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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Kedokteran dan Kesehatan : Publikasi Ilmiah Fakultas Kedokteran Universitas Sriwijaya Journal of Management and Business Review JURNAL MANAJEMEN MOTIVASI Jurnal Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Zakaria Wahab
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Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology Neuroscience Public Health Social Sciences

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The effect of service quality and brand trust on loyalty through customer satisfaction in transportation service Go-jek (go-ride) in Palembang City Yuni Adinda Putri; Zakaria Wahab; Muchsin Saggaff Shihab; Agustina Hanafi
JURNAL MANAJEMEN MOTIVASI Vol 14, No 1 (2018): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.642 KB) | DOI: 10.29406/jmm.v14i1.1028

Abstract

The objective of this study to analyze the effect of service quality and brand trust onloyalty through customer satisfaction. The Go-Jek (Go-Ride) users in Palembangwere taken as respondents. This research used purposive sampling technique; thenumber respondents were collected, 100 respondents. The data analyzedby usingStructural Equation Modeling (SEM). The results of this study indicate that brandtrust does not affect consumer loyalty. The suggestions in this study that themanagement is expected to conduct a survey to determine the needs of the desiredcustomer and provide promotions related to the desired requirements.
THE RELEVANCY BETWEEN LEARNING MATERIALS AND METHODS IN ENTREPRENEURSHIP LEARNING PROCESS IN HIGHER EDUCATION Sulastri Sulastri; Zakaria Wahab; Vieronica Varbi Sununianti
Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan Volume 11 Nomor 1 Tahun 2017
Publisher : Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (333.6 KB) | DOI: 10.24843/MATRIK:JMBK.2017.V11.i01.p03

Abstract

ABSTRACT Entrepreneurship program has become a national policy that is believed to be a tool to reduce unemployment and poverty. Therefore, entrepreneurship has become a national curriculum in almost every study program and has incorporated entrepreneurship module as one of the subjects in achieving learning outcome and graduate profile. The terms in entrepreneurship are also growing, with the aim of establishing a social construction towards the understanding of entrepreneurship as a science, which contains elements of knowledge, skills and attitudes. Besides, entrepreneurship construct that need to be built in the learning process is very complex and involves multiple disciplines, so it is important to study empirically the relevancy between learning materials and methods in entrepreneurship learning process in higher education. This study aims to examine whether there are differences in the learning materials and methods in entrepreneurial learning at higher education level. The research is carried out in several public and private universities with a sample of 304 students from some courses both for the field of sciences and social studies that have entrepreneurship as one of their taught modules. It can be concluded that entrepreneurial learning materials can be grouped in the aspect of (1) knowledge; (2) skills and (3) attitude. In each aspect, the learning materials are collected and grouped and observed on itslearning methodology. The results by using Anova testing show that there are differences in some teaching materials and learning methods in the same faculty or inter- faculty at several universities. Furthermore, in the cognitive construction of the entrepreneurship metaphor (innovation, creative, proactive and risk -taking), it is found that it has not been delivered usingrelevant learning methods, as well as learning models of personal development.
Analisis Penggunaan Media YouTube dan Instagram pada Anggota Kelompok Suporter Sriwijaya FC dalam Mengonsumsi Informasi Muhammad Fajar Wiko; Bayu Hardiono; Zakaria Wahab
JEMBATAN Vol 17, No 2 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v17i2.12265

Abstract

The study, entitled Analysis of the Use of YouTube and Instagram Media on Members of the Sriwijaya FC Supporter Group in Consuming Information, aims to determine the relationship between the profile and behavior of members of the Sriwijaya FC supporter group in using YouTube and Instagram as social media to consume information about their team. The method used in this research is descriptive-quantitative with crosstab analysis and chi-square test on SPSS software. The data in this study were collected through a questionnaire (google form) to 100 representatives from three members of the Sriwijaya FC supporter group, namely Singa Mania, Sriwijaya Mania, and Ultras Palembang. The results of this study indicate that duration on YouTube and audience involvement on Instagram are related to the efforts of members of the supporter's group to consume information about Sriwijaya FC.
Analisis Pengaruh Motivasi, Pengetahuan, dan Sikap Konsumen Terhadap Pengambilan Keputusan Dalam Penggunaan Orthodonsi Pada Siswa Sekolah Menengah Atas Negeri di Kota Palembang Mujiyati Mujiyati; Zakaria Wahab
JURNAL KEDOKTERAN DAN KESEHATAN Vol 3, No 1 (2016)
Publisher : Fakultas Kedokteran Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Penelitian  dilakukan pada siswa kelas X dan XI SMA Negeri di Kota Palembang yang menggunakan orthodonsi. Penelitian ini bertujuan mengetahui pengaruh motivasi, pengetahuan dan sikap konsumen secara parsial dan simultan terhadap pengambilan keputusan dalam penggunaan orthodonsi pada siswa SMA Negeri di Kota Palembang. Desain penelitian yang dipakai adalah konklusif causal  dan analisa data menggunakan pendekatan kuantitatif. Populasi dalam penelitian ini adalah seluruh SMA Negeri di Kota Palembang yang berjumlah 22 sekolah. Teknik pengambilan sampel dilakukan berdasarkan metode penarikan sampel acak sederhana dengan mengambil 1/3 dari jumlah populasi yaitu 8 (delapan) SMA Negeri di Kota Palembang. Responden  berjumlah 305 siswa. Instrumen yang digunakan adalah kuesioner dan jenis data adalah data primer. Teknik skala pengukuran menggunakan skala Likert. Teknik Analisa data menggunakan analisa regresi linier berganda. Hasil penelitian menunjukkan variabel motivasi berpengaruh terhadap pengambilan keputusan dan secara simultan variabel motivasi (X1), pengetahuan (X2) dan sikap (X3) berpengaruh signifikan terhadap pengambilan keputusan (Y) dalam penggunaan orthodonsi pada siswa SMA Negeri di Kota Palembang sebesar 68,5%, sedangkan 31,5% dipengaruhi oleh variabel lain yang tidak diteliti.
ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI SIKAP SKEPTIS KONSUMEN PADA IKLAN HIJAU (STUDI KASUS PADA MASYARAKAT KOTA PALEMBANG KONSUMEN AIR MINUM DALAM KEMASAN (AMDK) MEREK ADES "PILIH, MINUM, REMUKKAN") Fenny Fathiyah; Zakaria Wahab
Journal of Management and Business Review Vol 13, No 1 (2016)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v13i1.32

Abstract

The number of green advertising has been increasing recently accompanied by the increasing number of environmental problems faced. This research aims to determine the influence of environmental concern, buying behavior, and conservation behavior on skepticism toward green advertising. In addition, this research aims to determine whether customer’s demographic characteristics (age, gender, and education level) moderate the relationship between factors affecting skepticism toward green advertising. The method used in this research is descriptive and associative. Data has been obtained by distributing questionnaires to 100 respondents that are Palembang’s residents who are buying and consuming Ades Mineral Water at least once in the last 3 months. Accidental sampling method has been selected to obtain data. The techniques of analysis used include multiple linear regression and moderated regression analysis, while for the processing of the data, SPSS 21 for Windows has been used. The results of this research indicate that: (i) environmental concern was 5,8% having significant influence on skepticism toward Ades green advertising, (ii) buying behavior was 19,2% having significant influence on skepticism toward Ades green advertising, (iii) conservation behavior was 23,6% having significant influence on skepticism toward Ades green advertising, and (iv) customer’s demographic characteristics by age and gender moderate (strengthen) the relationship between factors affecting skepticism toward Ades green advertising, while level of education not moderate (strengthen) the relationship between factors affecting skepticism toward Ades green advertising.
Studi Kepuasan dan Loyalitas Nasabah melalui Kualitas Layanan dan Citra Bank Sumsel Babel M. Bastian V. Pradana; Zakaria Wahab; Achmad Widad; Muji Gunarto
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 2 No. 2 (2019): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia - Edisi Maret 2019
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (375.924 KB) | DOI: 10.31842/jurnal-inobis.v2i2.85

Abstract

Menghadapi era globalisasi sekarang ini, perbankan tidak hanya terpaku pada masalah kuantitas, tapi sudah berkembang pada soal kualitas, baik mengenai produk perbankan yang ditawarkan, pelayanan yang diberikan, kepercayaan, maupun citra baik dari bank, yang akhirnya berpengaruh pada loyalitas nasabah. Tujuan penelitian ini adalah untuk menguji pengaruh kualitas pelayanan dan citra Bank Sumsel Babel terhadap kepuasan nasabah dan implikasinya terhadap loyalitas nasabah. Pengambilan sampel dilakukan secara aksidental sampling sebanyak 150 orang responden. Teknik analisis data dilakukan dengan pendekatan model persamaan struktural (SEM) dengan aplikasi program LISREL. Hasil penelitian menunjukkan bahwa kualitas pelayanan dan citra Bank Sumsel tidak berpengaruh langsung terhadap loyalitas nasabah akan tetapi berpengaruh langsung terhadap kepuasan nasabah. Kepuasan nasabah berpengaruh positif dan signifikan terhadap loyalitas nasabah, artinya bahwa kepuasan nasabah menjadi variabel antara yang baik bagi hubungan kualitas pelayanan dan citra Bank Sumsel Babel terhadap loyalitas nasabah. Hal ini menunjukkan bahwa loyalitas nasabah perbankan tercipta jika terbentuk kepuasan nasabah, sedangkan kepuasan nasabah dapat dibangun dari kualitas layanan dan citra perusahaan. Melalui layanan yang baik nasabah akan mendapatkan kepuasan dan citra yang baik akan meningkatkan rasa bangga bagi nasabah dan pada akhirnya akan meningkatkan kepuasan nasabah. Tanpa kepuasan nasabah, maka loyalitas nasabah tidak akan tercipta, untuk itu perbankan hendaknya fokus bagaimana membangun kepuasan nasabah dengan meningkatkan kualitas pelayanan dan mampu membangun citra perusahaan yang lebih baik.
PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP KEPUTUSAN PEMBELIAN PENGUNJUNG SERTA DAMPAKNYA PADA KEPUTUSAN PERPANJANGAN SEWA PENYEWA KIOS DI PALEMBANG SQUARE MALL (PS MALL) Agustina Hanafi; Zakaria Wahab
Jurnal Manajemen Vol. 20 No. 3 (2016): October 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v20i3.20

Abstract

The aim of this research is to determine the influence of integrated marketing communication to visitor’s purchasing decisions and their impact on tenant’s decisions for renewing contract in Palembang Square Mall. The research was conducted by distributing questionnaires to 135 visitors of PS Mall and 101 tenant leases at PS Mall. This research is using Structural Equation Modeling (SEM) with AMOS program to analyze the data. The results indicate that integrated marketing communication of PS  Mall significantly influence the purchasing decision of visitors but has no significant effect on tenant's decision for renewing contract. The results also indicate that visitor's purchase decision also has no significant influence to tenant’s decision for renewing contract in Palembang Square Mall.
Pengaruh Akses Informasi Terintegrasi dan Layanan Pelanggan Terintegrasi Terhadap Kepuasan Pelanggan Toko Buku Gramedia Di Kota Palembang (Studi Pada Mahasiswa Fakultas Ekonomi Universitas Sriwijaya) Cut Anggi Sari; Dessy Yunita; Zakaria Wahab
JEMBATAN Vol 19, No 2 (2022)
Publisher : Jurusan Manajemen Fakultas Ekonomi Universitas Sriwijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbt.v19i2.18705

Abstract

This study aims to determine the impact of integrated information access and integrated customer service on customer satisfaction at Gramedia bookstores in Palembang, both simultaneously and partially. This study used primary data collected through a questionnaire from a sample of 100 respondents. The analytical techniques used are the F test, the T test, and the multiple linear regression analysis. The F test showed a significant value of 0.000, meaning that the independent variables, namely integrated information access and integrated customer service, simultaneously had a positive and significant impact on customer satisfaction at Gramedia bookstores in Palembang. Partially, integrated information access (X1) had a positive and significant impact on customer satisfaction (Y), as well as integrated customer service (X2) had a positive and significant impact on customer satisfaction (Y).
Co-Authors Achmad Widad Agustina Hanafi Bayu Hardiono Cut Anggi Sari Dessy Yunita Fenny Fathiyah M. Bastian V. Pradana Muchsin Saggaff Shihab Muhammad Fajar Wiko Muji Gunarto Mujiyati Mujiyati Putri, Yuni Adinda Sulastri Vieronica Varbi Sununianti