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INDONESIA
E-Jurnal Medium
Published by Universitas Udayana
ISSN : -     EISSN : 28279115     DOI : -
Core Subject : Education,
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Articles 16 Documents
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Search results for , issue "Vol 1 No 2 (2018)" : 16 Documents clear
Strategi Komunikasi Pemasaran Terpadu Dinas Pariwisata dan Kebudayaan Kabupaten Bangli dalam Memperkenalkan Batur Geopark Sebagai Ikon Pariwisata Kintamani Cahya Wulantari, Dewa Ayu Anggun; Pascarani, Ni Nyoman Dewi; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT The title of this study is The Strategy of Integrated Marketing Communication by Tourism and Culture Departement of Bangli Regency in Introducing Batur Geopark as Kintamani Landmark. In 2008 Batur was promoted to become one of member in Global Geopark Network. Finally in 2012 after four years, Batur become the first Global Geopark Network in Indonesia that was approved by UNESCO. Tourism and Culture Departement of Bangli Regency are responsible in marketing and introducing Batur Geopark. This study aimed to find out the strategy of integrated marketing communication by Tourism and Culture Departement of Bangli Regency in introducing Batur Geopark to wide community. This study is a descriptive qualitative research. The data was taken through interview, observation and documentation. Informant determination technique in this research was done by purposive sampling. In this study can be concluded that the strategy of integrated marketing communication by Tourism and Culture Departement of Bangli Regency were used two elements promotional mix of five elements promotional mix. The two elements promotional mix that used are: 1). Advertising, such as using billboard, booklet, website, Facebook, and Instagram. 2). Public Relation, such as by socialization to the society, held seminars about Batur Geopark, training for tracking guides and held Batur lake festival. Whereas the three elements promotional mix such as, Sales Promotion, Personal Selling, and Dirrect Selling were not used maximally by Tourism and Culture Departement of Bangli Regency. Keywords:Marketing Communication, Batur, Geopark, Tourism.
OBJEKTIVITAS BERITA SIMPOSIUM TRAGEDI 1965 (Analisis Isi Berita Simposium Tragedi 1965 dalam media Online CNN Indonesia pada 18-19 April 2016) Masnugraheni, Dwiagata; Amanda Gelgel, Ni Made Ras; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT The media continues to innovate and generate new findings, one is a conventional newspaper currently has become the online news portal. These developments make the information very easily to be spread and become faster. However, the media need to know what should be done or not to reach an ideality media refers to normative media. CNNindonesia.com on the April, 18- 19 2016 intensively preaching the symposium that was first held for discussing violations of human rights in 1965. In the intensive period, CNNIndonesia.com published 21 news with two live news, about over a range time was not less than 3 hours. This study aimed to understand the objectivity of symposium 1965 on news portal online at CNN Indonesia period 18-19 April 2016. The research was used quantitative approach with the method of contents analysis. The result of this research, the objectivity of news portal online CNNindonesicom showed factuality (factual, accuracy, complete, and relevant) quite a high level of, but from the impartiality (access proportional, two sides, non evaluative, and non sensational) showed the lower value. Keywords: Contents Analysis, Objectivity, Online News, Tragedy of 1965
STRATEGI HUMAS DALAM MEMBANGUN CITRA PERUSAHAAN (Studi Pada Indonesia Tourism Development Corporation, Bali) Nindya Saraswati, Ni Putu Ayunda; Sugiarica Joni, I Dewa Ayu; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT ITDC is building its image as a developer of world-class tourism destination, where the previous image when called BTDC which is the developer of tourism in Bali. Changes in the management company's impact on the image of the company, changes in the company's organizational structure, corporate tagline, a corporate culture that people do not know. This study uses the paradigm of post-positivism which brings together deductive logic to perform and probabilistically empirical observations using qualitative types. In the study of interactive models, Miles and Huberman is used as a data analysis technique. The results showed that the change in the management company of the BTDC became ITDC affecting corporate image so that the image of care with ITDC owned associated trust all stakeholders towards the ITDC. Strategies undertaken by publicist ITDC in building a corporate image that is doing the publications (publication), the manufacture of news (news), providing information to the public good that the public internal and external (inform or image), use paid media that is in the form of event, do social contacts (community involvement, lobbying and negotiation (lobbying and negotiation), perform social activities (social responsibility). Publicist ITDC do media monitoring to ensure a well guarded corporate image based on news stories that appeared in the media be it media, both print and online media. Keywords: public relations strategy, ITDC Bali, corporate image
STRATEGI PERENCANAAN D’OZ RADIO BALI PADA PROGRAM OZ BALIHOP Cahaya Pratiwi, Komang Putri; Pascarani, Ni Nyoman Dewi; Purnawan, Ni Luh Ramaswati
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT The increasingly competitive radio competition encourages D'OZ Radio Bali to make a new program to improving their benefits materially company. OZ BALIHOP (Bali Places Hang Out) then present and become the new program D'OZ Radio Bali. The purpose of this research is to know the strategy of planning the Bali Radio program on D'OZ OZ BALIHOP. This research uses the concept of the planning program that is part of the strategic management aspects of the programs broadcast by the SWOT analysis. This type of research is qualitative. Informants are chosen using a purposive technique. The data obtained through interviews. Data analysis techniques used are interactive models by Miles and Huberman. The results showed that the strategy of planning the Bali Radio program on D'OZ OZ BALIHOP is a strategy SO (Strengths – Opportunities) that is a strategy that maximizes the strength owned by exploiting the opportunities that exist. SO the strategy conducted by D'OZ Radio Bali is creating new program OZ BALIHOP with different broadcasting technique with other radio programs especially in Bali, understand the characteristics of their listener with some researches the new place with regard to the content of the broadcasts of OZ BALIHOP to expand the range of broadcast content that discusses about the culinary and lifestyle. Then give the space for listeners who do not listen to OZ BALIHOP OZ directly through the creation of special programs OZ BALIHOP instagram, and then after the program runs also conducted an evaluation regarding the response of listeners at a certain period to optimize the amount of listeners so that the purpose of this new programs OZ BALIHOP to getting listeners and materially benefit can also be achieved. Keywords: D’OZ Radio Bali, OZ BALIHOP, SWOT Analysis, Strategy Planning Programs.
STRATEGI KOMUNIKASI BALI DEAF COMMUNITY DALAM MENSOSIALISASIKAN BISINDO (BAHASA ISYARAT INDONESIA) KEPADA MASYARAKAT Deviyanti, Ni Putu Laksmitha; Joni, Ida Sugiarica; Alit Suryawati, I Gusti Agung
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Non-verbal communication such as sign language became the focus in this research, how the deaf can deliver the messages by body language and expression that used in sign language. The purpose of..this research is to know about the communication strategy that used by Bali Deaf Community in socialize BISINDO (Indonesian sign languages) to the public. Data collection is done by participant observation method, interview and documentation study. The type of this research is qualitative research with post-positivist paradigm. The analysis technic that is used in this research is Milles and Huberman analysis and used purposive sampling technic to determine the informant. The result of this research..showed that there are the effective communication strategy in socialize BISINDO (Indonesian sign languages) to the public, those are (1) determine the communicator who is competent to deliver the messages, (2) set the socialization targets, (3) Arrange the message that will delivered to the public by providing sign language module, (4) and social media usage in socialize BISINDO (Indonesian sign language). Keywords: BISINDO (Indonesian sign languages), The Deaf, Communication Strategy
MOTIF DAN KEPUASAN MENONTON VIDEO BLOG DI KALANGAN ANAK MUDA KOTA DENPASAR Baracha Kaban, Silya Christine; Amanda Gelgel, Ni Made Ras; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Vlogs are a form of opinion video, and are the dominant video in YouTube that is as much as 40% of all video content types that exist on YouTube. The presence of vlog is quite welcomed by the people of Indonesia, as seen from the number of Indonesian YouTubers already have a vlog-based account. Vlogs are composed with various types of content. The use of a media is influenced by individual socio-psychological factor that is one of the motive. This study aims to find out what the motive and how the satisfaction of young people in the city of Denpasar in watching vlog. Denpasar city was choosen to be the subject of this research because Denpasar city is listed as the most widely used internet in the Province of Bali. The motive of consuming the media became the reference in this research is the motive proposed by Dennis McQuail. The theory that is used in this research is Uses and Gratifications Theory. This research uses descriptive quanitative method. Sampling technique in this research is a purposive sampling. Data were obtained by distributing questionnaires using Likert scale. The analytical technique used is descriptive statistics by looking at the mean score of motives and satisfaction. The results showed that there are two motives that can be satisfied in watching the vlog that is the motif of personal identity and integrity and social interaction. Motives that can not be satisfied in watching the vlog is the motive of information and the motive of entertainment. So the results of this research indicate that vlog can be said as an effective media because it can provide some satisfaction to the audience. Keyword: Denpasar, Motive, Satisfaction, Vlog, Young People
Komunikasi Pemasaran Terpadu Mata Najwa On Stage 2016 Dalam Meningkatkan Jumlah Khalayak (Studi Pada Activation & Media Mix Department Metro TV Jakarta) Handayani, Mery; Purnawan, Ni Luh Ramaswati; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Mata Najwa is one of favourite talk show programme of Metro TV. Beside on air program, Mata Najwa also have an off air program called Mata Najwa On Stage. The purpose of this research is to know the implementation of Integrated Marketing Communication in increasing the audience on Mata Najwa On Stage 2016. In this case, activation & media mix department is the one who coordinated the whole program. This research is a qualitative research with qualitative descriptive methods. Analytic technique that is use in this research is Miles and Huberman Interactive Analysis Technique. The result of this research show that activation & media mix department Metro TV Jakarta already implemented Integrated Marketing Communication in increasing the number of audience, however not all of the elements were used. From six of Shimp and Andrew Integrated Marketing Communication concepts, only three have been used on Mata Najwa On Stage 2016. Keywords : Komunikasi Pemasaran Terpadu, Mata Najwa On Stage, Metro TV Jakarta
STRATEGI KOMUNIKASI POLITIK RAI MANTRA DAN JAYA NEGARA DALAM MEDIA SOSIAL INSTAGRAM PADA PEMILIHAN KEPALA DAERAH KOTA DENPASAR 2015 Diah Desvi Arina, Ni Luh Putu; Amanda Gelgel, Ni Made Ras; Dewi Pascarani, Ni Nyoman
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ABSTRACT Rai Mantra and Jaya Negara are candidates for Mayor and Vice Mayor of Denpasar in 2015 who take advantage of instagram during the campaign process. The purpose of this research is to know the political communication strategy of Rai Mantra and Jaya Negara on instagram at Denpasar Election 2015. This research used qualitative method with post-positivist paradigm. Data obtained from primary data and secondary data with the unit of analysis of this research is the communication strategy of candidate pair Rai Mantra and Jaya Negara and their team used in instagram. Data collection techniques were obtained through interviews, document studies and textual observation. Data analysis technique of this research consists of several components, data reduction, data presentation and conclusion. The result of this research is Political Communication Strategy of Rai Mantra and Jaya Negara in instagram at Denpasar Election 2015 done with three stages: segmentation, targeting, positioning. Segmentation is done at the beginning of its political communication strategy planning by mapping to enable their team and candidates to target their audiences, analyze audience behavior and create programs. Targeting is done by selecting the user segment of instagram of youth and the same age as the candidate. The third stage is the positioning done by uploading photos representing various community activities. Keywords: Denpasar Election 2015, Political Communication, Strategy, Social Media
EFEKTIVITAS MEDIA PUBLIKASI ONLINE BENTARA BUDAYA BALI (AGENDA BERKALA: SINEMA BENTARA PERIODE JANUARI-MARET 2017) Siswan Dewi, Ni Made; Purnawan, Ni Luh Ramaswati; Pradipta, Ade Devia
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT Only few cultural public spaces that can periodically and continuously organize cultural arts activities, while maintaining and managing communications with the public. As a non-profit public space, Bentara Budaya Bali has a public relation that manages publications through various online media. Utilization of online publication media is also an effort of the mission of ’transfer of knowledge’ or the extension of awareness through the knowledge that arranged in such a way in editorial publication. The agenda of Bentara Budaya Bali which utilizes this kind of online publication media is Sinema Bentara.The purpose of this research is to know how the effectiveness of Bentara Budaya Bali online publication media in informing the agenda of Sinema Bentara, and to know which online publication media is the most effective. This type of research is quantitative with a descriptive statistical approach. The technique of collecting data of this research is questionnaire to the visitors of Sinema Bentara from January until March 2017. Keywords: Bentara Budaya Bali, Online Media, Public Relations, Publication, Sinema Bentara
Strategi Manajemen Krisis Public Relations PT. Angkasa Pura I Bandara Internasional I Gusti Ngurah Rai Bali dalam Menghadapi Dampak Erupsi Gunung Agung 2017 Sekarbuana, Made Widya; Alit Setyawati, I Gusti Agung; Pascarani, Ni Nyoman Dewi
E-Jurnal Medium Vol 1 No 2 (2018)
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ABSTRACT The crisis is an unexpected occurrence and the impact of the dramatic situation in an organization or company without having any time constraints and objectives, as well as airport services management company PT Angkasa Pura I Airport International I Gusti Ngurah Rai of Bali that is experiencing a crisis due to the eruption of Mount Agung in the year 2017 which resulted in the closure of the airport operations that occurred November 27, 2017 until November 29, 2017. The impact of the presence of such matters is the buildup of passenger numbers as many as 59,000 and 443 cancellations. Public Relations Ngurah Rai play a role in the crisis situation of the company by forming a crisis management strategy are related through public relations work program. Public relations crisis management strategy which became reference in this study is based on a concept expressed by Rhenald Kasali with mempertimbangan stages of the crisis that occurred in the field of appropriate concepts Steven Fink. This study uses qualitative methods ' descriptive data collection techniques in the form of an interview and documentation study based on purposive technique. Results of the study show that there are four strategy crisis management at PT. Angkasa Pura I international airport I Gusti Ngurah Rai Bali, namely identification and analysis, program execution, and recovery strategy governing programme, contained in the four stages of crisis due to Mount Agung 2017 for the company are pre-alert, phase interference, the stage of crisis, and the recovery phase. Keywords: Crisis, Crisis management Strategy, Public Relations

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