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All Journal Academica : Journal of Multidisciplinary Studies TARBIYA ISLAMIA : Jurnal Pendidikan dan Keislaman Jurnal Al Karim : Jurnal Pendidikan, Psikologi dan Studi Islam Jurnal Al Kahfi : Jurnal Pendidikan Agama Islam
Lutfiyani, Lutfiyani
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Religion Education Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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Journal : Academica : Journal of Multidisciplinary Studies

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MENELUSURI FAKTOR-FAKTOR YANG MEMPENGARUHI MINAT PENGGUNAAN OVO PADA PELANGGAN GRAB MAHASISWA IAIN SURAKARTA FAKULTAS EKONOMI DAN BISNIS ISLAM Fajar, Bagus Mutiara; Lutfiyani, Lutfiyani; Mirati, Titik
Academica : Journal of Multidisciplinary Studies Vol 3, No 1 (2019)
Publisher : IAIN Surakarta

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Abstract

This research aimed to find out the factors that influence the use of OVO in Grab customers. The informant in this research is students of IAIN Surakarta, Faculty of Economics and Islamic Business, class of 2016. Data collection techniques by using in-depth interviews to 10 informants. The analysis techniques by using descriptive qualitative method that is useful to provide facts and data. The result showed the factors that influenced the interest in using OVO in Grab customers of IAIN Surakarta student Faculty of Economics and Islamic Business were due the ease, benefit, price value, and social factor.Keyword : interest using OVO; grab.
Co-Authors Abdul Rahman Aini, Sukma Aslamiyah Nasution, Suaibatul Daulay, Winni Elmina Fajar, Bagus Mutiara Kaema, Muhammad Tolal Lestari, Prawidiya Marzuki Marzuki Mirati, Titik Nengsih, Heria Nofrizal Nofrizal Ramadhani, Mutiara Suci Rozaq, M. Abdur Salman Salman Septiana, Yulda Dina Sriwardona Yenni Yenni