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PENGARUH KOMUNIKASI PEMASARAN TERPADU TERHADAP KEPUTUSAN PEMBELIAN PENGUNJUNG SERTA DAMPAKNYA PADA KEPUTUSAN PERPANJANGAN SEWA PENYEWA KIOS DI PALEMBANG SQUARE MALL (PS MALL) Hanafi, Agustina; Wahab, Zakaria
Jurnal Manajemen Vol 20, No 3 (2016): October 2016
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (498.888 KB) | DOI: 10.24912/jm.v20i3.20

Abstract

The aim of this research is to determine the influence of integrated marketing communication to visitor’s purchasing decisions and their impact on tenant’s decisions for renewing contract in Palembang Square Mall. The research was conducted by distributing questionnaires to 135 visitors of PS Mall and 101 tenant leases at PS Mall. This research is using Structural Equation Modeling (SEM) with AMOS program to analyze the data. The results indicate that integrated marketing communication of PS  Mall significantly influence the purchasing decision of visitors but has no significant effect on tenant's decision for renewing contract. The results also indicate that visitor's purchase decision also has no significant influence to tenant’s decision for renewing contract in Palembang Square Mall.
EFEKTIVITAS PELAKSANAAN E-LEARNING BAGI BASE STATION SUBSYSTEM (BSS) ENGINEER DI LINGKUNGAN PT TELKOMSEL INDONESIA Hanafi, Agustina
Journal of Management and Business Review Vol 13, No 2 (2016)
Publisher : Research Center and Case Clearing House PPM School of Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34149/jmbr.v13i2.23

Abstract

Objectives on this research is to find out sveral variables affecting effectiveness on e-learning programme conducted by PT Telkomsel Indonesia for its Base Station Subsystem Engineer. Using Computer Based Instruction approaching model from Lowe et all,2005 (A theory of effective computer-based instruction for adults) combined with integrated model of training evaluation and effectivenes from Alvarez et all, 2010, construct of his research was built. By means of those model, some hypotheses has been made: individual characteristics of learner, organizational characteristics and in the same tie those three variables causality related to e-learning effectiveness. Method used in this research is descriptive and assosiative research to describe samples behaviour wihtin research framework as well as finding out correlation among independent variables to dependent one. Using 100 BSS engineer all over Telkomsel area, results of this research proves that there are significant correlations among three variables above to elearning effectiveness conducted by PT. Telkomsel Indonesia and causality of variables can be proved
THE EFFECT OF COMMUNICATION AND MOTIVATION TO WORK ACHIEVEMENT WITH COMPETENCE AS INTERVENING VARIABLES IN NURSE IN BHAYANGKARA HOSPITAL PALEMBANG Hanafi, Agustina; Soebyakto, Bambang Bemby; Saputra, Ade Candra
Jurnal Manajemen Vol 6 No 2 (2018): Jurnal Management
Publisher : Program Studi Manajemen Fakultas Ekonomi Universitas Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (762.579 KB) | DOI: 10.36546/jm.v6i2.166

Abstract

This study focuses on the influence of communication and motivation on work performance with competence as an intervening variable. Hypothesis tested in this research are: (1) There are significant positive influence from communication and motivation variable to competence (2) There is significant positive influence from communication variable, motivation and competence to work performance. The sample used in this research is 110 respondents to nurses at Bhayangkara Hospital Palembang. The data used were obtained from the results of the research on nurses at Bhayangkara Hospital Palembang and analyzed using Structural Equation Model with the help of Structural Linear Relations program. Test results show that, (1) Communication has a positive effect on Competence. Motivation has a negative effect on Competence. (2) communication, motivation and competence variables have a positive effect on work performance on nurses at Bhayangkara Hospital Palembang. This research is expected to be useful, among others, for Nurses Bhayangkara Hospital Palembang as consideration in decision making for hospital progress. Bhayangkara Palembang, and for further research this research can be one reference for research related to communication, motivation, competence and work performance.
The effect of service quality and brand trust on loyalty through customer satisfaction in transportation service Go-jek (go-ride) in Palembang City Yuni Adinda Putri; Zakaria Wahab; Muchsin Saggaff Shihab; Agustina Hanafi
JURNAL MANAJEMEN MOTIVASI Vol 14, No 1 (2018): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.642 KB) | DOI: 10.29406/jmm.v14i1.1028

Abstract

The objective of this study to analyze the effect of service quality and brand trust onloyalty through customer satisfaction. The Go-Jek (Go-Ride) users in Palembangwere taken as respondents. This research used purposive sampling technique; thenumber respondents were collected, 100 respondents. The data analyzedby usingStructural Equation Modeling (SEM). The results of this study indicate that brandtrust does not affect consumer loyalty. The suggestions in this study that themanagement is expected to conduct a survey to determine the needs of the desiredcustomer and provide promotions related to the desired requirements.
The influence of online shopping motivation and product browsing toward impulsive buying of fashion products on a social commerce Zakaria Wahab; Muchsin Saggaf Shihab; Agustina Hanafi; Hera Febria Mavilinda
JURNAL MANAJEMEN MOTIVASI Vol 14, No 1 (2018): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1112.962 KB) | DOI: 10.29406/jmm.v14i1.1030

Abstract

The purpose of this study is to analyze the direct and indirect influence of onlineshopping motivation and product browsing on impulsive buying, where productbrowsing as a mediation variable between online shopping motivation and impulsivebuying. This study is quantitative. Questionnaires were distributed to women whohave purchased fashion product in social commerce, i.e., Instagram as the targetrespondents. Using a convenience sampling technique, a total sample of 300respondents were obtained. Hypotheses were tested using Structural Equation Model(SEM). The results showed that online shopping motivation on hedonic motivationvariable has a significantly direct effect on product browsing and impulsive buying,while utilitarian motivation variable has significantly direct effect only on productbrowsing. Other than that the product browsing variable has a significantly directeffect on impulsive buying and it's mediating between online shopping motivationand impulsive buying.
THE INFLUENCE OF ACTUATING AND CONTROLLING ON THE PERFORMANCE OF THE PROVINCIAL SPORTS WEEK COMMITTEE (PORPROV) XII SUMSEL THE BRANCH OF SOCCER SPORTS IN PRABUMULIHIN 2019 Fifin Sunarlie; Agustina Hanafi; Iyakrus Iyakrus; Badia Perizade
FIRM Journal of Management Studies Vol 5, No 2 (2020): FIRM JOURNAL OF MANAGEMENT STUDIES
Publisher : President University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33021/firm.v5i2.1171

Abstract

This study aims to determine and analyze the effect of actuating and controlling on the performance of the South Sumatra Province Porprov XII organizing committee in Prabumulih in 2019. The data used in this study are primary data by distributing questionnaires to 128 respondents. The analysis technique used is linear regression analysis. Based on the results of this study, using SPSS version 23 shows that: (1) Actuating has a positive and significant effect on the performance of the Porprov committee. (2) Controlling has a positive and significant effect on the performance of the Porprov committee. The percentage value of the coefficient of determination (R Square) of 0.524 illustrates that 52.4% of the variation in performance variables can be explained by the actuating and controlling variables at Porprov XII South Sumatra Football Branch in Prabumulih in 2019, while 47.6% others are explained by causes other than the model under study. Keywords : Actuating, Controlling, Performance, Porprov, Football
PENGAWASAN DAN MOTIVASI TERHADAP KINERJA DENGAN KOMITMEN SEBAGAI VARIABEL INTERVENING PADA RSUD MUARADUA OKU SELATAN Nur Hawa; Badia Perizade; Agustina Hanafi
E-Jurnal Manajemen Vol 8 No 12 (2019)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Udayana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (279.821 KB) | DOI: 10.24843/EJMUNUD.2019.v08.i12.p17

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh pengawasan dan motivasi terhadap kinerja pegawai dengan komitmen pegawai sebagai variabel intervening. Responden dalam penelitian ini diambil dengan menggunakan metode sensus. Jumlah populasi adalah 97 orang diperoleh dari pengisian kuesioner yang didistribusikan kepada 97 responden. Teknik analisis data yang digunakan adalah Partial Least Square (PLS). Hasil penelitian ini adalah pengawasan tidak berpengaruh terhadap komitmen pegawai, motivasi berpengaruh terhadap komitmen pegawai, pengawasan berpengaruh terhadap kinerja pegawai, motivasi berpengaruh terhadap kinerja pegawai, komitmen pegawai berpengaruh terhadap kinerja pegawai, pengawasan berpengaruh terhadap kinerja pegawai melalui komitmen pegawai sebagai variabel intervening, dan motivasi berpengaruh terhadap kinerja pegawai melalui komitmen pegawai sebagai variabel intervening. Hasil penelitian ini menunjukan bahwa pengawasan dan motivasi berpengaruh terhadap kinerja pegawai dengan komitmen pegawai sebagai variabel intervening. Sebagai saran, pihak manajemen dapat memberikan masukan dan perbaikan kepada pegawai dalam mengerjakan pekerjaan sehingga dapat meningkatkan motivasi karyawan, dengan motivasi yang meningkat dapat meningkatkan komitmen pegawai dan melaksanakan pekerjaan dengan penuh tanggung jawab terhadap Rumah Sakit Daerah Muaradua Kabupaten Ogan Komering Ulu Selatan. Kata kunci :Pengawasan, Motivasi, Komitmen Pegawai, Kinerja pegawai.
PENGARUH KOMPETENSI DAN KECERDASAN EMOSIONAL TERHADAP KINERJA KARYAWAN ADMINISTRASI PERKANTORAN RUMAH SAKIT RK CHARITAS PALEMBANG Agustina Hanafi; Johan Gunady Ony
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 14, No 1 (2016): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v14i1.8851

Abstract

The purpose of this research is to analyze the effect of Competencies and Emotional Intelligence on Job Performance of the office administration’s staff of RK Charity Hospital. The population on this research are all of RK Charity Hospital’s employee, including medical and nonmedical staff. Sample in this research using census method, there is 155 office administration staff. Data Analysis is using SEM that operate by AMOS Ver 20. The result of this research shown that Competencies do not influence the Job Performance of office administration’s staff of RK Charity Hospital. However, Emotional Intelligence gives influence to the Job Performance of office administration’s staff of RK Charity Hospital. The dimensions of Knowledge, Skills, Self Concept, Personal Characteristics, and Motives has a strong relationship with Competencies. The Dimensions of Self Awareness, Self Regulation, Motivation, and Social Skills has a strong relationship with Emotional Intelligence. However, Empathy has no strong relationship with Emotional Intelligence.
The Influence Of Competence And Teamwork on Employee’s Performance of Agriculture, Crops and Horticulture Service, South Sumatera Province Agustina Hanafi
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 14, No 2 (2016): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v14i2.4005

Abstract

Agriculture, Crops and Horticulture Service, South Sumatera Province has a big responsibility to reach crop production target. It is very much influenced by the performance of employees. The purpose of this study was to analyze the influence of competence and teamwork on the performance of the civil servants of  Agriculture, Crops and Horticulture Service, South Sumatera Province. The sample of this study were 101 civil servants from some different divisions those are Secretary, Crop Production, Infrastructure for Agricultural Production and Management and Agricultural Trade. The data were obtained through questionnaire, analyzed by using multiple regression test at α = 0,05. Explanatory approach was done to analyze the Influence of Competence and Teamwork on the civil servants of  Agriculture, Crops and Horticulture Service, South Sumatera Province. The result of this study showed that partially, competence had no significant influence meanwhile teamwork had. Simultaneously, competence and teamwork had positive and significant influence on the civil servants performance. Teamwork has more dominant influence compared to the competence on the employee performance
Pengaruh Kompetensi Dan Disiplin Terhadap Kepuasan Serta Implikasinya Pada Prestasi Kerja Karyawan Hendra Hadiwijaya; Agustina Hanafie
JURNAL MANAJEMEN DAN BISNIS SRIWIJAYA Vol 14, No 3 (2016): Jurnal Manajemen dan Bisnis Sriwijaya
Publisher : Program Studi Magister Manajemen FE Unsri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29259/jmbs.v14i3.3985

Abstract

Influence of competence and discipline to satisfaction and the implications on performance.Aims to identify and analyze the level of influence directly and indirectly and which variable has more influence on employee performance on Insurance AJB Bumi Putera 1912.This research analyzes using Structural Equation Modelling.The results showed variable competency has a greater direct influence on satisfaction of 0.32 compared to only 0.14 Discipline.Competence has a direct influence most to the achievement of 0.28, compared Discipline and Satisfaction 0.11 and 0.05. Variable discipline greater indirect effect on the achievement of 0.37, of the competence of 0.19