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All Journal Matrik: Jurnal Manajemen, Strategi Bisnis, dan Kewirausahaan JURNAL ILMIAH MANAJEMEN BISNIS DAN TERAPAN Jurnal Kedokteran dan Kesehatan : Publikasi Ilmiah Fakultas Kedokteran Universitas Sriwijaya Journal of Management and Business Review JURNAL MANAJEMEN MOTIVASI Jurnal Manajemen Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Zakaria Wahab
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Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Medicine & Pharmacology Neuroscience Public Health Social Sciences

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Journal : JURNAL MANAJEMEN MOTIVASI

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The effect of service quality and brand trust on loyalty through customer satisfaction in transportation service Go-jek (go-ride) in Palembang City Yuni Adinda Putri; Zakaria Wahab; Muchsin Saggaff Shihab; Agustina Hanafi
JURNAL MANAJEMEN MOTIVASI Vol 14, No 1 (2018): Jurnal Manajemen Motivasi
Publisher : Universitas Muhammadiyah Pontianak

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (775.642 KB) | DOI: 10.29406/jmm.v14i1.1028

Abstract

The objective of this study to analyze the effect of service quality and brand trust onloyalty through customer satisfaction. The Go-Jek (Go-Ride) users in Palembangwere taken as respondents. This research used purposive sampling technique; thenumber respondents were collected, 100 respondents. The data analyzedby usingStructural Equation Modeling (SEM). The results of this study indicate that brandtrust does not affect consumer loyalty. The suggestions in this study that themanagement is expected to conduct a survey to determine the needs of the desiredcustomer and provide promotions related to the desired requirements.
Co-Authors Achmad Widad Agustina Hanafi Bayu Hardiono Cut Anggi Sari Dessy Yunita Fenny Fathiyah M. Bastian V. Pradana Muchsin Saggaff Shihab Muhammad Fajar Wiko Muji Gunarto Mujiyati Mujiyati Putri, Yuni Adinda Sulastri Vieronica Varbi Sununianti