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Ida Wiendijarti
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INDONESIA
Jurnal Ilmu Komunikasi
Published by Universitas Pembangunan Nasional Veteran Yogyakarta
ISSN : 16933028     EISSN : 24078220     DOI : https://doi.org/10.31315/jik.v21i3
Core Subject : Education,
Languange, Linguistic, Communication & Media
Jurnal Ilmu Komunikasi focuses on writings that contain current research and thinking in the fields of: Communication Science, including media and journalism studies, audio and audiovisual broadcasting studies, public relations studies and advertising studies; Design of Visual Communication; Marketing Communications; Health Communication; Communication Psychology; Sociology of Communication;
Arjuna Subject : Ilmu Sosial - Komunikasi
Articles 7 Documents
 1 
Search results for , issue "Vol 6, No 3 (2008)" : 7 Documents clear
STRATEGI MARKETING PUBLIC RELATIONS PT. TELKOM KANCATEL PATI DALAM PROGRAM “FLEXI DOOR TO DOOR” DAN “SPEEDY GO TO SCHOOL” UNTUK MEMBANGUN BRAND AWARENESS DAN BRAND KNOWLEDGE DI WILAYAH PATI Atika Kurniasari; Puji Lestari; Isbandi Isbandi
Jurnal Ilmu Komunikasi Vol 6, No 3 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i3.57

Abstract

Situation of urban community Pati which still jelling rural culture makes them has not so knowing is progress of communications technology which fanfare has the existing. PT. Telkom Kancatel Pati takes change of building awareness and knowledge of public about communica- tions technology by building brand awareness and brand knowledge product TELKOM in Pati region. This Skripsi entitle the “Strategy of Marketing Public Relations PT. Telkom Kancatel Pati in Program Flexi Door To Door and Speedy Go To School To Build the Brand Awareness and Brand Knowledge in Pati Region”. This research aim to know how strategy of Marketing Public Relations PT. Telkom Kancatel Pati in program “Flexi Door To Door” and “Speedy Go To School” to build the brand awareness and brand knowledge in Pati Region. Theory of Con- ditioning from Pavlov used for the based of depiction of activity of Marketing Public Relations and New Model Marketing as marketing base depicting unrighteous caring of producer to pay attention to the society importance as customer. Research type used by research having the character of qualitative with the descriptive study. Source used to collect the data was primary data that is with the direct perception or observation and secondary data that is literature or book studying about Marketing Public Relations, note or document PT. Telkom Kancatel Pati and other supporter data. Analyzed the this research data was analyzed entire all existing data from various source then make the ambit then compile the data to was then analyzed and in taking conclusion. Test the data validity by using source Triangulation. Result of research mentions that Flexi Door To Door is program Marketing Public Rela- tions PT. Telkom Kancatel Pati with strategy visits customer direct and offers product Flexi. Speedy Go To School is program Marketing Public Relations with strategy comes near customer though school community. Success of program Flexi Door To Door and Speedy Go To School in visible Pati region from many publics putting into use product Telkom Flexi and Telkom Speedy and product sales graph Telkom Flexi is increasing 80% until 85% and sales product Telkom Speedy increase until 87%. Media used at program Marketing Public Relations is banner, bro- chure, sponsorship, media print and electronic media. Cunclosion from this research is strategy Marketing Public Relations implemented by PT. Telkom Kancatel Pati in program Flexi Door To Door an Speedy Go To School successfully was implemented and obtains response which were positive from public.
POLA KOMUNIKASI ORANGTUA TUNGGAL DALAM MEMBENTUK KEMANDIRIAN ANAK (KASUS DI KOTA YOGYAKARTA) Yuni Retnowati
Jurnal Ilmu Komunikasi Vol 6, No 3 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i3.62

Abstract

Communication is one of aspect that can be considered in transforming children’s independency. The aims of this research are: (1) examining communication pattern of single parents in transforming children’s independency; (2) analyzing the correlation between surroundings and the characteristic of single parents to communication pattern; (3) analyzing the correlation between surroundings and the characteristic of single parents to children’s independency. This research employed qualitative approach and survey method by collecting data through ques- tionnaire with 25 single parents who are determined by having legal documents issuing by Yogyakarta Religious Court, in-depth interviewed with 10 single parents. Then, data is analyzed descriptively. The results of this research showed that: (1) the interaction and transaction com- munication pattern played a dominant role in transforming children’s independency by internalizing consciousness to be independent and giving children some training; (2) there is no correla- tion between surroundings factor and communication pattern but there is correlation between the characteristic of single parents and communication pattern; (3) there is correlation between surroundings factor and the characteristic of single parents to children’s independency.
KONTEKS HISTORIS PRAKTEK HUMAS DI INDONESIA I Gusti Ngurah Putra
Jurnal Ilmu Komunikasi Vol 6, No 3 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i3.58

Abstract

As a part of management function public relations has been practiced in Indonesia since the Independence day. The development of public relations practice in Indonesia is influenced, among other things, by political system, government policies and economic development. As Indonesian political system is becoming more democratic, organizations are required to apply the symmetrical public relations models as suggested by Grunig. 
PEMBERITAAN MENGENAI POLIGAMI DI SURAT KABAR NASIONAL (ANALISIS FRAMING TERHADAP PEMBERITAAN POLIGAMI DI SURAT KABAR HARIAN NASIONAL SEPUTAR INDONESIA EDISI DESEMBER 2006 - JANUARI 2007) Zia El Muttaqin; Susilastuti DN; Christina Rochayanti
Jurnal Ilmu Komunikasi Vol 6, No 3 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i3.63

Abstract

Polygamy matter has been some hot issue which is deliberated by many people, espe- cially after the confession of ustadz Abdullah Gymnastiar, the leader of Daarut Tauhid Geger, Kalung Girang, Jawa Barat, school of Koranic studies; who is married to a widow named Alfarini Eridani to be his second wife. The marriage of Aa Gym divided people into two sides, one side supported, and the other refused, while the government was also involved in. By means of mass media, then it would be seen how the attitude tendency of a media in viewing polygamy issue would be exacerbate, neutralize, or supportive through framing analyzes. There is three topics used in this research, they are: the first topic: The Cause of Polygamy Press Spread on Seputar Indonesia Media, the second topic: Reaction by People Due to Polygamy on Mass Media, the third topic: The Government’s Role in Encountering the Polygamy Issue on Mass Media. The research methods used are framing analysis Pan Model and Kosicki, which is by syntax analyzing (headline, lead, background, source quotation, closing), script (5W+1H), thematic (detail, co- herence, sentence form, pronoun), rhetoric, (lexicon, metaphor, photograph, graphic, words). The news researched is six news, which is each 2 news based on those three topics. The research result showed that initially the newspaper Seputar Indonesia endeavored to show neutral frame which was indifferent, by consideration that polygamy is some right for everyman who is desire and able to polygamy, while those who refuse is some part of democratic life. However, the frame of Seputar Indonesia has begun to shift to exacerbate the conflict in society. Seputar Indo- nesia showed the frame manner to legalize of polygamy, through news selection and press pat- tern one news one side, which is contained smoothly and obscurely, by indirectly state its support through press on Seputar Indonesia newspaper.
DINAMIKA ILMU KOMUNIKASI, CITIZENSHIP DAN PUBLIC SPHERE DALAM SATU DASAWARSA PASCA REZIM ORDE BARU: UPAYA PENGEMBANGAN SUB-KAJIAN KEBIJAKAN KOMUNIKASI DAN DEMOKRASI Nyarwi Nyarwi
Jurnal Ilmu Komunikasi Vol 6, No 3 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i3.59

Abstract

The contribution of communication studies in citizenship is the main issue in this paper, especially communication praxis in public sphere. In this context, the contrtibution of commu- nication studies in democratitation and politics discourse in the decade after new order needs to be reflected. There are many phenomena after the new order rezim, included interaction, contes- tation, negotiation, and structuration in public sphere which is not enough interest in communi- cation studies. The exsistance of public sphere is not only dominated by the state apparatus, moreover by Ideological apparatus, Market Apparatus or Ideological Market Apparatus. The communication determination in public sphere and citizenship discourse is the interesting topics to discuss.
POLA KERJA JURNALIS INFOTAINMENT (STUDI KUALITATIF PADA PT. BINTANG ADVIS MULTIMEDIA, CREATIVE INDIGO PRODUCTION, DAN PT. SHANDIKA WIDYA CINEMA – JAKARTA) Sri Pangestuti; Atika Tyas Utami
Jurnal Ilmu Komunikasi Vol 6, No 3 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i3.60

Abstract

The growth of journalism, now days, has been following market demand. The global condition, such as capitalism and social politic situation have contributed significant impact to television programs. This research is entitled “The Pattern of Work Infotainment Journalist (Descriptive Study at PT. Bintang Advis Multy Media, Creative Indigo Production, and PT. Shandihika Widya Cin- ema) at Jakarta-Indonesia. It aims at revealling the thruth of assumsion among television audi- ence, as well as, to understand the work modelis accured in the infotainment program. Result of the research are : there is deviation of paradigm on the infotainment program, such as, a program which is inserted with amusement has become a program “gossip” / intriguye in fact, it said by the “ Persatuan Wartawan Indonesia” that program is part of journalism. The pattern of work at infotainment of work is linier think.
EMPLOYEE BRANDING SEBAGAI STRATEGI KOMUNIKASI ORGANISASI UNTUK MENGKOMUNIKASIKAN CITRA MEREK (BRAND-IMAGE) Yeni Rosilawati
Jurnal Ilmu Komunikasi Vol 6, No 3 (2008)
Publisher : Univeritas Pembangunan Nasional "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31315/jik.v6i3.61

Abstract

Brand image can be projected through all aspects coming from the organization. From logo, location, store layout, product quality,service quality and also can be projected from the manner and attitude of the employees of organization toward their customers. That is called employee brabding. As Miles and Mangold said that employee branding is “the process by which employees internalized the desired brand image and are motivated to project the image to cus- tomers and other organizational consituents”. Employees can be strengthening and create brand image through their behavior and attitude. Employee brand-building behaviors may include courtesy, responsiveness, reliability, helpfulness, and empathy, among others. Such behaviors have been shown to contribute to consumers’ perceptions of service quality and may result in higher levels of customer retention and loyalty. The succesfullness of communication depend on how the organization projected their image to their publics. With employee branding, the employees help the organization by showing their empaht and exploring customers -cultural experiences. The real branding is creating brand by comprising all about the intangible aspects and tangible aspects.

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