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THE EMERGENCE OF LOCAL COFFEE SHOPS IN INDONESIA AS A COUNTER TO AMERICAN CULTURE HEGEMONY Siti Nurhasanah; Chika Dewi
Rubikon : Journal of Transnational American Studies Vol 6, No 1 (2019)
Publisher : Universitas Gadjah Mada

After winning World War II, the United States (US) tried to spread its hegemony in almost all aspects, including culture. Starbucks has become the biggest MNC belong to the US that spreads western culture in Indonesia. Starbucks, with its 326 outlets in Indonesia, has brought its new value to Indonesian society. In this paper, the writer would like to analyze the response of Indonesians in dealing with the cultural hegemony that Starbucks brings as the representation of the American culture. This paper uses library research as the data collection method and qualitative method in analyzing the data. The writer analyzes this case by applying the circuit of culture theory, which consists of 5 aspects: production, consumption, regulation, representation, and identity. The writer will focus on how local coffee shops adopt the management and production process from Starbucks applied in their coffee shops. The creativity of Indonesians has made new cultures are quickly adopted. The advent of Starbucks in Indonesia had stimulated the establishment of local coffee shops that are not less competitive with Starbucks as the giant coffee shop corporation. The local coffee shops can give a unique experience in enjoying a coffee just like Starbucks with its “Starbucks Experience”. The local coffee shops also can provide not only coffee, but also other products that might take the interest of customers. The local coffee shops are able to imitate, and modify Starbucks concept in local versions.Keywords: Starbucks; circuit of culture; production; local coffee; coffee culture

WONDER WOMAN (2017): AN AMBIGUOUS SYMBOL OF FEMINISM Marinda P. D. Ghaisani
Rubikon : Journal of Transnational American Studies Vol 6, No 1 (2019)
Publisher : Universitas Gadjah Mada

Wonder Woman is a popular fictional character who promotes the idea of an independent and powerful woman. Her name is glorified as she is assumed that she changes to the idea of the world being solely led and dominated by men. A remake film released in 2017 brings this popular character back into the silver screen. Despite being highly anticipated, not everyone supports Wonder Woman as an ideal symbol for women’s empowerment as dreamed by the feminists. Instead, the perception directed to Wonder Woman is divided into two lenses. One side believes that Wonder Woman is in line with the idea of feminism. In contrast, the other believes that she is the ideal example of a character who conforms to the standard set by patriarchal ideology.In investigating this idea, this paper applies Kate Millett’s concept of “personal is political” and how men and women’s roles in society have been passed down to the younger generation. The discussion illustrates that patriarchal power has infiltrated the character of Wonder Woman. Therefore, Wonder Woman becomes an ambiguous symbol when used for the women empowerment movement.Keywords: ambiguous; feminism; film; patriarchal power; Wonder Woman

EXPLORING THE DYNAMICS OF SECESSIONIST SENTIMENTS IN ALASKA Ario Bimo Utomo
Rubikon : Journal of Transnational American Studies Vol 6, No 1 (2019)
Publisher : Universitas Gadjah Mada

This article explores the dynamics of secession in Alaska, a state within the United States of America. Alaska has been an integral part of modern American history when it was admitted as the second-youngest state after Hawaii in 1959. The territory was initially purchased by the United States from the Russian Empire in 1867 due to the latter’s concern of the expected British invasion. Putting the colonial narratives aside, Alaska is also a home of the Indigenous Alaskans with distinct identities compared to the European settlers. Viewing this contested history, combined with controversies leading to the inclusion of Alaska to the United States proper, one might assume that Alaskans might possess a higher sentiment of self-determination compared to the rest of Americans. However, despite those backgrounds, secessionism is not a salient issue in Alaska. Therefore, the author explores why the support for Alaskan secessionism is relatively unheard of despite the disputed history of the state. Using Hechter’s model of secession (1992), the author proposes that Alaska has been experiencing a relatively low level of secessionist sentiment due to (1) a low level of group identification among the Alaskans themselves, (2) a weak regional party, (3) a high level of economic dependency on the host state, and (3) an unfavorable institutional environment for secessionist sentiments to be advanced. The research concludes by suggesting that secessionism in Alaska is not a favorable choice due to every limitation it faces.Keywords: AIP; Alaska; history; postcolonialism; secession

DESIRING DOMINATION: A POSTFEMINIST STUDY ON THE LYRICS OF LANA DEL REY’S ULTRAVIOLENCE ALBUM Galant Nanta Adhitya; Nadia Lasari
Rubikon : Journal of Transnational American Studies Vol 6, No 1 (2019)
Publisher : Universitas Gadjah Mada

Feminist movements are said to have served their purposes and achieved equality, empowerment, and emancipation for women. America thus enters the era of postfeminism. A redefined image of independent and free-spirited yet feminine women is brought through popular cultural products, creating a shift in the view of 21st century American women, one of which can be seen from their response toward male domination. It is expressed in the lyrics of songs compiled in Lana Del Rey’s Ultraviolence album. This study employs descriptive qualitative method by treating the lyrics with the same approach as poetry. The data are in the form of language features, such as words, phrases, clauses, lines, and verses related to women’s response to male domination. McRobbie’s notion of double entanglement allows this study to borrow the feminist concept of male domination. There are five male dominating conducts found in the lyrics: 1) marginalization in “Sad Girl”; 2) subordination in “Shades of Cool”, 3) stereotype in “The Other Woman”; 4) physical and psychological violence in “Ultraviolence”, sexual violence in “Fucked My Way Up to the Top”; 5) domestic workload in “Old Money”. Meanwhile, the women’s response toward male domination is expressed in “Brooklyn Baby”. The progressive postfeminists approach male domination differently from the conservative feminists. The female speaker of the lyrics comprehend that her men’s conducts are dominating her, yet she receives them with a manner full of desire. For her, every relationship has the luxury to define their own rules as long as there is a consensual agreement from both parties involved.Keywords: domination; lyrics; postfeminism; postnational; women

BANGTAN SONYEONDAN (BTS) AS NEW AMERICAN IDOL Ade Nine Suryani
Rubikon : Journal of Transnational American Studies Vol 6, No 1 (2019)
Publisher : Universitas Gadjah Mada

South Korean pop songs or colloquially K-pop has spread globally. America also has a massive impact on this K-pop wave phenomenon. America now gives its enormous attention to the Bangtan Sonyeondan group or BTS group because this K-pop group is prevalent and becomes the new idol in America. In the beginning, K-pop is not successful, but until BTS comes and becomes a global sensation there. This paper tries to analyze which factors enable BTS to be the new idol in America. The writer uses a qualitative method to conduct the data and reception theory from Stuart Hall in the analysis. This analysis results in BTS, as the most popular K-pop group in America nowadays, has two factors that enable them to dominate American fans. The first one is through their androgyny physical appearance that redefines American traditional macho masculinity. The second one is through messages in their songs that raise social issues and mental health problems, helping their fans survive in their harsh lives.Keywords: BTS; decoded; encoded; k-pop; reception theory

RACISM IN THE LAST DECADE OF HOLLYWOOD COMEDY MOVIES Thiska Septa Maiza; Ida Rochani Adi
Rubikon : Journal of Transnational American Studies Vol 6, No 1 (2019)
Publisher : Universitas Gadjah Mada

The United States is considered to have entered the post-racial era in the 21st century, where racial preference, discrimination, and prejudice towards minorities, such as African Americans, are supposed to no longer exist. As one of the media that reflected American society, Hollywood movies tried to eliminate the discussion on race and racism. It can be seen in Hollywood movies that begin to eliminate the negative images and stereotypes of African Americans. However, it does not mean that racism vanished from the Hollywood movie industry, especially in comedy movies. Comedy movies are one of the genresthat often involve African-American actors and actresses. Their stereotypes are also commonly used to make humor in the narrative. Therefore, this genre is closely related to racism. However, comedy movies in the last decade, such as Evan Almighty (2007), Wild Hogs (2007), Meet Dave (2008), The Maiden Heist (2009), Last Vegas (2013), Someone Marry Barry (2014), and Going in Style (2017), are not showing any racism on the surface. By using Interdisciplinary as the approach, this research attempts to see how Hollywood presents racism in comedy movies, especially in the last decade. The representation theory is employed to interpret the images, scenes, and dialogues from seven selected comedy movies concerning racism. Meanwhile, the theory of humor is used to find out how racism makes humor occur through African-American characters. The finding of this research indicates that negative images and stereotypes of African Americans are still sustained in Hollywood movies. These depictions are shown covertly. Meanwhile, overt racism indicates that the African American characters are used to make humor occur in comedy movies.Keywords: African American; comedy; Hollywood; humor; racism; representation

THE IDEOLOGY OF MINORITY: A TRANSNATIONAL STUDY OF THE AMERICAN NEW LEFT IN 1960S Kidhot Kasjuaji
Rubikon : Journal of Transnational American Studies Vol 6, No 1 (2019)
Publisher : Universitas Gadjah Mada

Student organizations have been acknowledged as vanguards and agents of social and political change in some parts of the world. In America, the dynamic student organizations cannot be set apart from American history. The upheaval of the 1960s signaled the advent of the New Left movement, comprising the Free Speech Movement (FSM) and Students for A Democratic Society (SDS). While, in the Indonesian experience, there was somewhat of a similarity of thought and spirit related with the role of student movements historically. Therefore, the study is intended to discover the emergence of the New Left in Europe and America, and expose the cultural hybridity-similarities and reasons of occurrence-of the American New Left and Indonesian student movement in the 1970s. This research is written under the American Studies discipline, specifically related to Transnational American Studies by employing cultural hybridity and border discourse. The finding shows that the ideology of the American New Left in the 1960s comprises of a means of globalizing the New Left in Europe and America, involving the universal ideas of inequality, communication, people migration, and social phenomena in the 1960s and the cultural hybridity of the ideology of the American New Left in the 1960s and the Indonesian student movement of the 1970s evidently showing that the New Left is a ‘third ideology’ by resisting two globalized ideologies during the 1960s, capitalism and communism. In addition, the locality or sustained values, which are democracy and social justice and the universal values shared of the American New Left, FSM and SDS, and the Indonesian student movement in the 1970s are anti-establishment and anti-capitalistic society.Keywords: New Left, ideology, cultural hybridity, border discourse, minority.

WONDER WOMAN (2017): AN AMBIGUOUS SYMBOL OF FEMINISM Marinda P. D. Ghaisani
Rubikon : Journal of Transnational American Studies Vol 6, No 1 (2019)
Publisher : Universitas Gadjah Mada

Wonder Woman is a popular fictional character who promotes the idea of an independent and powerful woman. Her name is glorified as she is assumed that she changes to the idea of the world being solely led and dominated by men. A remake film released in 2017 brings this popular character back into the silver screen. Despite being highly anticipated, not everyone supports Wonder Woman as an ideal symbol for women’s empowerment as dreamed by the feminists. Instead, the perception directed to Wonder Woman is divided into two lenses. One side believes that Wonder Woman is in line with the idea of feminism. In contrast, the other believes that she is the ideal example of a character who conforms to the standard set by patriarchal ideology. In investigating this idea, this paper applies Kate Millett’s concept of “personal is political” and how men and women’s roles in society have been passed down to the younger generation. The discussion illustrates that patriarchal power has infiltrated the character of Wonder Woman. Therefore, Wonder Woman becomes an ambiguous symbol when used for the women empowerment movement.Keywords: ambiguous; feminism; film; patriarchal power; Wonder Woman

DESIRING DOMINATION: A POSTFEMINIST STUDY ON THE LYRICS OF LANA DEL REY’S ULTRAVIOLENCE ALBUM Galant Nanta Adhitya; Nadia Lasari
Rubikon : Journal of Transnational American Studies Vol 6, No 1 (2019)
Publisher : Universitas Gadjah Mada

Feminist movements are said to have served their purposes and achieved equality, empowerment, and emancipation for women. America thus enters the era of postfeminism. A redefined image of independent and free-spirited yet feminine women is brought through popular cultural products, creating a shift in the view of 21st century American women, one of which can be seen from their response toward male domination. It is expressed in the lyrics of songs compiled in Lana Del Rey’s Ultraviolence album. This study employs descriptive qualitative method by treating the lyrics with the same approach as poetry. The data are in the form of language features, such as words, phrases, clauses, lines, and verses related to women’s response to male domination. McRobbie’s notion of double entanglement allows this study to borrow the feminist concept of male domination. There are five male dominating conducts found in the lyrics: 1) marginalization in “Sad Girl”; 2) subordination in “Shades of Cool”, 3) stereotype in “The Other Woman”; 4) physical and psychological violence in “Ultraviolence”, sexual violence in “Fucked My Way Up to the Top”; 5) domestic workload in “Old Money”. Meanwhile, the women’s response toward male domination is expressed in “Brooklyn Baby”. The progressive postfeminists approach male domination differently from the conservative feminists. The female speaker of the lyrics comprehend that her men’s conducts are dominating her, yet she receives them with a manner full of desire. For her, every relationship has the luxury to define their own rules as long as there is a consensual agreement from both parties involved.

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name
Prof. Dr. Ida Rochani Adi, S.U

Contact Email
jurnal.rubikon@gmail.com

Phone
+6281236638111

Journal Mail Official
jurnal.rubikon@gmail.com

Editorial Address
Gedung R. Soegondo FIB UGM, JI. Sagan, Caturtunggal, Depok, Sleman, Yogyakarta 55281

Location
Kab. sleman,

Daerah istimewa yogyakarta

INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Home Page

OAI Link

Editorial Team

Contact

Reviewer

Google Scholar

Contact Name Prof. Dr. Ida Rochani Adi, S.U

Contact Email jurnal.rubikon@gmail.com

Phone +6281236638111

Journal Mail Official jurnal.rubikon@gmail.com

Editorial Address Gedung R. Soegondo FIB UGM, JI. Sagan, Caturtunggal, Depok, Sleman, Yogyakarta 55281

Location Kab. sleman, Daerah istimewa yogyakarta INDONESIA

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Abstract

Contact Name
Prof. Dr. Ida Rochani Adi, S.U

Contact Email
jurnal.rubikon@gmail.com

Phone
+6281236638111

Journal Mail Official
jurnal.rubikon@gmail.com

Editorial Address
Gedung R. Soegondo FIB UGM, JI. Sagan, Caturtunggal, Depok, Sleman, Yogyakarta 55281

Location
Kab. sleman,

Daerah istimewa yogyakarta

INDONESIA