINUM ( Studi Kasus pada PDAM Kabupaten Batang ) Belva Selado, Ryan; Kiswara, Endang
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

In the face of a tight business competition right now, the company required performance measurement method that can evaluate the comprehensive performance of company . Performance measurement tool is Balance Scorecard, can be combinate financial and non financial measurement. Balance Scorecard measures performance from 4 perspective, that is financial perspective, customer perspective, internal business perspective and learning & growth perspective.     This research was conducted using data in 2011 and 2012, a questionnaire on customer and employees of PDAM Kabupaten Batang. The population of this research is employees and customer of PDAM Kabupaten Batang, with sample taken each respondent was 30 to 300 from employees and customer. The questionnaire was tested for validity and reliability. Perspective used in this research is consists of the Financial Perspective with indicator of liquidity ratios, rentability ratios, and solvency ratios. Next, the Customer Perspective with the indicators the level of costumer satisfaction, market share, and the completion complain from customer. Then Internal Business Perspective with the indicators the level efficiency of production, the level of lost product, with the gauge calibration. And the last, is learning and growth perspective with the indicators the level of employee satisfaction, employee training, and the level of ratio employee to customer.    From the results of research by using concept of Balance Scorecard, can be concluded that performance of PDAM Kabupaten Batang as whole as good. In the financial perspective with the indicators of liquidity ratios, rentability ratios, and solvency ratios showed a good performance. For the customer perspective shows good performance with a value 3,73. At the company  internal business perspective showed a good innovation. And for growth and learning perspective suggest that the level of employee satisfaction with a value 3,79. Data from these research it can be concluded that by using Balance Scorecard, can provide performance evaluation of the PDAM Kabupaten Batang in order permanent stand and to better in the next period
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PERILAKU PERPINDAHAN MEREK MELALUI KEPUASAN KONSUMEN SEBAGAI VARIABEL INTERVENING (Studi pada bekas konsumen pembersih wajah Pond’s di kota Semarang) Putro, Ismail Wahyudi; Mudiantono, Mudiantono
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated by the phenomenon of brand switching behavior on brand Pond's facial cleanser. With the decline in brand image in the product, it can be one of the triggers a decline in customer satisfaction impact on brand switching behavior in the pond's facial cleanser products to other brands. The purpose of this study was to determine the effect of brand image, quality products to the brand switching behavior through consumer satisfaction as an intervening variable in the consumer Pond's facial cleanser in Semarang. The population in this study is that consumers ever use Pond's facial cleanser and have switched to another brand of  other facial cleaning products that are domiciled in the city of Semarang. The sample in this study was 100 respondents using purposive sampling method. The analytical tool used is multiple linear regression analysis were first tested with validity and reliability. From the analysis using regression can be seen that brand image variable (X1), product quality (X2) jointly influence on consumer satisfaction (Y1) with the results of linear analysis, is Y1= 0,420X1+0,389X2. With the brand image is the most influential variable positively to customer satisfaction  followed by the quality of the product. Both of these variables influence of 34.6% on customer satisfaction while the remaining 65.4% can be influenced by other variables. As well as consumer satisfaction variable (Y1) negatively affect the migration behavior of consumers (Y2) with the results of linear analysis is Y2= -0,406Y1. This variable affects 15.6% of the brand switching behavior while the remaining 84.4% can be influenced by other variables.
PENGARUH GOOD CORPORATE GOVERNANCE TERHADAP PROFITABILITAS PERUSAHAAN (Studi Empiris pada Perusahaan Peserta Corporate Governance Perception Index (CGPI) Tahun 2012) Wicaksono, Tangguh; Raharja, Raharja
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The purpose of this study is to determine whether the GCG (GCG) has a significant effect on the profitability of the company. GCG in this case is proxied  with the size of the board of directors, board of comissioner and audit committee. While the profitability variable is proxied by ROE (Return On Equity).The population of this research is companies listed in Corporate Governance Perception Index (CGPI) in 2012. Total observation of this study is 58 companies. Sampling technique using purposive sampling method. Data analysis techniques performed by hypothesis testing using multiple linear regression or OLS (Ordinary Least Square).  Based on the survey results revealed that corporate governance variables do not have significant impact to the profitability of the company.
PENGARUH KOMPENSASI DAN PENGAWASAN PIMPINAN TERHADAP DISIPLIN KERJA PEGAWAI PADA DINAS PENDAPATAN, PENGELOLAAN KEUANGAN DAN ASSET DAERAH KABUPATEN BATANG Prabowo, Dhista Adi; Djastuti, Indi
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This research is motivated employee discipline in the Batang DPPKAD Year 2013. Low labor discipline is because the agency has not provided compensation and oversight of the leadership is good and right. This study aimed to examine the effect of compensation and oversight leadership to discipline the employee DPPKAD Batang. This study uses Slovin formula with sample was 50 people from Batang DPPKAD employee population of 100 people. The analytical method used is multiple linear regression. The results of the study found that the following regression equation: Y = 0.345 X1 + 0.560 X2. Based on the analysis of statistical data, indicators - indicators in this study is valid and reliable. In the classical assumption test, regression model-free multicollinearity, heteroscedasticity and does not occur in normal distribution. The greatest variable is the variable leadership oversight of 0.560, while the smallest variable is the variable compensation of 0,345. The results of the study found that all independent variables are positive and significant effect on the dependent variable.
PREFERENSI FAKTOR – FAKTOR KINERJA KARYAWAN PADA PERUSAHAAN DAERAH AIR MINUM (PDAM) KABUPATEN DEMAK Saraswati, Yosiana Desi; Nugraheni, Rini
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study used four performance factors, namely motivation, ability and skills of employees, compensation, and leadership. The samples in this study were employees of the Perusahaan Daerah Air Minum (PDAM) Kabupaten Demak totaling 60 employees. The analysis used in this study is the Spearman Rank Correlation Test, Test of Non - Parametik Mann Whitney and Kruskall Wallis test and Duncan test.The results showed that there is a correlation factor of four fairly strong performance between male employees and female employees. Of the four performance factors, male and female employees have different preferences as a performance factor of the first order. Employees working men choose a motivating factor as the main factors that can affect their performance, while female employees choose leadership factors as the main factors that can affect performance. In general, employees are men and women have the same preferences for factors abilities and skills of third place, and the compensation factor ranks last ( fourth ). Based on the level of education, reflects differences in appearance of individual preferences and abilities. While the preference of motivation, compensation and leadership is no different. School employees have a preference ranking of job motivation factor higher than the D3 and S1.
ANALISIS PENGARUH KUALITAS PELAYANAN, PROMOSI DAN LOKASI TERHADAP KEPUASAN KONSUMEN (Studi Kasus Pada PT. Maharani Tri Utama Mandiri Cabang Semarang) Nurhanifah, Anik; Sutopo, Sutopo
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The  aim  of  this  study  was  to  know  wether  the    sevice  quality,  location,  andpromotion  to  customers  satisfaction  of  PT.  Maharani  Tri  Utama  Mandiri  Semarang Branch. And analizing the predominant factor in influencing the customers satisfaction at PT. Maharani Tri Utama Mandiri Semarang Branch. This search sample amount of 75 respondents using as the sample by Purposive Sampling technique, ( is sampling based on a specific target , while the criteria that will be used is prospective migrants who are in the Training Center ( BLK ) PT . Maharani Tri Utama Mandiri Semarang branch independently at least one month .Based on the result of the study, it was found the regression equation as follows: Y = 0,414X1 + 0,159 X2 + 0,340X3The most powerful dependent variable was the   quality service (0,414) and were followed  by  location         (0,340),  and  the  last  variable  promotion  that  (0,159).  The hypothesis testing using t-test showed thatthere is one variable tgat is not significant is the variable promotion and two variable (quality service and location) have the positive and statistically significant impact to the dependent variable customer satisfaction. Figures adjusted R square of 0,647 indicates that 64,7 percent of the customer satisfaction could be explained by quality  service, promotion and location variables, meanwhile 35,3  percent of the rest were the impact of the other variable which not examined in this study.
ANALISIS PENGARUH CORPORATE GOVERNANCE TERHADAP KINERJA KEUANGAN PERUSAHAAN DENGAN VARIABEL KONTROL UKURAN PERUSAHAAN DAN GROWTH OPPORTUNITY (Studi Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia (BEI) Tahun 2009-2013) Sinaga, Nobert Steven; Prasetiono, Prasetiono
Diponegoro Journal of Management Volume 3, Nomor 4, Tahun 2014
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

This study aims to determine the effects of corporate governance mechanism on the financial performance of manufacturing companies with control variables firm size and growth opportunity.Financial performance is proxied by Cash Flow Return On Assets (CFROA) as a measure of financial performance based on the company's operations.The sample in this study were manufacturing companies listed in Indonesian Stock Exchange (IDX) in the periode 2009-2013. The number of sample used were 20 companies listed were taken by purposive sampling. The method of analysis of this research used multiple liniear regression.The result of this research showed thatboard of directors had positive and significat influence to CFROA; board of commissioners and firm size had positive and not significant influence to CFROA; institutional ownership had negative and significant influence to CFROA; meanwhile managerial ownership and Growth Opportunity had negative and not significant influence to CFROA.

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