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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 33 Documents
Search results for , issue "Vol 1 No 1 (2019)" : 33 Documents clear
STRATEGI PENGELOLAAN KONFLIK PASANGAN PERKAWINAN CAMPURAN Prameswari, Wigati Sita; Purnawan, Ni Luh Ramaswati; Suryawati, I Gusti Alit
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Intercultural marriage is a union between two people who have differencesain nationality and culture as husband and wife, whileabuilding family ties. In mixed marriages that occur between individuals who have different cultural backgrounds, each pair has unique dynamics and challenges that they will undergo. The purpose of this study is to describe style of conflict management on intercultural couples. Conflict management is the process to get compatibility while faced the conflict. This study aims to determine the conflict management strategies carried out by married couples who undergo mixed marriages so that mixed marital couples can maintain in forming a harmonious family. This study uses a qualitative exploratory method based on a purposive technique. Data obtained through interviews and documentation The author uses Miles and Huberman'saInteractive Model data analysis techniques which go through several stages, namely data collection, data reduction, data presentation, andaconclusion drawing. In short; the result of this researchais cultural influences individual's view on looking into things, one of them is conflict.The intercultural marriages are frequently encountered by problems and conflicts potential. One of the causes is the cultural background differences. Communicationacompetence between cultures—intercultural marriage couples can understand the conflict pattern based on cultural differences based on values, habits, paradigms, characters, opinions, principles, language – context differences that sometimes leads to misunderstandingsaand child issues. Managing the conflict, the five mixed marriage couples use a variety of conflict management styles including collaboration, compromise and accommodation. Keywords: Intercultural Marriage, Intercultural Communication, Conflict Strategy
PEMENUHAN KEBUTUHAN INFORMASI OLEH LINE TODAY PADA PEMUDA DI KOTA DENPASAR Purwaningsih, Ni Putu Indriana; Amanda Gelgel, Ni Made Ras; Alit Suryawati, I Gusti Agug
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT LINE TODAY is a feature that created by the LINE application for LINE users to find information on a daily basis.LINE TODAY has various types of news, namely news, entertainment, biz & tech, and lifestyle. This study aims to find out how information fulfillment by LINE TODAY on youth in Denpasar City.This study used the theory of Uses and Gratifications. The method used is descriptive quantitative with sampling technique is purposive sampling. Data obtained by using a Likert scale in the questionnaire.The results of this study showed, LINE TODAY has not been able to fulfillment the information needs of the youth in Denpasar City. Keywords: Information,LINE TODAY, Motive, Satisfaction
STRATEGI PUBLIC RELATIONS PT. ALAM SUTERA REALTY TBK. DALAM MEMBENTUK CITRA GARUDA WISNU KENCANA CULTURAL PARK SEBAGAI LANDMARK PARIWISATA BALI TAHUN 2018 Arini Dewi, Ida Ayu Putu; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT This study is a descriptive qualitative study by collecting the data from the interview, observation and documentation to get detailed description about the role and public relation strategy of PT. Alam Sutera Realty Tbk. in forming the image of Garuda Wisnu Kencana Cultural Park as the Bali tourism landmark 2018. The result of this research showed public relation strategy of PT. Alam Sutera Realty Tbk has not maximally implementing the seven strategies which are in accordance to the concept used in this study in forming the image of Garuda Wisnu Kencana Cultural Park as the Bali tourism landmark 2018. The lack of practitioner in public relations is also one of the important factor in the successful of forming the image of Garuda Wisnu Kencana Cultural Park as the Bali tourism landmark 2018. Keywords: Image, Garuda Wisnu Kencana Cultural Park, Landmark, Public Relations, Strategy
MANAJEMEN MEDIA MASSA NUSA BALI PASCA KEBIJAKAN KONVERGENSI Putri Pramesti, Luh Komang; Alit Suryawati, I Gusti Agung; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The development of the internet media being an alternative that more interested than cast media. The alternation of consume system and access media make industrial organizer to reorganize the position which make it still relevant to their consumer. The direct effect of the changes in media consumption is a reduction in the number of circulations news paper, This pattern is filled by one of Balinese news paper is NusaBali. Finally NusaBali media choosed to change their management after convergencetion policy for increasing company’s credibility in media competition. Based on the concept of Management Mass Media Companies (6M), the researchers analyst how to the mass media management of NusaBali after convergence policy. In this research the researchers using descriptive cualitative method. The technique of accumulation by interviews and documentation. The result of the research showing after convergence policy, NusaBali have two management, there are NusaBali management and NusaBali.com management.. Keywords: Management Mass Media, Convergence, NusaBali Media
Strategi Komunikasi Pemasaran Mave Magazine dalam Mempertahankan Eksistensi sebagai Majalah Lifestyle di Bali Witono, Trisnawati; Pascarani, Ni Nyoman Dewi; Joni, I Dewa Ayu Sugiarica
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The mass media has became a medium that is needed by the society to search the latest information that is happening around them. As well as magazine, the evolution of mass media has became a challenge for Mave Magazine to survive as a lifestyle magazine. The main purpose on this research find out that Mave Magazine's marketing communication strategy in maintaining existence as a lifestyle magazine in Bali. The type of research using is a descriptive qualitative approach with a post-positivism paradigm. Data collection techniques are interviews and observations. Based on the results of interviews and observations, it found that Mave Magazine is maintaining its existence as a Bali lifestyle magazine by applying the promotional mix elements to the target market and also following the trends of media evolution so that Mave Magazine was always known to the public. Keywords: Marketing Communication Strategic, Promotion Mix, Lifestyle Magazine.
Rekonstruksi Perjuangan Zapatista Di Meksiko Dalam Lagu Bayang Tak Berwajah Oleh Geekssmile Kusuma, Arya Pramana; Amanda Gelgel, Ni Made Ras; Dewi Pascarani, Ni Nyoman
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The purpose of this research to determine thereconstruction of the zapatista struggle in Bayang Tak Berwajah music lyric from band named Geekssmile . This reasearch uses a qualitative semiotic approach. The technique of determining informants in this study used a purposive technique. Data obtained through in-depth interviews, and documentation. Data analysis techniques used are data reduction, data presentation, and conclusion. Geekssmile wants to spread the message about how the negative impact of an armed conflict. Geekssmile wants to educate they listeners that war is a bad thing and must be avoided, because it only brings obscurity and evil. So that the listeners are not easily provoked and carried away in a of unfavorable conflict. Keywords: Geekssmile, semiotic, message, music lyric
WACANA RENCANA REKLAMASI TELUK BENOA DALAM FILM KALA BENOA Suryadipta Wardhana, Anak Agung Ngurah Agung; Amanda Gelgel, Ni Made Ras; Sugiarica Joni, I Dewa Ayu
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Watchdoc audio-visual production house aired a film titled "Kala Benoa". “Kala Benoa” showing various opinions of the people around Benoa Bay Bali if Benoa Bay will have reclaimed. The aim of this research is to find out the discourse which displayed by Watchdoc in the "Kala Benoa". This qualitative research is using discourseaanalysisxofxTeuncA.bvancccDijkcc method. The results of this research showed that Watchdoc takes role as the battleground for competing ideologies. “Kala Benoa” brings up several discourses i.e. Benoa Bay reclamation plan will damage the environment, Benoa Bay reclamation plan were indicated breaks the law, Benoa Bay reclamation plan will disrupts Balinese culture, Benoa Bay reclamation plan will eliminate the work of fishers, Benoa Bay reclamation plan will lead to a privatization, and an allegation of conspiracy in Benoa Bay reclamation plan. Keywords: Bali, Benoa Bay Reclamation Plan, Kala Benoa Film Discourse Analysis.
PERSONAL BRANDING I NYOMAN SUWIRTA SEBAGAI TOKOH POLITIK DALAM PILKADA KLUNGKUNG TAHUN 2018 Pranisitha, Ayu Khania; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT A Brand is not only used in marketing a product, but a brand is also used as a personality marketing for a political figure. Through this research, researchers want to see how I Nyoman Suwirta's Personal Branding as a political figure in the Klungkung Regional Election in 2018. This research is a qualitative study using Harold Lasswell's analytical method and elaborated through eight personal branding concepts from Peter Montoya. The resulst of this research that I Nyoman Suwirta has personal branding that is what it is, populist, visionary and prioritizing the public interest, as well as actively communicating through social media, and face to face with the community. That way the Klungkung community also actively participates in each Gema Santi program. Key words: Personal Branding. Regional Head Election 2018, and Political Figure.
Strategi Komunikasi Pemasaran Terpadu LPD Desa Adat Kelan dalam Mempertahankan Loyalitas Nasabah Irva Dewi, Apricilia Ayu; Pascarani, Ni Nyoman Dewi; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT The purpose of this research to determine the marketing communication strategy used by the LPD Desa Adat Kelan in maintaining customer loyalty. This reasearch uses a qualitative approach. The technique of determining informants in this study used a purposive technique. Data obtained through in-depth interviews, and documentation. Data analysis techniques used are data reduction, data presentation, and conclusion. The results of this study indicate that the integrated marketing communication strategy carried out by the LPD Desa Adat Kelan in maintaining customer loyalty focuses on sales promotion and public relations. While the advertising elements, personal sales, direct marketing, and interactive marketing are more aimed at introducing everything about LPDs and products in it. The marketing communication strategy that has been carried out is not yet integrated, considering that not all the elements used have the same message consistency. Keywords: LPD Desa Adat Kelan, Customer Loyalty, Integrated Marketing Communication Strategy (IMC)
Komunikasi Antar Pribadi Anak dengan Orang Tua Beda Agama di Denpasar Praasada, Ni Nyoman Cita; Suryawati, I Gusti Agung Alit; Gelgel, Ni Made Ras Amanda
E-Jurnal Medium Vol 1 No 1 (2019)
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ABSTRACT Through interpersonal communication, communicants can interact with others, and express themselves to others. In families, there are often differences of opinion or different ways of communicating between parents and children, and similarly with children who have parents of different religions. The purpose.of this study.aims to.find.out how to form. interpersonal communication between children with interfaith parents in Denpasar City. The analytical technique used in the study through several stages, namely the calculation of the average analysis techniques and conclusions. The.results.showed.that even though.there.were differences in. age and religion with their parents, it did not prevent children from their parents from being able to have an attitude of openness, empathy, freedom of expressing ideas between children and parents with different beliefs. Keywords: Communication Pattern, Interpersonal Communication, Religion

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