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All Journal Jurnal Manajemen dan Agribisnis JAM : Jurnal Aplikasi Manajemen Jurnal Ilmiah Manajemen dan Bisnis (JIMB) JURNAL ILMU MANAJEMEN DAN BISNIS Jurnal Bisnis dan Manajemen Jurnal Organisasi Dan Manajemen Jurnal Bisnis dan Akuntansi JBMR: Journal of Business and Management Review Asia Pacific Journal of Management and Education(APJME) Kajian Branding Indonesia Asia Pacific Journal of Management and Education Journal of Social Science Open Access DRIVERset
Sekar Wulan Prasetyaningtyas
Binus Business School, Binus University
Agriculture, Biological Sciences & Forestry Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Physics Social Sciences Other

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Journal : Asia Pacific Journal of Management and Education(APJME)

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The Use of Soft System Methodology in Evaluating the Business Strategies in Organic Farming: The Case from Yogyakarta, Indonesia Sekar Wulan Prasetyaningtyas; Syamsul Maarif; Ridwani Sobir; Aji Hermawan
Asia Pacific Journal of Management and Education(APJME) Vol 2, No 2 (2019): Asia Pacific Journal of Management and Education (APJME)
Publisher : AIBPM Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32535/apjme.v2i2.556

Abstract

The purpose of this research was to evaluate the business strategies applied in one of the sustainable organic farming in Yogyakarta, Indonesia. The methodology used is Soft System Methodology (SSM). SSM is an organizational process modeling method that can be used for general problem resolution and change management. Rich picture, Root definitions and conceptual model were presented in the paper. Data were taken using focus group discussion and in-depth interviews with the owner, staffs, and farmers from the organic farm. The focus of this research is to get knowledge about the actors, their behavior, relationships and their influence on decision - making processes. From the analysis, eight main results were obtained as the key strategies in organic farming: identification of actors and critical factors in the farm, vision and mission socialization, operational evaluation, transformation, managerial improvement, measurement of revenue and profit, consistency in sustainability indicator used, and mitigation plan.
Co-Authors Afif Darmawan Aishah, Aishah Aji Hermawan Aji Hermawan Allen Allen Anita Maharani Anita Maharani Bevi Prapasatya Puhirta Brian Hariman Triantoro Clivensen Heryanto Dewi Nusraningrum Doni Ardono Kusmanto Elvita Laurensia Santoso Gemerlang Adhityatama Gilang Rafi Chandra Hansen, Brenda Hutauruk, Wira Roho Br Kresna Chandra Putra Kuspriandani, Deviana M. Syamsul Maarif Made Gede Dwi Lingga Utama Michelle Sim Nadia Fasha Nurfauzi Nyiayu Olivia Miranda Bakrie Ridwani Sobir Robertus Romario Sobir Sobir Sugiharto Bangsawan Tanjung Syamsul Maarif Tedo Aris Pratama TRI MAYANG MEKAR Walda Vivian Wulandari, Sisca Putri