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All Journal JAM : Jurnal Aplikasi Manajemen Business Innovation and Entrepreneurship Journal Jurnal Ekonomi Jurnal Marketing Quantitative Economics and Management Studies Jurnal Pengabdian Masyarakat Akademisi Jurnal Administrasi Sosial dan Humaniora (JASIORA)
Susriyanti, Susriyanti
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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Journal : Business Innovation and Entrepreneurship Journal

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Analyzing The Formulation of Business Strategy of Pelita Kita Trading Company Susriyanti Susriyanti; Fitri Yeni; Riche Fermayani; Erwin H Harahap
Jurnal Inovasi Bisnis dan Kewirausahaan Vol 1 No 2 (2019): Business Innovation & Entrepreneurship Journal (Agustus)
Publisher : Entrepreneurship Faculty, Universitas Garut

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (661.357 KB) | DOI: 10.35899/biej.v1i2.53

Abstract

Pelita Kita is a trading company that sells woods, windows frame, doors, panels and various types of processed woods. Using environmental analysis, the present study seeks to examine the formulation of business strategy as an effort to create a competitive advantage. Data were collected through interviews and questionnaires and then analyzed using the following matrices: IFE, EFE, CPM, TOWS, IE, and SPACE. The results of analysis revealed that the studied company may employ some alternative strategies such as market penetration and market development to compete. It is also concluded that market penetration is more preferable because it has a greater total value of attraction compared to other strategies.
Co-Authors Adya Hermawati Erwin H Harahap Fitri Yeni Fitri Yeni, Fitri Husin Husin Lusiana Mery Trianita Mulyani, Sitti Rizki Nandan Lima Krisna Nanik Istianingsih Nanik istianingsih NARDO, RIO Rengga Wana Putra Riche Fermayani Rio Nardo Rio Nardo Rio Nardo Sarjon Defit Shujahat Ali Sitti Rizki Mulyani Sylvia Fettry Yulasmi Yuli Purbaningsih