Garuda - Garba Rujukan Digital

p-Index From 2019 - 2024

4.043

P-Index

This Author published in this journals

All Journal SEGMEN Jurnal Manajemen dan Bisnis KOLEGIAL : Jurnal Manajemen, Bisnis, dan Akuntansi Martabe : Jurnal Pengabdian Kepada Masyarakat Ekuilibrium : Jurnal Ilmiah Bidang Ilmu Ekonomi MBIA Jemasi Jurnal Ekonomi Manajemen dan Akuntansi Jurnal Ilmu Manajemen BALANCE: Economic, Business, Management and Accounting Journal Prima Ekonomika : Jurnal Ekonomi dan Bisnis Studi Kasus Inovasi Ekonomi Jurnal Bisnis, Manajemen, dan Ekonomi Jurnal Ilmu Sosial, Manajemen, Akuntansi dan Bisnis International Journal of Business, Management & Economics Research Jurnal Nasional Manajemen Pemasaran dan SDM International Journal of Marketing and Human Resource Research Dynamic Management Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Islamic Banking : Jurnal Pemikiran dan Pengembangan Perbankan Syariah Journal of Management Studies and Development Jurnal Indonesia Sosial Sains Journal of Business & Management

Diah Isnaini Asiati

Universitas Muhammadiyah Palembang

Author-ID : 1092562

Religion Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Nursing Physics Public Health Social Sciences Other

Published : 32 Documents Claim Missing Document

Claim Missing Document

Articles

Title

Karakteristik Pengguna Media Sosial Diah Isnaini Asiati; Septadiyanto Septadiyanto
MBIA Vol 17 No 3 (2018)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

The development of technology has resulted in the development of communication media through social media. The use of this media varies in terms of its demographic characteristics, whereas the benefits of this media for each group are different. Therefore, to maximize the benefits of technological advancements, it is important to study the accuracy of the group of users. This study aims to determine the distinguishing characteristics of social media users. The study used a number of 93 samples taken in clusters. The results showed that there were no differences in the characteristics of social media users based on gender and religion. The characteristics of social media users are especially those who are students. This group has the highest frequency of use for entertainment and communication purposes.

Keberlanjutan Usaha Kemplang Mikro Dasir Dasir; Erliza Yuniarti; Diah Isnaini Asiati
MBIA Vol 18 No 3 (2019)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

The business of managing Kerupuk Kemplang as one of Palembang’sspecial foods is mostly managed by household. One of businesss is “Ibu Mai”. Although tihis business has been going on for a long time, its sustainability has several obstacles. The study was conducted to find out some aspects that cause its sustainability. The study uses primary data collected through observation and interviews. The analysis technique is done qualitatively with the induction analysis approach. The results were obtained 1) Production aspects, there were constraints on the avaibility of unstable fish and equipment that does not support 2) Financial aspects, adequate financial administration has not been used so it is difficult to know the flow of expenditure and income as a basis for determining profits 3) Market aspects, not all the market can be served so that the potential for development is still large 4) the aspect of human resources, because the production process is simple the labor force is considered to be sufficient.

Pengaruh Bauran Pemasaran Jasa dan Kepercayaan terhadap pembelian Online Diah Isnaini Asiati; M. Hazazie Akbar
MBIA Vol 18 No 3 (2019)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Abstract The purpose of this study ia 1) to determine the effect of products, price, process and people on trsut 2) to determine the effect of products, price, process, people, and trsut in purchasing decesion 3) to determine the effect of trust on purchasng decesion. The type of research used is associate research, to determine the relationship between the marketing mix of service and trust in online purchasing decesion. The variables used are product, prive, process, people, trust, and purchasing decesion. The sample in this study was as many as 271 respondents, with cluster sampling sampling techniques. The data used in this study are primary data, using a questionnaire method. The analysis technique used is path analysis. The results of this study indicate that simultaneously 1) there are significant influence of of products, price, process and people on trsut 2) there is a significant influence of products, prices, processes, people, and trust in purchasing decisions 3) there is a significant influence of trust on purchasing decisions. As for partially 1) only price has a significant effect on trust, while products, processes and people have insignificant influence on trust 2) only price and trust have a significant influence on purchasing decisions, while product, price, process, and people have insignificant effect on purchasing decisions 3) there is a significant influence of trust on purchasing decisions. Key words : product, price, process, people, trust, and purchasing decesion Abstrak Tujuan penelitian ini adalah 1) untuk mengetahui pengaruh produk, harga, proses, dan orang terhadap kepercayaan pembelian online 2) untuk mengetahui pengaruh produk, harga, proses, orang, dan kepercayaan terhadap keputusan pembelian online. Jenis penelitian ini adalah asosiatif, guna menentukan keterkaitan antara bauan pemasaran jasa da kepercayaan dalam keptusan pembeilan online. Variabel yang digunakan adalah produk, harga, proses, orang, kepercayaan dan keputusan pembelian. Sampel penelitian berjumlah 271 orang yang dipilih secara cluster. Data yang digunakan adalah data primer dengan metode pengumpulan data kuesioner. Teknik analisis yang digunakan adalah analisis jalur. Hasil penelitian secara simultan menunjukkan 1) Terdapat pengaruh signifikan produk, harga, proses, dan orang terhadap kepercayaan pembelian online 2) Terdapat pengaruh signifikan produk, harga, proses, orang, dan kepercayaan terhadap keputusan pembelian. Adapun secara parsial 1) Hanya harga yang berpengaruh signifikan terhadap kepercayaan, sementara produk, proses, dan orang berpengaruh tidak signifikan terhadap kepercayaan pembelian online 2) Hanya harga yang berpengaruh signifikan terhadap keputusan pembelian, sementara produk, proses, orang, dan kepercayaan berpengaruh tidak signifikan terhadap keputusan pembelian online

Co-Authors Ade Putra Aktrilianjas Ulpa Apriyanto Apriyanto Burmansyah Burmansyah Choiriyah Choiriyah Darma Yanti Darwin Saputra Dasir Dasir Deviyana Deviyana Dwi Puspita Sari Elvira Rusmarani Emi Puspita Sari Erliza Yuniarti Fadhil Yamaly Fadhil Yamaly Fadly Yamaly Fatimah Gumar Herudiansyah H.M Idris Haminsyah Kevin Herdiyan Herdiyan Herfina Saptalia Herman Seri Lesi Agusria Lilly Quadrianti Lusi Sartika M. Hazazie Akbar Maftuhah Nurrahmi Mahrom D.S, Yudha Melli Haryani Mrs Eljalina Muhammad Asif Khan Muhammad Idris Nina Sabrina Omar Hendro Oscar Agyemang Opoku Puspita Sari, Bella Reza Nopriyansah Rizky Fajar Sari Sakdiah Wati Septadiyanto Septadiyanto Sunardi Sunardi Tetuka, Jaka Trisniarty Adjeng Moelyatie Trisniarty Adjeng Moelyatie Trisniarty Trisniarty Ulfi Fathiyyatus Syarifah Wasis Dwi Atmojo Zaleha Trihandayani

Title Search

Found 3 Documents Search Journal : MBIA

Abstract

Abstract

Abstract

Title

Found 3 Documents
Search
Journal : MBIA