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Jurnal Ekonomi Syariah Teori dan Terapan
Published by Universitas Airlangga
ISSN : 24071935     EISSN : 25021508     DOI : -
Core Subject : Economy,
Jurnal Ekonomi Syariah Teori dan Terapan (JESTT) accepts original manuscripts in the field of Islamics Economics, including research reports, case reports, application of theory, critical studies and literature reviews.
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Articles 1,089 Documents
The Impact of Religious Beliefs on Halal Skincare Brand Loyalty in Central Java Indonesia: The Mediating Role of Brand Love Rina Sari Qurniawati; Aisyah Nurul Sakinah; Yulfan Arif Nurohman
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 10 No. 2 (2023): Maret-2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol10iss20232pp141-150

Abstract

ABSTRACT People's lifestyle changes after the Covid-19 pandemic has penetrated, increasing awareness of the importance of skin health and beauty care. Many studies have examined the relationship between brand love as a mediating variable on consumer loyalty. However, there is still little research on the context of halal brands, where many make them different from conventional brands because of restrictions in Islam. This study examines and explains the role of brand love in mediating religious beliefs on the loyalty of halal-labelled skincare brands. The number of samples in this study was 157 respondents who were Muslim consumers who use halal skincare using a purposive sampling method. The analysis technique used is Path Analysis using SmartPLS version 3. The results show that religious beliefs have a positive and significant effect on brand love and brand loyalty; besides that brand love is proven to be able to mediate the relationship between brand experience and brand loyalty. Halal skincare producers need to manage their consumer loyalty so that new consumers will be interested in buying. Keywords: religious beliefs, brand love, brand loyalty, halal skincare   ABSTRAK Perubahan gaya hidup masyarakat setelah pandemi Covid-19 merambah, meningkatkan kesadaran akan pentingnya perawatan kesehatan dan kecantikan kulit. Banyak penelitian yang meneliti hubungan antara brand love sebagai variabel mediasi terhadap loyalitas konsumen. Namun masih sedikit penelitian tentang konteks merek halal, dimana banyak yang membedakannya dengan merek konvensional karena adanya pantangan dalam Islam. Penelitian ini bertujuan untuk menguji dan menjelaskan peran brand love dalam memediasi pengaruh keyakinan agama terhadap loyalitas merek skincare berlabel halal. Jumlah sampel dalam penelitian ini adalah 157 responden yang merupakan konsumen muslim yang menggunakan skincare halal dengan menggunakan metode purposive sampling. Teknik analisis yang digunakan adalah Path Analysis dengan menggunakan SmartPLS versi 3. Hasil penelitian menunjukkan bahwa religious belief berpengaruh positif dan signifikan terhadap brand love dan brand loyalty; selain itu brand love terbukti mampu memediasi hubungan antara brand experience dan brand loyalty. Produsen halal skincare perlu mengelola loyalitas konsumennya agar konsumen baru tertarik untuk membeli. Kata Kunci: keyakinan agama, brand love, loyalitas merek, skincare halal  
The Impact of the Dow Jones Islamic Market, Interest Rate, Rupiah Exchange Rate, and Inflation on the Indonesian Sharia Stock Index during 2018-2022 Period Muhammad Ahsanul Amal; Muhammad Wakhid Musthofa
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 10 No. 2 (2023): Maret-2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol10iss20232pp188-202

Abstract

ABSTRACT           The research aims to determine the impact of the Dow Jones Islamic Market (DJIM), Interest Rates, Rupiah Exchange Rate, and Inflation on the Indonesian Sharia Stock Index (ISSI). This research is a quantitative research with data processing using Eviews 10 software. Data collection uses secondary data of the time series type and the method of analysis used is multiple linear regression. Before data analysis was carried out, the researcher conducted a classic assumption test to ensure that the model met the assumptions of the OLS method. The data is taken from the monthly closing price or value of each variable from 2018-2022 (60 months). The results of the study show that simultaneously the Indonesian Sharia Stock Index is influenced by the Dow Jones Islamic Market, Interest Rates, the rupiah exchange rate, and inflation. The amount of influence caused by the independent variable is 75.4% on the dependent variable. While partially the Dow Jones Islamic Market, interest rates and inflation have a significant positive effect, while the rupiah exchange rate has a significant negative effect on the Indonesian sharia stock index. The influence exerted by the dow jones Islamic market, interest rates, rupiah exchange rate and inflation on the Indonesian Islamic stock index gives an illustration to investors that the fluctuations in the price of Islamic stock indexes can be influenced by foreign indices, the national economy and the global economy. Keywords: Dow jones Islamic market, interest rates, rupiah exchange rates, inflation, Indonesian sharia stock index ABSTRAK Penelitian bertujuan mengetahui pengaruh Dow Jones Islamic Market (DJIM), Suku Bunga, Kurs Rupiah, dan Inflasi terhadap Indeks Saham Syariah Indonesia (ISSI). Penelitian ini merupakan penelitian kuantitatif dengan pengolahan data menggunakan software Eviews 10. Pengumpulan data menggunakan data sekunder tipe time series serta metode analisis yang dipakai adalah regresi linear berganda. Sebelum analisis data dilakukan, peneliti melakukan uji asumsi klasik untuk memastikan model telah memenuhi asumsi metode OLS. Data diambil dari harga atau nilai penutupan bulanan masing-masing variabel dari tahun 2018-2022 (60 bulan). Hasil penelitian menunjukkan bahwa secara simultan Indeks Saham Syariah Indonesia dipengaruhi oleh Dow Jones Islamic Market, Suku Bunga, kurs rupiah, dan inflasi. Besaran pengaruh yang disebabkan variabel independen sebesar 75.4% terhadap variabel dependen. Sedangkan secara parsial Dow Jones Islamic Market, Suku Bunga dan inflasi berpengaruh positif signifikan, sedangkan kurs rupiah berpengaruh negatif signifikan terhadap Indeks saham syariah Indonesia. Pengaruh yang diberikan oleh dow jones islamic market, suku bunga, kurs rupiah dan inflasi terhadap indeks saham syariah Indonesia memberikan gambaran kepada investor bahwasannya naik turunnya harga indeks saham syariah dapat dipengaruhi oleh indeks luar negeri, ekonomi nasional dan ekonomi global. Kata Kunci: Dow Jones Islamic Market, Suku Bunga, Kurs Rupiah, Inflasi, Indeks Saham Syariah Indonesia
TAM Construct, Trust, and Religiosity for Decision of Muslim Lenders to Use Funding Services on Sharia Peer-to-Peer Lending Platforms (Website and Apps) Muhammad Aladdin Hanif; Purbayu Budi Santosa
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 10 No. 2 (2023): Maret-2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol10iss20232pp151-168

Abstract

ABSTRACT The study aims to analyze the factors that influence the decision of a Muslim lender to use funding services on Islamic peer to peer lending platform. The data analysis method used in this study is binary logistic regression analysis using the analysis tool of IBM SPSS Statistics 26 software. Populations in this study are Muslim communities who have used or are using funding services on peer to peer lending platforms in Indonesia (lender muslim). Sampling is based on the nonprobability sampling technique. Collecting research data through the process of distributing questionnaires to 330 respondents. The research findings indicate that Muslim lenders who make decisions to use financing services on Islamic peer to peer lending platforms are influenced by perceived ease of use, perceived usefulness, perceived risk, and religiosity. Trust has no influence on the decision of the Muslim lender to use the financing services on Islamic peer to peer lending platform. The main construction of the Technology Acceptance Model has a strong influence on the context of this research. The implications of the findings of this study are expected to contribute to sharia peer to peer lending fintech companies in designing effective strategies to increase the number of lenders in sharia peer to peer fintech lending, especially Muslim lenders. Keywords: Consumer behavior, technology acceptance, decision to use, Islamic peer to peer lending.   ABSTRAK Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi keputusan lender muslim dalam menggunakan layanan pendanaan di platform peer to peer lending syariah. Metode analisis data yang digunakan pada penelitian ini adalah analisis regresi logistik biner dengan menggunakan alat analisis berupa software IBM SPSS Statistics 26. Populasi pada penelitian ini adalah masyarakat muslim yang pernah atau sedang menggunakan layanan pendanaan di platform peer to peer lending syariah atau konvensional di Indonesia (lender muslim). Pemilihan sampel menggunakan teknik nonprobability sampling, yaitu purposive sampling. Pengumpulan data penelitian melalui proses penyebaran kuesioner kepada 330 responden. Temuan penelitian mengindikasikan bahwa lender muslim yang membuat keputusan penggunaan layanan pendanaan di platform peer to peer lending syariah dipengaruhi oleh persepsi kemudahan penggunaan, persepsi kegunaan, persepsi risiko, dan religiusitas. Kepercayaan tidak memiliki pengaruh terhadap keputusan lender muslim dalam menggunakan dalam layanan pendanaan di platform peer to peer lending syariah. Konstruk utama Technology Acceptance Model memiliki pengaruh yang kuat pada konteks penelitian ini. Implikasi dari temuan penelitian ini diharapkan dapat memberikan kontribusi terhadap perusahaan fintech peer to peer lending syariah dalam merancang strategi yang efektif untuk meningkatkan jumlah lender pada fintech peer to peer lending syariah khususnya lender muslim. Kata Kunci: Perilaku konsumen, penerimaan teknologi, keputusan penggunaan, peer to peer lending syariah.
Journal Cover Vol 10, No 2 (2023) Journal Cover
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 10 No. 2 (2023): Maret-2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Does Shariah Supervisory Board Matter in Explaining Islamic Social Reporting by Indonesian Islamic Commercial Banks? Rifdah Safinatun Najah; Dita Andraeny
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 10 No. 3 (2023): Mei-2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol10iss20233pp235-248

Abstract

ABSTRACT This study aimed to investigate the impact of Sharia Supervisory Board (SSB) on Islamic Social Responsibility (ISR) by Islamic Commercial Banks in Indonesia. Secondary data were collected from the annual reports of 14 Islamic Commercial Banks in Indonesia from 2010 to 2020, resulting in 125 firm-year data. A panel data regression was applied to analyze the data. The analysis results show that SSB age, cross-membership, and meeting frequency have a positive effect on ISR, whereas size has a negative effect. However, this analysis results did not manage to support the effect of SSB qualifications (Ph.D.) and expertise on ISR. The findings imply that SSB needs to increase the frequency of meetings to improve its supervisory function over Shariah banks' management, including in encouraging more comprehensive ISR disclosure. The contribution of this research is that research focuses on the characteristics of SSB on ISR by using Sharia Enterprise Theory (SET) to provide a better understanding of how these factors influence the implementation of ISR in the sharia context. Keywords: Sharia Supervisory Board Characteristics, Social Reporting, Islamic Bank, Indonesia ABSTRAK Tujuan dari penelitian ini adalah untuk menyelidiki dampak SSB terhadap Islamic Social Reporting (ISR) oleh Bank Umum Syariah di Indonesia. Data sekunder dikumpulkan dari laporan tahunan 14 Bank Umum Syariah di Indonesia sejak 2010 hingga 2020, menghasilkan 125 data firm-year. Regresi data panel diterapkan untuk menganalisis data. Hasil analisis menunjukkan bahwa usia SSB, lintas keanggotaan, dan frekuensi pertemuan berpengaruh positif pada ISR, sedangkan ukuran berpengaruh negatif. Namun hasil analisis ini tidak mendukung pengaruh kualifikasi (Ph.D.) dan keahlian SSB terhadap ISR. 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The Influence of Islamic Service Quality and Trust on Customer Satisfaction and Intention in Reusing The Services in The Implementation of Umrah and Special Hajj Pilgrimage Abdul Subhan; Achmad Firdaus Firdaus; Mukhamad Najib
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 10 No. 3 (2023): Mei-2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol10iss20233pp275-289

Abstract

ABSTRACT: Seeing the high potential for Umrah and Special Hajj departures, with a very large number of Umrah and Special Hajj travel, making competition between travel even higher.  This study aimed to determine the effect of Islamic service quality and trust on customer satisfaction, which will relate to interest in using it again. The method used in this research was the quantitative exploratory method. The participants in this study were Umrah and Special Hajj pilgrims who are registered with Hajj and Umrah organisers with official permits and domiciled in Java. The sampling technique in this study was probability random sampling with a total sample of 100 respondents. The analysis technique of the study was SEM-PLS  by using the SmartPLS 3.2.9 application. The results showed that the quality of Islamic services provided by the travel company and the trust of pilgrims have a significant influence on customer satisfaction felt by Umrah and Special Hajj pilgrims, which also affects their interest in reusing Umrah and Special Hajj services at the travel company. This research is very useful for Hajj and Umrah travel organisers in Indonesia in order to improve the quality of organising Hajj and Umrah for the comfort and solemnity of customers' worship. Keywords: Islamic Service quality, trust, service satisfaction, re-patronage Intention. ABSTRAK: Melihat tingginya potensi keberangkatan Umroh dan Haji Khusus, serta jumlah travel penyedia layanan tersebut yang sangat banyak, membuat persaingan antar travel semakin tinggi.  Penelitian ini bertujuan untuk mengetahui pengaruh kualitas pelayanan islami dan kepercayaan terhadap kepuasan pelanggan, yang akan berhubungan dengan minat pelanggan untuk menggunakan jasa dan layanan kembali. Metode yang digunakan dalam penelitian ini adalah metode eksplanatori kuantitatif. Partisipan dalam penelitian ini adalah jamaah umroh dan haji khusus yang terdaftar pada penyelenggara haji dan umroh yang memiliki izin resmi dan berdomisili di Pulau Jawa. Teknik pengambilan sampel dalam penelitian ini adalah probability random sampling dengan jumlah sampel sebanyak 100 responden. Teknik analisis dalam penelitian ini adalah SEM-PLS dengan menggunakan aplikasi SmartPLS 3.2.9. Hasil penelitian menunjukkan bahwa kualitas pelayanan islami yang diberikan oleh perusahaan travel dan kepercayaan jamaah memiliki pengaruh yang signifikan terhadap kepuasan pelanggan yang dirasakan oleh jamaah umroh dan haji khusus, yang juga berpengaruh terhadap minat mereka untuk menggunakan kembali jasa pelayanan umroh dan haji khusus pada perusahaan travel tersebut. Penelitian ini sangat bermanfaat bagi para penyelenggara perjalanan haji dan umroh di Indonesia dalam rangka meningkatkan kualitas penyelenggaraan ibadah haji dan umroh demi kenyamanan dan kekhusyukan ibadah pelanggan. Kata Kunci: Kualitas Pelayanan Islami, Kepercayaan, Kepuasan Pelanggan,  Minat menggunakan kembali jasa. REFERENCES Abdullah, A. A., Awang, M. D., & Abdullah, N. (2020). Islamic tourism: The characteristics, concept and principles. KnE Social Sciences, 196–215. doi:10.18502/kss.v4i9.7326 Abdullah, D., Hamir, N., Nor, N. M., Jayaraman, K., & Rostum, A. M. M. (2018). Food quality, service quality, price fairness and restaurant re-patronage intention: The mediating role of customer satisfaction. International Journal of Academic Research in Business and Social Sciences, 8(17), 211–226. doi:10.6007/IJARBSS/v8-i17/5226 Ahmad, A. R., Keerio, N., Jameel, A. S., & Karem, M. A. (2020). 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Compliance Factors of Paying Zakat on Trade for Muslim Fashion Traders at Pusat Grosir Surabaya Abdur Rahman Rofi; Sunan Fanani
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 10 No. 3 (2023): Mei-2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol10iss20233pp220-234

Abstract

ABSTRACT This study aimed to determine the effect of education level, income, and self-satisfaction on the compliance of Muslim fashion traders at the Pusat Grosir Surabaya in paying trade zakat. This study used a quantitative research approach, the SEM-PLS analysis technique involving 44 respondents, and purposive sampling technique. The criteria were traders at the Pusat Grosir Surabaya, muslim, have fulfilled haul and nishab, and have paid trade zakat. The research data was in the form of primary data obtained from online questionnaires using a Likert scale with statements from strongly disagree to strongly agree. The findings in this study indicate that income has a significant effect on the compliance of traders in paying trade zakat, while the variables of education level and self-satisfaction have no significant effect. The implication of this research in the development of science is to contribute to literature regarding the factors that influence traders in paying trade zakat. In addition, the implications for zakat practitioners and zakat management institutions that need to be considered are the level of education which has little effect on compliance with trade zakat payments, so it is necessary to increase literacy regarding trade zakat through other media besides religious lessons taught in formal education. Keywords: Trade Zakat, Zakat Compliance, Self Satisfaction, Education Level, Income. ABSTRAK Penelitian ini bertujuan untuk mengetahui pengaruh tingkat pendidikan, pendapatan, dan kepuasan diri terhadap kepatuhan pedagang busana muslim di Pusat Grosir Surabaya dalam membayar zakat perdagangan. Penelitian ini menggunakan pendekatan penelitian kuantitatif dan menggunakan teknik analisis SEM-PLS dengan melibatkan 44 responden serta menggunakan purposive sampling yang kriterianya adalah pedagang di Pusat Grosir Surabaya, beragama islam, sudah memenuhi haul dan nishab, serta pernah membayar zakat perdagangan. Data penelitian berupa data primer yang didapatkan dari hasil kuisioner dengan menggunakan skala Likert dengan keterangan sangat tidak setuju hingga sangat setuju. Temuan pada penelitian ini menunjukkan bahwa pendapatan berpengaruh signifikan terhadap kepatuhan para pedagang dalam membayar zakat perdagangan, sedangkan variabel tingkat pendidikan dan kepuasan diri tidak memiliki pengaruh signifikan. Implikasi penelitian ini dalam pengembangan ilmu pengetahuan yaitu memberikan kontribusi literature mengenai faktor yang mempengaruhi pedagang dalam membayar zakat perdagangan. Selain itu, implikasi bagi praktisi zakat dan lembaga pengelola zakat yang perlu diperhatikan adalah faktor tingkat pendidikan yang memberikan pengaruh yang kecil terhadap kepatuhan membayar zakat perdagangan, sehingga perlu untuk meningkatkan literasi mengenai zakat perdagangan melalui media-media lain selain pelajaran agama yang diajarkan di pendidikan formal. Kata Kunci: Zakat Perdagangan, Kepatuhan Berzakat, Kepuasan Diri, Tingkat Pendidikan, Pendapatan. REFERENCES A'yun, A. 'Aina. (2017). Analisis faktor tingkat pendidikan, religiusitas dan pendapatan dalam mempengaruhi kepatuhan individu mengeluarkan zakat maal (Studi kasus pegawai di Kementerian Agama Malang). Jurnal Ilmiah Mahasiswa Fakultas Ekonomi dan Bisnis, 5(2).  Abashah, A., Samah, I. H. A., Saraih, U. N., Rashid, I. M. A., Ramlan, S. N., & Radzi, W. N. S. W. M. (2018). The impact of attitude and subjective norms towards zakat compliance behavior in Malaysia. 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S. (2013). Analisis faktor-faktor yang memengaruhi tingkat kepatuhan membayar zakat: Studi Kasus Kabupaten Bogor. Jurnal Al-Muzara'ah, 1(1), 83-106. Muliati, Y. E., & Widiastuti, Y. (2014). Pengembangan model pembelian berulang pada pusat grosir dengan antiseden brand, quality, patron status, fashion involvment, dan store atmosphere. NeO-Bis: Jurnal Berkala Jemu Ekonomi, 8(2), 147-163. Mursidah, R., Sirajuddin, S., & Akramunnas, A. (2022). Pengaruh religiusitas dan pendapatan terhadap kepatuhan membayar zakat hasil tambak. Al Maal: Journal of Islamic Economics and Banking, 4(1), 106-118. doi:10.31000/almaal.v4i1.5918 Novia, N., Noor, I., & Ekawaty, M. (2018). Analisis pengaruh faktor non-ekonomi terhadap sikap pedagang Madura dalam membayar zakat perdagangan. Al-Muzara'ah, 6(1), 61–76. doi:10.29244/jam.6.1.61-76 Nugroho, N. E., & Indahingwati, A. (2020). 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Analisis Faktor pendapatan, kepercayaan dan religiusitas dalam mempengaruhi minat muzakki untuk membayar zakat penghasilan melalui Lembaga Amil Zakat. Pooceeding of Simposium Nasional Akuntansi XIX, Lampung, 1(4), 308–315. Setiawan, F., & Pristi, E. D. (2019). Analisis Faktor pendapatan dan religiusitas dalam mempengaruhi minat muzakki dalam membayar zakat profesi (Studi kasus di Lemabaga Amil Zakat Kabupaten Ponorogo). Jurnal Analisis Bisnis Ekonomi , 17(1), 32-43. doi:10.31603/bisnisekonomi.v17i1.2740 Sobana, D. H., Husaeni, U. A., Jamil, I., & Saepudin, D. (2016). The variables that affect compliance of muslim merchants for zakat maal in the District of Cianjur. International Journal of Zakat , 1(1), 78-87. doi:10.37706/ijaz.v1i1.8 Soyomukti, N. (2015). Teori-teori pendidikan dari tradisional, (neo) liberal, marxis-sosialis, hingga postmodern. Yogyakarta: Ar-Ruzz Media. State of the Global Islamic Economy Report 2022. (2023). Unlocking Opportunity. 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Intention to Buy Halal Cosmetics based on Social Media Activities, Brand Equity, and e-WOM Syifa Rofifa Putri Rizq; Istyakara Muslichah
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 10 No. 3 (2023): Mei-2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol10iss20233pp249-261

Abstract

ABSTRACT This study aimed to analyze the impact of social media marketing activities on the intention to buy halal skin care products because previous studies showed that there were still inconsistencies in the findings regarding what factors can influence consumer buying interest. This study used a quantitative approach with purposive sampling technique. the sample criteria of this study was social media users who follow halal cosmetic's account with a total of 200 respondents. The data analysis technique used in this study was the PLS-SEM method. The variables in this study were social media marketing activities, brand equity, electronic Word Of Mouth, and purchase intention. The results of this study indicate that social media marketing activities have a positive effect on brand equity, brand equity has a positive effect on electronic word of mouth, and the relationship between electronic word of mouth is stated to be positive on purchase intention. However, social media marketing activities do not significantly affect purchase intentions. The contribution of this research is that entrepreneurs can be encouraged to pay attention to the potential of social media marketing activities in forming patterns of developing marketing strategies because they can affect brand equity, electronic word of mouth, which in turn can encourage purchase intentions for halal skin care products. Keywords: Social Media Marketing Activity, Brand Equity, electronic Word Of Mouth (e-WOM), Purchase Intention. ABSTRAK Penelitian ini bertujuan untuk menganalisis dampak aktivitas pemasaran media sosial pada niat beli produk perawatan kulit halal karena pada penelitian-penelitian sebelumnya masih terdapat ketidakkonsistenan pada hasil temuan mengenai faktor apa saja yang dapat mempengaruhi minat beli konsumen. Metode dalam penelitian ini menggunakan pendekatan kuantitatif. Dengan teknik sampel purposive, sampel penelitian ini adalah pengguna media sosial yang mengikuti media sosial produk perawatan kulit halal dengan jumlah 200 responden. Teknik analisis data yang digunakan penelitian ini memakai metode PLS-SEM. Variabel pada penelitian ini yakni aktivitas pemasaran media sosial, ekuitas merek, electronic Word Of Mouth, dan niat beli. Hasil penelitian ini menunjukkan bahwa aktivitas pemasaran media sosial berpengaruh positif terhadap ekuitas merek, ekuitas merek terhadap electronic word of mouth memiliki pengaruh positif. Hubungan antara electronic word of mouth dinyatakan positif terhadap niat beli. Akan tetapi, pengaruh aktivitas pemasaran media sosial tidak signifikan mempengaruhi niat beli. Kontribusi penelitian ini agar pelaku bisnis memperhatikan potensi aktivitas pemasaran media sosial dalam membentuk pola pengembangan strategi pemasaran karena dapat mempengaruhi ekuitas merek, electronic word of mouth, yang pada akhirnya dapat mendorong niat beli pada produk perawatan kulit halal. Kata Kunci: Aktivitas Pemasaran Media Sosial, Ekuitas Merek, electronic Word Of Mouth (e-WOM), Niat Beli REFERENSI Abdillah, W. (2018). Metode penelitian terpadu sistem informasi: permodelan teoritis, pengukuran dan pengujian statistis. Yogyakarta: Andi Adriani, L. (2020). Pengaruh Islamic Religiosity dan Halal Knowledge terhadap purchase intention kosmetik halal dimediasi oleh attitude terhadap produk halal di Indonesia. AL-MUZARA'AH, 8(1), 57–72. Ahmad, F., & Guzman, F. (2021). Brand equity, online reviews, and message trust: The moderating role of persuasion knowledge. Journal of Product & Brand Management, 30(4), 549–564. doi:10.118/JPBM-09-2019-2564 Aji, P., Nadhila, V., & Sanny, L. (2020). Effect of social media marketing on Instagram towards purchase intention: Evidence from Indonesia's ready-to-drink tea industry. International Journal of Data and Network Science, 4(2), 91–104. doi:10.5267/j.ijdns.2020.3.002 Alrwashdeh, M., Emeagwali, O., & Aljuhmani, H. (2019). The effect of electronic word of mouth communication on purchase intention and brand image: An applicant smartphone brands in North Cyprus. Management Science Letters, 9(4), 505–518. doi:10.5267/j.msl.2019.1.011 Amalia, F. A., Sosianika, A., & Suhartanto, D. (2020). Indonesian millennials' halal food purchasing: merely a habit? British Food Journal, 122(4), 1185-1198. doi:10.1108/BFJ-10-2019-0748 Ariffin, S. K., Azra, W. F., Wahid, N. A., & Nee, G. Y. (2019). Investigating the factors affecting purchase intention of muslim women towards halal cosmetics. Journal of Entrepreneurship, Business and Economics, 7(2s), 78–105. Boon, L. K., Fern, Y. S., & Chee, L. H. (2020). Generation Y's purchase intention towards natural skincare products: A PLS-SEM analysis. Global Business and Management Research: An International Journal, 12(1), 61–77. Choedon, T., & Lee, Y.-C. (2020). The effect of social media marketing activities on purchase intention with brand equity and social brand engagement: Empirical evidence from Korean cosmetic firms. The Knowledge Management Research Society of Korea, 21(3), 141–160. Dayoh, M. L., Ari, L., & Agrippina, Y. R. (2022). The effect of social media marketing activities to purchase intention. JUMMA: Jurnal Ilmiah Mahasiswa Manajemen, 11(1), 65–77. Fauzia, A. Z. N., & Sosianika, A. (2021). Analisis pengaruh brand image, perceived quality, dan country of origin terhadap minat beli produk skincare luar negeri. Proceeding of Industrial Research Workshop and National Seminar, 12, 1068–1072. Hafez, M. (2021). The impact of social media marketing activities on brand equity in the banking sector in Bangladesh: The mediating role of brand love and brand trust. International Journal of Bank Marketing, 39(7), 1353–1376. doi:10.1108/IJBM-02-2021-0067 Handayani, T., & Fathoni, M. A. (2021). Pengaruh endorsement terhadap minat membeli produk skin care halal pada mahasiswa Jabodetabek. El-Iqtishod: Jurnal Ekonomi Syariah, 5(2), 75–98. Ibrahim, B., Aljarah, A., & Ababneh, B. (2020). Do social media marketing activities enhance consumer perception of brands? A meta-analytic examination. Journal of Promotion Management, 26(4), 544–568. doi:10.1080/10496491.2020.1719956 Ideswal, I., Yahya, Y., & Alkadri, H. (2020). Kontribusi iklim sekolah dan kepemimpinan kepala sekolah terhadap kinerja guru Sekolah Dasar. Jurnal Basicedu, 4(2), 460–466. doi:10.31004/basicedu.v4i2.381 Imbayani, I. G. A., & Gama, A. W. S. (2018). The Influence of Electronic Word of Mouth (E-Wom), brand image, product knowledge on purchase intention. Jagaditha: Jurnal Ekonomi dan Bisnis, 5(2). Kurniawati, L. M. (2019). Effect of product quality and brand equity on buying interest. Journal of Digital Marketing and Halal Industry, 1(1), 75–82. doi:10.21580/jdmhi.2019.1.1.4369 Ngah, A. H., Gabarre, S., Han, H., Rahi, S., Al-Gasawneh, J. A., & Park, S. (2021). Intention to purchase halal cosmetics: do males and females differ? A multigroup analysis. Cosmetics, 8(1), 19. doi:10.3390/cosmetics8010019 Pasharibu, Y., & Nurhidayah, A. (2021). Digitalization strategies through brand image, celebrity endorser, and EWOM of Indonesian halal product towards a purchase decision. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(3), 2771–2782. doi:10.29040/ijebar.v5i3.3034 Prasetio, A., Rahman, D., Sary, F., Pasaribu, R., & Sutjipto, M. (2022). The role of Instagram social media marketing activities and brand equity towards airlines customer response. International Journal of Data and Network Science, 6(4), 1195–1200. doi:10.5267/j.ijdns.2022.6.014 Schivinski, B., & DÄ…browski, D. (2013). The impact of brand communication on brand equity dimensions and brand purchase intention through Facebook. Journal of Research in Interactive Marketing, 9(1), 31–53. doi:10.1108/JRIM-02-2014-0007 Seo, E.-J., & Park, J.-W. (2018). A study on the effects of social media marketing activities on brand equity and customer response in the airline industry. Journal of Air Transport Management, 66, 36–41. doi:10.1016/j.jairtraman.2017.09.014 Sharma, S., Singh, S., Kujur, F., & Das, G. (2020). Social media activities and its influence on customer-brand relationship: An empirical study of apparel retailers' activity in India. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 602–617. doi:10.3390/jtaer16040036 Sudaryanto, S., Courvisanos, J., Dewi, I. R., Rusdiyanto, R., & Yuaris, J. R. (2022). Determinants of purchase intention during COVID-19: A case study of skincare products in East Java. Innovative Marketing, 18(1), 181–194. doi:10.21511/im.18(1).2022.15 Victoria, M., & Purwianti, L. (2022). Analisis faktor yang mempengaruhi purchase intention produk skincare dengan mediasi trust pada kalangan generasi Z di Kota Batam. Ekonomis: Journal of Economics and Business, 6(2), 465–475. doi:10.33087/ekonomis.v6i2.572 Wahyuningsih, I. (2018). Intensi konsumen terhadap kosmetik dan produk skincare halal di Indonesia: Pendekatan theory of planned behavior. JEBA (Journal of Economics and Business Aseanomics), 3(1). doi:10.33476/jeba.v3i1.741 Yadav, M., & Rahman, Z. (2018). The influence of social media marketing activities on customer loyalty: A study of e-commerce industry. Benchmarking: An International Journal, 25(9), 3882–3905. doi:10.1108/BIJ-05-2017-0092 Zaki, K., Nopiah, R., Walid, A., & Putra, E. P. (2021). The role of environment in responding to halal skincare products in Indonesia. Journal of Physics: Conference Series, 1796(1), 012030.  
Macroeconomics, sharia, and economic inequality in The Organization of Islamic Cooperation (OIC): An empirical study Zakwan Asrari; Taosige Wau
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 10 No. 3 (2023): Mei-2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol10iss20233pp203-219

Abstract

ABSTRACT This study aimed to determine the factors that influence the level of income inequality in member countries of the Organization of Islamic Cooperation (OC). The research period used was from 2012 to 2021, using the System Generalized Method of Moment (GMM) analysis tool. The variables used consist of the Gini ratio (proxy of income inequality), economic growth, Foreign Direct Investment (FDI), inflation, the average length of schooling (human capital proxy), and corruption perception index (sharia proxy). The results showed that sharia, human, and inflation variables had a negative effect, while economic growth and FDI had a positive and significant effect on income inequality in OIC countries. These results show that in addition to economic factors and human capital, sharia elements cannot be released in overcoming income inequality in OIC countries. Sharia is a driving factor in a more even distribution of income. Keywords: Income Inequality, Organization of Islamic Cooperation (OIC), System Generalized Method of Moment (GMM), Sharia ABSTRAK Penelitian ini bertujuan untuk mengetahui faktor-faktor yang mempengaruhi tingkat ketimpangan pendapatan di negara anggota Organization of Islamic Cooperation (OIC). Periode penelitian yang digunakan adalah dari tahun 2012 sampai dengan tahun 2021, dengan menggunakan alat analisis System Generalized Method of Moment (GMM). Variabel yang digunakan terdiri dari rasio gini (proksi ketimpangan pendapatan), pertumbuhan ekonomi, Foreign Direct Investment (FDI), inflasi, rata-rata lama sekolah (proksi human capital), dan indeks persepsi korupsi (proksi syariah). Hasil penelitian menunjukkan bahwa variabel syariah, human, dan inflasi berpengaruh negatif, sedangkan pertumbuhan ekonomi dan FDI berpengaruh positif  dan signifikan terhadap ketimpangan pendapatan di negara-negara OIC. Hasil ini menunjukkan bahwa selain faktor ekonomi dan human capital unsur syariah tidak bisa dilepaskan dalam mengatasi ketimpangan pendapatan di negara OIC. Syariah menjadi faktor pendorong dalam distribusi pendapatan yang lebih merata. Kata kunci: Ketimpangan Pendapatan, Organization of Islamic Cooperation (OIC), System Generalized Method of Moment (GMM), Syariah
Islamic Capital Market Integration in 5 ASEAN Countries in the Covid-19 Era Muhammad Ryan Romadhon; Siti Mutmainah
Jurnal Ekonomi Syariah Teori dan Terapan Vol. 10 No. 3 (2023): Mei-2023
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/vol10iss20233pp262-274

Abstract

ABSTRACT The purpose of this study was to analyze the short-term and long-term relationship between the Islamic capital markets of 5 selected countries in the Covid-19 era. This study used a quantitative approach using weekly secondary data from January 2020 to December 2022. The data analysis model used Vector Auto Regression (VAR) analysis. The results of this study show that in the short term, variants in the capital market will change due to shocks in other ASEAN Islamic capital markets, but short-term deviations in the Islamic capital market will adjust in the long term. meanwhile, in the long run, Islamic capital markets in ASEAN countries that were tested, have integrated despite the occurrence of a health crisis that also has an impact on the financial crisis. This provides an opportunity for investors to mitigate risks and increase profit margins, especially in Islamic stock exchanges in ASEAN countries. On the other hand, this research allows investors to reformulate a more diversified portfolio after the Covid-19 pandemic. Keywords: Integration, Islamic Capital Market, ASEAN, Covid 19 ABSTRAK Tujuan dari penelitian ini adalah untuk menganalisis hubungan jangka pendek dan jangka panjang antara pasar modal syariah 5 negara terpilih di era Covid-19. Penelitian ini menggunakan pendekatan kuantitatif dengan menggunakan data sekunder mingguan januari 2020 sampai dengan desember 2022. Model analisis data menggunakan analisis Vector Auto Regression (VAR). Hasil penelitian ini menunjukkan bahwa dalam jangka pendek, varian di pasar modal akan berubah karena guncangan di pasar modal syariah ASEAN lainnya, namun penyimpangan jangka pendek di pasar modal syariah akan menyesuaikan dalam jangka panjang. sementara dalam jangka panjang, pasar modal syariah di negara-negara ASEAN yang teruji, memiliki integrasi meskipun terjadi krisis kesehatan yang juga berdampak pada krisis keuangan. Hal ini memberikan suatu kesempatan bagi para investor untuk memitigasi risiko dan memperbesar margin keuntungan terutama di bursa saham syariah negara ASEAN. Disisi lain, dengan adanya penelitian ini memungkinkan membantu para investor untuk merumuskan kembali portofolio yang lebih terdiversifikasi setelah terjadinya pandemi covid-19. Kata Kunci: Integrasi, Pasar Modal Syariah, ASEAN, Covid 19 REFERENCES Abd. Majid, M. S. (2018). Who Co-Moves The Islamic Stock Market of Indonesia -The US, The UK, or Japan? Al-Iqtishad: Jurnal Ilmu Ekonomi Syariah, 10(2), 267–284. doi:10.15408/aiq.v10i2.7288 Abdul Karim, B., & Abdul-Rahman, A. (2020). Market integration in asean-5: Evidence of Islamic and conventional stock markets. Polish Journal of Management Studies, 21(1), 186–198. doi:10.17512/pjms.2020.21.1.14 Abdulkarim, F. M., Akinlaso, M. I., Hamid, B. A., & Ali, H. S. (2020). The nexus between oil price and Islamic stock markets in Africa: A wavelet and Multivariate-GARCH approach. 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