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All Journal KABILAH : Journal of Social Community Journal of Education, Humaniora and Social Sciences (JEHSS) Jurnal Pemberdayaan Masyarakat MUKADIMAH: Jurnal Pendidikan, Sejarah, dan Ilmu-ilmu Sosial Best Journal (Biology Education, Sains and Technology) Kuriositas: Media Komunikasi Sosial dan Keagamaan Al-Hikmah Media Dakwah, Komunikasi, Sosial dan Kebudayaan LEGAL BRIEF Jurnal Somasi (Sosial Humaniora Komunikasi) Daengku: Journal of Humanities and Social Sciences Innovation Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan Jurnal Ilmu Komunikasi Dan Media JISOS: Jurnal ilmu sosial Multiverse: Open Multidisciplinary Journal SATUKATA: Jurnal Sains, Teknik, dan Studi Kemasyarakatan Jurnal Ilmu Komunikasi dan Sosial Politik
Deni, Indira Fatra
Universitas Islam Negeri Sumatera Utara
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Earth & Planetary Sciences Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Medicine & Pharmacology Physics Public Health Social Sciences Other

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Journal : Best Journal (Biology Education, Sains and Technology)

 1 
Persepsi Mahasiswa Universitas Islam Negeri Sumatera Utara Terhadap Selebriti Androgini Pada Aplikasi Tik Tok Bani Hendrio Fahrezi; Indira Fatra Deni
BEST Journal (Biology Education, Sains and Technology) Vol 5, No 2 (2022): September 2022
Publisher : Program Studi Pendidikan Biologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/best.v5i2.6099

Abstract

This study aims to determine students' perceptions of androgynous celebrities on the Tik Tok application. Androgynous which is one of the classifications with gender role orientations: masculine and feminine. The style of androgynous dress does exist and is quite widespread in society, especially on social media. Until now, this phenomenon has received many different reactions and opinions from students and the public. The purpose of this study is to determine the understanding, reaction and perception of students to the phenomenon of androgynous clothing on Tik Tok social media. Data collection was carried out by interviews and observations. This research is a qualitative research with a descriptive method. Informant determination using purposive sampling technique with 10 informants. The results of this study state that students quite understand and know the existence of this phenomenon. College students have different perceptions and reactions to this phenomenon. There are positive, negative and also neutral.
Strategi Komunikasi Pemasaran Fashion Bekas/Thrift Shop Pada Pasar 18 Kota Binjai Fauzan Azima Sembiring; Indira Fatra Deni
BEST Journal (Biology Education, Sains and Technology) Vol 5, No 2 (2022): September 2022
Publisher : Program Studi Pendidikan Biologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30743/best.v5i2.6102

Abstract

This study aims to find out how the marketing communication strategy of used fashion / thrift shop in the market of 18 Binjai city. The development of the fashion world today is experiencing a fairly rapid development, especially in Indonesia. The phenomenon of thrift shops, which are also part of the fashion world, has also increased in the level of popularity. This study used qualitative descriptive methods with data collection techniques in the form of interviews, observations and documentation. The data analysis technique in this study uses an analysis model consisting of three main components, namely data reduction, data presentation, and conclusion drawing. The results showed that the marketing communication strategy of used fashion / thrift shop in the market of 18 Binjai cities is a 4P marketing mix strategy consisting of 4 key variables, namely product, price, place / location, and promotion. In products, apply direct marketing strategies or direct marketing and product selection strategies. On the price, apply a discount or discount strategy. In the place / location, implement a location selection strategy that is easy to find, a location that is often passed by the community / visitors, and a convenient location in making sales. On promotion, applying promotion strategies directly and indirectly.
Co-Authors Abdul Rasyid Ahmad Madhani Bani Hendrio Fahrezi Dedi Alan Haloho Dela Suci Ramadhani Dina Aulia Fakhrur Rozi Fakhrur Rozi Fauzan Azima Sembiring Fikri Sulaiman Harun Andika Hasan Sazali Husni Ritonga Indry Ayu Desvira Khairul Ansor Nasution Khoirul Jamil M Yoserizal Saragih Mega Lestari Muhammad Alfikri Muhammad Ichsan Muhammad Iqbal Muhariman Siregar Nanda Lestari Syafitri Nurhanifah Nursapia Harahap Rahmi Azrina Putri Pasaribu Rukma Sulastri Sakti Ritonga Salamuddin, Salamuddin Sori Monang Widya Putri Br Harahap Zendha Jepani Anjerini