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SOCA: Jurnal Sosial Ekonomi Pertanian

soca
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Published by Universitas Udayana

ISSN : 14117177 EISSN : 26156628 DOI : -

Core Subject : Economy, Agriculture,

Agriculture, Biological Sciences & Forestry Economics, Econometrics & Finance

SOCA merupakan jurnal ilmiah yang diterbitkan berkala di bidang social-ekonomi pertanian dan agribisnis, diterbitkan dua kali setahun (Januari-Juni & Juli-Desember). Jurnal SOCA merupakan media untuk penyebarluasan hasil penelitian bagi dosen, peneliti, praktisi maupun masyarakat umum yang yang konsen terhadap pembangunan pertanian di Indonesia. Jurnal SOCA dikhususkan untuk menampung hasil penelitian, kajian pustaka/teoritis, kajian metodologis, gagasan original yang kritis, ulasan masalah penting/isu pembangunan pertanian yang hangat dan ulasan suatu hasil seminar.

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Articles 16 Documents

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Search results for , issue "Vol 14 No 2 (2020): Vol.14.No 2, 2020" : 16 Documents clear

The Influence of Psychological Factors on The Buying Decision Process of Tropicana Slim Sweetener Products Gita Rahayu; Dewi Kurniati; Anita Suharyani
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

This research aimed to determine the influence of psychological factors on buying decisions of Tropicana Slim Sweetener products. This research was conducted in Pontianak, West Kalimantan Province. The psychological factors of consumers in making the buying decision process consisted of motivation, perception, learning, beliefs and attitudes. The population used in this research was consumers of Tropicana Slim Sweetener. The sample used was 150 people, using purposive sampling. The research was conducted in June to July 2018. The research data were obtained by the analysis method using Structural Equation Modeling (SEM). The results showed that psychological factors had a positive influence on consumer buying decisions, with the most influenced indicators were convince in the product, belief in the product, product brand, knowledge of the product, the feelings towards the product and product reliability.

Sensitivity and Feasibility Analysis of Citronella Oil Business Mohammad Prasanto Bimantio; Anthonius Dhinar Hasto Wardoyo
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Today, citronella essential oil business in Indonesia is fronting two major problems: a diverse range of product quality and fluctuated price. Meanwhile, the global market demand keeps increasing until 3–5% per year. This fact indicated that the citronella essential oil business was having a high chance of participating in the global market. This study aimed to analyze the citronella essential oil business feasibility as a “people-oriented-economy” activity and determine variables that affected the feasibility in implementing this business. Citronella essential oil is produced by a steam distillation process with a production capacity of 2,400 kg/year. The number of citronella essential oil international product sales was reaching 76% with the selling price of IDR 360,000/kg and reaching 24% on the local market with the selling price of IDR 180,000/kg, therefore the total of sales in 300 days/year was IDR 7,360,320,000. Based on this calculation the total of profit obtained in a year was IDR 99,463,383. An effort through managing the material and selling price sensitivity already done to maintain the BEP and B/C values. The increasing price was anticipated by managing the product selling price fraction, while the decreasing of the selling price anticipated by managing the market fraction.

Farmer Group Institution’s Typology and Agricultural Innovation Implementation Sustainability Nurul Hilmiati
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Farmer group institutions have been being a target group for various innovations in the agricultural development program. Unfortunately, the aspect of their institutional system is getting ignored frequently. This study aimed to know the farmer group institution performance’s determinant factors and its effect on the agricultural innovation implementation sustainability. This was a longitudinal study using a qualitative approach involving ten farmer group institutions (mixed crop-livestock farming) done in Lombok island. The study showed that farmer groups with a good institutional system relatively performed a high level of sustainable innovation implementation in comparison with the group with a poor institutional system. There were four key factors affected the performance and the farmer group institution’s achievement: (1) strong leadership; (2) transparency; (3) regular group meeting; (4) and cash generating factor. The study also showed that farmer group institution which didn’t have those key factors tended to use the farmer group institution only to complete their physical need (impounded cows for security reason). It rarely uses to empower its group members. These conditions slowly could be developed as an individualistic treat on each group member that prevents the sustainable innovation implementation in the future. The agricultural innovation on this type of group usually only implemented in a short amount of time. Therefore, guidance for a good institutional system in a farmer group institution is required to be conducted to achieve a sustainable and comprehensive agricultural innovation implementation. Some strategies could be used to develop the four key factors to form a good institutional system in the farmer group institution.

Front Matter SOCA Mei 2020 Front Matter SOCA Mei 2020
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

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Front Matter SOCA Mei 2020

Women and Onion Farming in Lakor Island, Southwest Maluku Regency Junianita Fridianova Sopamena
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Up to this day, research on women-related topics has not completely revealed the independent contribution of women towards household income. This research’s aim was to analyze the existence of women’ contributions to their household income through onion farming on Lakor Island. The research data was chosen deliberately of 30 women who did onion farming in Werwawan Village, Lakor Island. The data collection was done by intense interview techniques and data confirmation to the related parties such as instructors and sellers. The data obtained through direct involvement of researchers using a list of questions, as well as direct observation to the women's activities in onion farming as a reflection of a qualitative approach. The results showed that most of the women engaged in onions farming independently, by utilizing home yards until open a land with an area of 1-2 hectares. The onion farming activities, contributed around Rp. 1,500,000 - 2,500,000 per planting season without assistance from men (husband). The contribution of women to household income reaches 60-80 percent. Therefore, women play an important role in improving the household economy through their contribution to household income.

Pepper Auction Market Development Strategy in Sleman Regency Siti Afni Anisah; Agus Dwi Nugroho; Lestari Rahayu Waluyati
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

The pepper auction market in Sleman Regency was formed in 2017. This market is becoming the main marketing line for all pepper traders in Sleman Regency because it is serving appropriate prices for the farmer. Some problems also appeared during the implementation of the pepper auction market. This study aimed to arrange an effective strategy in developing a pepper auction market in Sleman Regency. This study conducted from January to February 2020 involving 23 major traders who chosen by the census method and 6 stakeholders who chosen by purposive sampling technique. SWOT analysis was applied to arrange an effective strategy in developing the pepper auction market. The result showed that the most effective strategy used in developing the pepper auction market was the SO-Strategy, such as: improving product quantity and quality, improving the quality of services and creating good relationships with the assembly point management party and auction participants, and building an online product and price database system. The auction market management parties and some stakeholders are required to regularly monitor and assure the market system in conducting a market auction process appropriately. We also suggested to use modern technology devices to assure the auction transparency.

Marketing Communication on Food Processed (MSME) In Pontianak City Sapitri Sapitri; Dewi Kurniati; Shenny Oktoriana
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

The selection of the marketing communication domain plays a major role in promoting products and services. The most common problem in Micro, Small, and Medium Enterprises (MSME) is its funding system. This study aimed to know the integrated communication marketing used in food processing MSME in Pontianak City. This study was involving 100 participants chosen based on the purposive sampling technique. The analysis method used was descriptive and qualitative analysis. Through a descriptive analysis, the variable studied was described. While, the qualitative analysis applied in assessing the data sources, data reduction, and deducting conclusions or verifications. The result showed that integrated communication marketing that consisted of media advertising, sales promotion, and direct marketing are highly contributed to the food processed sales performance in Pontianak City.

The Economic Efficiency of Buffalo Business (Bubalus Bubalis) With the Shepherd Supardi Rusdiana; Lisa Praharani; Riasari Gail Sianturi
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Buffalo has a very big role to the family economy of stockbreeders. But until now, buffalo business in Banten Province is still small, and has not led to commercial business. The research was conducted in Cibarani Village, Cisata District, Pandeglang Regency, Banten in 2016. This study used interview and questionnaire filling methods to the 24 buffalo breeders. By accidental sampling, sampling of respondents was found in the cage, house, paddy field and fields. Primary data were obtained from stockbreeders and secondary data were obtained from the local institution. Primary and secondary data were analyzed descriptively, quantitatively, t-test analysis and economic analysis. The aim of this research was to determine the economic efficiency of buffalo business (bubalus bubalis) with the shepherds in stockbreeders. The results showed that, the factors that influenced the increased economic efficiency of buffalo business in breeders had a significant effect on (P <0.05) to the breeders profits variable. The female buffalo business by breeding, breeders' profits was Rp.7.889.000 / year, with R / C 1.02 higher. The male buffalo business by fattened up, breeders’ profits amounting to Rp.7.575.000 with R / C of 1.05 lower. The buffalo business in breeders by shepherded, through male fattened up or breeding, was economically worth to try.

The Connection Of Entrepreneurship Characteristics And Business Performance Of Arabika Coffee Farmers Elvin Desi Martauli
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Entrepreneurship is a very important element in development, including in agriculture. One of the agriculture subjects that must have entrepreneurship characteristics to be able to encourage the improvement of farm performance is the farmer. The farmers in Tigapanah Sub-district, Karo District are farmers who are able to survive in performing coffee farming activities within various risks. The aim of this study was to analyze the cennection between entrepreneurship characteristics of Arabica coffee farmers in Tigapanah District to the farming performance. The method of sampling respondents was determined by the simple random sampling which involved 850 Arabica coffee farmers. The farmers in this study were 5% of the total respondents, which approximately 43 people. Based on the correlation analysis of Spearman Rank, on SPSS 20 was used to analyze the relationship between entrepreneurship characteristics to the farming performance. Based on the correlation analysis Spearman’s Rank, the results obtained that there was a positive and significant correlation between the characteristics of entrepreneurship with the performance of Arabica coffee farming. Positive and significant correlations were described by risk-taking, self-confident, task-and-outcome-oriented variables, leadership, future oriented and hard work towards the performance of Arabica coffee farming, which are market share, sales quantity, and income.

Forecasting of Paddy Grain and Rice's Price: An ARIMA (Autoregressive Integrated Moving Average) Model Application Fitri Ramadhani; Ketut Sukiyono; Melli Suryanty
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

A decision making for a long-term paddy grain and rice price guidelines need a future price prediction and a forecasting model that made based on time progression. The most popular model used is ARIMA. The common problem in forecasting the paddy grain and rice in Indonesia using this model was choosing the best model which fit all type of forecasting. This study aimed to determine the most appropriate ARIMA Model and forecast paddy grain and rice’s price on the farmer level, wholesale level, and international level. The prediction began after the stationary test and the best model selection conducted. The ARIMA model used was chosen by the lowest AIC and SC accuracy value. ARIMA Model used in this study were grain price on the farmer level (1,1,2), grain price on the milling level (1,1,2), rice price on the wholesale level (1,1,3), and rice price on the international level (3,1,7). The rice price prediction in the next sixth months on the farmer level was IDR 5,905.15/kg and the actual price was IDR 5,524.89/kg, on the milling level was IDR 6,014.35/kg and the actual price was IDR 5,641/kg, on the wholesale level was IDR 12,163.92/kg and the actual price IDR 12,115/kg, while the on the international level was US$ 462,065/Ton and the actual price was US$ 408/Ton. This study concluded that the price list at a different level of the market was requiring a different model of ARIMA.

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