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All Journal Jurnal Promosi Pendidikan Ekonomi Manajer Pendidikan: Jurnal Ilmiah Manajemen Pendidikan Program Pascasarjana Jurnal Edueco Jurnal Ilmiah Wahana Pendidikan Jurnal Pengabdian Masyarakat Berkarya Jurnal Multidisipliner Kapalamada Educational Studies: Conference Series
Reza, Reza
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Religion Agriculture, Biological Sciences & Forestry Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Transportation Other

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Journal : Jurnal Promosi Pendidikan Ekonomi

 1 
STUDI PADA PENGRAJIN SARUNG TENUN SAMARINDA Fitriyani, Fitriyani; Ellyawati, Noor; Abu, Ilham; Sudarman, Sudarman; Reza, Reza; Riyadi, Riyo
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7858

Abstract

Micro, Small and Medium Enterprises is the main sector supporting the economy,therefore the sustainability of Micro, Small and Medium Enterprises is veryimportant. This study aims to find out how the woven sarong business is sustainablein Samarinda by looking at how innovation is, as well as the obstacles encounteredwhile running the business. This study uses descriptive qualitative research, bycollecting data through interviews with craftsmen or business owners of Samarindawoven sarongs. Data analysis techniques use data reduction, data display, anddrawing and verifying conclusions. Based on the results of interviews, it is knownthat the innovation of woven sarong craftsmen in the city of Samarinda is minimal.Products are only based on customer orders, especially in the production of clothing types. Product innovation is also influenced by circumstances such as the creation of woven masks. The most prominent innovation is related to design innovation, where craftsmen use trending young colors, this gets a positive response from customers. The constraints faced by craftsmen related to the production process are labor, health, time and weather and threads that often break. Barriers in terms of marketing are relatively minimal due to the lack of understanding of the craftsmen about the importance of marketing and the background of the existence of regular customers or resellers so that the craftsmen cannot be deceived. Craftsmen are expected to be even more innovative in terms of product design and novelty so that their businesses can grow and absorb labor and utilize technology as a marketingmedium.Keywords: Innovation, Marketing, SME, Weaving Sarong Craftsmen.
PENGARUH PEMBAYARAN NON TUNAI (E-WALLET) TERHADAP PERILAKU KONSUMTIF MAHASISWA JURUSAN PENDIDIKAN ILMU SOSIAL FKIP UNIVERSITAS MULAWARMAN Patrisia, Patrisia; Ellyawati, Noor; Piar, Christie Stephanie; Reza, Reza; Astuti, Ratna Fitri
PROMOSI: Jurnal Program Studi Pendidikan Ekonomi (e-Journal) Vol 11, No 1 (2023): PROMOSI
Publisher : UNIVERSITAS MUHAMMADIYAH METRO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24127/pro.v11i1.7852

Abstract

The purpose of this research is to find out: 1) the usage of e-wallet for studentsmajoring in PIPS and FKIP at Mulawarman University. 2) Consumptive behaviorof students majoring in PIPS/FKIP at Mulawarman University 3) the effect of ewallet on the consumption behavior of students majoring in PIPS FKIP atMulawarman University. This study uses a quantitative approach. The populationin this study is a Social Science Education student at Mulawarman University, Classof 2018, with a sample of 65 respondents. Researchers gathered information bydistributing questionnaires with Likert scale measurements and conductinginterviews with Mulawarman University's 2018 Social Science Class.The results ofthis study show that an e-wallet produces a regression coefficient of 3.808, meaningthat e-wallets have an effect on consumptive behavior. In conclusion, this studyreveals:1) The most widely used type of e-wallet is ShopeePay. 2)The level ofconsumption among students is still reasonable because students consider thebenefits and uses of the product. 3) The use of e-wallets that influence consumptivebehaviour i.e. discount. 4) Some indicators have no effect on behavior becausestudents still see the benefits of these products. Besides that, not all products makestudents consume directly excessive amounts of them.
Co-Authors abu, ilham Astuti, Ratna Fitri Edwan, Surya Muhammad Ellyawati, Noor Fitriani Fitriani Fitriyani Fitriyani Hasimu, La Herianto, Asfin Indah Permatasari Irman, Dwi Agust Subriana Irmawan, Amin Lifanda, Lifanda Lutfi Saidatus Saniah Mardan, LM Wirya Muhammad Edwan, Surya Nurliyana, Nurliyana Patrisia, Patrisia Piar, Christie Stephanie putri, Ika Adelia Rahayu, Vitria Puri Risnawati Risnawati Riyadi, Riyo Salsabila, Salsabila - Sudarman Sudarman Sutrisno, Sutrisno Toyo, Jama Toyo, Jamal Wulandari, Mesy Ayu