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All Journal SOCA: Jurnal Sosial Ekonomi Pertanian JURNAL SAINS PERTANIAN EQUATOR Jurnal Sosial Ekonomi Pertanian Jurnal Social Economic of Agriculture JEPA (Jurnal Ekonomi Pertanian dan Agribisnis) JURNAL PENGABDI Agrifo : Jurnal Agribisnis Universitas Malikussaleh AGRITROPICA : Journal of Agricultural Sciences Jurnal Perspektif Pembiayaan dan Pembangunan Daerah

Shenny Oktoriana

Agribusiness Department, Agriculture Faculty, Universitas Tanjungpura

Author-ID : 753921

Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Energy Environmental Science Mechanical Engineering Medicine & Pharmacology Social Sciences

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Pengaruh Tingkat Imitasi Dan Kosmopolitan Wanita Tani Terhadap Keputusan Pengelolaan Usahatani Suharyani, Anita; Oktoriana, Shenny
Agrifo : Jurnal Agribisnis Universitas Malikussaleh Vol 3, No 2 (2018): November 2018
Publisher : LPPM Universitas Malikussaleh â€“ Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29103/ag.v3i2.1114

The aims of this study are to analyze cosmopolitan and imitation levels of women farmers, and the influence of cosmopolitan and imitation levels of women farmers towards decision of farming management. This study was conducted in Limbung Village, Kubu Raya District, West Kalimantan. Respondent in this study consist of 26 womens who joint in women farmers group and 38 womens who do not joint in women farmers group. The method that used in this study are descriptive analyze and corelation analyze. The results showed that imitation level of women farmers group women farmers group is in average level. Beside that, the cosmopolitan level of women farmers group women farmers group is in high level. The result also showed that there is corelation between imitation and cosmopolitan levels has significant influence in decision of management farming

INTRODUKSI PENCEGAHAN KEBAKARAN LAHAN PERTANIAN DI AREA GAMBUT PADA ANAK USIA SEKOLAH DASAR Suharyani, Anita; ,, Maswadi; Oktoriana, Shenny
Jurnal Pengabdi Vol 2, No 1 (2019): APRIL 2019
Publisher : Universitas Tanjungpura

Burning behavior in the peatland area in Bengkayang District is still running which is caused many disadvantages. To solve it, we need to prevention and handling activities. prevention activity is better to do which is the target all the society include children. children have imitation characteristic, include burning behavior. therefore, the introduction of land burning prevention necessary to do with fun method and media.Â This activity was conducted in SDN 4 Sungai Jaga A Sungai Raya Sub-district Bengkayang district as much as 31 students in fourth grade. The methodology that was used with lecturer and tale and used the poster, puppets, and banner as media. Participants very excited when activities occur. hopefully, children have the knowledge, commit good behavior and concern to their environment.Â

TIPOLOGI SEBARAN PERILAKU PEMBAKARAN LAHAN GAMBUT DI KABUPATEN KUBU RAYA DAN KABUPATEN BENGKAYANG PROVINSI KALIMANTAN BARAT Wanti, Fitrianti; Maswadi, Maswadi; Oktoriana, Shenny; Maulidi, Maulidi; Hazriani, Rini; Raharjo, Dwi; Zulfita, Dwi; Krisnohadi, Ari; Hiromitsu, Kuno; Kartika, Anna Silviyana; Manik, Sahat Irawan
Jurnal Social Economic of Agriculture Vol 3, No 1 (2014): Jurnal Social Economic of Agriculture
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v3i1.7668

The purpose of this study was to analyze (1) the correlation of factors that affect the spread of forest fire indication, and (2) the pattern of distribution, land burning time, and the public perception of combustion in Kubu Raya and Bengkayang Districts. The research activities were carried out in 12 villages in Kubu Raya and Bengkayang Districts during the month of November 2014 until January 2014. The research method is using correlation analysis and descriptive to explain the distribution patterns, land burn time, and the public perception of combustion. The results showed: 1) there is a relationship between the purpose of combustion (open land and eradicate weeds) with the population, and there is no relationship between the objectives of land combustion on the combustion behavior of the land associated with the main types of cultivated plants, and there is a correlation to the density of hotspots, the density of dry land farming and bush, shrub/ swamp density, marsh density, density of plantation, and density of open land. 2) The pattern of the farmers burning rice, horticulture and perenninal crops were classified into the type of the pattern of spots and the perception is part of a burning activities, type with ash beds and lodge with the perception of not being a part of burning activities, and type with only one time burning on the stages of land preparation, and type with in the eradication of weeds. Keywords: Peat fires, Land burning behavior, Climate Change Mitigation

Faktor Imitasi Dalam Proses Pengambilan Keputusan Manajerial Oleh Wanita Tani Pada Usahatani Hortikultura Di Lahan Gambut Anita Suharyani, Shenny Oktoriana,
Jurnal Social Economic of Agriculture Vol 7, No 1 (2018): Jurnal Social Economic Of Agriculture
Publisher : Agribusiness Department, Agriculture Faculty, Tanjungpura University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26418/j.sea.v7i1.30756

The purpose of this research is to describe the factor of imitation behavior of women farmers on the decission making process for their farm management. This research was conducted with descriptive method to describe the relation between social environment and the farming decissions making for women farmers who cultivated horticulture on the peatland area at Limbung Village, Kubu Raya District. The result of the research showed that on the imitation behavior factor related to the decission making process by women farmers based on the social environment. Eventhough not all the decission was based on the behavior of other farmers, but the women farmers still considered other farmers decission. Therefore social enviroment became the important factor on the forming of women farmers behavior in running theiru farming, that reflected on the decissions they made.Keywords: imitation factor, farm management, women farmers, peatland farming

IMPLEMENTASI SERTIFIKASI INDONESIAN SUSTAINABLE PALM OIL SYSTEM (ISPO) PADA PETANI KELAPA SAWIT SWADAYA DI KABUPATEN SANGGAU Sabinus Sabinus; Erlinda Yurisinthae; Shenny Oktoriana
JSEP (Journal of Social and Agricultural Economics) Vol 14 No 2 (2021): JURNAL SOSIAL EKONOMI PERTANIAN (J-SEP)
Publisher : University of Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/jsep.v14i2.21161

The increase in the number of smallholders (Independent farmers) in Bonti District faces challenges from limited knowledge about cultivation, optimizing the use of production factors, sustainability in production, and the absence of institutions (farmer groups, cooperatives, and farmer groups combined) so that it becomes a problem in the application of the 4 principles and 20 ISPO criteria. The purpose of this study is to analyze the formation of independent farmer groups within the ISPO certification framework. The research method uses the descriptive approach to analyze institutional conditions based on ISPO criteria also uses fishbone diagrams to find out the main problems and to create solutions. The results of this research show the farmers' institutional principles have not been implemented, while 65.96% of the ISPO criteria have not been implemented and only 34.04% of the ISPO criteria have been implemented by farmers. The absence of farmer groups, data collection, and counseling for independent farmer groups in Upe Village. However, farmers show a good response to the initiation of the farmer groups' formation because there is hope that it will facilitate production inputs and the sale of TBS.

The Promotion Strategy in Batu Jato Ecotourism in Sekadau Regency Goreti Goreti; Dewi Kurniati; Shenny Oktoriana
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

Batu Jato is a tourist attraction site that frequently visited by local tourists on Sundays or public holidays. Batu Jato ecotourism has natural beauty views, clear river water, and vast expanse of rocks along the river. The descriptive, quantitative, and qualitative method was employed to obtain the primary and secondary data used in the study. Thirty participants were working as the village office staff, tourism department, tourism object management parties, tourists, and community around the Batu Jato ecotourism. The data collection is done by interview and questionnaire. The data analysis was conducted by SWOT analysis and Quantitative Strategic Planning Matrix (QSPM) analysis. There were three strategies arranged from SWOT analysis: 1) implementing a collaboration between the tourism object management parties, village office staff, and tourism department through an exhibition, souvenirs, banners, brochures, and pamphlets describing the Batu Jato attraction sites; (2) implementing a verbal communication as a method to deliver information about the Batu Jato attraction site such as through tourism extention and direct communication; and (3) improving the Batu Jato Ecotourism promotion through social media platforms such as website, Facebook, Instagram, WhatsApp and Youtube using attractive content in the form of pictures and writings.

BAURAN PEMASARAN OLAHAN LIDAH BUAYA TERHADAP KEPUTUSAN PEMBELIAN SECARA E-COMMERCE UKM I SUN VERA Lili Suryati; Eva Dolorosa; Shenny Oktoriana
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 1 (2020): Vol. 14 No. 1, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

The rapid growth in internet users in Indonesia makes the e-commerce business increasingly fierce by business people. UKM I Sun Vera is one of the UKM that develops e-commerce marketing business of processed aloe vera products, but in the implementation of UKM I Sun Vera still experience some obstacles such as sales promotions carried out less than the maximum, less skilled labor, limited knowledge of applications or online business systems so that consumer purchasing decisions in e-commerce are low on the product I SUN VERA. The purpose of this study was to analyze the effect of aloe vera marketing mix on the purchasing decision of e-commerce UKM I Sun Vera. This study used a survey method with quantitative descriptive analysis namely Structural Equation Modeling (SEM) with LISREL 8.80 software. Sampling technique used on this research is purposive sampling, that involved 110 respondents. Data were collected through e-questionnaire with google form. The results showed that the variable marketing mix of products, prices and processes influence purchasing decisions. UKM I Sun Vera must pay attention to the nutritional content of the product on the packaging and add variety to the product uploaded in online marketing media. Sun Vera I SMEs must also pay attention to the affordability of product prices by making product innovations in various sizes and shapes and by adding online payment alternatives to facilitate consumers in terms of payment such as Dana, Gopay, Alfamart / Indomaret, Cash On Delivery and others.

Marketing Communication on Food Processed (MSME) In Pontianak City Sapitri Sapitri; Dewi Kurniati; Shenny Oktoriana
SOCA: Jurnal Sosial Ekonomi Pertanian Vol 14 No 2 (2020): Vol.14.No 2, 2020
Publisher : Program Studi Agribisnis, Fakultas Pertanian, Universitas Udayana Jalan PB.Sudirman Denpasar, Bali, Indonesia. Telp: (0361) 223544 Email: soca@unud.ac.id

The selection of the marketing communication domain plays a major role in promoting products and services. The most common problem in Micro, Small, and Medium Enterprises (MSME) is its funding system. This study aimed to know the integrated communication marketing used in food processing MSME in Pontianak City. This study was involving 100 participants chosen based on the purposive sampling technique. The analysis method used was descriptive and qualitative analysis. Through a descriptive analysis, the variable studied was described. While, the qualitative analysis applied in assessing the data sources, data reduction, and deducting conclusions or verifications. The result showed that integrated communication marketing that consisted of media advertising, sales promotion, and direct marketing are highly contributed to the food processed sales performance in Pontianak City.

THE EFFECT OF FARMER CHARACTERISTICS ON PERCEPTIONS OF THE FERMENTED COCOA BEANS TECHNOLOGY IN BENGKAYANG REGENCY, WEST KALIMANTAN. Maswadi Maswadi; Shenny Oktoriana; Anita Suharyani
AGRITROPICA : Journal of Agricultural Sciences Vol 1, No 2 (2018)
Publisher : Badan Penerbitan Fakultas Pertanian (BPFP)

Cocoa Commodities, especially cocoa beans, have a great opportunity to be developed due to high market demand, this must be in line with the good quality of cocoa beans owned with the world market demand standards which means that at the farm level the cocoa farming must implement the Good Agricultural Practices (GAP) and Good Handling Practice (GHP). This study aims to determine the effect of the characteristics of cocoa farmers on farmers' perceptions of fermented cocoa beans. The method used in this study is the survey method. The research location is Sui Duri Village, Sui Raya District, Bengkayang Regency. Data analysis using logit regression. The results showed that the five characteristics of the farmers, namely age, education, land area, number of family dependents and farming experience had a positive influence on farmers' perceptions, this indicates that farmers' characteristics are very important on the farmers' decision to adopt cocoa bean fermentation technology.Keywords: Characteristics of farmers, cocoa, perceptions, Good Agricultural Practices (GAP), Good Handling Practices (GHP)

Proses Keputusan Inovasi Amplang UMKM di Kabupaten Kayong Utara Sulinda Sulinda; Nurliza Nurliza; shenny Oktoriana
Jurnal Ekonomi Pertanian dan Agribisnis Vol 5, No 3 (2021)
Publisher : Department of Agricultural Social Economics, Faculty of Agriculture, Brawijaya University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jepa.2021.005.03.23

Adopsi inovasi sangat penting bagi pelaku usaha untuk meningkatkan produksi dan kualitas produknya. Adanya inovasi dapat meningkatkan kreatifitas dalam mengembangkan dan menjalankan usaha. Proses adopsi inovasi melalui beberapa tahap mulai dari tahap pengetahuan sampai tahap konfirmasi. Penelitian ini difokuskan pada proses keputusan inovasi amplang UMKM di Kabupaten Kayong Utara. Tujuan penelitian yaitu untuk mendesain proses keputusan inovasi amplang UMKM di Kabupaten Kayong Utara. Metode yang digunakan ialah metode analisis deskriptif dengan mempersentasekan skor kuesioner untuk mengelompokkan kedalam rentang kategori pada masing-masing proses keputusan inovasi. Pengumpulan data menggunakan instrumen kuesioner kepada pelaku usaha amplang UMKM yang berjumlah 12 UMKM. Hasil menunjukkan bahwa belum ada pengenalan dan penerapan inovasi-inovasi baru dalam memproduksi amplang UMKM. Keterlibatan pemerintah hanya memberikan perijinan usaha saja. Informan sering memanfaatkan sosial media untuk alat promosi produk. Untuk meningkatkan kualitas produk dan memperluas promosi, informan sangat mengaharapkan munculnya inovasi-inovasi baru dari pihak terkait. Pada tahap akhir konfirmasi informan bersikap netral terhadap inovasi-inovasi baru, namun jika inovasi tersebut memberikan dampak baik terhadap usahanya maka akan diterapkan dan secara berkelanjutan. Upaya yang dapat dilakukan bagi pelaku usaha amplang UMKM, harus berinisiatif melakukan terobosan dan mencoba sesuatu hal yang baru untuk mengembangkan produk amplang, seperti mencari informasi tidak hanya lewat sosial media saja tetapi lewat orang perorangan atau sekelompok orang, mengunjungi pameran-pameran produk olahan lainnya untuk memperluas pengetahuan, ikut terlibat aktif dalam struktur UMKM di wilayah setempat, mempelajari dari berbagai sumber-sumber literatur yang terkait contoh buku-buku dan internet.

Co-Authors ,, Maswadi Anita Suharyani ari krisnohadi Desyandri Desyandri Dewi Kurniati Dewi Kurniati Dwi Raharjo Dwi Zulfita Edy Agustinus Erlinda Yurisinthae Erlinda Yurisinthae Eva Dolorosa Fiki Fiki Goreti Goreti Haryo Putro Hiromitsu, Kuno Joko Joko Junaidi Junaidi Kartika, Anna Silviyana Leonides Yahyawi Maswadi Maswadi Maswadi Maswadi Maulidi Maulidi Novira Kusrini Nurliza Nurliza Pramushinta Arum Pynanjung rini hazriani Rusli Burhansyah Sabinus Sabinus Sahat Irawan Manik Sapitri Sapitri Sulinda Sulinda Wanti, Fitrianti

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