Jurnal Bisnis dan Ekonomi
Finance Management, International Finance, Corporate Finance, Investment, Financial Forecasting, Portfolio Optimization, Operation Management, Operation Research, Human Resources Management, Organizational Behavior, Change Management, Knowledge Management, Marketing Management, E – business, Management Information System, Service Marketing Management, Strategic Management. Finance Management, International Finance, Corporate Finance, Investment, Financial Forecasting, Portfolio Optimization, Operation Management, Operation Research, Human Resources Management, Organizational Behavior, Change Management, Knowledge Management, Marketing Management, E – business, Management Information System, Service Marketing Management, Strategic Management.
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Persepsian Pada Motivasi Belajar: Penggunaan E-Learning Pada Mahasiswa Di Masa Pandemi
Lutfika Rachmawati;
Agung Anugerah Adhipratama
Jurnal Bisnis dan Ekonomi Vol 28 No 2 (2021): Vol. 28 No. 2 EDISI SEPTEMBER 2021
Publisher : Faculty of Economics and Business, Universitas Stikubank
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DOI: 10.35315/jbe.v28i2.8920
The purpose of this study was to determine the effect of content perception, interface perception, feedback perception, personalization perception, learning community perception and perception of interactivity in e-learning to student’s learning motivation during the pandemic. The type of research used is quantitative research. The sample in this study were public or private university students in Semarang who had used E-learning media in the April 2020 - July 2021. Data collection used a questionnaire through the google form media with a total of data 129. From the results, it was found that there was an influence content perception, interface perception, feedback perception, personalization perception, learning community perception and interactivity perception in e-learning to student’s learning motivation during the pandemic.
Analisis Pengaruh Informasi Produk Ramah Lingkungan dan Budaya Ramah Lingkungan Terhadap Perilaku Ramah Lingkungan
Reno Firman Anriza Hirianto;
Brian Gregory Adhihendra
Jurnal Bisnis dan Ekonomi Vol 28 No 2 (2021): Vol. 28 No. 2 EDISI SEPTEMBER 2021
Publisher : Faculty of Economics and Business, Universitas Stikubank
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DOI: 10.35315/jbe.v28i2.8339
The development of environmental sustainability issues at this time is one of the things that is discussed in the context of the business environment. Environmental issues include environmental sustainability, waste pollution, and are also related to the use of products with minimal emissions and pollutants. This research focuses on the discussion of environmental issues where the information aspects of green information products, green culture, and green behavior are the focus of discussion. Researchers built this study using quantitative techniques with valid sample data of 200 respondents from all over Indonesia who understood and chose to use Tupperware's tumbler products. The data analysis used was AMOS 21. The results of the analysis carried out then showed that green products information and green culture had a positive and significant effect on green behavior.
Peran Country of Origin dan Loyalitas Merek Terhadap Niat Beli Ulang
Ajeng Aquinia;
Euis Soliha;
Ali Maskur
Jurnal Bisnis dan Ekonomi Vol 28 No 2 (2021): Vol. 28 No. 2 EDISI SEPTEMBER 2021
Publisher : Faculty of Economics and Business, Universitas Stikubank
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DOI: 10.35315/jbe.v28i2.8680
The aims of this research is to analyze the factors than can influence repurchase intentions, including the country of origin with the mediation of brand loyalty. Starbucks products ar the object of this study. The population in this study is Starbucks consumers in Semarang City using purposive sampling technique which has sample criteria on consumers who have consumed Starbucks products before. This study, using an instrument in the form of a questionnaire. The instrument validity test used factor analysis, and then for the reliability test, it used Cronbach's Alpha. After that, the collected data were analyzed by multiple regression analysis methods and mediation measurement using Sobel Test. The results showed that the country of origin has a positive effect on brand loyalty. However, the country of origin has no effect on repurchase intention. Brand loyalty has a positive effect on repurchase intention and is able to perfectly mediate between the country of origin and repurchase intention.
Apakah Kesenangan dan Romantisme Menimbulkan Cinta Merek?
Pingki Dwi Aprilianingsih;
Harmanda Berima Putra
Jurnal Bisnis dan Ekonomi Vol 28 No 2 (2021): Vol. 28 No. 2 EDISI SEPTEMBER 2021
Publisher : Faculty of Economics and Business, Universitas Stikubank
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DOI: 10.35315/jbe.v29i1.9008
This study aims to examine Customer Delight, romanticism towards brand love of body care products. This study uses quantitative methods. The sample in this study were users of body care products in the city of Semarang. Data was collected using an online questionnaire through a goggle form which was distributed to 150 respondents for one month. Data analysis used regression analysis from SPSS. The results show that Customer Delight, romanticism has a positive effect on brand love of body care products.
Pengaruh Price Discount, Visual Merchandising dan Positive Emotion terhadap Impulse Buying di Ramayana Department Store Yogyakarta
Arista Natia Afriany;
Adi Kurniawan;
Anindita Imam Basri
Jurnal Bisnis dan Ekonomi Vol 28 No 2 (2021): Vol. 28 No. 2 EDISI SEPTEMBER 2021
Publisher : Faculty of Economics and Business, Universitas Stikubank
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DOI: 10.35315/jbe.v28i2.9095
This study aims to determine the effect of price discount, visual merchandising, and positive emotion on impulse buying at Ramayana Department Store Yogyakarta. The study was conducted in the Special Region of Yogyakarta. the sample in this study was 80 respondents and used a non-probability sampling technique with a purposive sampling method. The data analysis technique used multiple linear regression analysis, T test (partial), F test (together), coefficient of determination (R2). The results of the effect proved that, price discount had positive and insignificant effect as evidenced with a regression coefficient value of 0.138 and sig. 0.015, visual merchandising had positive and insignificant effect as evidenced with a regression coefficient value of 0.199 and sig. 0.025, and positive emotion had positive and insignificant effect as evidenced with a regression coefficient value of 0.455 and sig. 0.001. The result of the effect of the three variables, they together have an effect on impulse buying with a significant 0.000< 0.05. The coefficient of determination in this research 34.2%.
Pengaruh Persepsi Kemudahan, Persepsi Manfaat, Promosi E-Wallet dan Lingkungan Teman Sebaya terhadap Perilaku Konsumtif Mahasiswa
Miswanto Miswanto;
Putri Arneta Sidik;
Mohamad Faiz Arrafi
Jurnal Bisnis dan Ekonomi Vol 28 No 2 (2021): Vol. 28 No. 2 EDISI SEPTEMBER 2021
Publisher : Faculty of Economics and Business, Universitas Stikubank
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DOI: 10.35315/jbe.v28i2.9274
This study aims to examine the effect of perceived convenience, perceived benefits, e-wallet promotion, and peer environment on the consumer behavior of students using ShopeePay. The object of the research is students who use the ShopeePay e-wallet in various regions with primary data obtained from distributing questionnaires. The analytical method used is the convenience sampling method. The findings of this study indicate that (1) Perception of convenience does not have a positive effect on student consumptive behavior, (2) Perception of benefits does not have a positive effect on student consumptive behavior, (3) Promotion has a positive effect on student consumptive behavior, and (4) Peer environment has a positive effect on student consumptive behavior.
Pengaruh Etnosentrisme Konsumen pada Preferensi Konsumen Studi: Perbandingan Preferensi Konsumen WNI Keturunan India pada Produk Bercorak India Dibanding Produk Bercorak Non-India
Reza Febriani;
V. Rachmadi Parmono
Jurnal Bisnis dan Ekonomi Vol 28 No 2 (2021): Vol. 28 No. 2 EDISI SEPTEMBER 2021
Publisher : Faculty of Economics and Business, Universitas Stikubank
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DOI: 10.35315/jbe.v28i2.9276
This study discusses the extent of consumer preferences of Indonesian citizens of Indian descent in Indian-patterned products compared to non-Indian-patterned products. This study aims to determine the preference of Indonesian consumers of Indian descent in Indian-patterned products compared to non-Indian patterns. This research uses quantitative methods. The method used to obtain primary data by disseminating it directly to Indonesian citizens of Indian descent. The collected d ata were analyzed by analysis of mean, crosstab , and regression analysis. Based on the data analysis that has been carried out, the results of the study obtained several findings as follows. Based on regression analysis, ethnocentrism affects consumer preferences. Based on Analysis Chi Square, ethnocentrism has no relation to respondents' age, gender, income, education, or occupation
Pengaruh Budaya Organisasi, Pengendalian Internal dan Moralitas Individu Terhadap Pencegahan Fraud pada Inspektorat Provinsi Papua
Anthony Holly;
Fransiskus E. Daromes
Jurnal Bisnis dan Ekonomi Vol 28 No 2 (2021): Vol. 28 No. 2 EDISI SEPTEMBER 2021
Publisher : Faculty of Economics and Business, Universitas Stikubank
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DOI: 10.35315/jbe.v28i2.9277
Penelitian ini bertujuan untuk menganalisis pengaruh budaya organisasi, pengendalian internal dan moralitas individu terhadap pencegahan fraud. Jenis penelitian ini merupakan penelitian eksplanatori (explanatory research) dan teori yang digunakan dalam penelitian ini adalah teori fraud triangel dan teori moral Kohlberg. Populasi yaang digunakan adalah auditor yang bekerja pada inspektorat daerah provinsi papua. Jumlah sampel sebesar 35 orang, yang dipilih dengan metode purposive sampling dan menggunakan data primer yaitu dilakukan dengan pengumpulan kuesioner. Metode analisis yang digunakan adalah metode analisis regresi berganda dan pengujian hipotesis dilakukan dengan menggunakan uji parsial. Hasil penelitian menunjukkan bahwa budaya organisasi memiliki pengaruh positif dan tidak signifikan terhadap pencegahan fraud, pengendalian internal memiliki pengaruh positif dan signifikan terhadap pencegahan fraud, serta moralitas individu memiliki pengaruh negatif dan signifikan terhadaap pencegahan fraud.
Faktor-Faktor yang Memengaruhi Financial Distress pada Perusahaan Consumer Goods di Indonesia
Dian Safitri P. Koseomasari;
Harsuti Harsuti;
Novanda Nur Huda
Jurnal Bisnis dan Ekonomi Vol 28 No 2 (2021): Vol. 28 No. 2 EDISI SEPTEMBER 2021
Publisher : Faculty of Economics and Business, Universitas Stikubank
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DOI: 10.35315/jbe.v28i2.9278
The purpose of this study was to analyze the effect of profitability, leverage and liquidity on financial distress. The difference from previous research is the use of financial distress measurement using interest coverage ratio (ICR) which is simpler than Altman Z-score. ICR measures bankruptcy by assessing the amount of risk a company poses with debt that the company's operating income can bear. The population of this study is consumer goods listed on the Indonesia Stock Exchange amounting to 55 companies. Determination of research samples using purposive sampling and obtained 13 sample companies. The data in this study were tested by multiple regression analysis techniques panel data. Testing is carried out using the common model and has passed the classical assumption test. The findings of this research indicate that profitability and leverage have a significant positive effect on financial distress. Meanwhile, liquidity has a significant negative effect on financial distress.