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Jurnal The Messenger
Published by Universitas Semarang
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Articles 5 Documents
 1 
Search results for , issue "Vol 13, No 3 (2021): September-December" : 5 Documents clear
Trump’s Twitter Propaganda During Covid-19 Munadhil Abdul Muqsith; Ana Kuswanti; Rizky Ridho Pratomo; Valerii L. Muzykant
Jurnal The Messenger Vol 13, No 3 (2021): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i3.3991

Abstract

During the early Covid-19 pandemic, led by controversial presidential figure Donald Trump, the US seemed to be overwhelmed by this microbial creature, proving to be one of the countries with the most Covid-19. Besides health impacts, there are many multi-effects afterward, such as economic, social, political, and so on, that must be faced after this Covid-19 outbreak. Moreover, the US will hold a presidential election in November 2020. This challenge makes Trump must focus on how to complete Covid-19 while maintaining electability as President. One of the methods adopted is by forming narration through Twitter. Donald Trump is an active Twitter user who often tweets about his stance. Therefore, this study wants to analyze Trump's Twitter tweet content based on propaganda based on six propaganda classifications based on Holly Thayer's Theory. The quantitative content analysis method is the systematic and replicable examination of symbols of communication. The object of research in this article is Twitter's @realDonaldTrump tweet. We analyzed Donald Trump's Twitter content in the period 1 March 2020-27 May 2020 with a systematic random sample method. Our result shows that Trump constructs a message to support his policy and maintain his electability. 
The Influence of Social Media on Millennial Generation about Travel Decision-Making Oktavia Nur'afifah; Edy Prihantoro
Jurnal The Messenger Vol 13, No 3 (2021): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i3.2328

Abstract

The presence of the millennial generation in the world of tourism has different characteristics from the previous generation. They are not interested in commercial advertising but prefer a User-Generated Content (UGC) approach and influence in their social environment. The purpose of this research is to determine the influence of social and UGC on Instagram on millennial generation travel decision-making. Instagram was chosen because 67% of travelers use Instagram for travel inspiration before booking a trip and after a trip is booked, and continue to use it for future trips. The sample of this study was 384 millennial respondents in the Greater Jakarta area because it had the demographic bonus and the most productive age. The results show that UGC on Instagram is highly trusted as a media for millennial tourism decision-making because it is authentic and reliable. This research also succeeded in answering the phenomenon which states that the millennial generation can change the tourism industry. This finding is useful for destination managers and the government in their efforts to increase the promotion of tourist destinations to the millennial generation with the Instagram user-generated content approach.
Information Disruption in Online Journalism in the Era of the Industrial Revolution 5.0 Anna Puji Lestari; Fitri Fitri
Jurnal The Messenger Vol 13, No 3 (2021): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i3.2047

Abstract

This study examines the barriers to online journalism in the 5.0 industry era in facing market competition. This research was conducted on suaramerdeka.com as a large newspaper company in Central Java that can still survive in the midst of global competition in the mass media competition. Critical perspective with Fairclough's Critical Discourse Analysis design used in this study. The novelty of this research is specifically to answer the challenges of online journalism in the era of the industrial revolution 5.0 in terms of human resources. The findings of this study are related to the routine of news production in the suaramerdeka.com media, the speed of news updates, the accuracy and balance of the news. The human resources of news seekers and editing teams are not yet fully prepared to face the challenges of the new era. The results of this study shows that 1) the news production dependent on HR factor, company factor and managing editor; 2) the news delivery planning dependent on the market need, the news content of the printed Suara Merdeka aims at fulfilling the needs of the people of Central Java, suaramerdeka.com seeks to meet the needs of the people of Central Java around the world.
How Covid-19 Pandemic Reshaped Cultural Environment in Italy and Ukraine: Facebook Content Analysis Nataliia Kochkina; Marina Riccardi
Jurnal The Messenger Vol 13, No 3 (2021): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i3.2780

Abstract

The need to incorporate cultural aspects into business practice is long-standing. The cultural environment in Ukraine and Italy was reshaped, especially during the Covid-19 pandemic. Social networks reflected such transformation both at the personal level and in the business activities of national companies on Facebook, Twitter, Instagram, and other media. Facebook pages were analyzed as the most popular social platform in Ukraine and Italy to reveal these changes. Content analysis of countries' leaders in retail, e-commerce, and service was carried out, namely EVA, Rozetka, and Nova Noshta for Ukraine; and Conad, Bottega Verde, and Italo Treno for Italy. Two-phase desk research was conducted with ten research questions for each cultural dimension encoded in a binary system. The research has shown that Ukrainian business still manifests collaborative problem solving, compliance with social standards, and the value of human life. It demonstrates a low level of power distance and uncertainty avoidance. Ukraine is gradually changing its paradigm of thinking to a more hedonic and individualistic similar to Western Europe. In contrast, Italy shows less respect for power in all its manifestations and a greater willingness to take risks than before. The country has become less goal-oriented, restrained, and masculine but more collectivistic.
Understanding Communication and Identity Strategy of Indonesian Diaspora Women as YouTuber Kurniawaty Yusuf; Rini Sudarmanti
Jurnal The Messenger Vol 13, No 3 (2021): September-December
Publisher : Universitas Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26623/themessenger.v13i3.2247

Abstract

Nowadays the presence of internet provides virtual spaces for diaspora women who are living outside Indonesia. Living within different cultures are challenging and social media platform can be as self-actualization medium to representing identities and expressing their emotional bonding with homeland.  There are only several research which have revealed on how Indonesia women diaspora from mixed family especially in maintaining YouTube platforms. The aim of this study is tried to portray how Indonesian diaspora women revealing their national identity within video YouTube content. This research method was descriptive qualitative. Data were collected from ten videos of two Indonesian diasporas YouTuber who have mixed family, living abroad, and have more than 1 (one) million subscribers. We tried to explore from some categories such as video's location, moment or time background, target viewer, and on how delivering the messages within videos. Research finding showed that the video’s contents indicated kind of negotiation construction for showing love and caring between homeland and recent locations, also acceptance with local identities. Elements of Indonesian are attached in their everyday life.  In addition, they were still depicted as being related to domestic role and being responsible for taking care of the family.

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