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Journal : LEGAL BRIEF

Ministry of Religious Affairs of Toba Samosir Regency Public Relations Performance to Increase Knowledge of Potential Pilgrims Muhariman Siregar; Hasan Sazali; Indira Fatra Deni
LEGAL BRIEF Vol. 11 No. 4 (2022): October: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (575.321 KB) | DOI: 10.35335/legal.v11i4.471

Abstract

This study seeks to evaluate the public relations strategy of the Toba Samosir Regency Ministry of Religion in expanding the understanding of prospective Hajj pilgrims, as well as the inhibiting and supporting aspects of the Toba Samosir Regency Ministry of Religion's office in doing so. This study's data was collected through interviews, observations, and documentation, and then analyzed utilizing qualitative methodologies. The results of this study indicate that the Public Relations office of the Ministry of Religion of the Toba Samsir Regency employs the following strategies: 1) collecting data on prospective Hajj pilgrims in order to obtain facts; 2) educating the public about the importance of the Hajj; and 3) educating the public about the importance of the Hajj. 2) planning by compiling actions associated with the execution of the Hajj 3) Activity and communication, such as sociability, pilgrimage rites, and coaching 4) Evaluation, including performing in-depth reviews at both the district and provincial levels in conjunction with coordination meetings. The factors inhibiting public relations at the ministry of religion are differences in congregational characteristics, a lack of human resources at the ministry of religion office, and the distance between the ministry of religion office and the candidates' congregation, while the factors supporting public relations are the trust of prospective pilgrims in the committee, communication facilities, and the support of various parties.
Perum Bulog (Logistics Affairs Agency) Medan Regional Office's Public Relations Strategy for Maintaining the Company's Image Harun Andika; Indira Fatra Deni
LEGAL BRIEF Vol. 11 No. 4 (2022): October: Law Science and Field
Publisher : IHSA Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (784.741 KB)

Abstract

This study aims to describe the public relations strategy of Perum Bulog in the Medan area office in maintaining the company's image. The main purpose of public relations is to make consumers aware of the company and to see the brand/product as trustworthy. Every organization exists in a social, legal, political environment where it has to interact with different institutions and individuals. Public Relations is the process of managing an organization's communications with stakeholders. It plays a company's reputation, compliance, marketing, risk and crisis management. Public relations can include activities built around a favorable corporate image through publicity and public activities (market operations by Bulog). This research is a descriptive qualitative research that aims to explain the public relations strategy of Bulog office in Medan in maintaining the image of the company that is the object of research. The results showed that the Public Relations of Bulog Medan was identified as a tool that really builds the company's image and sustains it because it helps shape the way the organization's public sees or views the organization. This public can be internal or external. The approach adopted by the organization and being proactive is also very important. A proactive approach is better than a reactive approach, because the company may need time to improve its image as a State-Owned Public Company.