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All Journal Arabia: Jurnal Pendidikan Bahasa Arab Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura Et-Tijarie: Jurnal Hukum dan Bisnis Syariah Journal on English as a Foreign Language (JEFL) Abdi Laksana Jurnal Pengabdian Masyarakat : Pemberdayaan, Inovasi dan Perubahan Keris: Journal of Community Engagement Ummul Qura : Jurnal Ilmiah Institut Pesantren Sunan Drajat (INSUD) Lamongan Jurnal MENTARI: Manajemen, Pendidikan dan Teknologi Informasi Journal of Education for All
Pujiati, Tri
Unknown Affiliation
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Physics Public Health Social Sciences Other

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Journal : Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Madura

 1 
SOCIOPRAGMATIC STUDY ON INSTAGRAM CAPTIONS AS A MEDIA FOR TOURISM PROMOTION IN BANGKALAN Pujiati, Tri; Alfisuma, Meria Zakiyah; Arjulayana, Arjulayana
Jurnal Pamator : Jurnal Ilmiah Universitas Trunojoyo Vol 17, No 2: April - June 2024
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pamator.v17i2.24808

Abstract

This research was conducted as a form of investigation to see the pragmatic force on instagram captions containing information about tourism object in Bangkalan, Madura. This research using a qualitative descriptive as an effort to see the pragmatic force of instagram captions based on 3 indicators, attracting attention, the using of language on instagram caption, and increasing desire to visit tourism object. The data in this research found on instagram @adindarigama and @alfisuma. This research uses a questionnaire as a data collection tool. There are 100 respondents in this study. The theoretical approach used in this research is a sociopragmatic approach to see respondents’ perceptions regarding the pragmatic force of instagram captions which are used as the object of study. The results of the research show that (1) on pragmatic force with variable “attracting attention”, an average of 77, 75% agree that information on IG caption attracted attention; (2) on pragmatic power with the variable “use of language on IG captions”, an average of 72% agreed that the language content on IG captions was good; (3) on pragmatic force with the indicator “growing desire”, an average of 73, 3% agreed that the language on IG captions could increase the desire to visit tourism object in Bangkalan. The implication of this research is that the use of clear, concise, concise, interesting, and informative speech on instagram captions can be used as reference for providing information and education related to tourism in Bangkalan, Madura.  
Co-Authors Abdullah, Varatisha Anjani Alfisuma, Meria Zakiyah Arjulayana Arjulayana Bintang, Febriana Mutiara Damau, Unika Oktaviani Dasuki, Mohamad Ramdon Dilla, Viona Fira Dilla Eka Susylowati Emha, Ratna Juwitasari Faisal, Mohammad Irwansyah Irwansyah Iskandari, Yuli Istiqomah, Iis Ittaqulah, Nurul Johnson, David Juharsah, Juharsah Kurniawan, Bima Kurniyanto, Ifan Rizky Panjaitan, Feliks Anggia Binsar Kristian Putri, Triwulandari Nehru Romadloni, Masqotul Imam rusilowati, umi Suyatno Suyatno Yanti, Dewi Yasir Mubarok Yudha, Fariz Kartika ZA, Dede Rosyadi Zakiyah Alfisuma, Meria Zulkhaeriyah, Zulkhaeriyah