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INDONESIA
Jurnal IPTA
Published by Universitas Udayana
ISSN : 23388633     EISSN : 25487930     DOI : -
Core Subject : Humanities, Art, Social,
Arts Humanities Social Sciences
Jurnal IPTA published twice a year on July and December by The Department of Tours and Travel Studies, Faculty of Tourism, Udayana University, Denpasar Bali. The publication of this journal is a scientific journal in the field of tour and travel research. The manuscript can be research papers, review articles, as well as conceptual, technical and methodological papers on all aspects includes research findings, experimental design, analysis and recent application in tour and travel studies. The scope of these areas include tourist, geographical elements, and tourism industry.
Arjuna Subject : -
Articles 22 Documents
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Search results for , issue "Vol 10 No 1 (2022): Jurnal IPTA (July 2022)" : 22 Documents clear
PENGARUH FASILITAS DAN AKSESIBILITAS TERHADAP KEPUASAN WISATAWAN MILLENIAL DI PARALAYANG WAYU, SULAWESI TENGAH Putri Amibiyah Ihlasul Amalia; NMS. Wijaya; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p11

Abstract

Accessibility and facility are regarded as important component for tourist satisfaction and development of tourist attraction. Central Sulawesi is currently developing regional tourism potential with optimize tourism in three priority tourist destinations, one of them is paralayang wayu. The purpose of this research is to know the tourist characteristic and analyse the effect of facilility and accessibility on tourist satisfaction in paralayang wayu. Data was collected through questionnaires using purposive random sampling. The respondent were 110 tourist. Beside surveys, data was obtained through observation, interview and literature studies. It’s analyzed using multiple linear regression, hypothesis testing and coefficient of determination and classical assumption test. The results of the study partially show that the facilities have a significant effect on millennial tourist satisfaction with a tcount of 6.331 and a significant value of 0.000. Accessibility variables have a significant effect on millennial tourist satisfaction with a tcount of 3.603, a significance of 0.003. Simultaneously facilities and accessibility have a significant effect on millennial tourist satisfaction with tcount of 55,191 and a significant value of 0.000. Based on data analysis, the influence of facilities and accessibility on millennial tourist satisfaction is 50.8%, while 49.2% is explained by other variables not examined.
THE FACTORS AFFECTING THE LEVEL OF TOURIST SATISFACTION USING TRAVEL AGENTS AND DESTINATIONS OF CHOICE: CASE STUDY IN BALI I Ketut Suwena; Ni Ketut Arismayanti
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p15

Abstract

Nowadays, tourism is a common thing done by anyone. In the digital era, there is a shift of tourists in traveling in terms of the use of travel agents in planning their trips. There are tourists who plan their trips independently and there are also tourists who continue to use travel agents in traveling. The level of satisfaction of tourists in using the services of travel agents and destinations that tourists choose to travel is important to know the factors that influence the level of tourist satisfaction. This study aims to determine and analyze the factors that influence the level of satisfaction of tourists in using travel agents and choosing tourism destinations. This research was conducted in Bali by distributing questionnaires to tourists and interviewing informants. Data collected techniques with observation, interviews, questionnaires, literature study. The data analysis technique uses descriptive qualitative, factor analysis, and Likert Scale technique. The number of samples was 400 tourists, consisting of 200 domestic tourists and 200 overseas tourists. The results of this study are expected to be used as a basis for evaluation and policy making for the government in tourism as an effort to increase the level of satisfaction and loyalty of tourists who travel to Bali.
FAKTOR YANG MEMPENGARUHI WISATAWAN NUSANTARA KE BALI DI MASA PANDEMI COVID-19 Ni Wayan Diasputri SJ; I Putu Sudana; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p05

Abstract

The rapid decline of the tourism sector during the pandemic makes this study important, because it can move the Bali tourism sector by knowing the factors that affect the intention of visiting domestic tourists who have visited Bali during the pandemic. So, it will describe what is desired by tourists such as: green zone areas, attractions that have established health protocols, and destinations that still attract tourists. This research was conducted in Bali especially Tanah Lot Special Tourism Attraction, Double Six Seminyak Beach, Ubud Monkey Forest, using 100 tourists’ samples determined according to slovin formula. Researchers used questionnaires distributed to tourists who had visited Bali. Then the data is analyzed using factor analysis with the help of Statistical Package for the Social Sciens Version 21.0. The results of the study are 1) there are seven factors formed in influencing the intention of visiting Indonesian tourists during the pandemic to Bali. These factors include travel risk factors, destination image factors, driving factors, hospitality risk factors, pull factors, destination risk factors and trust factors. 2) the dominant factor that influences the intention to visit Indonesian tourists during the pandemic to Bali is the first factor named travel risk factor. Travel risk factors outperformed other factors with variance percentage of 37,216% and eigenvalue of 13,770. The indicator of forming factors that have the highest loading factor value on travel risk factors is the nature of traveling with a loading factor of 0.777.
KARAKTERISTIK, MOTIVASI, DAN SIKAP WISATAWAN MANCANEGARA MENGGUNAKAN PAKET WISATA MOBIL VW SAFARI DI UBUD VW TOUR Kadek Nova Prasetyo; I Wayan Suardana; I Ketut Suwena
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p20

Abstract

Uniqueness of the VW Safari tour car is able to attract foreign tourists to use tour package services in Bali, and in this study focuses on the characteristics, motivations, and attitudes of foreign tourists who use the VW Safari car tour package services in Ubud VW Tour. . The sampling technique in this study used purposive sampling technique, and data collection used observation, interviews, and distributing questionnaires with a 5-point Likert scale model with the aim of being given to 105 foreign tourists as respondents. The results of the study show that foreign tourists who travel the most using the VW Safari tour car package services come from Australia with a vulnerable age of 31-45 years, male, work as private employees, and have master's education (S2). Based on the travel destination of foreign tourists, most of them stated that the purpose of their trip was to travel/recreation and stated that they had more trust in the travel agency in their travels and this was the first time they used this service. Ubud VW Tour, spends IDR 2,500,000 – IDR 3,500,000, and is accompanied by family during the tour. Rational motivation gets an average score of 4.32 (strongly agree), then for emotional motivation gets an average score of 4.36 (strongly agree). Foreign tourists who use the Ubud VW Tour tour package have a good attitude/agree with a score of 4.34. This research is expected to be used as a reference for managers to continue to improve service quality in order to maintain tourist loyalty, and continue to develop the promotion of Ubud VW Tour services by utilizing current technological sophistication.
PERAN DINAS PARIWISATA PROVINSI BALI DALAM IMPLEMENTASI CHSE PADA HOTEL DAN RESTORAN DI BALI Kresnanda Yuliono; I Nyoman Sudiarta; IGPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p10

Abstract

Bali is a province whose economic sector is dominated by the tourism industry and is one of the victims of the impact of restrictions on the movement of world tourists caused by Covid-19. PHRI published since the beginning of the pandemic until April 2020 there were 281 hotels and 19 restaurants in Bali that had stopped operating. Kemenparekraf helps the Bali Government Tourism in taking a role for the recovery of the tourism industry and continue to operate in the pandemic situations. This study aims to explain the role of the Bali Government Tourism during the Covid-19 pandemic in implementing CHSE in hotel and restaurant businesses in Bali. This study uses a qualitative method with purposive techniques in determining informants, namely the Bali Provincial Tourism Office, PHRI Bali, hotel and restaurant business actors in the Sanur, Ubud and Nusa Dua areas. Data was collected by means of structured and open interviews. The data analysis technique used is descriptive qualitative. The results of the study explain that the role of the Bali Provincial Tourism Office as a facilitator, regulator and catalyst is implemented with programs that is carried out as well as the implementation of CHSE to suppress the spread and education of Covid-19 prevention in hotel and restaurant businesses and gain the trust of potential tourists to come to Bali so that the wheels of the economy Bali goes on. All of these activities involve various parties such as associations, academics, government institutions, national media, business actors, Balinese people to tourists who are stay in and want to go to Bali.
EFEKTIVITAS KOMUNIKASI PEMASARAN MELALUI TIKTOK PADA PANTAI INDAH KAPUK 2 JAKARTA Adela Vania Angwyn; I Made Kusuma Negara; IGPB. Sasrawan Mananda
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p01

Abstract

Marketing activities are one of the important things to do in tourism sector. Marketing communication can be done in various ways, one of which is through Tiktok application. One of tourist destination that viral on tiktok lately is Pantai Indah Kapuk 2 and this study aim to acknowledge the Effectiveness of Marketing Communication through Tiktok Application in PIK 2 Jakarta. The operational variables definition of this study used the AIDA model, which consists of attention, interest, desire and action. Data collection techniques were using through observation, literature study, documentation and distributing questionnaires through google form. The sampling technique in this study used a purposive sampling technique by determining the number of respondents using the Lemshow formula as many as 100 respondents. The data analysis technique used is descriptive quantitative by using the Customer Response Index (CRI). In this study, the results of the effectiveness of Pantai Indah Kapuk 2 marketing communications through the Tiktok application obtained an overall AIDA score of 3.26 which included a very effective scale range, and obtained a CRI value of 57%, which means that Pantai Indah Kapuk 2 communication through the Tiktok application effective.
PERAN MARKETPLACE GO DESTINATION VILLAGE (GODEVI) DALAM MEMPROMOSIKAN DESA WISATA I Wayan Putra Aditya; Ni Nyoman Arini
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p16

Abstract

Government through The Ministry of Tourism and Creative Economy focuses on increasing digitization in the tourism sector. Godevi stands for Go Destination Village supports Government programs through digital applications specifically designed to tourism village empowerment. Godevi is a start up company specializing in tourism village development. Godevi is a digital platform that provides a marketplace for tourism village product and for tourist who love the authentic tourism village. Godevi also provide marketplace for local community to promote their village product. This study analyzes the roles of Godevi in promoting the Sayan Tourism Village. Sayan Village is designated as one of the tourist villages in Gianyar Regency and also is part of Godevi's partner village. Godevi's platform helps tourism villages that have difficulty in developing village potential. The existence of a tourist village platform such as Godevi in the digitalization era is expected to increase tourist visits to Sayan Village, Ubud. This study aims to identify Godevi's role in promoting Sayan Village through digital platforms. The relevant research approach used in this study is a qualitative approach. Data were collected through observation, interviews, and documentation. The result of this study refer to the presence of the Godevi marketplace is very helpful for village tourism managers in developing village product. There are four roles of Godevi in promoting the Sayan Tourism Village namely the role of digital platforms as developers, tourism village assistance, facilitator, and cooperation partner.
PENGARUH MOTIVASI DAN SIKAP WISATAWAN NUSANTARA TERHADAP PEMBELIAN PRODUK WISATA BAHARI DI TANJUNG BENOA PADA MASA PANDEMI COVID-19 Muhammad Dio Fitriadi; NMS. Wijaya; Ni Putu Eka Mahadewi
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p06

Abstract

The decline in the number of tourists related to the current Covid-19 pandemic situation has made marine tourism bussiness offering tourism product to attract tourist visiting Bali, especially Tanjung Benoa. The number offers provided by marine tourism businesses to tourist makes companies need to analyze the effect of motivation and attitudes of domestic tourist purchasing descision on marine tourism product during covid-19 Pandemic in Tanjung Benoa. This research was conducted online to domestic tourists who had purchased marine tourism products in Tanjung Benoa in the last 1 year during the pandemic. The sample in this study was selected using the theory of Hair, et al (2006) with the number of respondents are 75 tourists. Data were collected through an online questionnaire, and then analyzed using multiple linear regression using the SPSS version 21.0 program. The results of this study are motivation (X1) has a significant effect on purchasing decisions (Y), attitudes (X2) have a significant effect on purchasing decisions (Y), also motivation (X1) and attitudes (X2) simultaneously affect purchasing decisions (Y) on marine tourism products in Tanjung Benoa.
FRONT MATTER JURNAL IPTA VOL. 10 NO. 1 2022 Editorial Team Jurnal IPTA
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

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ANALISIS PREFERENSI WISATAWAN STAYCATION KE DAYA TARIK WISATA DI BADUNG, BALI Vinna Lauw; I Nyoman Sudiarta; Putu Agus Wikanatha Sagita
Jurnal IPTA (Industri Perjalanan Wisata) Vol 10 No 1 (2022): Jurnal IPTA (July 2022)
Publisher : Department of Tour and Travel Studies, Faculty of Tourism, Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24843/IPTA.2022.v10.i01.p12

Abstract

Staycation is a tourism trend that is currently very popular with people of all ages, including the millennial generation as the potential age group. Almost millennial generation spend their time at Badung Regency to experience staycation. The variety of tourism products and their supporting facilities in Badung Regency will make some preferences. Therefore, this study aims to determine the characteristics and preferences of the millennial generation for tourism products while enjoying staycation in Badung Regency. The sampling technique used purposive sampling method on 100 respondents aimed to Balinese millennial generation. The data analysis technique used descriptive quantitative with cross-tabulation and chi-square test to determine the relationship between variables. The results showed that the major characteristics of millennial generation who do staycations in Badung Regency are female, living in Denpasar City, aged between 19-24 years old, unmarried status, have an undergraduate educational background, work as employe of private company, planning for a vacation, getting information via social media/ internet, doing a staycation with friends, self-organizing the trip, travelling for a night, spending less than IDR. 200,000.00 during the trip, staycation on holidays, and frequently having their staycation in Badung Regency, which is more than 5 times a year. The preferences of the millennial generation who experiencing staycation in Badung Regency are hotel-type accommodation, using motorbike, buying food and beverage at warungs, and choosing beach as their favorite tourism attractions.

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