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Journal : Jurnal Pendekar Nusantara

PELATIHAN MARKETING PLAN BAGI PENGRAJIN SANGGAR MELATI DI KOTA BATAM Yuanita FD Sidabutar; Angelina Eleonora Rumengan; Malahayati Rusli Bintang; Mohamad gita Indrawan; Raymond
Jurnal Pendekar Nusantara Vol. 1 No. 1 (2023): OKTOBER 2023
Publisher : LPPM-Universitas Batam

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Abstract

This community service is carried out with the aim of improving the Marketing Plan capabilities of Jasmine studio craftsmen. In this Marketing Plan Training, it will be carried out using a direct guidance method by providing material and input on obstacles faced related to marketing issues. The "training" service activities carried out have had a positive impact on society, especially craftsmen. The community service program carried out was attended by participants enthusiastically. Participants understand the importance of a Marketing Plan in running a business, participants are also able to create their own Marketing Plan.
PENGEMBANGAN STRATEGI PEMASARAN DALAM MENINGKATKAN PRODUKTIFITAS BAGI PENGRAJIN JAMU TRADISIONAL DIKOTA BATAM Yuanita FD Sidabutar; Angelina Eleonora Rumengan; Malahayati Rusli Bintang; Mohamad Gita Indrawan; Raymond Raymond
Jurnal Pendekar Nusantara Vol. 1 No. 2 (2024): FEBRUARI 2024
Publisher : LPPM-Universitas Batam

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Abstract

In an economic crisis situation like this, the MSME sector really needs special attention from the government because it is the largest contributor to GDP and can be a mainstay in employment. However, the impact of Covid does not all have a negative impact on the development of MSMEs but some also have a positive impact, such as on producers. The local herbal medicine in Batam City is Jamu Bos which is led by Mrs Christiani Prasetiasari with the address Purimas 1 block A2 No 26 Batam Center Batam City. Various classic problems faced by Jamu Bos producers, such as low understanding of basic marketing, limitations in mastery of health management. The aim of this community service activity carried out at Jamu Bos is to: 1) Expand market share for its products, through providing promotional media and increasing expertise and skills through assistance in marketing products 2) Increasing skills and understanding in the field of marketing management design