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Kota yogyakarta,
Daerah istimewa yogyakarta
INDONESIA
Channel : Jurnal Komunikasi
Published by Universitas Ahmad Dahlan
ISSN : 23392681     EISSN : 26212579     DOI : 10.12928
Core Subject : Education,
Languange, Linguistic, Communication & Media
Arjuna Subject : -
Articles 10 Documents
 1 
Search results for , issue "Vol 10, No 1 (2022)" : 10 Documents clear
Analysis of Twitter User Responses to the Aqua Billboards Series #DiRumahAJa Agy Firda Sandi; Arif Ardy Wibowo; Rahina Nugrahani; Roziani Mohd Nasir
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.22332

Abstract

Advertising is a marketing communication to promote or sell a product with several purposes and characteristics. There are two characteristics of it, commercial and non-commercial advertising, such as public service advertisement. Public service advertisement aims to inform a message of public importance. A mineral water company, AQUA, has made a public service advertisement about Covid-19. AQUA use billboard as the media to inform message to the public. This billboard has been a hot topic on social media, especially on Twitter. The aftermath of this billboard is incredible. Users on Twitter do interact with this billboard picture. This research aims to analyze users' sentiment about this billboard. The author uses a descriptive qualitative method in this research. The author collects the data from Twitter directly, taking a screenshot of each user's response to the billboard picture. The author collects all responses and categorizes the responses into positive, negative, and neutral. The author uses a programming language, Python, to obtain a graphic for research needs, and the result is analyzed with Sentiment Analysis theory. The result shows that positive responses are more significant with 73.2%.
Digital Marketing Strategy for Balinese Handicrafts Facing the Metaverse Era Pande Devi Monica; Gede Sri Darma
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.23747

Abstract

The Internet has become a basic need for every individual.                                                                                                                                                           Especially now, the world is preparing for the metaverse era. Many segments that have experienced a shift in conventional activities have now switched to digital systems. This article aims to determine the digital marketing strategy for Balinese handicrafts in the new average era and whether the digital marketing strategy can increase sales of Balinese handicrafts in the new middle era after the pandemic Covid-19. In this study, the researcher used qualitative research with a phenomenological exploration approach using the sampling technique of snowball sampling and saturation. This study shows that perpetrators of MSMEs (Micro, Small and Medium Enterprises) in Bali have used digital marketing in marketing. The digital media used by these MSME actors are Facebook, Instagram, and WhatsApp. By utilizing the Facebook, Instagram, and WhatsApp applications as media for digital marketing strategies for handicrafts, MSME actors in Bali have increased sales of handicraft products, especially in the new normal era.
The Effect of Accessing Intensity The Brandonkent Everything Youtube Gaming Channel on Subscriber Aggressive Behavior Koza Pramudya Pratama; Yeni Rosilawati
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.22604

Abstract

Along with the development of information and communication technology in the era of the     industrial revolution 4.0, the need for consuming social media for someone will increase. Youtube is a video provider application, users can search for information, entertainment and viewing. Youtube trends began to spread in Indonesia, many channels emerged and became famous. One of the most well-known YouTubers is Brandont Kent Everything. This study aims to analyze the effect of the intensity of accessing YouTube on aggressive behavior. Subscribers of BrandonKent Everything’s YouTube gaming channel, with a total sample of 400 respondents, are the population in this study. This research applied the accidental sampling technique. Primary data were collected using a questionnaire tested for validity and reliability. The analysis utilized simple linear regression. Validity test employed confirmatory factor analysis (CFA), and reliability test deployed Cronbach’s Alpha formula using SPSS version 21 for Windows. The t-test obtained a t-count value of 20.020, a regression coefficient (b) of 0.908, and a probability (p) of 0.000. A probability (p) ≤ 0.05 implies that the accessing intensity positively and significantly affected aggressive behavior. An 𝑅2 (R Square) of 0.502 or 50.2% indicates that the accessing intensity variable affected the aggressive behavior variable by 50.2 %. The remaining 49.8% was influenced by other variables not examined in this study, such as the surrounding environment, frustration, unpleasant events, awakening, signals of aggression, and group influence. One of the factors that is the reason why the intensity of accessing BrandonKent Everything's Youtube Gaming Channel has an impact on aggressive behavior towards subscribers is that in its content Brandonkent often performs acts of verbal violence such as shouting, saying rudely, cursing. This is what subscribers are watching and likely to be imitated by the audience, especially in this study dominated by students aged 12-16 years where at this age children will actualize themselves to be recognized by their peers.
Memes As a Symbol Of Political Communication Fajar Dwi Putra; Hafied Cangara; Hasrullah Hasrullah
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.22326

Abstract

Memes as a culture of political consumerism restructure the position of communication in society, shrink traditional forms of political communication and cause ideological loyalty to erode deeper. The study used a qualitative design to explain forms of political propaganda communication as a means of communicating. The method used is a critical analysis of the contents of Grant Kien's book entitled Communicating with Memes Consequences in Post-truth Civilization. The results generally explain that Grant Kien's book Communicating with Memes Consequences in Post-truth Civilizationprovides a balanced analysis of the purpose of memes, identity politics, and reconstruction of Political communication in the post-truth era. In the early chapters, Grant Kien gave assumptions about the chaos of communication posted on social media called Digital Steamworks. In his writing, Kien said that memes on social media are a tool of political propaganda and a means to corner the position of the media and society. The political styles highlighted on social media are increasingly operating as a focus for post-truth lifestyle choices rooted in identity politics. Political deconstruction became one of the conservative options, supporting a more eclectic, fluid, and specific form of political recognition. Meanwhile, memes tend to be a means of reproducing political messages and propaganda in a narrower spectrum. The study concludes that memes, which were initially a form of the general message of communication, shifted into a tool of political propaganda.
Implementation of CSR Program for Clean Water Well Development by PT. Chevron Pacific Indonesia to The Sakai Tribe Community Tiara Risky; Mufid Salim; Rustono Farady Marta; Kirti Dang Longani
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.21982

Abstract

PT. Chevron Pacific Indonesia is one of the largest oil companies in Indonesia. Social responsibility is essential so that the company can operate smoothly and get support from the surrounding community. It is necessary to implement a good Corporate Social Responsibility (CSR) program. This study aims to determine the implementation of the Corporate Social Responsibility (CSR) program to construct clean water wells in West Minas Village, PT. Chevron Pacific Indonesia. This research method uses descriptive qualitative research and data collection methods through interviews with the field Social Performance Specialist and Government specialist and three Sakai Tribe communities in West Minas Village. The data analysis technique used in this study uses the Ground technique by Miles and Huberman. The theory used in this research is a four-stage public relations strategy planning process by Cutlip Center & Broom. The results of this study indicate that PT. Chevron Pacific Indonesia has implemented the Corporate Social Responsibility (CSR) program to construct clean water wells and has carried out all public relations strategy planning stages.
Social Reality Construction of Corona Virus Handling News in Natuna on Republika Online and CNNIndonesia.Com Firman Katon; Ulfa Yuniati; Nora Meilinda Hardi
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.22636

Abstract

Indonesia evacuated and observed Indonesian citizens from Wuhan in Natuna, Riau Islands (Kepri), regarding the spread of the Coronavirus in China. Hearing the news, the residents of Natuna were worried and staged a demonstration. The report analyzed in this study is news on Republika Online and CNNIndonesia.com, spanning January 29 - February 16, 2020. This study uses the constructionist paradigm and Zongdang Pan and Gerald M. Kosicki's framing analysis techniques. This study indicates that Republika Online shows overcoming the problem of the policy of determining Natuna in carrying out framing. At the same time, CNNIndonesia.com, in its reporting, is more directed to the worries/anxieties experienced by Natuna residents. Based on the syntactic structure, Republika Online compiled facts regarding the absence of information/coordination regarding the quarantine of Indonesian citizens in Wuhan. At the same time, CNNIndonesia.com Residents rejected the policy of establishing Natuna as a place of observation for Indonesian citizens from Wuhan. In the Republika Online script element, the Natuna Residents refused to quarantine and observe Indonesian citizens from Wuhan because they were worried about contracting the Coronavirus. At the same time, CNNIndonesia.com published that the Government was the perpetrator in the issue of determining Natuna. Based on Republika Online's Thematic, the concerns of Natuna residents were caused by misinformation received. At the same time, CNNIndonesia.com had an error in implementing the Observation policy for Indonesian citizens from Wuhan in Natuna. Based on the Rhetoric, Republika Online provides facts that the Government cares and is suitable for Natuna residents and Indonesian citizens from Wuhan. At the same time, CNNIndonesia.com says that "stuttering" and lack of "transparency" lie with the central Government regarding the failure of the policy to establish Natuna as a place of observation for Indonesian citizens from Wuhan. in Natuna.For academics who will conduct framing analysis research on mass media, whether any media, the researcher suggests deepening the discussion or context to be studied because it will affect the investigation results. Furthermore, it can use other events to frame the mass media, such as politics, crime, and terrorism.
Cyber Public Relations Activities of Depok City Diskominfo in Building a Positive Image Ghina Nur Afifah; Amellia Alfidhdhah Yanti
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.22011

Abstract

With technological development, all government agencies are always required to strive to reach their citizens in the national and regional scope. Depok City Diskominfo is a regional government agency that has followed the development of the technological era by carrying out cyber PR activities. One of the goals is to build a  positive image. However, this is inseparable from complaints from the  Depok city residents as its stakeholders. This research was conducted to determine the cyber  PR activity of Depok City Diskominfo in building a positive image. This research uses a descriptive qualitative method based on four characteristics of cyber. Data collection is done through interviews, literature studies, and documentation to gather information about these activities. The study results found that the cyber PR activities that the Depok City Diskominfo has carried out are continuously optimizing in carrying out its online media strategy. It is trying to interact with residents of Depok's city and build a positive image by providing precise and clear information. Some of the obstacles faced in implementing the Cyber Public Relations of Depok City Diskominfo lie in the lack of Human Resources in managing the website, lack of coordination, and technical problems. Some of the obstacles faced in the Cyber Public Relations activities of the Depok City Diskominfo lie in the lack of Human Resources in conducting evaluations and lack of coordination in selecting specific targets. 
Streaming Channel Brand’s Rhetoric through @NetflixID Twitter Account Hamdiki Ainur Roziqi; Nia Ashton Destrity
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.22769

Abstract

This research aims to analyze the rhetoric of @NetflixID, well-known as a brand's Twitter account using Selzer's rhetorical analysis approach. Data was collected in January 2020 through documentation using the text analysis technique. The objective of this research is to analyze @NetflixID's rhetoric and show that @NetflixID was found to be embodied the human character by using humor, emojis and emoticons, authorship and personal pronouns, non-formal language style, choice of words, anecdote, and non-standard vocabularies in giving information and showing emotions. Canon style and canon memory help find the pathos and logos of @NetflixID. Furthermore, this research found the potential uses of conversational tone, authorship, and personal pronouns as a marketing communication tool in initiating social interactions, generating affective responses from the audience, creating emotional bonds with the consumer, and attracting the consumers' attention similarly to humor. After all, this research discovers @NetflixID's rhetoric in promoting the products and engaging with audiences.
Uncertainty Reduction of First-Year College Students in Virtual Class Sofia Aunul; Fitrie Handayani; Riswandi Riswandi
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.22088

Abstract

Many college students are now adjusting to the virtual environment, some as they start their studies for the first time. With this significant shift, students may feel anxious or uncertain about not having sufficient information about their classmates and lecturers. It may be a big problem for new students as their level of uncertainty may increase. It is their first experience of having a virtual class without face-to-face interaction before the semester starts. This study aimed to determine the delay in communication experienced by college students and their strategies to reduce this uncertainty. The theories and concepts used in this study are the theory of uncertainty reduction and the concept of virtual classes. This study uses a descriptive qualitative approach that uses interviews with ten students from six universities as the primary data. The results showed that informants experienced uncertainty in virtual lectures, and they used active, passive, and interactive strategies to reduce this uncertainty.
Song Policy on Radio MQ FM Yogya Rhafidilla Vebrynda; Venn Okta Suryadarma
CHANNEL: Jurnal Komunikasi Vol 10, No 1 (2022)
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v10i1.23332

Abstract

Each media has a characteristic correlated to its image. How a media is displayed has its own rules. Radio MQ FM is a network radio with Islamic nuances in Bandung. This radio is under the auspices of MQ FM Bandung and Yogyakarta Amikom University and has a segment of Indonesian Muslim families. In the midst of the proliferation of popular songs in Indonesia and even abroad, MQ FM has regulations, one of which is the selection of songs that are played on the radio. This is in line with the theory of gatekeeping in mass communication which explains the limitations in media routines that cannot present many things but make choices in presenting content. The gatekeeping process is carried out by the keeper, and in this case, a Music Director (MD). To discuss how the selection of songs in MQ FM Yogya, this study used a descriptive qualitative method. The data collection was in the form of observation, interviews and documentation. This study found that in determining songs at MQ FM, Yogya, MD paid attention to the type of music, lyrics, singers, audio quality and also the song duration

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