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Journal : Liaison Journal of BEST

Developing Bockie; The Evolution of Vegan Bockwurst for the Indonesian Market joe, ivan; marie, shiftra; bartels, marta; putra, aditya nova; nurfitriana, siti; listyorini, niken taufiqurrahmi
LIAISON JOURNAL OF BEST Vol. 3 No. 2 (2024): III2
Publisher : IULI Publisher

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Abstract

The emergence of plant-based foods has sparked a global shift towards sustainable and healthier dietary choices. This paper explores the development and introduction of a novel vegan sausage into the Indonesian market. Utilizing locally sourced tofu as the primary ingredient, this sausage aims to cater to the growing demand for plant-based alternatives while addressing sustainability concerns within the food industry. Incorporating a taste enhancer from the Korean company, Cheil Jedang Food & Nutrition Technology (CJ FNT), which initiated this endeavor as a competitive challenge, enhances the flavor profile of the sausage, making it appealing to a wide range of consumers. Through a combination of market analysis, nutritional evaluation, and sensory testing, this paper examines the feasibility and potential impact of introducing such a product in Indonesia. By highlighting the benefits of plant-based diets for both personal health and environmental sustainability, this study contributes to the promotion of sustainable food practices in emerging markets Keywords: plant based food, sausage, sustainability, food industry
The Influence of Service and Facilities on Guests’ Interest at Padma Hotel Semarang aishah, nurul; putra, aditya nova; wijayanti, ra. afera ratna; nurfitriana, siti
LIAISON JOURNAL OF BEST Vol. 3 No. 2 (2024): III2
Publisher : IULI Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This study investigates the influence of service quality and facilities on guests' interest in Padma Hotel Semarang. Utilizing a quantitative approach, data were collected through surveys distributed to hotel guests. The analysis revealed that both service quality and facilities significantly impact guests' interest. Specifically, high-quality service and well-maintained facilities enhance guests' likelihood of choosing Padma Hotel Semarang over competitors. These findings provide valuable insights for hotel management aiming to attract and retain guests by emphasizing service excellence and facility improvements. Keywords: Service Quality, Hotel Facilities, Guest Interest, Hospitality Management, Padma Hotel Semarang