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Kota kendari,
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INDONESIA
Jurnal Sosio Agribisnis
Published by Universitas Halu Oleo
ISSN : -     EISSN : 25023292     DOI : -
Core Subject : Economy, Science, Social,
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Social Sciences
Jurnal Sosio Agribisnis (JSA) is published by Program Studi Magister Agribisnis Pascasarjana Universitas Halu Oleo Kendari, Indonesia. JSA is a medium for disseminating the results of scientific research with a focus on the field of Agricultural Social-Economics and Agribusiness. JSA premiered in January 2016 with the frequency of publishing twice a year, namely April and October.
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Articles 5 Documents
 1 
Search results for , issue "Vol 3, No 1 (2018): JSA April" : 5 Documents clear
ANALISIS KELAYAKAN USAHA BUDIDAYA UDANG VANAME POLA TRADISIONAL PLUS DI KECAMATAN SAMATURU KABUPATEN KOLAKA Imelda Isamu; Idrus Salam; Lukman Yunus
Jurnal Sosio Agribisnis Vol 3, No 1 (2018): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (341.961 KB) | DOI: 10.33772/jsa.v3i1.7400

Abstract

Vaname shrimp is one of the aquaculture commodities which is the mainstay of export commodities of the government in improving non-oil and gas foreign exchange. This research aims to: analyze the income of shrimp farming business of Vanamee traditional pattern plus in Samaturu Sub-district of Kolaka Regency, and analyze the financial feasibility of shrimp farming business of Vanamee traditional pattern plus in Samaturu Sub-district of Kolaka. Respondents in this research are Vanamee shrimp farmers located in District Samaturu Kolaka District, with 34 farmers. The analysis used in this study is income analysis,  R/C-ratio analysis, payback period (PP) analysis and return of invesment (ROI) analysis. Result of research indicate that: Vanamee shrimp farming income of traditional pattern plus in Samaturu Sub-district of Kolaka Regency is Rp 48,173.451 per hectare per year, and Vanamee shrimp farming business in traditional pattern plus in Samaturu District Kolaka Regency is financially. Therefore, the role of government and private sector is needed to support the provision of cultivation facilities and infrastructure.Keywords: income; Vanamee shrimp; farming; feasibility
PREFERENSI KONSUMEN TERHADAP MINYAK KELAPA MURNI (VIRGIN COCONUT OIL/VCO) DI KABUPATEN KONAWE (Consumers Preferences toward Virgin Coconut Oil in Konawe Regency) Yudha Ramadhan Bahari; Bahari Bahari; R. Marsuki Iswandi
Jurnal Sosio Agribisnis Vol 3, No 1 (2018): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (606.849 KB) | DOI: 10.33772/jsa.v3i1.7295

Abstract

The emergence of many healthy oil products in market has caused consumers to have different preference in choosing a product that suits their needs. Consumer’s decision in choosing a product is highly determined by attributes attached to the product. The purpose of this study was to analyze consumers’ attitude in buying VCO oil, to determine stages involved in a decision made by consumers when buying VCO oil, and analyze VCO oil attributes that are mostly considered by consumers. Methods of data analysis were chi square analysis, fishbein analysis, and descriptive analysis. Results of the study showed that the consumers’ attitude towards VCO oil was positive and they agreed with the product. The consumers also had positive preference to VCO oil. Stages involved in the consumers’ decision-making were identifying their needs by searching for the advantages, directly seeking for information to sellers, alternative buying decision that was influenced by peers and relatives, post purchase evaluation. The attributes of VCO oil that received most consideration from consumers were consecutively the followings: health benefits 77.50percent, distinctive aroma of coconut oil 75 percent, water clarity 73.75 percent, quality and packaging 72.50 percent, and price and availability 71.25 percent.Keywords: VCO; preference; attitude; product attributes
PERAN PEREMPUAN DAN STRATEGI KEBERLANJUTAN NAFKAH RUMAHTANGGA PETANI HORTIKULTURA KABUPATEN KONAWE Israwati Israwati; Saediman Saediman; Nur Rahmah
Jurnal Sosio Agribisnis Vol 3, No 1 (2018): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (458.695 KB) | DOI: 10.33772/jsa.v3i1.7395

Abstract

This study was done in Lalonggotomi and Ahuawatu village, Pondidaha subdistrict of Konawe Regency with purposes: described the role of woman in horticultural farmer’s household in Konawe Regency; described the strategy used for the household expenses continuity of horticultural farmer in Konawe regency. The results of the research were: the woman role in Lalonggotomi and Ahuawatu was fairly high with 84%, this showed that woman who do an activity such as reproductive, productive and social reached 84% from total number of informant; strategy done for the continuity of household expenses were: Creation of farming expenses source with the utilization of farming sector effectively and efficiently, increasing number of employee, the us of recent technology innovation and land expension; double expenses pattern, beside helping the husband to work in the farm. there were also daily necessity’s shop, catering, and vegetable distributor, sewing and rise selling; the utilization of loan; and asset utilization.Keywords: woman’s role; household expenses; continuity strategy
PREFERENSI KONSUMEN SAGU DI KOTA KENDARI Helviani Helviani; Sitti Aida Adha Taridala; Azhar Bafadal; Budiyanto Budiyanto
Jurnal Sosio Agribisnis Vol 3, No 1 (2018): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (495.719 KB) | DOI: 10.33772/jsa.v3i1.7397

Abstract

Sago is a potential source of food with high calories and carbohydrates (rice equivalent). Sago consumer preferences can provide important information in making marketing strategy sago, and also is one of the indicators of market demand for the products of sago. The purpose of this study were to understand the srage of the purchase decision process undertaken by consumers of sago; analyze the level of customer satisfaction with sago attributes associated from sago; and analyze the consumer preference for various atrributes inherent in sago. The study was conducted in Kendari, Southeast Sulawesi Province. Respondents were all members of a population of 21 respondents consisting of 15 restaurant owners who provide meals made from sago and 6 owners agro-industry made from raw sago. The study used Engel Model Analysis, Costumer Satisfaction Index (CSI) Analysis, and Conjoint Analysis. The results of the analysis gives an overview of some consumer behavior based on the decision-making process shows that the benefits sought in the purchase buy sago sago is as a raw material to be processed into a menu of traditional food and traditional cakes Kendari. Color sago is the main thing, which will be seen and considered by consumers to make purchases between and will buy sago in traditional markets as close to the place of business. The level of consumer satisfaction in this study were satisfied with the preference category that consumers like sago with normal color (pure white), normal scent (odorless), low prices and package sizes are 20 kg. The resulting combination of sago four attributes (color, flavor, price and package sizes) is acceptable to describe consumers' desire sago in Kendari. Keywords: consumer behavior; sago; Engel Model; Customer Satisfaction Index (CSI); conjoint analysis
ANALISIS KETERKAITAN SOSIOKULTURAL SUBAK DENGAN EFISIENSI USAHATANI PADI SAWAH SISTEM TAPIN DAN TABELA (STUDI KASUS SUBAK LINGGA MERTA KABUPATEN KOLAKA) Nyoman Darsana; Ayub M. Padangaran; Muhammad Arief Dirgantoro
Jurnal Sosio Agribisnis Vol 3, No 1 (2018): JSA April
Publisher : Universitas Halu Oleo

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (370.409 KB) | DOI: 10.33772/jsa.v3i1.7399

Abstract

The aims of this study were: to describe farm rice cultivation with tapin and tabela systems practiced by subak and non-subak farmers; to find out the efficiency of farm rice cultivation with tapin and tabela systems on subak and non-subak farmers; to establish the relationship between socio-cultural subak and the efficiency of farm rice cultivation. The study was conducted from June to December 2016. Objects of the study were subak and non-subak farmers who adopted tapin and tabela systems. Data were collected using observation, interview, and study of literature. A total of 60 samples/respondents which were determined purposively and randomly. A descriptive statistical analysis and R/C ratio analysis were used to analyze data. Results of the study showed that: farm rice cultivation by subak farmers who adopted tapin and tabela system was different from that of non-subak farmers, particularly in social and religious aspects; the productivity and efficiency value of subak farmers was higher than that of non-subak farmers, with the subak farmers using tapin and tabela system gained a total of productivity value of Rp 20.741.945,-/hectare and those adopting tabela system reached Rp 20.493.410,-/hectare, and the efficiency value of tapin and tabela was 2.23 and 2.56 respectively. The productivity value of non-subak farmers was lower, with Rp 15.972.705,-/hectare and Rp 15.050.000,-/hectare gained by tapin system and tabela system respectively; it was found from a cross table analysis that the mean score of technology applied by subak farmers per respondent was higher than that of non-subak farmers, which was 12: 9.5 in the tapin system, and 11.27:9 in the tabela system. Based on the score of technology and R/C values, it could be established that there was no relationship between R/C both subak and non-subak.  Keywords: socio-cultural; subak; tapin, tabela; productivity; efficiency. 

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