Article Per Year (5 Year)
p-Index From 2019 - 2024
2.816
P-Index
This Author published in this journals
All Journal KABILAH : Journal of Social Community Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Pemberdayaan Masyarakat MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Best Journal (Biology Education, Sains and Technology) Kuriositas: Media Komunikasi Sosial dan Keagamaan Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan LEGAL BRIEF Jurnal Somasi (Sosial Humaniora Komunikasi) Daengku: Journal of Humanities and Social Sciences Innovation Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ilmu Komunikasi Dan Media JISOS: Jurnal ilmu sosial Multiverse: Open Multidisciplinary Journal SATUKATA: Jurnal Sains, Teknik, dan Studi Kemasyarakatan Jurnal Ilmu Komunikasi dan Sosial Politik
Deni, Indira Fatra
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

Published : 23 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : Journal of Education, Humaniora and Social Sciences (JEHSS)

 1 
Strategi Komunikasi Pemasaran Penerbit Buku Obelia Di Kota Medan Fikri Sulaiman; Indira Fatra Deni
Journal of Education, Humaniora and Social Sciences (JEHSS) Vol 6, No 1 (2023): Journal of Education, Humaniora and Social Sciences (JEHSS), August
Publisher : Mahesa Research Center

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34007/jehss.v6i1.1777

Abstract

This study aims to determine the marketing communication strategy of Obelia book publishers in their bookstores in increasing product sales and maintaining the existence of printed books amidst the rise of technological developments that have given birth to the latest information tools in the form of the internet and electronic books (E-books). This study uses a qualitative approach, and the types and data of this research are descriptive. This study uses the theory of marketing communication mix or Marketing Mix, namely advertising, sales promotion, public relations, direct marketing and personal selling. Researchers conducted in-depth interviews with the founder who is also the owner of the Obelia bookstore. The researcher made direct observations in the field and also collected data from previous studies as a reference. The results of this study indicate that the application of Marketing Mix as a marketing communication strategy for Obelia book publishers in Medan is considered effective.
Co-Authors Abdul Rasyid Ahmad Madhani Bani Hendrio Fahrezi Dedi Alan Haloho Dela Suci Ramadhani Dina Aulia Fakhrur Rozi Fakhrur Rozi Fauzan Azima Sembiring Fikri Sulaiman Harun Andika Hasan Sazali Husni Ritonga Indry Ayu Desvira Khairul Ansor Nasution Khoirul Jamil M Yoserizal Saragih Mega Lestari Muhammad Alfikri Muhammad Ichsan Muhammad Iqbal Muhariman Siregar Nanda Lestari Syafitri Nurhanifah Nursapia Harahap Rahmi Azrina Putri Pasaribu Rukma Sulastri Sakti Ritonga Salamuddin, Salamuddin Sori Monang Widya Putri Br Harahap Zendha Jepani Anjerini