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Role of Entangled Stakeholders in the Development of Indonesia Digital Creative Ecosystem Cici Cintyawati
Jurnal Manajemen Bisnis Performa Vol 16, No 1 (2019)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v16i1.4612

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ABSTRACT Digital creative industry in Indonesia growth rapidly in the last few years. This opportunity leads Indonesian central government declare a new vision to make Indonesia as the largest digital economy in ASEAN in 2020. To reach that vision, the first thing to do is build the digital creative ecosystem by integrating entangled stakeholders. By considering to this issue, this research was conducted to: (1) get deeper information about the digital creative ecosystem in Indonesia, (2) identify the roles of stakeholders in the digital creative ecosystem, and (3) analyze the role of stakeholders using service science perspective. Exploratory research was chosen to give better understanding related the types of issues happened in the ecosystem. Five key stakeholders were selected as informants so they can share their opinions and perspectives related to their role in the ecosystem. Strategic Options Development and Analysis then be used to analyze the transcribed interview. The result shows two major issues appeared in the digital creative ecosystem, which are collaboration and business ecosystem issues. It is found that there are four major roles in the digital creative industry: keystone, dominator, hub landlords, and niche player role. Association is expected to become the keystone to develop the ecosystem by sharing values with other stakeholders.  Keywords: Stakeholder’s Role, Strategic Options Development and Analysis, Digital Creative Industry, Service Science  ABSTRAK Industri kreatif digital di Indonesia tumbuh pesat dalam beberapa tahun terakhir. Peluang ini membuat pemerintah pusat Indonesia mendeklarasikan visi baru untuk menjadikan Indonesia sebagai ekonomi digital terbesar di ASEAN pada tahun 2020. Untuk mencapai visi itu, hal pertama yang harus dilakukan adalah membangun ekosistem kreatif digital dengan mengintegrasikan para pemangku kepentingan yang terkait. Dengan mempertimbangkan masalah ini, penelitian ini dilakukan untuk: (1) mendapatkan informasi lebih dalam tentang ekosistem kreatif digital di Indonesia, (2) mengidentifikasi peran pemangku kepentingan dalam ekosistem kreatif digital, dan (3) menganalisis peran pemangku kepentingan menggunakan perspektif ilmu layanan. Penelitian eksplorasi dipilih untuk memberikan pemahaman yang lebih baik terkait jenis masalah yang terjadi di bidang yang diteliti. Lima pemangku kepentingan utama dipilih sebagai informan sehingga mereka dapat membagikan pendapat dan perspektif mereka terkait dengan peran mereka dalam ekosistem kreatif digital. Pengembangan Opsi Strategis dan Analisis kemudian digunakan untuk menganalisis wawancara yang ditranskripsi. Hasilnya menunjukkan dua masalah utama muncul dalam ekosistem kreatif digital, yaitu kolaborasi dan masalah ekosistem bisnis. Ditemukan bahwa ada empat peran utama dalam industri kreatif digital: keystone, dominator, tuan tanah hub, dan peran pemain khusus. Asosiasi diharapkan menjadi keystone untuk mengembangkan ekosistem kreatif digital dengan berbagi nilai dengan pemangku kepentingan lainnya. Kata Kunci: Peran Stakeholder, Pengembangan Strategic Options dan Analisisnya, Industri Digital Creative, Service Science
What Influences Tourist’ Visit Decision to Coastal Area? A Lesson Learned from Southern Beaches of West Java Kijima, Kyoichi; Novani, Santi; Widiana, Retno; Palumian, Yonathan; Cintyawati, Cici
The Asian Journal of Technology Management (AJTM) Vol 13, No 1 (2020)
Publisher : School of Business and Management Institut Teknologi Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12695/ajtm.2020.13.1.5

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Abstract. Indonesia, as an archipelago country, posits the third rank of the world’s longest coastline list. The potential of coastal tourism was voluminous to be developed in the future. Since the tourism contribution has a positive inclination during the years to GDP, the government put the tourism as one of the national development priority sector. However, the circumstances were not well-ready. Still, the beaches were not gaining substantial attention from the tourist for several areas even though it has a scenic view. The current study aims to analyze factors influencing tourist decision to choose the coastal area that may lead to tourism development in Southern Beaches of West Java. It is the most populated area and has many potential beaches. Methods used in this paper were mixed methods using a qualitative and quantitative approach. First, exploratory is conducted by interviews and analyzed manually by transcribed and coded to define what variables explored. Then, Exploratory factor analysis (EFA) was done to examine the factors of influences tourist’ visit decision. The result demonstrates five factors are influencing the tourist decision to choose the Southern Beach tourism in West Java, i.e., hotel and restaurant, word of mouth testimony, access, convenience (cost and food attraction) and local attribution.Keywords: Coastal tourism, tourist decision, mixed method, exploratory, exploratory factor analysis
Managing Innovation and Collaboration towards Sustainable Post-Mining Land Reclamation: Systematic Literature Review Muhardi Muhardi; Cici Cintyawati
Journal of Governance Volume 7 Issue 1: (2022)
Publisher : Universitas Sultan Ageng Tirtayasa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31506/jog.v7i1.14521

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Abstract: Post-mining land reclamation is getting more attention from many parties since it is perceived as a solution for creating more sustainable mining lands in Indonesia. Reclaiming mining land can reduce negative impacts and create more productive lands to generate more economic benefits. Collaboration and innovation from various parties such as the government, communities, private companies, and other stakeholders are needed to achieve this goal. This study explores data and information related to post-mining land reclamation alternatives by applying the concept of collaboration (co-creation) and innovation among stakeholders. The method used in this research is Systematic Literature Review. This method aims to review the relevant literature through a systematic process. There are 11 articles used as a source of literature review, which is grouped based on concepts and discussions following the topics raised in this study. The results of this study are a post-mining land reclamation idea and the concept of collaboration between the stakeholders to realize a sustainable post-mining land reclamation in Indonesia.Keywords: post-mining land; collaboration; innovation; sustainability
Pengaruh SMS Broadcast terhadap Brand Image Indosat Cabang Bandung Firly Firmansyah Sumpena; Mochamad Malik Akbar Rohandi; Dheka Dwi Agustiningsih; Cici Cintyawati; Herlianty Pragnadhiya
Jurnal Manajemen Bisnis Performa Vol 15, No 2 (2018)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v0i0.4150

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ABSTRACT The purpose of this study is to determine the extent of the effectiveness of the Broadcast SMS program on Brand Image. The method used is descriptive and experimental survey. The population in this study is the users of prepaid INDOSAT products with an average credit usage above Rp. 500,000 in the city of Bandung totaling approximately 1,180,000 customers. Sampling is done by Convenience Sampling. As for testing the reliability of a measuring instrument in this study used the alpha conbach method. The results of this study are: 1) Promotion through Indosat Broadcast SMS is very ineffective for increasing sales; 2) Brand Image of PT. Indosat Tbk. Bandung based on company recognition, company reputation, affinity, domain, and other assets shows that respondents have a fairly good rating; 3) there is a positive influence from Broadcast SMS on Brand Image of PT. Indosat Tbk. Bandung significantly by 26.7% while the other 73.3% is influenced by other factors. ABSTRAK  Tujuan penelitian ini adalah untuk mengetahui sejauh mana tingkat efektifitas dari program SMS Broadcast terhadap Brand Image. Metode yang digunakan adalah deskriptif dan survey ekspalantori. Populasi dalam penelitian ini adalah pengguna produk INDOSAT prabayar dengan rata – rata pemakaian pulsa diatas Rp. 500.000 di kota Bandung berjumlah kurang lebih 1.180.000 pelanggan. Pengambilan sampel dilakukan dengan cara Convenience Sampling. Adapun untuk menguji keandalan suatu alat ukur pada penelitian ini digunakan metode alpha conbach. Hasil dari penelitian ini yaitu: 1) Promosi melalui SMS Broadcast Indosat sangat tidak efektif untuk meningkatkan penjualan; 2) Brand Image PT. Indosat Tbk. Bandung berdasarkan company recognition, company reputation, affinity, domain, dan aset lainnya menunjukkan bahwa responden memiliki penilaian yang cukup baik.; 3) terdapat pengaruh positif dari SMS Broadcast terhadap Brand Image PT. Indosat Tbk. Bandung secara signifikan sebesar 26,7% sedangkan 73,3% lainya dipengaruhi oleh faktor lain.
Sustainable Manufacturing Practices in a Textile Company: A Case Study Rushanim Hashim; Norsiah Hami; Salmah Omar; Shafini Mohd Shafie; Poh Wei Lin; Muhardi Muhardi; Cici Cintyawati; Rabiatul Adwiyah; Nur Yuhainis Ab Wahab
International Journal of Supply Chain Management Vol 9, No 3 (2020): International Journal of Supply Chain Management (IJSCM)
Publisher : International Journal of Supply Chain Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (361.834 KB)

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The main purpose of the present study is to develop an in-depth understanding of sustainable manufacturing practices implemented by a textile company. A single case study has been employed in which a company located in Penang was chosen as a case to be studied. A face to face interview was conducted to get in-depth information from the respondent to fulfil the research objectives. The study found that the company being studied has implemented several sustainable manufacturing practices such as recycling materials, reducing hazardous input materials, emphasizing employees’ well-being, managing waste in a sustainable way, and adopting solar energy in its operation. Furthermore, the findings of this study provide a great foundation for a better understanding of sustainable manufacturing practices and their contribution to sustainability performance, particularly in the context of the textile industry. The findings of this study also have a noticeable implication, especially for the textile company and other practitioners, to evaluate their current manufacturing practices and explore the strategy that could assist them to step forward to reduce the impact of their operation on the natural environment.
Leveraging Rugby Event to Enhance The Economic Development of MSMEs in Garut Mochamad Malik Akbar Rohandi; Eka Tresna Gumelar; Cici Cintyawati; Rezi Muhamad Taufik Permana
Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v19i2.10100

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Since the past several decades, sports are increasingly in demand by people in the world, including the Indonesian. This is supported by the large number of sports activities held in in Indonesia, like Rugby sporting event. Rugby is a sport and needs to be introduced further to the public considering its enormous benefits in building positive character for young people. The purpose of this research is to promote the sport of Rugby in Indonesia, especially in West Java, as well as to stimulate the economy of Micro, Small, and Medium Enterprises (MSMEs) around the area of this sporting event through training programs. This research used participatory techniques through mentoring and training methods, assistance to PRUI West Java from and during the event and training to MSMEs around the event area. This research uses descriptive qualitative approach by utilizing the primary data obtained from the participatory technique. The results of this study indicate that with this Rugby sport activity, MSMEs can obtain economic benefits in the form of an increase in income by 56.37%. This event then became a medium for MSMEs to promote and sell their products to the visitors of this event.