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Journal : Business and Entrepreneurial Review

NEW VENTURES CREATION AND JUSTIFICATION IN A GLOBAL CONTEXT Muhammad Gita Indrawan
Business and Entrepreneurial Review Vol. 11 No. 2 (2012): Volume 11, Number 2, April 2012
Publisher : Universitas Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (3241.928 KB) | DOI: 10.25105/ber.v11i2.1932

Abstract

We argue that creating novel ventures consists of inductive analogical or metaphorical reasoning, which generates a platform for the creation and commercialization of novel ventures andfacilities the comprehension and justification of a vent lire. We argue that such inductive reasoning is shaped by two determinants (the applicability of prior entrepreneurial experience and the motivation to resolve uncertainly and acquire legitimacy) that interrelate to predict and explain pattern of analogical and metaphorical reasoning by which novice and experienced entrepreneurs construct meaning for themselves as well as others in the early stages of creating a venture